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-page.title=Game Developer Best Practices
-page.image=/distribute/images/gp-games-practices.png
-page.metaDescription=Essential tips for launching successful games in Google Play.
-
-@jd:body
-
-<div id="qv-wrapper"><div id="qv">
-<h2>Best Practices</h2>
-<ol>
-<li><a href="#users">Get Users</a></li>
-<li><a href="#engage">Engage and Retain</a></li>
-<li><a href="#beyond">Beyond the Basics</a></li>
-<li><a href="#related-resources">Related Resources</a></li>
-</ol>
-</div></div>
-
-<p>
- The following best practices have enabled developers worldwide to build
- great, successful games for Google Play.
-</p>
-
-<div class="headerLine">
- <h2 id="users">
- Get Users
- </h2>
-
-
-</div>
-
-<h3>
- 1. Optimize for great ratings
-</h3>
-
-<ul>
- <li>
- <p>
- <a href=
- "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">Beta
- test</a> to ensure your games are ready and poised for great ratings.
- </p>
- </li>
-
- <li>
- <p>
- Optimize graphics, frame rates, and responsiveness with the <a href=
- "http://android-developers.blogspot.com/2013/09/using-hardware-scaler-for-performance.html">
- Hardware Scaler</a> and <a href=
- "{@docRoot}training/graphics/opengl/index.html">OpenGL ES</a>.
- </p>
- </li>
-
- <li>
- <p>
- Be sure your APK is small, then provide game content through over-the-air
- downloads.
- </p>
- </li>
-</ul>
-
-<h3>
- 2. Build buzz
-</h3>
-
-<ul>
- <li>
- <p>
- Build a community with social media, <a href=
- "{@docRoot}distribute/users/build-community.html">communities</a> to get
- and keep users talking.
- </p>
- </li>
-
- <li>
- <p>
- Promote your games with official <a href=
- "{@docRoot}distribute/tools/promote/badges.html">Google Play badges</a>
- and <a href="{@docRoot}distribute/tools/promote/linking.html">links to
- your products</a> on Google Play.
- </p>
- </li>
-
- <li>
- <p>
- If you ship on multiple platforms, doing so at the same time can maximize
- your marketing impact.
- </p>
- </li>
-</ul>
-
-<h3>
- 3. Get Visibility
-</h3>
-
-<ul>
- <li>
- <p>
- First impressions count: <a href=
- "{@docRoot}distribute/users/your-listing.html">highlight</a> the game's
- best features in screenshots, videos, and description.
- </p>
- </li>
-
- <li>
- <p>
- Integrate Google Play Game Services, so your game is displayed in the
- <a href=
- "https://play.google.com/store/apps/details?id=com.google.android.play.games">
- Google Play Games App</a>.
- </p>
- </li>
-</ul>
-
-<div class="headerLine">
- <h2 id="engage">
- Engage and Retain
- </h2>
-
-
-</div>
-
-<h3>
- 1. Keep users coming back
-</h3>
-
-<ul>
- <li>
- <p>
- <a href=
- "https://developers.google.com/games/services/common/concepts/achievements">
- Achievements</a>, <a href=
- "https://developers.google.com/games/services/common/concepts/leaderboards">
- leaderboards</a>, <a href=
- "https://developers.google.com/games/services/common/concepts/realtimeMultiplayer">
- multiplayer</a>, and <a href=
- "https://developers.google.com/games/services/common/concepts/cloudsave">cloud
- save</a> help engage users and bring them back.
- </p>
- </li>
-
- <li>
- <p>
- Hold tournaments and offer promotions, then announce them through
- <a href="{@docRoot}design/patterns/notifications.html">notifications</a>.
- </p>
- </li>
-
- <li>
- <p>
- Sign in users early, then automatically. Before their first sign-in, save
- progress locally.
- </p>
- </li>
-</ul>
-
-<h3>
- 2. Give users a reason to invest their money
-</h3>
-
-<ul>
- <li>
- <p>
- A majority of the top grossing games use in-app purchases. Use them to
- unlock content and allow players to enhance their game play.
- </p>
- </li>
-
- <li>
- <p>
- <a href="{@docRoot}google/play/billing/index.html">Google Play In-app
- Billing</a> makes purchasing easy with several forms of payment.
- </p>
- </li>
-
- <li>
- <p>
- Provide content updates regularly to give users limited edition items to
- win or purchase.
- </p>
- </li>
-</ul>
-
-<h3>
- 3. Earn players’ love
-</h3>
-
-<ul>
- <li>
- <p>
- <a href=
- "http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html">
- Measure</a> your campaigns to see what’s driving quality users to install
- your games.
- </p>
- </li>
-
- <li>
- <p>
- <a href=
- "{@docRoot}distribute/essentials/optimizing-your-app.html#measuring-analyzing-responding">
- Analyze in-game use</a> to steer content updates and prolong the life of your
- games.
- </p>
- </li>
-
- <li>
- <p>
- <a href=
- "http://android-developers.blogspot.com/2013/05/all-google-play-developers-can-now.html">
- Respond to reviews</a> and get valuable feedback from the community
- you’ve built.
- </p>
- </li>
-</ul>
-
-<div class="headerLine">
- <h2 id="beyond">
- Beyond the Basics
- </h2>
-
-
-</div>
-
-<ul>
- <li>
- <p>
- After you've launched in your market of strength, <a href=
- "{@docRoot}distribute/users/expand-to-new-markets.html">expand into other
- markets</a> strategically and <a href=
- "{@docRoot}distribute/tools/localization-checklist.html">localize</a>
- your apps as you go.
- </p>
- </li>
-
- <li>
- <p>
- Provide content <a href=
- "{@docRoot}distribute/engage/app-updates.html">updates on a regular
- basis</a> to keep users engaged.
- </p>
- </li>
-
- <li>
- <p>
- Building educational games? See the <a href=
- "{@docRoot}distribute/essentials/gpfe-guidelines.html">Education
- Guidelines</a>.
- </p>
- </li>
-</ul>
-
-<div class="headerLine">
-<h2 id="related-resources">Related Resources</h2>
-</div>
-
-<div class="resource-widget resource-flow-layout col-13"
- data-query="collection:distribute/toolsreference/bestpractices/games"
- data-sortOrder="-timestamp"
- data-cardSizes="9x3,9x3"
- data-maxResults="6"></div>