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-page.title=Education Guidelines
-page.metaDescription=These guidelines and requirements help you develop great apps for students, which offer compelling content and an intuitive user experience on Android tablets.
-page.image=/distribute/images/edu-guidelines.jpg
-Xnonavpage=true
-
-@jd:body
-
-
-<div id="qv-wrapper"><div id="qv">
-<h2>Guidelines</h2>
-<ol>
-<li><a href="#basic-reqts">Basic Requirements</a></li>
-<li><a href="#monetizing-ads">Monetizing and Ads</a></li>
-<li><a href="#e-value">Educational Value</a></li>
-<li><a href="#quality">App Quality</a></li>
-<li><a href="#related-resources">Related Resources</a></li>
-</ol>
-
-<h2>
- Testing
-</h2>
-
-<ol>
- <li>
- <a href="#test-environment">Setting Up a Test Environment</a>
- </li>
-</ol>
-
-</div></div>
-
-<div style="margin:0 0 1em 0;">
- <img src="{@docRoot}distribute/images/edu-guidelines.jpg" style=
- "width:274px;">
-</div>
-
-<p>
- These guidelines and requirements help you develop great apps for students,
- which offer compelling content and an intuitive user experience on Android
- tablets.
-</p>
-
-<p>
- You’ll also need to ensure that your apps comply with the terms of the
- <a href=
- "https://play.google.com/about/developer-distribution-agreement-addendum.html">
- Google Play for Education Addendum</a>, <a href=
- "http://play.google.com/about/developer-content-policy.html">Google Play
- Developer Program Policies</a>, and <a href=
- "http://play.google.com/about/developer-distribution-agreement.html">Developer
- Distribution Agreement</a>.
-</p>
-
-<div class="headerLine clearfloat">
- <h1 id="basic-reqts">
- Basic Requirements
- </h1>
-
- <hr>
-</div>
-
-<p>
- To participate, your apps must be designed for the K-12 market. The basic
- requirements that your apps must meet are:
-</p>
-
-<ul>
- <li>
- <p>
- Apps and the ads they contain must not collect personally identifiable
- information, other than user credentials or data required to operate and
- improve the app.
- </p>
- </li>
-
- <li>
- <p>
- Apps must not use student data for purposes unrelated to its educational
- function.
- </p>
- </li>
-
- <li>
- <p>
- Apps must have a content rating of "Everyone" or "Low Maturity" (apps
- with a "Medium Maturity" rating are allowed, if they have that rating
- solely because they allow communication between students).
- </p>
- </li>
-
- <li>
- <p>
- App content, including ads displayed by the app, must be consistent with
- the app's maturity rating. The app must not display any "offensive"
- content, as described in the <a href=
- "http://play.google.com/about/developer-content-policy.html">Google Play
- Developer Program Policies</a> and <a href=
- "https://support.google.com/googleplay/android-developer/answer/188189">content-rating
- guidelines</a>.
- </p>
- </li>
-
- <li>
- <p>
- Apps must comply with the Children’s Online Privacy Protection Act and
- all other applicable laws and regulations.
- </p>
- </li>
-</ul>
-
-<div class="headerLine">
- <h1 id="monetizing-ads">
- Monetizing and Ads
- </h1>
-
- <hr>
-</div>
-
-<p>
- In-app purchase is currently not supported with Google Play for Education, so
- a student device will block any transactions. To avoid confusion, be sure to
- remove any in-app purchase buttons and related UI elements from your apps.
- We’re investigating additional purchase mechanisms to enable more flexible
- pricing models for developers and schools.
-</p>
-
-<p>
- If your apps are priced In Google Play for Education, you must allow Google
- Play to offer teachers limited free trials before purchase (you provide this
- through business terms only, no development work is needed.)
-</p>
-
-<p>
- You can only choose not to remove in-app purchasing from your apps where all
- content and services are sold through Google Play for Education using In-app
- Billing. If you choose not to remove In-app Billing features, ensure that:
-</p>
-
-<ul>
- <li>
- <p>
- Users can access your apps’ core functionality for a classroom setting
- without an in-app purchase.
- </p>
- </li>
-
- <li>
- <p>
- In-app purchases are clearly identifiable in your UI.
- </p>
- </li>
-
- <li>
- <p>
- You declare the use of in-app purchases at <a href=
- "{@docRoot}distribute/googleplay/edu/start.html#publish">opt-in</a>.
- </p>
- </li>
-</ul>
-
-<p>
- For each app that you publish, you can set a single price that applies to
- both Google Play and Google Play for Education. You can’t set a different
- price for a given app (based on a single package name) in Google Play for
- Education.
-</p>
-
-<p>
- If your apps display ads, you should disable the display of ads if possible,
- or ensure that:
-</p>
-
-<ul>
- <li>Ads are not distracting for students or teachers (this includes
- Flash-based ads, video ads, and ads that flash or move)
- </li>
-
- <li>Interstitial ads are not served in the app
- </li>
-
- <li>Ad walls do not appear in the app UI
- </li>
-
- <li>Ads do not occupy a significant portion of the screen
- </li>
-
- <li>Ads content does not exceed the maturity rating of the app.
- </li>
-
- <li>
- <p>
- You declare the use of ads at <a href=
- "{@docRoot}distribute/googleplay/edu/start.html#publish">opt-in</a>.
- </p>
- </li>
-</ul>
-
-<div class="headerLine">
- <h1 id="e-value">
- Educational Value
- </h1>
-
- <hr>
-</div>
-
-<div class="figure">
- <img src="{@docRoot}images/gp-e-value.png" class="border-img">
-</div>
-
-<p>
- Apps submitted to Google Play for Education will be evaluated by a
- third-party educator network, which will review them based on alignment with
- <a href="http://www.corestandards.org/">Common Core Standards</a> and other
- educational considerations. This will help make your content more
- discoverable for teachers and administrators as they browse by grade level,
- subject, core curriculum, and other parameters.
-</p>
-
-<p>
- Apps with highest educational value will have these characteristics:
-</p>
-
-<ul>
- <li>
- <p>
- Designed for use in K-12 classrooms.
- </p>
- </li>
-
- <li>
- <p>
- Aligned with a common core standard or support common-core learning.
- </p>
- </li>
-
- <li>
- <p>
- Simple, easy to use, and intuitive for the grade levels the apps are
- targeting. Apps are relatively easy to navigate without teacher guidance.
- Not distracting or overwhelming to students.
- </p>
- </li>
-
- <li>
- <p>
- Enjoyable and interactive. Apps are engaging to students and lets them
- control their experience.
- </p>
- </li>
-
- <li>
- <p>
- Versatile. Apps have features that make them useful for more than one
- classroom function or lesson throughout the school year.
- </p>
- </li>
-
- <li>
- <p>
- Supports the "4Cs":
- </p>
-
- <ul>
- <li>
- <p>
- <em>Creativity</em> &mdash; Allows students to create in order to
- express understanding of the learning objectives, and try new
- approaches, innovation, and invention to get things done.
- </p>
- </li>
-
- <li>
- <p>
- <em>Critical thinking</em> &mdash; Allows students to look at
- problems in a new way, linking learning across subjects and
- disciplines.
- </p>
- </li>
-
- <li>
- <p>
- <em>Collaboration</em> &mdash; Allows students and (if appropriate)
- educators to work together to reach a goal.
- </p>
- </li>
-
- <li>
- <p>
- <em>Communication</em> &mdash; Allows students to comprehend,
- critique and share thoughts, questions, ideas, and solutions.
- </p>
- </li>
- </ul>
- </li>
-</ul>
-
-<p>
- As you design and develop your apps, make sure they offer high educational
- value by addressing as many of these characteristics as possible.
-</p>
-
-<div class="headerLine">
- <h1 id="quality">
- App Quality
- </h1>
-
- <hr>
-</div>
-
-<div class="figure">
- <img src="{@docRoot}images/gp-edu-quality.png">
-</div>
-
-<p>
- Your apps should be designed to perform well and look great on Android
- tablets, and they should offer the best user experience possible.
-</p>
-
-<p>
- High quality apps are engaging, intuitive, and offer compelling content.
- Google Play for Education will highlight high-quality apps for easy discovery
- in the store. Here are some recommendations for making your app easy for
- students and teachers to enjoy:
-</p>
-
-<ul>
- <li>
- <p>
- Meet the Core Quality Guidelines:
- </p>
-
- <ul>
- <li>
- <p>
- Follow <a href="{@docRoot}design/index.html">Android Design
- Guidelines</a>. Pay special attention to the sections on <a href=
- "{@docRoot}design/patterns/actionbar.html">Action Bar</a>, <a href=
- "{@docRoot}design/patterns/navigation.html">Navigation</a>, and
- <a href="{@docRoot}design/patterns/pure-android.html">Pure
- Android</a>.
- </p>
- </li>
-
- <li>
- <p>
- Test your apps against the <a href=
- "{@docRoot}distribute/essentials/quality/core.html">Core Quality
- Guidelines</a>.
- </p>
- </li>
- </ul>
- </li>
-
- <li>
- <p>
- Meet the Tablet App Quality guidelines:
- </p>
-
- <ul>
- <li>
- <p>
- Follow our best practices for tablet app development.
- </p>
- </li>
-
- <li>
- <p>
- Review the <a href=
- "{@docRoot}distribute/essentials/quality/tablets.html">Tablet App
- Quality</a> guidelines and <a href=
- "http://android-developers.blogspot.com/2012/11/designing-for-tablets-were-here-to-help.html">
- blog post on designing for tablets.</a>
- </p>
-
- <ul>
- <li>Check your Optimization Tips in the <a href=
- "https://play.google.com/apps/publish/">Developer Console</a> (if
- you've already uploaded your apps.)
- </li>
- </ul>
- </li>
-
- <li>
- <p>
- Strive for simplicity and highest usability for students:
- </p>
-
- <ul>
- <li>
- <p>
- Design your app so that teachers and students can use all the
- capabilities of your app without having to sign-in to multiple
- accounts and remember multiple passwords.
- </p>
- </li>
-
- <li>
- <p>
- Every student or teacher using a Google Play for Education tablet
- will already be signed in with a Google account on the device.
- You can take advantage of that to provide a simple, seamless
- sign-in experience in your app. A recommended approach is to use
- <a href="{@docRoot}google/play-services/auth.html">Google OAuth 2
- authorization</a> through Google Play Services.
- </p>
- </li>
- </ul>
- </li>
- </ul>
- </li>
-</ul>
-
-<div class="headerLine">
- <h1 id="test-environment">
- Test Environment
- </h1>
-
- <hr>
-</div>
-
-<p>
- To test your app and assess it against the guidelines in this document, it's
- recommended that you <a href=
- "{@docRoot}distribute/essentials/quality/tablets.html#test-environment">set
- up a test environment</a> that replicates the actual environment in which
- students and teachers will run your app.
-</p>
-
-<h3>
- Test conditions
-</h3>
-
-<p>
- Make sure to test your apps under conditions that simulate those of schools.
- For example, Google Play for Education lets administrators <a href=
- "https://support.google.com/a/answer/182442?hl=en">control or disable certain
- capabilities</a> for students, so it's good to test your app with those
- capabilities disabled. Below are some conditions to test your apps for, to
- ensure best results in the Google Play for Education environment:
-</p>
-
-<ul>
- <li>
- <p>
- <em>Android version</em> &mdash; Test the apps on devices running Android
- 4.2. Google Play for Education devices will be running Android 4.2 or
- higher (API level 17+).
- </p>
- </li>
-
- <li>
- <p>
- <em>Proxy server</em> &mdash; Test the apps in a network environment that
- uses proxies. Many schools use proxies.
- </p>
- </li>
-
- <li>
- <p>
- <em>No location services</em> &mdash; Test the apps to make sure they
- work properly with location services disabled. Many schools will disable
- location services for student devices.
- </p>
- </li>
-
- <li>
- <p>
- <em>No In-app Billing</em> &mdash; Test the apps to make sure they work
- properly without access to In-app Billing. In-app purchases are blocked
- on Google Play for Education devices.
- </p>
- </li>
-
- <li>
- <p>
- <em>No Bluetooth</em> &mdash; Test the apps to make sure they work
- properly when Bluetooth is disabled. Many schools will disable Bluetooth
- on student devices.
- </p>
- </li>
-
- <li>
- <p>
- <em>No access to network</em> &mdash; Test the app to make sure it works
- properly when the device cannot connect to the internet.
- </p>
- </li>
-</ul>
-
-<div class="headerLine">
-<h1>Related Resources</h1><hr>
-</div>
-
-<div class="dynamic-grid">
-<h3>FOR DEVELOPERS</h3>
-
-<div class="resource-widget resource-flow-layout col-13"
- data-query="collection:distribute/essentials/eduessentials/developers"
- data-sortOrder="-timestamp"
- data-cardSizes="6x3,6x3,6x3"
- data-maxResults="6"></div>
-
-<h3>FOR TEACHERS AND EDUCATORS</h3>
-
-<div class="resource-widget resource-flow-layout col-13"
- data-query="collection:distribute/essentials/eduessentials/educators"
- data-sortOrder="-timestamp"
- data-cardSizes="6x3,6x3,6x3"
- data-maxResults="3"></div>
-</div> \ No newline at end of file