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| -rw-r--r-- | docs/html/distribute/googleplay/policies/ads.jd | 350 | ||||
| -rw-r--r-- | docs/html/distribute/googleplay/policies/index.jd | 59 | ||||
| -rw-r--r-- | docs/html/distribute/googleplay/policies/ip.jd | 345 | ||||
| -rw-r--r-- | docs/html/distribute/googleplay/policies/spam.jd | 421 |
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diff --git a/docs/html/distribute/googleplay/policies/ads.jd b/docs/html/distribute/googleplay/policies/ads.jd deleted file mode 100644 index f2fb0f8..0000000 --- a/docs/html/distribute/googleplay/policies/ads.jd +++ /dev/null @@ -1,350 +0,0 @@ -page.title=Ads -@jd:body - -<div id="qv-wrapper"> -<div id="qv"> - <h2>In This Document</h2> - <ol> - <li><a href="#content-maturity">Content and Maturity</a></li> - <li><a href="#context">Context and Behavior</a></li> - <li><a href="#disclosure" style="clear:right">Disclosure</a></li> - <li><a href="#impersonation">Impersonation of System UI</a></li> - <li><a href="#adwalls">Adwalls and Interstitial Ads</a></li> - <li><a href="#interfering" style="clear:right;">Interference with Apps and Third-Party Ads</a></li> - </ol> - - <h2>More Resources</h2> - <ol> - <li><a href="http://play.google.com/about/developer-content-policy.html" target="_policies">Developer Program Policies</a></li> - <li><a href="http://www.android.com/us/developer-distribution-agreement.html#showlanguages" target="_policies">Developer Distribution Agreement</a></li> - <li><a href="http://support.google.com/googleplay/android-developer/answer/188189" target="_policies">Maturity Ratings</a></p> - </ol> -</div> -</div> - -<p> - Google Play policies guide how you can use ads in your apps, to help ensure - the best experience for users visiting and downloading apps from the store. -</p> - -<p> - In general, for the purposes of policy, the content of ads displayed by your - app is considered part of your app. As an app developer, it is your - responsibility to ensure that the content, context, and behavior of ads in - your apps conforms to Google Play policies. -</p> - -<p> - Before you publish, make sure you understand Google Play ad policies and how - to display ads in conformance with those policies. The sections below - highlight best practices and common examples to help you avoid the most - common types of policy violations. -</p> - -<p> - For more information about Google Play policies that apply to your apps and - content, please see the <a href= - "http://play.google.com/about/developer-content-policy.html" target= - "_policies">Developer Program Policies</a> and <a href= - "http://play.google.com/about/developer-distribution-agreement.html" target= - "_policies">Developer Distribution Agreement</a>. -</p> - - -<h2 id="content-maturity">Content and Maturity</h2> - -<div class="example-block bad"> - <div class="heading">Ad maturity exceeds app</div> - <img src="{@docRoot}images/gp-policy-ads-maturity-violation.png"> -</div> - -<p> - From a policy perspective, ads shown in your app are part of your content - and your app is responsible for any violations. If an ad shown in your app - violates Google Play policies, your app may be suspended or your developer - account terminated. -</p> - -<p> - For this reason, it's important for you to be be aware of what ads will be - displayed in your app and to manage the ads content according to Google Play - policies. Here are some guidelines: -</p> - -<ul> - <li> - <strong>Ads must not violate Content Policy</strong>—Ads in - your app must not violate the terms of Google Play’s Content Policy, - including those concerning illegal activities, violence, sexually - explicit content, or privacy violations. - </li> - <li> - <strong>Ads maturity must be consistent with your app's - maturity</strong>—Content shown in your ads must be consistent - with the app’s maturity rating in Google Play. Especially, ads content - should never exceed your app's maturity rating, even if the ads content - by itself complies with general policies. - </li> -</ul> - -<p> - In the example at right, the app's maturity rating is set to - "Everyone", which is the lowest maturity level on Google Play. By choosing - the "Everyone" maturity level, the developer is declaring that all of the - content in the app, <em>including ads</em>, is suitable for all users - regardless of age. -</p> - -<p> - The example app violates Google Play policies by displaying ad content with a - higher maturity level—ad content showing gambling, profanity, user - location, suggestive content, or content from another app with higher - maturity exceeds the "Everyone" maturity rating. Because the ad's - maturity is higher than the app's maturity level, the app itself is in - violation of policy. To correct the problem, the developer must either - restrict ads content to "Everyone" level or raise the app's maturity rating. -</p> - -<p> - For detailed information about how to choose the appropriate maturity level - for your app, or to assess the maturity requirement of ads in your app, see - <a href= - "http://support.google.com/googleplay/android-developer/answer/188189" - target="_policies">Rating your application content for Google Play</a>. -</p> - - -<h2 id="context">Context and Behavior</h2> - -<p> - If your app displays ads, it should do so in ways that do not interrupt users, - mislead them into clicking on ads, or make changes outside the app without - the user's knowledge or consent. Here are some guidelines: -</p> - -<ul> - <li> - <strong>Display your ads within your UI</strong>—If possible, - display ads only within your app's UI. This leads to a better user - experience and helps avoid policy violations - </li> - - <li> - <strong>Don't make changes outside of the app without consent</strong> - —Ads must not make changes outside of the app without the user's - full knowledge and consent. - </li> - - <li> - <div class="example-block bad" style="width:360px;margin:1em 0 0 2em;"> - <div class="heading">Ads through system-level notifications</div> - <img src="{@docRoot}images/gp-policy-ads-notif-attr-violation.png"> - </div> - <div class="example-block good" style="width:360px;margin:.5em 0 0 2em;"> - <div class="heading">Notification that's part of the app's feature set</div> - <img src="{@docRoot}images/gp-policy-ads-notif-attr.png"> - </div> - <strong>Changes outside the app must be reversible</strong>—If an - ad makes changes outside the app as described above, the changes (and - origin app) must be evident and easily reversible. For example, the user - must be able to locate and reverse the changes by adjusting settings, - changing ad preferences in the app, or uninstalling the app altogether. - </li> - - <li> - <strong>Notification ads are prohibited</strong>—Your app - should not create system-level <a href= - "{@docRoot}design/patterns/notifications.html">notifications</a> - containing ads unless the notifications are part of the explicit - feature set of the app. - </li> - - <li> - <strong>Don't add shortcuts, bookmarks, or icons</strong>—Your app - and its ads must not add homescreen shortcuts, browser bookmarks, or icons - on the user's device as a service to third parties or for advertising - purposes. - </li> -</ul> - -<p> - Above right is an example notification ad that violates ad policy by - providing ads through system level notification. -</p> -<p> - Below right, the notification ad complies with policy because the - nature of the notification is part of the explicit feature set of the app, - and it also provides attribution of the origin app. -</p> - -<h2 id="disclosure" style="clear:right">Disclosure of Ads to Users</h2> - -<p> - It's important to sufficiently disclose to users how your app will use ads. - You must make it easy for users to understand what ads will be shown in your - app, where they will be shown, and what the associated behaviors are, if any. - Further, you should ask for user consent and provide options for managing ads - or opt-out. Here are some guidelines: -</p> - -<ul> - <li> - <strong>Tell users about your ads</strong>—Create a simple, - complete disclosure that tells users how your app uses ads, where the ads - are shown, and how they can manage ad options. Take common-sense steps to - make the disclosure as clear as possible. - </li> - - <li> - <div class="example-block good" style="width:213px;margin-left:.5em;"> - <div class="heading">Disclosure in Terms</div> - <img src="{@docRoot}images/gp-policy-ads-terms.png"> - </div> - <div class="example-block bad" style="width:213px;"> - <div class="heading">Disclosure is hidden</div> - <img src="{@docRoot}images/gp-policy-ads-eula-violation.png"> - </div> - <strong>Make sure users know</strong>—Present your ads disclosure - is an easy-to-see location, rather than hiding it where users are not - likely to find it. - </li> - - <li> - <strong>Ask for consent (opt-in) at launch</strong>—Where possible, - include your ads disclosure in the app description as well as in an Ads - Terms, End User License Agreement (EULA), or similar document. Display the - terms at first launch and ask for the user's consent before continuing to - the app. - </li> -</ul> - -<p> - A recommended approach is to provide an ads disclosure in an End-User License - Agreement (EULA). The disclosure should be clear and succinct and displayed - in a modal dialog that asks the user to agree to the terms before using the - app. -</p> - -<p> - Above left is an example of ads disclosure that is hidden in a long EULA. The - disclosure information itself is not clearly indicated in the document text - and it's not visible unless the user happens to scroll down far enough in the - EULA. -</p> -<p> - Above right shows an approach that presents the disclosure in an obvious - and clear manner in a EULA and a dedicated Terms agreement. -</p> - - -<h2 id="impersonation">Impersonation of System UI</h2> - - - - - - - - -<p> - Ads must not simulate or impersonate the user interface of any app, or - notification and warning elements of an operating system. Your app must not - display any ad that attempts to impersonate or represent a - system function or UI component. If such an ad is displayed in your app, your - app will be in violation of policy and subject to suspension. Here are some - guidelines: -</p> - -<ul> - <li> - <strong>No fake app UI notifications</strong>—Ads should not impersonate - the interface of an application for advertising purposes. - </li> - <li> - <strong>No fake system dialogs or warnings</strong>—Any ad that - presents itself as a system dialog or warning and asks for user input is in - violation of Google Play policies. - </li> - - <li> - <strong>No fake app updates</strong>—Ads should not impersonate - system UI for app updates. - </li> -</ul> - -<div class="example-block bad" style="width:213px;"> - <div class="heading">Ad impersonates app UI</div> - <img src="{@docRoot}images/gp-policy-ads-impersonate-violation-app-ui.png"> -</div> -<div class="example-block bad" style="width:213px;"> - <div class="heading">Ad impersonates system warning</div> - <img src="{@docRoot}images/gp-policy-ads-impersonate-violation-sys-warning.png"> -</div> -<div class="example-block bad" style="width:213px;"> - <div class="heading">Ad impersonates system dialog</div> - <img src="{@docRoot}images/gp-policy-ads-impersonate-violation.png"> -</div> -<p style="clear:both"> - Above are examples of impersonations — a pop-up ad that impersonates a - system dialog, an ad that impersonates a system warning, and an ad that impersonates - an application UI. All of these are in violation of policy. -</p> - - -<h2 id="adwalls">Adwalls and Interstitial Ads</h2> - -<p> - If your app uses adwalls to drive affiliate traffic, those adwalls must not - force the user to click on ads or submit personal information for advertising - purposes before using the app. -</p> - -<p> - Forcing a user action in an adwall is not only a poor user experience, it is - a violation of Google Play policies. -</p> - -<p> - For this reason, <strong>all adwalls must give the user the option to - cancel</strong> or otherwise dismiss the ad without penalty. Interstitial ads - may only be displayed inside of the app they came with. Forcing the user to - click on ads or submit personal information for advertising purposes in order - to fully use an app is prohibited. -</p> - -<div class="example-block bad" style="width:213px;"> - <div class="heading">Interstitial, modal ad</div> - <img src="{@docRoot}images/gp-policy-ads-interstitial-violation.png"> -</div> - -<div class="example-block good" style="width:213px;"> - <div class="heading">Adwall lets user cancel</div> - <img src="{@docRoot}images/gp-policy-ads-paywall.png"> -</div> - -<div class="example-block bad" style="width:213px;"> - <div class="heading">Adwall forces user action</div> - <img src="{@docRoot}images/gp-policy-ads-paywall-violation.png"> -</div> - -<p style="clear:both"> - At left is an example of an app that requires the user to click through the - ad to fully use the app. This is a violation of policy. -</p> - -<p> - The center example demonstrates an adequate option to let the user dismiss - the ad wall easily by cancelling. This is not a violation of policy. -</p> - -<p> - At right is an example of an interstitial, modal ad that is displayed outside - of the app. This is a violation of policy. -</p> - -<h2 id="interfering" style="clear:right;">Interfering with Apps and Third-Party Ads</h2> - -<p> - Ads associated with your app <strong>must not interfere</strong> with other - apps or their ads. -</p>
\ No newline at end of file diff --git a/docs/html/distribute/googleplay/policies/index.jd b/docs/html/distribute/googleplay/policies/index.jd deleted file mode 100644 index fb46055..0000000 --- a/docs/html/distribute/googleplay/policies/index.jd +++ /dev/null @@ -1,59 +0,0 @@ -page.title=Google Play Policies and Guidelines -page.metaDescription=Guidelines and tips for creating apps that comply with Google Play content and distribution policies. -@jd:body - -<p> - Before publishing your apps on Google Play, take a few minutes to read and - understand the content and distribution policies that apply to all apps - in the store. These policies help to keep Android and Google Play an enjoyable - and trusted platform for content consumers and developers alike. -</p> - -<p> - The documents below highlight important policy areas and provide tips to help - you create policy-compliant apps. You'll also find examples and guidance on common - policy questions that can help your app stay clear of practices that can result in - low ratings or even suspensions from the store. -</p> - -<p> - For complete information about Google Play policies, please see the full - <a href="http://play.google.com/about/developer-content-policy.html" target= - "_policies">Developer Program Policies</a> and <a href= - "http://play.google.com/about/developer-distribution-agreement.html" target= - "_policies">Developer Distribution Agreement</a> documents. -</p> - -<div class="vspace size-1"> - -</div> -<div class="layout-content-row"> - <div class="layout-content-col span-4"> - <h4> - Spam - </h4> - <p> - Make sure that your app does not present content that is unwanted, - deceptive, repetitive, or unrelated to the core function of the app. - </p><a href="{@docRoot}distribute/googleplay/policies/spam.html">Learn more »</a> - </div> - <div class="layout-content-col span-4"> - <h4> - Intellectual Property - </h4> - <p> - Tips and examples of how to use intelletual property (IP) properly, - including when to ask permission to use someone else's copyright or - trademark. - </p><a href="{@docRoot}distribute/googleplay/policies/ip.html">Learn more »</a> - </div> - <div class="layout-content-col span-4"> - <h4> - Ads - </h4> - <p> - Make sure that the ads displayed in your app follow the Google Play Content - Policy and meet the maturity rating that you have selected for your app. - </p><a href="{@docRoot}distribute/googleplay/policies/ads.html">Learn more »</a> - </div> -</div>
\ No newline at end of file diff --git a/docs/html/distribute/googleplay/policies/ip.jd b/docs/html/distribute/googleplay/policies/ip.jd deleted file mode 100644 index 0d1f68d..0000000 --- a/docs/html/distribute/googleplay/policies/ip.jd +++ /dev/null @@ -1,345 +0,0 @@ -page.title=Intellectual Property -@jd:body - -<div id="qv-wrapper"> -<div id="qv"> - <h2>In This Document</h2> - <ol> - <li><a href="#copyright">Copyright Infringement</a></li> - <li><a href="#impersonation">Impersonation</a></li> - <li><a href="#trademarks">Trademark Infringement</a></li> - <li><a href="#other">DDA 4.4 Prohibited Actions</a></li> - </ol> - - <h2>More Resources</h2> - <ol> - <li><a href="http://play.google.com/about/developer-content-policy.html" - target="_policies">Developer Program Policies</a></li> - <li><a href="http://www.android.com/us/developer-distribution-agreement.html#showlanguages" - target="_policies">Developer Distribution Agreement</a></li> - </ol> -</div> -</div> - -<p> - Google Play policies protect your intellectual property (IP) as well as that - of other app developers and content creators in the store. The policies and - their enforcements help ensure proper use of copyright, trademarks, and - developer identity in Google Play. -</p> - -<p> - As an app developer, these IP policies benefit you. At the same time, it's - your responsibility to ensure that your app does not violate the IP of other - developers or content creators. Violations of IP-related policy may result in - suspension of your apps from the store and termination of your developer - account. -</p> - -<p> - This document introduces several key areas of IP-related policy that you - should understand before publishing on Google Play. In each area you'll find - best practices and examples to help you avoid common types of mistakes and - violations. -</p> - -<p> - For more information about Google Play policies that apply to your apps and - content, please see the <a href= - "http://play.google.com/about/developer-content-policy.html" target= - "_policies">Developer Program Policies</a> and <a href= - "http://play.google.com/about/developer-distribution-agreement.html" target= - "_policies">Developer Distribution Agreement</a>. -</p> - - - -<h2 id="copyright">Copyright Infringement</h2> - -<p> - Copyright is the legal right granted to an author or creator for a literary, - dramatic or artistic piece of work. As soon as you create an original piece - of work and fix it in a tangible medium, the work is automatically protected - by copyright law and you are the owner of the copyright. Likewise, when other - people create content, they may own the copyrights for those works. -</p> - - -<div class="sidebox-wrapper"> -<div class="sidebox"> -<h2>How to report infringements</h2> -<p>If you feel your copyright is being infringed, you may file a Digital Millenium - Copyright Act (DMCA) request. Please see <a - href="http://support.google.com/bin/request.py?&product=androidmarket&contact_type=lr_dmca" - target="_policies">copyright procedures</a> for more information.</p> -</div> -</div> - -<p> - Copyright infringement is an improper or unauthorized use of a copyrighted - work. If you publish an app in Google Play that uses another party's copyrighted - works improperly or without permission, your apps can be suspended and your - developer account terminated. -</p> - -<p> - As you design your app and prepare for publishing, make sure to review Google - Play policies and analyze all of your content. If your app uses or links to - another party's original work, make sure that your app is not infringing on - copyright. Not all uses of another party’s work are infringements on - copyright, and the rules vary by country and can be complex. -</p> - -<p> - If you are unsure whether your use of another party's work infringes on a - copyright, consider getting legal advice before publishing, or simply request - permission to use the work from the copyright owner. -</p> - -<p> - Here are some guidelines to help you avoid copyright infringement policy - violations: -</p> - -<ul> - <li> - <strong>Respect copyright laws</strong>—Do not let your app infringe - on the copyrights of others. That includes linking to other apps or web - sites that contain obviously infringing material (please refer to the <a href=" - {@docRoot}distribute/googleplay/policies/spam.html#webview-spam">Spam in WebViews</a> guidelines), and using icons or images that are obvious infringements. - </li> - - <li> - <strong>Know your app's content</strong>—Before you publish, look - for content that may be protected by trademark or copyright in your app - and get legal advice if necessary. Protected work could typically include - product names, brands, images, music, and similar works. - </li> - - <li> - <strong>Create original work</strong>—If you’re not sure whether - something will violate another party's copyright, the safest approach is to - create something that's completely original, such as images or audio - that you’ve created yourself. When you create your own original content, - you rarely have to worry about infringing on existing copyright. - </li> - - <li> - <strong>Ask permission to use copyrighted work</strong>—If you want - to use another party's copyrighted work in your app, you should ask for - permission from the work's creator or copyright owner and include - appropriate copyright attribution. - </li> -</ul> - -<p> - A common misunderstanding is believing that your app may use copyrighted - content without permission, provided that you clearly indicate that your app - is not the "official" app that readers may be familiar with. That is not the - case. Even if you let users know that your app is "unofficial", it still - violates Google Play policies if it uses or links to copyrighted content - without permission. Also, this type of "unofficial" app may violate <a - href="#impersonation">impersonation policies</a>. -</p> - -<p> - The example app below shows an app that uses screenshots/images of known - artists without their authorization and lists popular songs. The combination - of these may induce users to download music ringtones that infringe on - copyright. This is a violation of Google Play policy. -</p> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">Images and downloads that violate copyright</div> - <img src="{@docRoot}images/gp-policy-ip-copyright-violation.png"> -</div> - - -<h2 id="impersonation">Impersonation</h2> - -<p> - Impersonation is when an app attempts to imply a relationship to another app - or developer, where no relationship actually exists. -</p> - -<p> - For example, if your app displays the brand, icon, or title from another app - in order to get to users to download your app, you are leading users to - believe that your app is developed by the same entity as the other app and - offers similar content or experience. This is an impersonation of the other - app and developer, and it is a violation of Google Play policy. If you - publish apps that violate impersonation policies, your apps can be suspended - and your developer account terminated. -</p> - -<p> - No matter what type of app you offer or what your motivation, don’t try to - imply an endorsement or relationship to another company or product where none - exists. Don’t try to establish your app as the "official" version of another - party's work by prominently featuring their brand names or trademarks in your - app title or description. -</p> - -<p> - Even if your app description states that your app is an "unofficial" version, - the use of the other app's branding, trademarks, and other content still can - violate policy by presenting content that isn’t yours. -</p> - -<p> - Here are some guidelines: -</p> - -<ul> - <li> - <strong>Don't pretend to be someone else</strong>— Don't represent - that your content is produced by another company or organization if that is - not the case. - </li> - - <li> - <strong>Don't support infringing sites or apps</strong>— Don't divert - users or provide links to any other site that mimics Google Play or - represents itself as another application or service. - </li> - - <li> - <strong>Don't use another app's branding</strong>— Don’t try to pass - off your app as the official version of someone else’s property by using a - person or entity (or brand) name in your app title or description. - </li> -</ul> - -<p> - Below is an example of an "unofficial" app that violates Google Play policy - by impersonating another company and an existing product. Specifically: -</p> - -<ul> - <li>The example app has a name and icon that appear to be impersonating an - existing product. - </li> - - <li>The example developer name implies an endorsement or relationship to - another company and their products where none exists. - </li> -</ul> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">App name, icon, and developer name that impersonate another</div> - <img src="{@docRoot}images/gp-policy-ip-impersonation-violation.png"> -</div> - - -<h2 id="trademarks">Trademark Infringement</h2> - -<p> - A trademark is a brand that uniquely identifies a product and distinguishes - it from other products. It can be a word, name, symbol, or combination of - those that is intended to identify the source of the product. A trademark is - specifically acquired by a company or other entity through a legal process - and once acquired gives the owner exclusive rights to the trademark usage. -</p> - -<div class="sidebox-wrapper"> -<div class="sidebox"> -<h2>How to report infringements</h2> -<p>If you feel your trademark is being infringed, you can request a content review. -See <a href="http://support.google.com/bin/static.py?&ts=1114905&page=ts.cs" -target="_policies">Removing content from Google</a> for more information.</p> -</div> -</div> - -<p> - Trademark infringement is improper or unauthorized use of a trademark. Google - Play policies prohibit apps that infringe trademarks. If you publish apps in - Google Play that use another party's trademarks, your apps can be suspended - and your developer account terminated. -</p> - -<p> - As you design your app and prepare for publishing, make sure to review Google - Play policies and analyze all of your content. If your app uses a trademark - not owned by you, or if you are not sure whether a brand is a trademark, you - should get legal advice before publishing. As with copyright, the rules vary - by country and can be complex. -</p> - -<p> - Here are some guidelines for avoiding trademark infringement policy - violations: -</p> - -<ul> - <li> - <strong>Understand and follow trademark laws</strong>—Don't let your - app infringe on the trademarks of others. - </li> - - <li> - <strong>Know your app's content</strong>—Before you publish, look for - brands and potential trademarks used in your app and store listing and get - legal advice if necessary. - </li> - - <li> - <strong>Use a distinct name</strong>—Don't give your app a name that - is confusingly similar to another company's trademark. - </li> - - <li> - <strong>Don't use trademarks to imply a relationship</strong>—Don't - describe your app using another company's trademarks in a way that implies - an endorsement by or affiliation with the other company. - </li> - - <li> - <strong>Use a distinct app icon and logo</strong>—Don't use a - modified version of another company’s trademarked logo. - </li> -</ul> - -<p> - A common misunderstanding is believing that your app may use a brand or - trademark without permission, provided you clearly indicate that the app is - not the "official" or original app. That is not the case. Even if you let - users know that your app is "unofficial", it still violates Google Play - policies if it uses another party's trademarks. Also, this type of - "unofficial" app may violate <a href="#impersonation">impersonation - policies</a>. -</p> - -<p> - Below is an example app that violates Google Play policies by infringing on - another party's trademarks. Specifically: -</p> - -<ul> - <li>The example app name is confusingly similar to another party's trademark.</li> - <li>The example app icon is a modified version of a another party's logo.</li> -</ul> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">App name and icon that infringe trademarks</div> - <img src="{@docRoot}images/gp-policy-ip-trademark-violation.png"> -</div> - - -<h2 id="other">DDA 4.4 Prohibited Actions</h2> - -<p> - When you publish an app on Google Play, you agree to the terms of the - Developer Distribution Agreement (DDA). Section 4.4 of the DDA prohibits certain - types of actions on your part. For reference, you agree that you will not - engage in any activity with the Market, including the development or - distribution of Products, that interferes with, disrupts, damages, or - accesses in an unauthorized manner the devices, servers, networks, or other - properties or services of any third party including, but not limited to, - Android users, Google or any mobile network operator. -</p> - -<p> - For details, please refer to the complete <a href= - "http://play.google.com/about/developer-distribution-agreement.html" target= - "_policies">Developer Distribution Agreement</a>. -</p>
\ No newline at end of file diff --git a/docs/html/distribute/googleplay/policies/spam.jd b/docs/html/distribute/googleplay/policies/spam.jd deleted file mode 100644 index f4d303c..0000000 --- a/docs/html/distribute/googleplay/policies/spam.jd +++ /dev/null @@ -1,421 +0,0 @@ -page.title=Spam -@jd:body - -<div id="qv-wrapper"> -<div id="qv"> - <h2>In This Document</h2> - <ol> - <li><a href="#keyword-spam">Spam in App Title and Description</a></li> - <li><a href="#ratings">Spam in Ratings and Reviews</a></li> - <li><a href="#webview-spam">Spam in WebViews</a></li> - <li><a href="#wizard-spam">Spam from Wizards</a></li> - <li><a href="#message-spam">Spam in Messaging</a></li> - </ol> - - <h2>More Resources</h2> - <ol> - <li><a href="http://play.google.com/about/developer-content-policy.html" target="_policies">Developer Program Policies</a></li> - <li><a href="http://play.google.com/about/developer-distribution-agreement.html" target="_policies">Developer Distribution Agreement</a></li> - </ol> -</div> -</div> - -<p> - Google Play policies prohibit spam, to help ensure the best experience for - Android users. Please do not publish deceptive, repetitive, or irrelevant - content on Google Play. Not only will it lower your app's rating and cause - negative reviews, it can result in your app being suspended or your developer - account terminated. -</p> - -<p> - As an app developer, it is your responsibility to ensure that your apps are - free from spam and conform to the Google Play policies highlighted in this - document. Before you publish, make sure that you understand what is - considered spam on Google Play and check your apps for violations, even those - that might be inadvertent. The sections below highlight best practices and - common spam examples to help you avoid the most common types of policy - violations. -</p> - -<p> - For more information about Google Play policies that apply to your apps and - content, please see the <a href= - "http://play.google.com/about/developer-content-policy.html" target= - "_policies">Developer Program Policies</a> and <a href= - "http://play.google.com/about/developer-distribution-agreement.html" target= - "_policies">Developer Distribution Agreement</a>. -</p> - - -<h2 id="keyword-spam">Spam in App Title and Description</h2> - -<p> - When you publish an app on Google Play, you should pay special attention to - the app's title and description in its store listing. Those fields are - important because they make your app recognizable to users, and they help to - drive downloads by highlighting what's great about your app. A memorable - title and compelling description are essential to effective marketing, but - you should realize that these must follow Google Play policies, just as your - app content must do. -</p> - -<p> - Many developers unknowingly violate spam policy in their app titles and - descriptions in ways that are easy to avoid. In general, you can - avoid spam violations in your app title and description by following these - best practices: -</p> - -<ul> - <li> - <strong>Highlight what's great about your app</strong>—Share - interesting and exciting facts about your app with users. Help users - understand what makes your app special. - </li> - - <li> - <strong>Describe your app accurately</strong>—Make sure the title - and description describe the app function and user experience accurately. - </li> - - <li> - <strong>Don't use repetitive keywords</strong>—Avoid keywords that - are repetitive or excessive. - </li> - - <li> - <strong>Don't include unrelated keywords or references</strong> — - Your description should not be loaded with irrelevant keywords in an - attempt to manipulate ranking or relevancy. - </li> - - <li> - <strong>Keep it brief</strong>—Keep the description succinct and - straightforward. Shorter descriptions tend to give a better user experience - on devices with smaller displays. Excessive length, detail, or repetition - can violate spam policy. - </li> -</ul> - -<p> - Here's an example app title and description that follows best practices and - does not violate Google Play spam policies. -</p> - -<div class="example-block good" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">Best practice: App description</div> - <table> - <tr> - <td>App Title:</td> - <td>Kids puzzle: Identify Turtles</td> - </tr> - <tr> - <td style="white-space:nowrap;">App Description:</td> - <td> - <p>This is the perfect app to have a good time with your children. It - is designed to help kids learn different species of turtles through - cute pictures and amusing puzzle games.</p> - <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have - your child drag images around the screen to fit them into the shaded - region. Phonics is also utilized, as a child can also tap the word - below the image and hear the name pronounced.</p> - </td> - </tr> - </table> -</div> - -<p> - The sections below highlight common types of policy violations in an app - title and description, illustrated with variations on the best practice - example. -</p> - -<h3 id="repetitive-keywords">Repetitive keywords</h3> - -<p> - Your app description should not include keywords that are repetitive or excessive. -</p> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">Description includes repetitive keywords</div> - <table> - <tr> - <td>App Title:</td> - <td>Kids puzzle: Identify Turtles</td> - </tr> - <tr> - <td style="white-space:nowrap;">App Description:</td> - <td> - <p>This is the perfect app to have a good time with your children. It is - designed to help kids learn different species of turtles through cute - pictures and amusing puzzle games.</p> - <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have your - child drag images around the screen to fit them into the shaded region. - Phonics is also utilized, as a child can also tap the word below the image - and hear the name pronounced.</p> - <p style="border:2px solid red;">KEYWORDS: game, games, fun, funny, child, - children, kid, kids, puzzle, puzzle games, sound, turtle, turtles, sea turtles, - turtles, turtle, turtles, tortoise, tortoises, tortoise, tortoise, turtles, - turtles, turtles, turtles, tortoises, tortoise</p> - </td> - </tr> - </table> -</div> - -<h3 id="unrelated-keywords">Unrelated keywords or references</h3> - -<p> - The description should not be loaded with irrelevant keywords in an attempt - to manipulate ranking or relevancy in Google Play search results. -</p> - -<p> - For example, if your app has nothing to do with Lady Gaga, then she shouldn’t - be included in your description. Also, do not add highly searched, irrelevant - keywords that are unrelated to the function of the app. This is in breach of - policy. -</p> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">Description includes unrelated keywords or references</div> - <table> - <tr> - <td>App Title:</td> - <td>Kids puzzle: Identify Turtles</td> - </tr> - <tr> - <td style="white-space:nowrap;">App Description:</td> - <td> - <p>This is the perfect app to have a good time with your children. It is designed to - help kids learn different species of turtles through cute pictures and amusing puzzle - games.</p> - <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have your child drag - images around the screen to fit them into the shaded region. Phonics is also utilized, - as a child can also tap the word below the image and hear the name pronounced.</p> - <p style="border:2px solid red;">This game is as addictive as Angry Birds, more social - than Facebook and Twitter, and has a soundtrack reminiscent of Katy Perry and Lady - Gaga.</p> - <p style="border:2px solid red;">KEYWORDS: Angry Birds, Facebook, Twitter, Katy Perry, - Lady Gaga</p> - </td> - </tr> - </table> -</div> - -<h3 id="excessive-detail">Excessive detail, references to your other apps</h3> - -<p> - Your app description should avoid excessive detail and references to your - other apps or products. For example, you should not list all of the details - of content included in the app or its various components, as shown in the - example below. Also, the description should not include any references to - other apps you’ve published. -</p> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">Description includes excessive detail, references to your other apps</div> - <table> - <tr> - <td>App Title:</td> - <td>Kids puzzle: Identify Turtles</td> - </tr> - <tr> - <td style="white-space:nowrap;">App Description:</td> - <td> - <p>This is the perfect app to have a good time with your children. It is designed - to help kids learn different species of turtles through cute pictures and amusing - puzzle games.</p> - <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have your child - drag images around the screen to fit them into the shaded region. Phonics is also - utilized, as a child can also tap the word below the image and hear the name - pronounced.</p> - <p style="border:2px solid red;">Turtles included in the app: Alligator - Snapping Turtle, Asian Box Turtle, Bog Turtle, Common Musk Turtle, Common Snapping - Turtle, Diamondback Terrapin, Eastern Box Turtle, Eastern Mud Turtle, Eastern Painted - Turtle, False Map Turtle, Florida Pond Cooter, Florida Softshell Turtle, Green Sea - Turtle, Map Turtle, Matamata Ornate Box Turtle, Red-bellied Side-necked Turtle, - Red-eared Slider, Smooth Softshell Turtle, Spiny Softshell Turtle, Spotted Turtle, - Western Painted Turtle, Wood Turtle, Yellow-bellied Slider</p> - <p style="border:2px solid red;">If you like this app try our other free apps:<br /> - ★ Fun Zoo<br /> - ★ CD Guns<br /> - ★ Dessert House<br /> - ★ Playground<br /> - ★ 578 Weapons</p> - </td> - </tr> - </table> -</div> - - -<h2 id="ratings">Spam in Ratings and Reviews</h2> - -<div class="example-block bad" style="width:440px;"> - <div class="heading">Inappropriate content in a review</div> - <img src="{@docRoot}images/gp-policy-spam-negreview.png"> -</div> - -<p> - Ratings and reviews are benchmarks of app quality and users depend on them to - be authentic and relevant. As an app developer, you should not attempt to - artificially influence your app's ratings and reviews or those of your - competitor, such as by posting fake ratings or reviews or including spam - content in app reviews. The sections below provide guidelines for rating and - reviewing apps. -</p> - -<p> - So that you can stay in touch with any issues that users are having with your - app, you should read through your ratings and reviews on a regular basis. If - you choose to reply to reviews, make sure to keep your reply focused on the - actual issues raised in the user's comments and do not ask for a higher - rating. -</p> - -<p> - If you see an app or developer reply that doesn’t follow these guidelines, - you can report it. See <a href= - "http://support.google.com/googleplay/android-developer/bin/answer.py?hl=en&answer=113417&topic=2364761&ctx=topic" - target="_policies">Inappropriate content in comments and applications</a> for - more information. -</p> - -<div class="example-block bad" style="margin-top:3em;width:213px;"> - <div class="heading">Soliciting ratings</div> - <img src="{@docRoot}images/gp-policy-spam-reqrating.png"> -</div> - -<h3 id="fake-ratings">Fake or inappropriate ratings and reviews</h3> - -<p> - To help ensure the quality of ratings and reviews, Google Play policies limit - the ways that individuals can use ratings and reviews. In particular, note - that it is a violation of policy to use ratings and reviews to influence the - placement of any app in Google Play. -</p> - -<p> - As an app developer, make sure that you follow these guidelines: -</p> - -<ul> - <li> - <strong>Don't try to manipulate ratings</strong>—Do not engage in - attempts to manipulate the ratings, reviews, or ranking of your apps, - either directly or indirectly, or by manipulating the ratings of your - competitors. Do not attempt to artificially boost reviews, ratings, or - installs through any means. - </li> - - <li> - <strong>Don't solicit ratings through incentives</strong>—Do not - offer users any incentives to rate your app, such as offering rewards of - any kind or tying app functionality to rating. - </li> - - <li> - <strong>Don't rate apps multiple times</strong>—Do not review or - rate any app multiple times in an attempt to influence its placement in - Google Play. - </li> - - <li> - <strong>Don't add improper content to reviews</strong>—Do not - include affiliate, coupon, game codes, email addresses, or links to - websites or other apps in your reviews. If you are responding to a user - review, feel free to include references to helpful resources such as a - support address or FAQ page. - </li> -</ul> - -<h3 id="solicited-ratings">Soliciting ratings from users</h3> - -<p> - In general, <strong>do not offer incentives for ratings</strong>. You should - not offer users incentives of any kind for rating your app (or any other app) - on Google Play, and you should not tie your app's functionality or content to - rating in any way. -</p> - -<p> - It's acceptable to ask users to rate your app without incentives, for - example: "If you like this game, rate us in Google Play!" On the other hand, - it's a policy violation to ask users to rate your app based on incentives, - for example: "Rate this app and get 500 coins" or "Rate this app 5 stars and - get you 500 coins!" -</p> - - -<h2 id="webview-spam" style="clear:right">Spam in WebViews</h2> - -<p> - Apps published on Google Play should provide their own content. Do not - publish an app whose primary function is to reproduce or frame someone else’s - website (unless you have permission). -</p> - -<p> - Similarly, do not publish an app whose primary function is to drive affiliate - traffic to a website. Although affiliate deals can exist where an app's - primary purpose is delivering its own content or functionality, it's a - violation of Google Play policies to publish an app whose primary (or - only) purpose is to direct affiliate traffic to another website. -</p> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">WebView spam</div> - <table> - <tr> - <td>App Title:</td> - <td>Kids puzzle: Desktop Browser for Turtoogle Game</td> - </tr> - <tr> - <td>Developer:</td> - <td>AAZZZ <span style="border:2px solid red;">(not affiliated with Turtoogle - Inc.)</span></td> - </tr> - <tr> - <td style="white-space:nowrap;">App Description:</td> - <td> - <p>Have you ever wanted to use the full, desktop web version of Turtoogle - Game from your phone or tablet instead of the Turtoogle Game mobile app - or Turtoogle Game mobile web site?</p> - <p style="border:2px solid red;">This app lets you access Turtoogle Game - on your Android device in the same way as you access the game on your - desktop computer, and with all the same Turtoogle Game features.</p> - </td> - </tr> - </table> -</div> - - -<h2 id="wizard-spam">Spam from Wizards</h2> - -<p> - Apps that are created by an automated tool or wizard service must not be - submitted to Google Play by the operator of that service on behalf of other - persons. Such tools often produce too many duplicative or low-quality - apps which crowd the higher-quality apps in the Play Store. -</p> - -<p> - Please be advised that apps created by an automated tool are only permissible - if the app end-product complies with Google Play policies and is published in - the Play Store through a developer account that is registered and owned by - you. -</p> - - -<h2 id="message-spam">Spam in Messaging</h2> - -<p> - Your app may not send SMS, email, or other messages on behalf of the user - without providing the user with the ability to confirm the content and intended - recipient. -</p> - -<p> - Google Play will aggressively remove applications that are found to send or - modify SMS messages without user knowledge or consent. -</p>
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