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Diffstat (limited to 'docs/html/distribute/monetize/ads.jd')
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diff --git a/docs/html/distribute/monetize/ads.jd b/docs/html/distribute/monetize/ads.jd index bcb1e52..9a847ff 100644 --- a/docs/html/distribute/monetize/ads.jd +++ b/docs/html/distribute/monetize/ads.jd @@ -10,17 +10,32 @@ page.image=/distribute/images/advertising.png </div> <p> - In-app advertising offers a quick and easy way to incorporate a monetization - option into both your <a href= + Ads can be a quick and easy way to earn more from your <a href= "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href= - "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. </p> + "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. + AdMob and the Google Mobile Ads SDK let you add advertising to your apps with + just a few lines of code. +</p> + +<p> + The question is: which model gets the best results for your app? Google's ad + tools are made to help you figure out what combination works best for both + your audience and your bottom line. </p> -<p>Using <a href= +<p>Start by linking your AdMob and Google + Analytics accounts to get better insights and more earning power: for + instance, AdMob can promote in-app purchases to the people who buy them most + often, while showing income-generating ads to those less likely to buy right + now. +</p> + +<p> + Using <a href= "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a> - and the <a href="{@docRoot}google/play-services/ads.html">Google - Mobile Ads SDK</a> included in Google Play Services, you’re able to add - advertising into your apps, with just a few lines of code. + and the <a href="{@docRoot}google/play-services/ads.html">Google Mobile Ads + SDK</a> included in Google Play Services, you’re able to add advertising into + your apps, with just a few lines of code. </p> <p> @@ -30,36 +45,33 @@ page.image=/distribute/images/advertising.png <ul> <li> <p> - <strong>Placement within your apps</strong> — Well placed ads will - optimize your revenue by making it more likely that users will ‘click - through’. Poorly placed ads can result in low click-through rates, and in - the worse cases poor rating and users rapidly abandoning your apps. You - can get advice on how to best place ads from the developer training on - <a href= - "{@docRoot}training/monetization/ads-and-ux.html">using - ads</a>. + <strong>Placement within your apps</strong> — Well-placed ads make + it more likely that users will click through and convert. Poorly-placed + ads lead to lower click-through rates, and even poor ratings and users + abandoning your apps. Our <a href= + "{@docRoot}training/monetization/ads-and-ux.html">developer training</a> + on using ads shows some of the best ways to place ads. </p> </li> <li> <p> <strong>Ad formats</strong> — Every app offers a different type of - experience for users, so it’s important to consider the format of ads - you’re using to ensure it’s compatible with the experience. While banner - ads may work well for a flashlight utility app, an immersive gaming app - may benefit more from a video interstitial. Mismatched ad formats may - negatively affect your users’ experience and ad revenue, so try to select - formats that fit well with the content and flow of your apps. + experience for users, so it’s important that your ad formats match that + experience. While banner ads may work well for a flashlight utility app, + an immersive gaming app may benefit more from a video interstitial. + Mismatched ad formats can make users unhappy and leave money on the + table. </p> </li> <li> <p> - <strong>Maximizing your performance</strong> — Ensure you’re optimizing - your advertising revenue by maximizing your CPMs <em>and</em> fill rate. - Often ad providers will cite very high CPMs but will have a low fill rate - that can severely decrease your effective CPM, so look at both of these - figures. Also consider using a <a href= + <strong>Maximizing your performance</strong> — Make sure you’re + optimizing your advertising revenue by maximizing your CPMs and fill + rate. Ad providers often cite their very high CPMs but don't mention low + fill rates that can severely decrease your effective CPM. Be sure to look + at both of these figures. Consider using a <a href= "https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac"> mediation</a> solution if you’d like to use multiple ad providers in your apps. Look for solutions that offer yield management or <a href= @@ -71,30 +83,43 @@ page.image=/distribute/images/advertising.png <li> <p> - <strong>Exercising control options</strong> — A variety of ads promoting a - broad selection of other services or apps may show up within you apps. - Depending on your goals and the type of experience you want to provide - your users, it may make sense to <a href= + <strong>Exercising control options</strong> — A variety of ads may + show up within your app. It may make sense to <a href= "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac"> - block</a> certain advertisements from appearing. Some developers don’t - want apps in a similar category showing to their users, but some don’t - mind. + block</a> certain of those advertisements from appearing, depending on + your goals and the type of experience you want to provide. Some + developers, for instance, don’t want ads for apps in their same category + showing to their users, while others don’t mind at all. </p> </li> <li> <p> - <strong>Cross promoting your other apps</strong> — Ads can be used for - more than just earning revenue. Consider using <a href= + <strong>Cross promoting your other apps</strong> — Ads can do more + than earn revenue. Consider running <a href= "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> - house ads</a> within your apps to create awareness and promote your - entire portfolio of apps. When launching new apps, an easy way to quickly - attract users is to promote directly to your existing customers. + house ads</a> within your apps to promote other apps in your portfolio. + When you launch a new app, this kind of promotion is a free and easy way + to attract new users quickly. </p> </li> </ul> <p> + Don't forget that paid channels like AdWords and YouTube can help you cast a + wider net by reaching targeted audiences outside the app ecosystem. They're a + great way to find new users at a price that you control. <a href= + "https://support.google.com/adwords/answer/2549053">Learn more</a>. +</p> + +<p> + To start monetizing with ads, sign up for AdMob and integrate the Google + Mobile Ads SDK into your apps. If you also need to manage direct deals with + advertisers, consider using DoubleClick for Publishers Small Business. +</p> + + +<p> To start monetizing with ads sign up for <a href= "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate the <a href="https://developers.google.com/mobile-ads-sdk/download">Google |