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Diffstat (limited to 'docs/html/distribute/users')
| -rw-r--r-- | docs/html/distribute/users/build-buzz.jd | 301 | ||||
| -rw-r--r-- | docs/html/distribute/users/build-community.jd | 202 | ||||
| -rw-r--r-- | docs/html/distribute/users/expand-to-new-markets.jd | 325 | ||||
| -rw-r--r-- | docs/html/distribute/users/index.jd | 30 | ||||
| -rw-r--r-- | docs/html/distribute/users/know-your-user.jd | 153 | ||||
| -rw-r--r-- | docs/html/distribute/users/users_toc.cs | 40 | ||||
| -rw-r--r-- | docs/html/distribute/users/your-listing.jd | 191 |
7 files changed, 1242 insertions, 0 deletions
diff --git a/docs/html/distribute/users/build-buzz.jd b/docs/html/distribute/users/build-buzz.jd new file mode 100644 index 0000000..b76498e --- /dev/null +++ b/docs/html/distribute/users/build-buzz.jd @@ -0,0 +1,301 @@ +page.title=Build Buzz +page.image=/distribute/images/build-buzz.jpg +page.metaDescription=Generate interest and demand for your app. Here are some ways to help users find, download, and install your apps. +page.tags="users, growth, promotion" + +@jd:body + +<div id="qv-wrapper"> + <div id="qv"> + <h2> + Contents + </h2> + + <ol> + <li> + <a href="#link-to-your-apps">Link to Your Apps</a> + </li> + <li> + <a href="#use-the-google-play-badge">Use the Badge</a> + </li> + <li> + <a href="#cross-promote-from-your-other-apps">Cross-Promote Your Apps</a> + </li> + <li> + <a href="#hold-a-contest">Hold a Contest</a> + </li> + <li> + <a href="#leverage-pr">Leverage PR</a> + </li> + <li> + <a href="#use-social-media">Use Social Media</a> + </li> + <li> + <a href="#publish-youtube-videos">Publish YouTube Videos</a> + </li> + <li> + <a href="#advertise">Advertise</a> + </li> + <li> + <a href="#maximize-your-marketing-spend">Maximize Your Marketing + spend</a> + </li> + <li><a href="#related-resources">Related Resources</a></li> + </ol> + </div> +</div> + +<div style="float:right;border 2px solid #ddd;"> + <img src="{@docRoot}distribute/images/build-buzz.jpg" style= + "width:240px;margin:0 0 1.5em 1em;"> +</div> + +<p> + With more apps published each week in Google Play, building buzz + around your own apps helps them get noticed and makes it easier for + users to find and download them. +</p> + +<p> + Building buzz doesn’t have a single formula. The tools and techniques + described here have worked for other developers, but finding the right mix + will depend on your apps, your audience, and your competition. And don’t be + afraid to try something different or quirky, taking a risk could pay big + dividends. +</p> + +<div class="headerLine"> + <h1 id="link-to-your-apps"> + Link to Your Apps in Google Play + </h1> + + <hr> +</div> + +<p> + After publishing your apps, you can take Android users directly to your + app/games detail page on Google Play by <a href= + "{@docRoot}distribute/tools/promote/linking.html">providing links</a> in your + social network posts, ad campaigns, app reviews and articles, your website, + and more. +</p> + +<p> + You can also link to: +</p> + +<ul> + <li>A <a href= + "{@docRoot}distribute/tools/promote/linking.html#OpeningPublisher">list</a> + of all of your apps + </li> + + <li>A Google Play <a href= + "{@docRoot}distribute/tools/promote/linking.html#PerformingSearch">search + result</a> + </li> + + <li>A <a href= + "{@docRoot}distribute/tools/promote/linking.html#OpeningCollection">collection</a> + on Google Play + </li> +</ul> + +<div class="headerLine clearfloat"> + <h1 id="use-the-google-play-badge"> + Use the Google Play Badge + </h1> + + <hr> +</div> + +<div class="figure" style="margin:0 3em;"> + <img src="{@docRoot}images/gp-build-buzz-uplift-1.png"> +</div> + +<p> + <a href="{@docRoot}distribute/tools/promote/badges.html">Google Play + badges</a> are an especially great way let Android users know that your apps + are available and link them directly to your Google Play page. Users are more + likely to download and trust your apps and games when the Google Play badge + is used. +</p> + +<p>Badge your + websites, collateral, and ad campaigns. With the badge generator, they're + also easy to make and available in multiple languages. +</p> + +<div class="headerLine clearfloat"> + <h1 id="cross-promote-from-your-other-apps"> + Cross-Promote from Your Other Apps + </h1> + + <hr> +</div> + +<div class="figure-right"> + <img src="{@docRoot}images/gp-buzz-1.jpg"> + <p class="img-caption"> + Cross-promoting related apps. + </p> +</div> + +<p> + Cross promoting, or house ads, is a great cost effective way to get users to + try out new titles. Be sure that your house ad is unobtrusive and presented + at a time convenient for users to leave your apps and try out your new title. + Also, be sure to include logic that allows users to dismiss the ad and + control if they will be asked again later. +</p> + +<p> + Consider using free AdMob <a href= + "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> + house ads</a> within your apps to create awareness and promote your entire + portfolio of apps. When launching new apps, an easy way to quickly attract + users is to promote directly to your existing customers. +</p> + +<div class="headerLine"> + <h1 id="hold-a-contest"> + Hold a Contest + </h1> + + <hr> +</div> + +<p> + Contests can be a great way to engage your users. If you have a game, hold a + tournament and promote it through your marketing channels. Use Google Play + Games APIs for leaderboards and achievements to stimulate competition. Some + app developers have provided prizes for creative uses of an app or social + engagement. For example, a photo app developer can hold a photo contest. +</p> + +<p> + But be sure you’re complying with the appropriate legal requirements in your + country and provide a clear set of terms and conditions, accessible online. + Don’t let a lack of attention to detail spoil a great marketing opportunity. +</p> + +<div class="headerLine"> + <h1 id="leverage-pr"> + Leverage PR + </h1> + + <hr> +</div> + +<p> + Public Relations outreach can be a valuable marketing initiative. Many + developers use PR to announce new features in their apps or games, which, in + turn, builds demand for the updated release when it comes out. You can also + provide early copies of your app or game for the press to review, and publish + their reviews when the app or game launches. +</p> + +<div class="headerLine"> + <h1 id="use-social-media"> + Use Social Media + </h1> + + <hr> +</div> + +<p> + Social media is your opportunity to build promotion for your apps. Start with + your own channels: update users on your plans before launch, announce your + launch, and talk about progress after launch (downloads, new features, and + alike.) Then expand by encouraging your users to forward and share your + posts. +</p> + +<p> + Take advantage of bloggers. Look for bloggers that cover Android and learn + what interest them. Remember to look locally as well as globally, gaining a + local following can be a great springboard to global success. When you’ve + selected a target group of bloggers focus on them by sending details of your + apps and free versions if the apps are priced. Follow up and ask them to + review your apps. A review on the right blog is a great promotion. +</p> + +<div class="headerLine clearfloat"> + <h1 id="publish-youtube-videos"> + Publish YouTube Videos + </h1> + + <hr> +</div> + +<div class="center-img" style="padding-top:1em;"> + <img src="{@docRoot}images/gp-build-buzz-yt.png"> +</div> + +<p> + YouTube videos are now an essential part of building buzz. Use them to + showcase your apps’ feature. Remember to do this before, at, and after + launch. Taking users on a journey through the development of your apps can be + a great way to drive downloads at launch. +</p> + +<div class="headerLine"> + <h1 id="advertise"> + Advertise + </h1> + + <hr> +</div> + +<div class="figure"> + <img src="{@docRoot}images/google/gps-ads.png" style="width:340px"> +</div> + +<p> + Advertise your app in other apps to increase downloads. There are many tools + to help you target the right users for your apps and games. You can use + <a href= + "http://www.google.com/ads/admob/promote.html#subid=us-en-et-dac">AdMob</a> + to drive installs of your app at a target cost-per-acquisition (CPA). You + also get free house ads for your own app. <a href= + "https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en"> + Sign up for an AdMob account</a> to get started. +</p> + +<div class="headerLine clearfloat"> + <h1 id="maximize-your-marketing-spend"> + Maximize your Marketing Spend + </h1> + + <hr> +</div> + +<div class="figure" style="margin: 0 3em;"> + <img src="{@docRoot}images/gp-build-buzz-uplift-2.png" style=""> +</div> + +<p> + Maximize buzz and leverage the halo effect of cross-platform, multimedia, + simultaneous launches. +</p> + +<p><strong>Developers who launch on multiple platforms at + the same time have received a 10-20% uplift.</strong>If you’re spending money + to advertise your launch or spending effort on press, shipping on multiple + platforms simultaneously helps you maximize your return on investment. +</p> + +<div class="headerLine clearfloat"> + <h1 id="related-resources"> + Related Resources + </h1> + + <hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/users/buildbuzz" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + diff --git a/docs/html/distribute/users/build-community.jd b/docs/html/distribute/users/build-community.jd new file mode 100644 index 0000000..1623939 --- /dev/null +++ b/docs/html/distribute/users/build-community.jd @@ -0,0 +1,202 @@ +page.title=Build Community +page.metaDescription=Build a loyal following with great support and communication. +page.tags="users, growth, community" + +@jd:body + +<div id="qv-wrapper"> + <div id="qv"> + <h2> + Contents + </h2> + + <ol> + <li> + <a href="#starting-your-community">Starting Your Community</a> + </li> + + <li> + <a href="#tools-to-build-your-community">Tools to Build Your Community</a> + </li> + + <li> + <a href="#managing-your-community">Managing Your Community</a> + </li> + <li> + <a href="#related-resources">Related Resources</a> + </li> + </ol> + </div> +</div> + +<p> + Fans of your apps love to help others, turn newer users into fans, and bring + you more users as they talk about your app. Building a community can help you + tap into those influencers to help you improve your app and provide support + to others. +</p> + +<p> + Building your own community can help you bring content that will delight + users and get them talking about your apps to friends, family and others in + their social network. +</p> + +<div class="headerLine"> + <h1 id="starting-your-community"> + Starting Your Community + </h1> + + <hr> +</div> + +<p> + In conjunction with your apps’ design and development, you should start + defining and building your community infrastructure. There’s no one approach + that fits all, and the approach for each of your apps may need to be a little + different. You should start by thinking about your potential users and asking + questions such as: +</p> + +<ul> + <li> + <p> + How will my users prefer to interact? Game users may prefer a modern feed + style community, users of a financial management app a more traditional + discussion forum. + </p> + </li> + + <li> + <p> + Should I have a community for all my apps or should each app have its + own? Will users be turned off if the community isn’t just about the app + that interests them or can I make it a way to turn them onto my other + apps? + </p> + </li> + + <li> + <p> + Will different countries or territories, or speakers of particular + languages need separate forums? How will I handle feedback in languages I + don’t know? + </p> + </li> + + <li> + <p> + Do I need any additional policies beyond those governing the tool used to + host the community? + </p> + </li> +</ul> + +<p> + Any way you do it, starting your community early helps you build momentum as + you turn happy users into influencers. +</p> + +<p> + Consider inviting your existing users through a rich notification or an + opt-in on your website. Don’t overlook inviting your critics too. If you have + been able to address their earlier issues you may convert them into + supporters — it’s not unknown for your harshest critics to become your most + enthusiastic fans if you address their concerns. +</p> + +<p> + When you use the <a href= + "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta-testing + feature</a> in Google Play, you’ll create a testers group through a <a href= + "https://support.google.com/groups/answer/46601">Google Group</a> or <a href= + "https://support.google.com/plus/topic/2888488">Google+ Community</a> to + define who gets your software for testing. Consider managing these groups as + communities in their own right. +</p> + +<div class="headerLine"> + <h1 id="tools-to-build-your-community"> + Tools to Build Your Community + </h1> + + <hr> +</div> + +<p> + There are many tools you can use to build your community. Before you launch, + inviting <a href="http://www.google.com/+/business/">Google+</a> users or + <a href="https://support.google.com/groups/answer/46601?hl=en">Google + Groups</a> to <a href= + "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta-test</a> + your app can help you kickstart your community while you listen to and + respond to your user feedback. +</p> + +<p> + Once you’ve launched, your Google+ or other social media presence can help + you continue to gather feedback, answer questions, and get input on updates. + Use social media to get the conversation started. Post updates to your + followers, announce new apps, and host contests. Ask followers to re-post so + that they bring new users into the conversation. Fans love to profess their + passion for great apps, so be sure to give them plenty of reason to do so. +</p> + +<p> + Forums like <a href= + "https://support.google.com/groups/answer/46601?hl=en">Google Groups</a> are + particularly well suited to help you and your users provide support to + others. By helping out your community, you’re building your fan base who will + share their experiences with other prospective customers. +</p> + +<p> + Respond to comments and reviews on both your product details page on Google + Play and <a href="http://youtube.com">YouTube</a> pages. Prospective + customers are influenced by reviews and comments, so be sure to manage your + brand in every channel you can. +</p> + +<div class="headerLine"> + <h1 id="managing-your-community"> + Managing Your Community + </h1> + + <hr> +</div> + +<div class="figure"> + <img src="{@docRoot}images/gp-community-0.png"> +</div> + +<p> + Engaged users want you to succeed. Let them know you’re listening! Responding + to posts, comments, and other social media mentions improves your ratings by + letting users know you care. +</p> + +<p> + Update the product based on user feedback and announce new releases. Users + often change their original star ratings after feeling heard, inspiring more + users to install your apps. +</p> + +<p> + There are many ways to make your community feel special. Consider polls to + let users influence product updates. Use competitions to inspire and reward + your community. Giving a special <em>member of the week</em> badge is an easy + way to recognize those that help others. Or get users involved in testing new + versions or new apps to make them feel special. +</p> + +<div class="headerLine clearfloat"> + <h1 id="related-resources"> + Related Resources + </h1> + <hr> +</div> +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/users/buildcommunity" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div>
\ No newline at end of file diff --git a/docs/html/distribute/users/expand-to-new-markets.jd b/docs/html/distribute/users/expand-to-new-markets.jd new file mode 100644 index 0000000..cc94a92 --- /dev/null +++ b/docs/html/distribute/users/expand-to-new-markets.jd @@ -0,0 +1,325 @@ +page.title=Expand Into New Markets +page.metaDescription=Tap fast-growing markets in Japan, Korea, India, Brazil, and many other countries around the world. +page.image=/distribute/images/expand-into-new-markets.jpg +page.tags="users, growth, global" + +@jd:body + +<div id="qv-wrapper"> + <div id="qv"> + <h2> + Contents + </h2> + + <ol> + <li> + <a href="#localize-your-product">Localize Your Product</a> + </li> + + <li> + <a href="#testing-and-support">Testing and Support</a> + </li> + + <li> + <a href="#localize-your-google-play-listing">Localize Your Store + Listing</a> + </li> + + <li> + <a href="#marketing">Marketing</a> + </li> + + <li> + <a href="#related-resources">Related Resources</a> + </li> + </ol> + </div> +</div> +<p> + Android and Google Play give you a worldwide audience for your apps, with an + addressable user base that's growing very rapidly in countries such as Japan, + Korea, India, and Brazil. You can sell your app in more than 130 countries. +</p> + +<p> + To <strong>maximize your app's distribution potential and earn high + ratings</strong> from users around the world, we encourage you to localize + your app. Once you’ve built a solid foundation in your home market, take + advantage of Android’s powerful growth around the world and expand your app + to new markets. +</p> + +<div class="sidebox-wrapper" style="float:right;"> + <div class="sidebox"> + <p> + <strong>Tip:</strong> Localization is more than translation. Plan product + features, launch, and marketing for key markets. + </p> + </div> +</div> + +<p class="caution" style="font-size:15.5px;"> +</p> + +<p> + Localization involves a variety of tasks throughout your app development + cycle, and advance planning is essential. But <strong>localization is more + than just translating your UI</strong>. To be successful, you also need to + localize your Google Play listing and ensure your marketing is suitable for + the demographic you’re addressing. +</p> + +<p> + To reduce development and maintenance effort, use a single APK for all + regions. A single APK also allows you to more easily track metrics by + country. Google Play takes care of providing the appropriate localized + version of your app based on user location. +</p> + +<div class="headerLine"> + <h1 id="localize-your-product"> + Localize Your Product + </h1> + + <hr> +</div> + +<div class="sidebox-wrapper" style="float:right;"> + <div class="sidebox"> + <p> + <strong>Tip:</strong> Use a professional translation service located in + your target country to ensure high quality and good user ratings. + </p> + </div> +</div> + +<p> + The first step is to identify your target markets and associated languages, + then focus your product localization on those countries. Some of the tasks + include translating your UI strings and localizing dates and times, layouts, + text direction, and finally your Google Play store listing. To learn more + about how to localize your app, visit our <a href= + "{@docRoot}distribute/tools/localization-checklist.html">Localization + Checklist</a>. +</p> +<!-- <p>[Need graphic highlighting that it’s all about getting high ratings]</p> --> + +<p> + Work with a professional translator, preferably located in the country you’re + localizing your apps for, to ensure high quality results. Machine + translations may affect your apps’ ratings, as they’re less reliable than + high-quality professional translations. For example, a professional service + will know to consider the vocabulary expansion, left-to-right and + right-to-left support, and other factors in each language. Learn more about + UI considerations and other factors in the <a href= + "{@docRoot}distribute/tools/localization-checklist.html#design">Design for + Localization</a> section of the Localization Checklist. +</p> + +<p> + <strong>Google Play App Translation Service</strong> can help you quickly + find and purchase translations of your apps. In the <a href= + "https://play.google.com/apps/publish/">Developer Console</a>, you can browse + a list of third-party vendors who are pre-qualified by Google to offer + high-quality professional translations at competitive prices. +</p> + +<div style="float:left; width:48%; padding:8px;"> + <img src="{@docRoot}images/gp-listing-3.jpg"> +</div> + +<div style="width:48%; padding:8px; float:left"> + <img src="{@docRoot}images/gp-expand-2.jpg"> +</div> + +<div class="headerLine clearfloat"> + <h1 id="testing-and-support"> + Testing and Support + </h1> + + <hr> +</div> + +<p> + Before you launch, be sure to use our <a href= + "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta + testing</a> and <a href= + "{@docRoot}distribute/googleplay/developer-console.html#staged-rollouts">staged + rollouts</a> to identify and address issues before users can rate your app. + Feedback can be gathered using a <a href= + "https://support.google.com/groups/answer/46601">Google Group</a> or <a href= + "https://support.google.com/plus/topic/2888488">Google+ Community</a>. Watch + user sentiment and respond if necessary as you add countries. +</p> + +<p> + After you launch, <strong>offer support hours in the local time zone in the + local language</strong>. When possible, having a local presence can + dramatically increase your daily active users and revenue. For example, + <a href="">this developer</a> was able to <strong>increase their revenue over + 500% after creating a local presence</strong> in Asia and taking great care + of their users. +</p> + +<div class="headerLine"> + <h1 id="localize-your-google-play-listing"> + Localize Your Google Play Store Listing + </h1> + + <hr> +</div> + +<div class="sidebox-wrapper" style="float:right;"> + <div class="sidebox"> + <p> + <strong>Tip:</strong> You can select regions, set regional pricing, and + localize your listing while maintaining only one APK. + </p> + </div> +</div> + +<div class="figure"> + <img src="{@docRoot}images/gp-buyer-currency.png" class="border-img"> +</div> + +<p> + Within your Google Play listing, you’ll need to set the regions in which your + apps will be available, set pricing for each, and customize your Google Play + listing to ensure it speaks to local audiences. You can change your country + and carrier targeting at any time just by saving changes in the Google Play + Developer Console. +</p> + +<h3> + Region selection +</h3> + +<p> + In the Developer Console, you can set the regions you make your app available + to, pricing in local currencies, and all Google Play listing marketing. You + can specify which countries and territories you want to distribute to, and + even which carriers (for some countries). +</p> + +<h3> + Pricing +</h3> + +<p> + When you start to address new markets you have several options for setting + the prices of your products: apps, in-app products, and subscriptions. You + can set a default price for each product and allow Google Play to adjust this + each month for changes in exchange rates, or manually set prices. +</p> + +<p> + There are several reasons why it might be beneficial to set prices manually, + such as: +</p> + +<ul> + <li> + <p> + Cost of living differences. To better target developing markets you may + consider offering your apps at a lower price to make them more affordable + in relation to local incomes. + </p> + </li> + + <li> + <p> + Price perception. Users in some countries respond well to prices set to + x.99, while others prefer x.00 pricing. + </p> + </li> + + <li> + <p> + Numerology. You may wish to avoid using certain numbers that are + considered unlucky, such as 13 or 4. + </p> + </li> + + <li> + <p> + Competition. Your app may have local competition in some markets that you + need to account for. + </p> + </li> + + <li> + <p> + Local trends and interests. Your apps may be able to bear a higher price + in some markets. For example, the interest in various sports varies + greatly from country to country. + </p> + </li> +</ul> + +<p> + You may also want to run short-term promotions and discounts in specific + countries. +</p> + +<p> + The <a href= + "{@docRoot}distribute/googleplay/developer-console.html#selling-pricing-your-products"> + Pricing & Distribution</a> section in the <a href= + "https://play.google.com/apps/publish/">Developer Console</a> is where you + set and manage regional distribution and local prices. +</p> + +<h3> + Copy and creative +</h3> + +<p> + To market to users around the world, <strong>localize your store listing, + including app details and description, promotional graphics, screenshots, and + more.</strong> Graphical assets and copy can be uploaded for each country you + are targeting. +</p> + +<div> + <img src="{@docRoot}images/gp-expand-4.jpg" class="border-img"> +</div> + +<div> + <img src="{@docRoot}images/gp-expand-5.jpg" class="border-img"> +</div> + +<p> + Learn more about how to localize your <a href= + "{@docRoot}distribute/tools/launch-checklist.html#prepare-graphics">store + listing</a>. +</p> + +<div class="headerLine"> + <h1 id="marketing"> + Marketing + </h1> + + <hr> +</div> + +<div class="figure"> + <img src="{@docRoot}images/gp-badge-jp.png"> +</div> + +<p> + Just like your Google Play listing, all other marketing should be localized + to speak to the local audience. This includes images, colors, icons, and + audio. To maximize effectiveness, <strong>run promotions, contests, and + announcements at local time</strong>. You can build a localized <a href= + "{@docRoot}distribute/tools/promote/badges.html">Google Play badge</a> and + <a href="{@docRoot}distribute/tools/promote/device-art.html">device art</a> + for each language you support. +</p> + +<div class="headerLine clearfloat"><h1 id="related-resources">Related Resources</h1><hr></div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/getusers/expandnewmarkets" + data-sortOrder="-timestamp" + data-cardSizes="6x3,6x3,6x3,6x3,6x3,6x3" + data-maxResults="6"></div> diff --git a/docs/html/distribute/users/index.jd b/docs/html/distribute/users/index.jd new file mode 100644 index 0000000..77ef609 --- /dev/null +++ b/docs/html/distribute/users/index.jd @@ -0,0 +1,30 @@ +page.title=Get Users +section.landing=true +nonavpage=true + +@jd:body + +<p> + You’ve published your app, now how do you acquire users? Every app and game + is different, but there are some common themes from successful Google Play + developers. These best practices are critical to your app or game’s success. +</p> + +<div class="dynamic-grid"> + +<div class="resource-widget resource-flow-layout landing col-16" + data-query="collection:distribute/users" + data-cardSizes="6x6, 6x6, 6x6, 9x6, 9x6, 6x6, 6x6, 6x6" + data-maxResults="8"> +</div> + +<h3>Related resources</h3> + + <div class="resource-widget resource-flow-layout col-16" + data-query="type:youtube+tag:users,tag:global,type:blog+tag:users" + data-sortOrder="-timestamp" + data-cardSizes="6x3" + data-maxResults="6"> + </div> + +</div> diff --git a/docs/html/distribute/users/know-your-user.jd b/docs/html/distribute/users/know-your-user.jd new file mode 100644 index 0000000..fb91a05 --- /dev/null +++ b/docs/html/distribute/users/know-your-user.jd @@ -0,0 +1,153 @@ +page.title=Know Your User +page.metaDescription=It\'s essential to understand your users and listen to their input. Here are some ideas. +page.image=/distribute/images/know-your-user.jpg +page.tags="users, growth, global" + +@jd:body + +<div style="width:100%"> + <img src="{@docRoot}images/gp-androidify.png"> +</div> + +<p> + A key part of growing your apps' installed base is knowing more about your + users — how they discover your app, what devices they use, what they do + when they use your app, and how often they return to it. +</p> + +<div class="headerLine"> + <h1 id="read-ratings-comments"> + Read Ratings Comments + </h1> + + <hr> +</div> + +<p> + The most obvious way to get to know your users is by reading review comments + for your apps on Google Play. While the details provided in reviews will vary + greatly, in addition to telling you about what users like and dislike in your + apps, they can also provide insight into your users’ motivations for using + your apps. And remember that users can update their ratings and comments + about an app when you fix issues. +</p> + +<p> + Learn more about <a href= + "{@docRoot}distribute/essentials/optimizing-your-app.html#listen-to-your-users"> + how to listen to users</a>. +</p> + +<div> + <img src="{@docRoot}images/gp-your-user-0.jpg" class="border-img"> + <p class="img-caption"> + User ratings + </p> +</div> + +<div class="headerLine"> + <h1 id="start-community"> + Start a Community + </h1> + + <hr> +</div> + +<p> + Another great way to get to know your users, learn who they are, and what + they are looking for, is to start a community. There are many support tools + you can use, from forums such as <a href="http://groups.google.com/">Google + Groups</a> to comprehensive customer support products. You can integrate some + directly into your apps. And once you deploy a support tool, make sure to + fill in the support link in your Google Play product details page. +</p> + +<p> + <a href="{@docRoot}distribute/users/build-community.html">Learn more about + starting and managing a community</a>. +</p> + +<div class="headerLine"> + <h1 id="create-survey"> + Create a Survey + </h1> + + <hr> +</div> + +<p> + Consider using a survey to gather information about your users and their + views on your apps. Compared to app reviews, a questionnaire enables you to + seek specific information. However use with care, as the creation of suitable + question is something of an art. Also consider providing an appropriate + incentive for completing the questionnaire, as too few responses can be worse + than no responses at all. +</p> + +<p> + You can create a questionnaire with <a href= + "http://www.google.com/drive/apps.html#forms">Google Drive Forms</a> or use + one of the various third-party survey and questionnaire hosting tools + available, such as SurveyMonkey. +</p> + +<div class="headerLine"> + <h1 id="add-analytics"> + Add Analytics to your Apps + </h1> + + <hr> +</div> + +<p> + Analytics data can tell you a lot about your users, by exposing their + behaviour in your apps. You can use <a href= + "http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html"> + Google Analytics by linking it with your Google Play account</a> or use a + third-party analytics tool. Analytics tools can help you gather information + on app installs, feature popularity, unused features, and more. You can see + any usage pattern differences by region, device, time day and other + variables. +</p> + +<p> + Read more about <a href= + "{@docRoot}distribute/essentials/optimizing-your-app.html#measuring-analyzing-responding"> + measuring behavior</a>. +</p> + +<div> + <img src="{@docRoot}images/gp-dc-stats.png" class="border-img"> +</div> + +<div class="headerLine"> + <h1 id="use-google"> + Use Google+ + </h1> + + <hr> +</div> + +<p> + <a href="https://plus.google.com/">Google+</a> is a great way to gather user + feedback, announce surveys and contests, and see how users react to new + features and functionality. Many developers manage a Google+ page to + communicate with their users. It’s also a good way to get feedback from your + beta-testing. Some developers have a page for each of their apps. This is + especially true for game developers, who post challenges and tournaments. + Google+ can also be used to post game walkthroughs and tips. +</p> + +<div> + <img src="{@docRoot}images/gp-your-user-2.jpg"> +</div> + +<div class="headerLine clearfloat"> +<h1 id="related-resources">Related Resources</h1><hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/users/knowyouruser" + data-sortOrder="-timestamp" + data-cardSizes="6x3" + data-maxResults="6"></div>
\ No newline at end of file diff --git a/docs/html/distribute/users/users_toc.cs b/docs/html/distribute/users/users_toc.cs new file mode 100644 index 0000000..a2437a6 --- /dev/null +++ b/docs/html/distribute/users/users_toc.cs @@ -0,0 +1,40 @@ +<ul id="nav"> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/know-your-user.html"> + <span class="en">Know Your User</span></a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/your-listing.html"> + <span class="en">Create a Great Listing</span> + </a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-buzz.html"> + <span class="en">Build Buzz</span> + </a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-community.html"> + <span class="en">Build Community</span> + </a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/expand-to-new-markets.html"> + <span class="en">Expand to New Markets</span> + </a> + </div> + </li> + +</ul> + + +<script type="text/javascript"> +<!-- + buildToggleLists(); + changeNavLang(getLangPref()); +//--> +</script> diff --git a/docs/html/distribute/users/your-listing.jd b/docs/html/distribute/users/your-listing.jd new file mode 100644 index 0000000..cc72fff --- /dev/null +++ b/docs/html/distribute/users/your-listing.jd @@ -0,0 +1,191 @@ +page.title=Create a Great Listing +page.metaDescription=Make your listing page compelling and integrate it into your marketing campaigns. +page.image=/distribute/images/create-listing.jpg +page.tags="listing, google play, users, growth" + +@jd:body + +<p> + Your Google Play app listings are a vital part of your app marketing, from + organic traffic or visits you generate through marketing and promotion. + Potential users will quickly move on from a poor listing, so the importance + of having a great one can't be ignored. +</p> + +<div class="headerLine"> + <h1 id="graphics-imagery"> + Graphics & Imagery Tips + </h1> + + <hr> +</div> + +<p> + Be sure to supply a variety of high-quality graphic assets to showcase your + apps or brand on Google Play search results and your product details pages. + These graphic assets are key parts of successful product details pages that + attracts and engages users, so consider having a professional produce them + for you. +</p> + +<div> + <img src="{@docRoot}images/gp-listing-0.jpg" class="border-img"> +</div> + +<h3> + Icons +</h3> + +<p> + For most users, the <a href= + "{@docRoot}design/style/iconography.html#launcher">launcher icon</a> + (sometimes referred to as the app icon) is the first impression of your app. + As higher density screens on both phones and tablets gain popularity, it's + important to make sure your launcher icon is crisp and high quality. To do + this, make sure you’re including XHDPI (320dpi) and XXHDPI (480dpi) versions + of the icon in your apps. Learn more about <a href= + "http://android-developers.blogspot.com/2013/07/making-beautiful-android-app-icons.html"> + Making Beautiful Android App Icons</a> from the <a href= + "http://android-developers.blogspot.com/">Android Developers blog</a>. +</p> + +<div> + <img src="{@docRoot}images/gp-listing-1.png" class="border-img"> +</div> + +<h3> + Screenshots and videos +</h3> + +<p> + Be sure to showcase how your apps look, their important features, and what + makes them different. Showcase any game play, characters, and their + personalities. Some developers build special screens to highlight what’s + happening in the screenshot, and extra video footage to highlight the brand. + Get more details <a href= + "{@docRoot}distribute/tools/launch-checklist.html#prepare-graphics">here</a>. +</p> + +<div> + <img src="{@docRoot}images/gp-listing-2.jpg"> +</div> + +<div class="sidebox-wrapper" style="float:right;"> + <div class="sidebox"> + <p> + <strong>Tip:</strong> If your app runs on both phones and tablets, be + sure to include screenshots from both devices, including both horizontal + and portrait aspect ratios. + </p> + </div> +</div> + +<h3> + Featured image +</h3> + +<p> + Choosing the right featured image is important, it needs to convey as much + about the features of your apps and what makes them special as possible, + without being cluttered and confusing. Check out the <a href= + "http://android-developers.blogspot.com/">Android Developers blog</a> post + for more <a href= + "http://android-developers.blogspot.com/2011/10/android-market-featured-image.html"> + Featured-Image Guidelines</a>. +</p> + +<div class="headerLine clearfloat"> + <h1 id="localization-tips"> + Localization Tips + </h1> + + <hr> +</div> + +<div class="sidebox-wrapper" style="float:right;"> + <div class="sidebox"> + <p> + <strong>Tip:</strong> Translate any embedded text, use different imagery + or presentation, and match any marketing promotion to the needs of users + in other markets. For example: Some eastern markets respond to price + points that end in .00 or .05 more than .99. + </p> + </div> +</div> + +<p> + Many developers start in their country of strength, then expand into new + markets. To help you market your apps more effectively to a global audience, + create <a href= + "http://android-developers.blogspot.com/2012/12/localize-your-promotional-graphics-on.html"> + localized versions of your promotional graphics, screenshots, and videos</a>. + When a user visits your product display pages, Google Play will show the + localized assets that you’ve provided for that country. Find out more about + <a href="{@docRoot}distribute/users/expand-to-new-markets.html">capitalize on + the growing international audience</a>. +</p> + +<div style="float:left;"> + <img src="{@docRoot}images/gp-listing-3.jpg"> +</div> + +<div class="headerLine clearfloat"> + <h1 id="keyword-tips"> + Keyword Tips + </h1> + + <hr> +</div> + +<p> + Think carefully about the keywords you use for your apps. Think about words + that represent the core feature of your apps. Also consider other words that + the user might use to search for your app. For example, if you have a Live + Wallpaper app, you may want to include the term ‘background’. This way, users + who don’t yet know the terminology can find your app. +</p> + +<div class="headerLine"> + <h1 id="app-indexing"> + Sign Up for App Indexing + </h1> + + <hr> +</div> + +<p> + App Indexing provides deep links from Google searches to your apps. Get more + details and a link to the sign up page <a href= + "https://developers.google.com/app-indexing/">here</a>. +</p> + +<div class="center-img"> + <img src="{@docRoot}images/gp-listing-4.jpg"> +</div> + +<div class="headerLine"> + <h1 id="education-app"> + Education App Tips + </h1> + + <hr> +</div> + +<p> + If you’ve an educational app for the K-12 market, include it in Google Play + for Education. Google Play for Education can help your innovative educational + apps gain visibility with the right audiences, without having to knock on + school doors. Learn more about <a href= + "{@docRoot}distribute/googleplay/edu/about.html">Google Play for + Education</a>. +</p> + +<div class="headerLine"> +<h1 id="related-resources">Related Resources</h1><hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/users/createagreatlisting" + data-sortOrder="-timestamp" + data-cardSizes="6x3" + data-maxResults="6"></div>
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