diff options
Diffstat (limited to 'docs/html/distribute')
| -rw-r--r-- | docs/html/distribute/tools/promote/brand.jd | 76 |
1 files changed, 36 insertions, 40 deletions
diff --git a/docs/html/distribute/tools/promote/brand.jd b/docs/html/distribute/tools/promote/brand.jd index 2116c0f..9b9f9a3 100644 --- a/docs/html/distribute/tools/promote/brand.jd +++ b/docs/html/distribute/tools/promote/brand.jd @@ -9,6 +9,11 @@ page.tags="brand, bugdroid, assets" promotional materials. You can use the icons and other assets on this page provided that you follow the guidelines.</p> +<p>Use of the Android or Google Play brands must be reviewed by the Android +Partner Marketing team. Use the <a +href="https://docs.google.com/forms/d/1YE5gZpAAcFKjYcUddCsK1Bv9a9Y-luaLVnkazVlaJ2w/viewform">Android and Google Play Brand Permissions Inquiry form</a> to submit your +marketing for review.</p> + <h2 id="brand-android">Android</h2> <p>The following are guidelines for the Android brand @@ -29,10 +34,12 @@ provided that you follow the guidelines.</p> <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li> <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li> </ul> - <p>If used with your logo, "for Android" needs to be smaller in size than your logo. + <p>If used with your logo, "for Android" should be no larger than 90% of your logo’s size. First instance of this use should be followed by a TM symbol, "for Android™".</p> </li> - <li>Android may be used as a descriptor, as long as it is followed by a proper generic term. + <li>Android may be used as a descriptor, as long as it is followed by a + proper generic term. (Think of "Android" as a term used in place of + "the Android platform.") <ul> <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li> <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li> @@ -62,14 +69,14 @@ provided that you follow the guidelines.</p> <p>When using the Android Robot or any modification of it, proper attribution is required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative -Commons Attribution</a> license:</p> + Commons Attribution 3.0</a> license:</p> <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote> - <p>You may not file trademark applications incorporating the Android robot logo or -derivatives thereof. We want to ensure that the Android robot remains available -for all to use.</p> + <p>You may not file trademark applications incorporating the Android robot + logo or derivatives thereof within your company logo or business name. We + want to ensure that the Android robot remains available for all to use.</p> <h4 style="clear:right">Android logo</h4> @@ -78,11 +85,9 @@ for all to use.</p> <img alt="" src="{@docRoot}images/brand/android_logo_no.png"> </div> -<p>The Android logo may not be used. Nor can this be used with the Android robot.</p> -<p>The custom typeface may not be used.</p> - - +<p>The Android logo may not be used.</p> +<p>The custom typeface may not be used.</p> <h2 id="brand-google_play">Google Play</h2> @@ -98,7 +103,7 @@ in text.</p> <p>When referring to the mobile experience, use "Google Play" unless the text is clearly instructional for the user. For example, a marketing headline might read "Download our games on Google Play™," but instructional text would read "Download our games using the Google -Play™ Store app." +Play™ store app." <p>Any use of the Google Play name or icon needs to include this attribution in your communication:</p> @@ -111,16 +116,16 @@ Play™ Store app." <p style="text-align:center"> <a href="{@docRoot}images/brand/Google_Play_Store_48.png">48x48</a> | <a href="{@docRoot}images/brand/Google_Play_Store_96.png">96x96</a><br> - <a href="{@docRoot}downloads/brand/Google_Play_Store.ai">Illustrator (.ai)</a> + <a href="{@docRoot}images/brand/Google_Play_Store_600.png">600x576</a> </p> </div> -<h4>Google Play Store icon</h4> +<h4>Google Play store icon</h4> -<p>You may use the Google Play Store icon, but you may not modify it.</p> +<p>You may use the Google Play store icon, but you may not modify it.</p> -<p>As mentioned above, when referring to the Google Play Store app in copy, use the full name: -"Google Play Store." However, when labeling the Google Play Store icon directly, it's OK to use +<p>As mentioned above, when referring to the Google Play store app in copy, use the full name: +"Google Play store." However, when labeling the Google Play store icon directly, it's OK to use "Play Store" alone to accurately reflect the icon label as it appears on a device.</p> @@ -140,9 +145,14 @@ Play™ Store app." <a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a></p> </div> - <p>The "Get it on Google Play" and "Android App on Google Play" logos are badges that you - can use on your website and promotional materials, to point to your products on Google - Play.</p> + <p>The "Get it on Google Play" and "Android App on Google Play" logos are + badges that you can use on your website and promotional materials, to point + to your products on Google Play. Additional Google Play badge formats and + badges for music, books, magazines, movies, and TV shows are also available. + Use the <a + href="https://docs.google.com/forms/d/1YE5gZpAAcFKjYcUddCsK1Bv9a9Y-luaLVnkazVlaJ2w/viewform">Android + and Google Play Brand Permissions Inquiry form</a> to request + those badges.</p> <ul> <li>Don't modify the color, proportions, spacing, or any other aspect of the badge image. @@ -163,7 +173,7 @@ Play™ Store app." <p>To quickly create a badge that links to your apps on Google Play, use the <a - href="{@docRoot}distribute/tools/promote/badges.html">Googe Play badge generator</a> + href="{@docRoot}distribute/tools/promote/badges.html">Google Play badge generator</a> (provides the badge in over 40 languages).</p> <p>To create your own size, download an Adobe® Illustrator® (.ai) file for the @@ -171,25 +181,11 @@ Play™ Store app." badge in over 40 languages</a>.</p> <p>For details on all the ways that you can link to your product details page in Google Play, - see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a></p> - - - -<h2 id="Questions">Questions</h2> - -<p>To view our full guidelines or for any further brand usage questions, please contact our -Android Partner Marketing team:</p> -<ul> - <li>For North and South America, please contact <a - href="mailto:android-brand-approvals@google.com?Subject=Brand%20Approval%20Questions" - >android-brand-approvals@google.com</a></li> - - <li>For Europe and Emerging Markets, please contact <a - href="mailto:emea-android-brand@google.com?Subject=Brand%20Approval%20Questions" - >emea-android-brand@google.com</a></li> + see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a>.</p> - <li>For Asia and Pacific-America, please contact <a - href="mailto:apac-android-brand-approvals@google.com?Subject=Brand%20Approval%20Questions" - >apac-android-brand-approvals@google.com</a></li> -</ul> +<h2 id="Marketing_Review">Marketing Reviews and Brand Inquiries</h2> +<p>Use the <a +href="https://docs.google.com/forms/d/1YE5gZpAAcFKjYcUddCsK1Bv9a9Y-luaLVnkazVlaJ2w/viewform">Android +and Google Play Brand Permissions Inquiry form</a> to submit any marketing +reviews or brand inquires. Typical response time is at least one week.</p> |