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Diffstat (limited to 'docs/html/distribute')
26 files changed, 896 insertions, 290 deletions
diff --git a/docs/html/distribute/analyze/index.jd b/docs/html/distribute/analyze/index.jd index d8ab59e..f948dbd 100644 --- a/docs/html/distribute/analyze/index.jd +++ b/docs/html/distribute/analyze/index.jd @@ -1,5 +1,6 @@ page.title=Analyze page.metaDescription=Understanding what your users do inside your app is the key to engaging and monetizing them. +page.image=images/cards/analytics-mobile_2x.jpg section.landing=true excludefromsuggestions=true nonavpage=true @@ -37,4 +38,3 @@ nonavpage=true data-cardSizes="6x6" data-maxResults="10"> </div> -
\ No newline at end of file diff --git a/docs/html/distribute/analyze/understand-user-value.jd b/docs/html/distribute/analyze/understand-user-value.jd index 30dca9c..e561941 100644 --- a/docs/html/distribute/analyze/understand-user-value.jd +++ b/docs/html/distribute/analyze/understand-user-value.jd @@ -71,6 +71,53 @@ page.tags="analytics, user behavior" <img src="{@docRoot}distribute/analyze/images/demographics.png"> </div> +<h2 id="change">All Things Change with Time, and So Do Your Users</h2> + +<p> + Getting users to install and open your app the first time is a big accomplishment; + however, it’s only the first step of what is hopefully a long and prosperous + relationship. The best apps aren’t just the ones with the most downloads, they are + the ones that have users coming back day after day, month after month, and year + after year. +</p> + +<p> + Google Analytics takes a user-centric approach to reporting to help you explore what + keeps users coming back. <strong>Cohort Reporting</strong> allows you to see which users + come back over time and when usage tends to fall off. You can easily take this same + information and overlay it on any other report. +</p> + +<div> +<img src="{@docRoot}distribute/analyze/images/cohort_reporting.png"> +</div> + +<h2 id="measure-value">Measure Value over Time</h2> + +<p> + Analyzing retention is a great way to ensure users stick with your app and come back day after + day. With <strong>Lifetime Value</strong> reporting, you’ll get a full picture of these users’ + value over time. To get the most out of this report, it’s important to start with a clear + definition of what a user’s value means to you based on your business objectives. +</p> + +<p> + Once you’ve defined the value, you can access the report to measure certain variables such as + revenue per user and number of screen views per user over a period of 90 days. For example, if + the goal of your app is to get users to purchase virtual or material goods, you’ll want to use + this report to get a clear view of when they make a purchase and how much they are spending in + your app over time. +</p> + +<p> + Lifetime Value is a key metric to use to measure the effectiveness of your acquisition + campaigns. If your cost to acquire a new user is higher than the average value over time, + you might want to optimize your campaigns to meet the lifetime revenue they generate. Lifetime + Value is particularly valuable if you offer in-app purchases, but it can be applied to + discovering many other useful insights, such as number of times they open your app, total + number of screens and goal completions. +</p> + <h2 id="cohort">Segment Your Data</h2> <p> diff --git a/docs/html/distribute/engage/ads.jd b/docs/html/distribute/engage/ads.jd new file mode 100644 index 0000000..9ca72f3 --- /dev/null +++ b/docs/html/distribute/engage/ads.jd @@ -0,0 +1,58 @@ +page.title=Drive engagement with AdWords Ads +page.metaDescription=Keep users coming back. AdWords offers re-engagement tools to help your app stay top of mind with users. +page.tags="engagement, adwords" +page.image=images/cards/adwords_2x.jpg +@jd:body + +<p>Successful apps keep users coming back again and again. AdWords offers app +re-engagement tools to help your app stay top of mind with users who’ve +already installed it on their phone. AdWords can remind them of key features +and encourage them to try your app again, or help them complete an activity +they didn't know your app could handle.</p> + +<p> + <a href="https://support.google.com/adwords/answer/6032073">Get started with AdWords mobile + app engagement campaigns</a>. +</p> + +<div> + <div class="figure-left" style="width:46%;"> + <h3>From search</h3> + <img src="/images/distribute/promote_ads.png"> + <p class="figure-caption">Add deep links to your app, then bring users straight + to relevant app content when they’re searching.</p> + </div> + <div class="figure-right" style="width:46%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_inapp.png"> + <p class="figure-caption">Use remarketing and deep links to bring users to just the right + place in your app to re-engage and convert, from other apps and games they love.</p> + </div> +</div> + +<h3 id="tips">Tips</h2> + +<ul> + <li> Track what users do in your app after they click an ad, by installing the + AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking + SDK</a>. + <li> Advertise a compelling reason for users to re-engage with your app, such as a + reminder or a special offer. + <li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to + your app and bring users directly to the most relevant and interesting + parts of your app, where they can easily take action. + <li> Re-engage with your app users across the Display Network with remarketing lists +and search with keywords. + <li> Use remarketing lists to target high value users so that you can drive more +conversions in your app. +</ul> + +<h2 id="related_resources">Related resources</h2> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/engage/reengage" + data-sortorder="-timestamp" + data-cardsizes="9x3" + data-maxresults="6"> +</div> + diff --git a/docs/html/distribute/engage/appindexing.jd b/docs/html/distribute/engage/appindexing.jd new file mode 100644 index 0000000..2b8f315 --- /dev/null +++ b/docs/html/distribute/engage/appindexing.jd @@ -0,0 +1,61 @@ +page.title=Bring Users from Google Search +page.metaDescription=Use search to bring your existing users back into your app. +page.image=images/cards/adwords_2x.jpg +page.tags="engagement, search" +@jd:body + +<p>Use the features of Google Search for Android to drive the use of your apps: </p> + +<ul> +<li>Once users have installed your app, search can bring them back with <strong>deep-links</strong> direct to your app. </li> + <li>When users use <strong>voice commands</strong> to ask Google to perform a task, your app can be one of those +completing the task.</li> + +<li>You can also take advantage of <strong>Google Now</strong> to +display cards for event, flight, hotel, and restaurant reservations you notify +to users’ gmail addresses, and bring users back from the email linked to the +card.</li> +</ul> + +<p>Start now by <a href="https://developers.google.com/app-indexing/">indexing your app</a>, then take advantage of <a href="https://developers.google.com/voice-actions/">Voice Actions</a>, the <a href="https://developers.google.com/app-indexing/webmasters/appindexingapi">App Indexing API</a>, and <a href="https://developers.google.com/schemas/now/cards">Google Now Cards</a>.</p> + + +<h2 id="help_users_find_your_information">Help Users Find Your Information</h2> + +<p>Re-engage with your users with deep-links displayed in search results, links +that take users directly to content within your app.</p> + + +<div style="margin-top:1.5em;margin-left:24px"> +<img src="{@docRoot}images/distribute/more-app-engagement.png"> +</div> +<h2 id="empower_users_in_your_app">Empower your users to get things done in your app</h2> + +<p>Brings your users into your app to take action with voice actions such as “Ok +Google, play a song” with the music app of choice, or “Ok Google, search for +hotels in Maui on TripAdvisor” in the TripAdvisor app.</p> + +<div style="margin-top:1em"> +<img src="{@docRoot}images/distribute/music-action.png"> +</div> + + +<h2 id="assist_your_users">Assist your users where and when they need it</h2> + +<div class="figure"> +<img src="https://developers.google.com/schemas/images/now_eventconfirmation.png"> +</div> + +<p>Inform your users of their reservations with cards created from structured data +markup delivered in Gmail notifications. Cards also lead users quickly back to +your email message, for further engagement.</p> + +<h2 style="clear:both" id="related-resources">Related Resources</h2> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/engage/appindexing" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + + diff --git a/docs/html/distribute/engage/deep-linking.jd b/docs/html/distribute/engage/deep-linking.jd index a25c3c6..0c78a50 100644 --- a/docs/html/distribute/engage/deep-linking.jd +++ b/docs/html/distribute/engage/deep-linking.jd @@ -1,99 +1,76 @@ -page.title=Deep Link to Bring Users Back -page.metaDescription=Use deep links to bring your users into your apps from social posts, search, or ads. -page.tags="app indexing, google+ signin" -page.image=/images/gp-listing-4.jpg - +page.title=Drive Usage with Search +page.metaDescription=Use search to bring your existing users back into your app. +page.image=images/cards/google-search_2x.png +page.tags=engagement, appindexing, search @jd:body <p> - Use deep links to bring your users into your apps from social posts, - search, or ads. + Users who have your app installed might overlook it as a way to get the answers + they need. With App Indexing, deep links to your Android app appear in Google Search + results so users can get to your native mobile experience quickly, landing exactly + on the right content within the app. </p> -<div class="headerLine"> -<h2>Deep Linking from Google+ Posts</h2> -</div> - <p> - <a href="https://developers.google.com/+/mobile/android/share/deep-link">Deep - linking</a> allows the Google+ apps on mobile devices to direct clicks on a - shared post that contains deep-link information to a resource within your - apps. -</p> + Google Search for developers can also help you re-engage your users in other ways + — by letting them interact with your app from a voice action, get deep into + your app from a search suggestion, or go back to your email reminders in Google Now. </p> -<p style="margin-bottom:2em;"> - If the user doesn’t have your app installed, they’re prompted to install it - before accessing the resource. -</p> -<div style="padding:2em, auto;width:550px;"> - <div style="float:right; width:260px; padding-left:1em;"> - <img src="{@docRoot}images/gp-engage-5.jpg" class="border-img"> - <p class="img-caption"> - G+ Post with Deep Link to Buy - </p> - </div> - - <div style="width:260px;float:left;"> - <img src="{@docRoot}images/gp-engage-6.jpg" class="border-img"> - <p class="img-caption"> - Purchase page within app - </p> - </div> +<p>Get started by <a href="https://developers.google.com/app-indexing/">indexing your +app</a> and then take advantage of <a +href="https://developers.google.com/voice-actions/">Voice actions</a>, the +<a href="https://developers.google.com/app-indexing/webmasters/appindexingapi">App +Indexing API</a>, and <a href="https://developers.google.com/schemas/now/cards">Google +Now cards</a>.</p> + + +<h2 id="help_users_find_your_information">App Indexing</h2> + +<p>Re-engage with your users with deep-links displayed in search results, links +that take users directly to content within your app.</p> + + +<div style="margin:1em"> +<img src="{@docRoot}images/distribute/app-indexing-deep-links.png"> </div> +<h2 id="empower_users_in_your_app">Voice actions</h2> +<p>Brings your users into your app with voice actions such as “Ok +Google, play a song” or “Ok Google, search for +hotels in Maui on TripAdvisor”.</p> -<div class="headerLine"> -<h2>Deep Linking from Google Search — App Indexing</h2> +<div style="margin-top:1em"> +<img src="{@docRoot}images/distribute/voice-actions-engagement.png"> </div> -<div style="float:right;"> - <img src="/images/gp-listing-4.jpg" style="padding-top:1em;padding-left:2em;"> +<h2 id="assist_your_users">Google Now</h2> + +<div style="margin-top:1em"> +<img src="{@docRoot}images/distribute/google-now-engagement.png"> </div> -<p> - Another way to bring users back to your apps is to apply for app indexing. -</p> +<p>If you’re building travel, entertainment, or restaurant apps, Google Now cards +can re-engage your users via structured data markup delivered in email notifications.</p> -<p> - When a user searches for content available within your app, Google can show - an "Open in App" button in in mobile search results. For instance, if a user - searches for a restaurant and you’ve got that establishment in your dining - app, a link can be shown to open the page within your app. Learn more about - <a href="https://developers.google.com/app-indexing/">linking to in-app - content</a>. -</p> -<div class="clearfloat" style="margin-top:2em;"></div> +<h2 id="tips">Tips</h2> -<div style="float:right;width:340px;padding-left:2em;"> - <img src="/images/gp-ads-linking2.jpg" style="padding-top:1em;"> -</div> +<ul> + <li>For users who have viewed pages in your app, and later searches for similar content, + you can use the App Indexing API to have deep links appear in search suggestions.</li> + <li>App Indexing is flexible—you can direct search users to your app or website on a + page by page basis. Moving from search results to apps is seamless, without any pop-ups + or extra taps to slow users down.</li> +</ul> -<div class="headerLine "> -<h2>Deep Linking from Google Ads</h2> -</div> -<p> - Ads can remind users about the apps they already have. -</p> +<h2 style="clear:both" id="related-resources">Related Resources</h2> -<p> - As with deep links from Google's organic search results, AdWords deep links - send users directly to the relevant pages in apps they already have on their - mobile device. A mobile search for "flights to London," for instance, could - take a user straight to the London page in a travel app. <a href= - "http://www.thinkwithgoogle.com/products/ads-apps.html" - class="external-link">Learn more</a>. -</p> +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/engage/appindexing" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> -<div class="headerLine clearfloat"> - <h2 id="related-resources"> - Related Resources - </h2> -</div> -<div class="resource-widget resource-flow-layout col-13" data-query= -"collection:distribute/engage/deeplinks" data-sortorder="-timestamp" -data-cardsizes="9x3" data-maxresults="6"> -</div>
\ No newline at end of file diff --git a/docs/html/distribute/engage/easy-signin.jd b/docs/html/distribute/engage/easy-signin.jd index d066181..2bfa5d1 100644 --- a/docs/html/distribute/engage/easy-signin.jd +++ b/docs/html/distribute/engage/easy-signin.jd @@ -1,7 +1,7 @@ page.title=Make Signing In Easy page.metaDescription=Increase conversion rates while helping users minimize typing by letting users sign in with Google+. page.tags="google+" -page.image=/images/google/gps-googleplus.png +page.image=images/cards/google-sign-in_2x.png @jd:body diff --git a/docs/html/distribute/engage/engage_toc.cs b/docs/html/distribute/engage/engage_toc.cs index eb176f9..7094713 100644 --- a/docs/html/distribute/engage/engage_toc.cs +++ b/docs/html/distribute/engage/engage_toc.cs @@ -26,23 +26,36 @@ <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/engage/deep-linking.html"> - <span class="en">Deep Link to Bring Users Back</span></a> + <span class="en">Drive Usage with Search</span></a> </div> </li> <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs - var:toroot?>distribute/engage/game-services.html"> - <span class="en">Encourage Competition</span></a> + var:toroot?>distribute/engage/ads.html"> + <span class="en">Drive engagement with Ads</span></a> </div> </li> <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs + var:toroot?>distribute/engage/intents.html"> + <span class="en">Use the Power of Intents</span></a> + </div> + </li> + + <li class="nav-section"> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/engage/analytics.html"> <span class="en">Understand User Behavior</span></a> </div> </li> <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs + var:toroot?>distribute/engage/game-services.html"> + <span class="en">Encourage Competition</span></a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/engage/app-updates.html"> <span class="en">Update Regularly</span></a> </div> diff --git a/docs/html/distribute/engage/index.jd b/docs/html/distribute/engage/index.jd index 2b103c3..a47e004 100644 --- a/docs/html/distribute/engage/index.jd +++ b/docs/html/distribute/engage/index.jd @@ -1,5 +1,5 @@ page.title=Engage & Retain Users -page.metaDescription=Engaging and retaining active users is the key to success. Here are some resources to help you build an active user base. +page.metaDescription=Engaging and retaining active users are the keys to success. Here are some resources to help you build an active user base. section.landing=true nonavpage=true @@ -15,8 +15,13 @@ nonavpage=true <div class="resource-widget resource-flow-layout landing col-16" data-query="collection:distribute/engagelanding" - data-cardSizes="9x6,9x6,6x6,6x6,6x6,9x6,9x6,6x6,6x6,6x6" - data-maxResults="10"> + data-cardSizes="6x6" + data-maxResults="6"> + </div> + <div class="resource-widget resource-flow-layout landing col-16" + data-query="collection:distribute/engagelanding" + data-cardSizes="6x2" + data-maxResults="20"> </div> <h3>Related Resources</h3> diff --git a/docs/html/distribute/engage/intents.jd b/docs/html/distribute/engage/intents.jd new file mode 100644 index 0000000..e8e49d9 --- /dev/null +++ b/docs/html/distribute/engage/intents.jd @@ -0,0 +1,39 @@ +page.title=Drive Discovery through Intents +page.metaDescription=Make your app available to users as they perform tasks in other apps through Intents. +page.tags="engagement" +@jd:body + +<p>Let the user choose <em>your app</em> to handle specific tasks from another app, +such as sharing a picture, sending a message, or playing music. You can do this though +Android's open Intents system. By adding Intent filters for the tasks your app can handle, +you make it easy for the user to access your app’s features from other apps and from voice +commands in Google Now.</p> + +<img src="{@docRoot}images/distribute/engage-intents.png"> + +<p>By declaring Intent Filters in your app, it informs the Android OS about the +actions it can perform for other apps. And in addition to making it easy for +your users to make full use of your app’s features, it can help them discover +features they didn’t know it supported.</p> + +<p>To learn about all the ways you can use Intents, check out <a +href="{@docRoot}guide/components/intents-filters.html">Intents and Intent Filters</a>.</p> + +<h2 id=tips>Tips</h2> + +<ul> + <li> Identify and package any features your app can offer to other apps. + <li> Use the "view" intent to give users the option to open any links to your +website within your app instead. + <li> Familiarize yourself with actions commonly accomplished with intents, such as +sharing, so that you can focus on your app's core functionality and outsource +common actions. +</ul> + +<h2 style="clear:both" id="related-resources">Related Resources</h2> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/engage/intents" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> diff --git a/docs/html/distribute/googleplay/about.jd b/docs/html/distribute/googleplay/about.jd index c25a9cf..2652046 100644 --- a/docs/html/distribute/googleplay/about.jd +++ b/docs/html/distribute/googleplay/about.jd @@ -2,7 +2,7 @@ page.title=The Google Play Opportunity meta.tags="visibility, growth, distributing" page.tags="play, apps, distributing, publishing" page.metaDescription=Billons of downloads a month and growing. Get your apps in front of users at Google's scale. -page.image=/distribute/images/about-play.jpg +page.image=images/cards/google-play_2x.png @jd:body @@ -369,4 +369,4 @@ page.image=/distribute/images/about-play.jpg data-sortOrder="-timestamp" data-cardSizes="9x3" data-maxResults="4"></div> - </div>
\ No newline at end of file + </div> diff --git a/docs/html/distribute/googleplay/cardboard.jd b/docs/html/distribute/googleplay/cardboard.jd new file mode 100644 index 0000000..c187ffd --- /dev/null +++ b/docs/html/distribute/googleplay/cardboard.jd @@ -0,0 +1,51 @@ +page.title=Build VR with Google Cardboard +page.metaDescription=Build apps and games with VR, for a viewer anyone can buy. +page.image=images/cards/card-cardboard_2x.jpg +page.tags=vr, carboard, games +@jd:body + +<p> + Virtual reality promises to transform the way players view games, taking them from a + flat world into the realm of 3D. And it’s not just games, any application that provides + a way to visually explore has the possibility to offer users more immersive experiences + with VR — like a virtual tour of a famous landmark or a way to visualise atoms in a + chemical compound. +</p> + +<div> +<img src="{@docRoot}images/distribute/cardboard.jpg" /> +</div> + +<p> + Google Cardboard and the Cardboard SDK provides you with a practical, accessible way to + start developing VR, and your users with a simple, fun, and natural way to experience your + VR apps and games. +</p> + +<p> + Order or make your own <a href="https://www.google.com/get/cardboard/get-cardboard.html"> + Viewer that works with Google Cardboard</a>. And then find out more about <a + href="https://developers.google.com/cardboard/">developing with the Cardboard SDK</a>. +</p> + +<h2 id="tips">Tips</h2> +<ul> + <li>Review our <a +href="http://www.google.com/design/spec-vr/designing-for-google-cardboard/a-new-dimension.html"> + best practices for designing Cardboard apps.</li> + <li>Check out our <a href="http://stackoverflow.com/questions/tagged/google-cardboard">Stack + Overflow tag</a> to find and ask questions about Cardboard development.</li> + <li>Join the <a href="https://plus.google.com/communities/111524380182206513071">Cardboard + & VR Developers community</a> on Google+ to stay up-to-date on Cardboard and + connect with other developers.</li> +</ul> + +<h2 style="clear:both" id="related-resources">Related Resources</h2> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/googleplay/cardboard" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + + diff --git a/docs/html/distribute/googleplay/cast.jd b/docs/html/distribute/googleplay/cast.jd new file mode 100644 index 0000000..68c0584 --- /dev/null +++ b/docs/html/distribute/googleplay/cast.jd @@ -0,0 +1,49 @@ +page.title=Stream Your Content with Google Cast +page.metaDescription=Let users stream your video and audio content to TVs and speakers. +page.image=images/cards/card-cast_2x.jpg +page.tags=cast, video, chromecast +@jd:body + +<p> + The average person spends 3 hours per day watching the TV. With Google Cast + you make it easy for users to include your content as part of their viewing + schedule. All they need is an Android TV, a TV with a Chromecast plugged in, + or a Cast for audio device connected to their audio system. +</p> + +<div> +<img src="{@docRoot}images/distribute/cast.jpg"> +</div> + +<p> + Google Cast is a great way to add value and convenience to your content + consumption apps, and extend their engagement with your users. +</p> + +<p> + <a href="https://developers.google.com/cast/">Find out how to get your app Google + Cast-ready</a>. +</p> + +<h2 id="tips">Tips</h2> +<ul> + <li>Cast devices can be low-power devices with memory, CPU, and GPU limitations, + so the receiver application should be as lightweight as possible.</li> + <li>User interaction should only take place on the Cast sender (phone, tablet, + or Chrome browser), not the Cast receiver.</li> + <li>While content is loading, provide animated loading indicators and use transitions + to help make things feel faster on the Cast sender interface.</li> + <li>Let users know your app is “Google Card-enabled” in your store listing and use + the <a href="https://developers.google.com/cast/docs/ux_guidelines#brand-guidelines">Google + Cast badge</a> on your website and marketing materials.</li> +</ul> + +<h2 style="clear:both" id="related-resources">Related Resources</h2> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/googleplay/cast" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + + diff --git a/docs/html/distribute/googleplay/developer-console.jd b/docs/html/distribute/googleplay/developer-console.jd index f5b3ac6..748c1d1 100644 --- a/docs/html/distribute/googleplay/developer-console.jd +++ b/docs/html/distribute/googleplay/developer-console.jd @@ -1,6 +1,6 @@ page.title=Developer Console page.metaDescription=Learn about the Developer Console, your home for app publishing on Google Play. -page.image=/distribute/images/developer-console.jpg +page.image=images/cards/dev-console_2x.jpg Xnonavpage=true @jd:body @@ -600,4 +600,4 @@ Xnonavpage=true data-sortOrder="-timestamp" data-cardSizes="9x3" data-maxResults="6"></div> - </div>
\ No newline at end of file + </div> diff --git a/docs/html/distribute/googleplay/families/about.jd b/docs/html/distribute/googleplay/families/about.jd index c542e0f..5a15490 100644 --- a/docs/html/distribute/googleplay/families/about.jd +++ b/docs/html/distribute/googleplay/families/about.jd @@ -7,15 +7,12 @@ page.tags="families" @jd:body <p> - In several weeks, a new family-focused experience on Google Play will give - users new ways to browse, search, and discover high quality apps and games - for their families. + If you got great apps targeting kids and/or families, the family-focused experience + on Google Play is a great way to make them discoverable by parents. </p> -<p> - To support a more family-friendly store, developers are invited to opt-in - family-focused apps and games to the new Designed for Families program. Apps - that meet the <a href= +<p>Developers are invited to opt-in these apps and games to the new Designed for + Families program. Apps that meet the <a href= "https://support.google.com/googleplay/android-developer/answer/6184502">program requirements</a> will be shown in the new family experience so that parents can find suitable, trusted, high-quality apps and games more easily. @@ -31,11 +28,62 @@ page.tags="families" store. </p> +<h2 id="benefits">Benefits</h2> + +<p> + By opting-in to Designed for Families, parents can easily find your family-friendly + content on the Google Play store however they are accessing it. +</p> + +<h3>Search</h3> + +<p> + Only content opted-in to the Designed for Families program will show up in search results + from any of the family sections. This is a huge boost to this content as a majority of + searches on the Play Store containing the terms “apps for” or “games for” are related to + kids. +</p> + +<h3>Browse</h3> + +<p> + Family sections within Apps, Games, Movies & TV and Music provide enhanced discovery for + parents. These sections act as true home pages and contain unique categories tailored to kids + content, specific age-based categories, and merchandised content. +</p> + +<h3>Character pages</h3> + +<p> + All content for particular popular characters can now be found in one place on character pages, + including apps, games, movies, tv, and books. It’s a powerful way to promote children’s brands + across content, and allows you to reach a highly relevant and targeted audience. Character + pages are also a way to alleviate concerns around IP protection, since only properly licensed + content is on these pages. +</p> + +<h3>Merchandising</h3> + +<p> + The family sections have their own merchandised content, with new opportunities for featuring + on the home pages of the family sections and and within the age-specific home pages. The pages + are curated to ensure quality and limited to only content opted-in to Designed for Families + and appropriate for specific age ranges. +</p> + +<h3>Badging</h3> + +<p> + Apps opted-in to Designed for Families will receive family-friendly badges, which are a marker + of quality and signal to parents that apps are suitable for users of specific ages groups. + Clicking on a badge also leads you to other apps and games with that badge. +</p> + <h2 id="elibibility">Eligibility</h2> <p> - Apps in the family-friendly experience on Google Play will be more - discoverable by parents and families, who expect the apps to be age + Apps in the family-friendly experience on Google Play are more + discoverable by parents and families, who expect the apps to appeal to kids under 13 and be age appropriate. The Designed for Families program is designed to be inclusive of apps that are made for kids as well as those that can be enjoyed by the entire family. To address this audience, there are specific guidelines and diff --git a/docs/html/distribute/googleplay/families/faq.jd b/docs/html/distribute/googleplay/families/faq.jd index c6fbf86..9f916a8 100644 --- a/docs/html/distribute/googleplay/families/faq.jd +++ b/docs/html/distribute/googleplay/families/faq.jd @@ -78,14 +78,44 @@ page.metaDescription=Questions and answers about Designed for Families </dd> <dt> + If I distribute my apps globally, do I need to provide a translated version + of my privacy policy for each separate language APK? + </dt> + <dd> + No, you do not need to translate your privacy policy. However, if you + distribute your apps in a few select countries, it is advised that you do + translate your privacy policy. + </dd> + + <dt> + How do I decide what age group to select? + </dt> + + <dd> + Age groups are: Ages 5 & Under, Ages 6-8, and Ages 9-12. If you select one of these + age groups, your content must be appropriate for children in the age ranges. You may + select the General Audience category only select if your app targets both children + under 13 and adults. + </dd> + + <dt> + What will be different about my app if I select the General Audience category? + </dt> + + <dd> + There is not a dedicated section for General Audience apps within the family sections. + In addition, you can use Google+ Sign-in or Google Play Game Services as an optional + feature, but child users must be able to access the app or game in its entirety + without signing into Google+ or Google Play Games Service. + </dd> + + <dt> How many age groups can I select? </dt> <dd> - You can select up to two adjacent age groups. Age groups are: Ages 5 & - Under, Ages 6-8, and Ages 9-12. However, if your app targets audiences - comprised of children and older audiences, you must select the <em>General - Audience</em> category. + You can select up to two adjacent age groups only if your app is appropriate for + multiple age groups. </dd> <dt> @@ -238,12 +268,12 @@ page.metaDescription=Questions and answers about Designed for Families <dl> <dt> - Can you give me more details on the advertising policies for Designed for + Are ads allowed? Can you give me more details on the advertising policies for Designed for Families? </dt> <dd> - Read the <a href= + Yes, ads are allowed as long as the adhere to the <a href= "https://support.google.com/googleplay/android-developer/answer/6184502#ads"> ads policy for Designed for Families</a>. </dd> @@ -258,6 +288,23 @@ page.metaDescription=Questions and answers about Designed for Families </dd> <dt> + What about full page ads? + </dt> + + <dd> + You may use full page ads as long as the ad can be dismissed without the user having to + interact with it in other ways. + + <dt> + Am I allowed to use house/first party ads and product placements within my app? + </dt> + + <dd> + House ads are allowed, but they must comply with <a + href="https://support.google.com/googleplay/android-developer/answer/6184502#ads">ads policies</a>. + </dd> + + <dt> How do I know that my ad network complies with the advertising policies for Designed for Families? </dt> @@ -328,6 +375,17 @@ page.metaDescription=Questions and answers about Designed for Families a different category in the Play store. Apps that have not selected another category will be assigned to the Casual Games category. </dd> + + <dt> + How can users find character pages? + </dt> + + <dd> + Character pages are found through the “Popular Characters” tab within each of + the verticals. They can also be accessed from character-specific badges on details + pages of character content. + </dd> + </dl> <div class="paging-links" style="padding-top:.75em;"> diff --git a/docs/html/distribute/googleplay/families/start.jd b/docs/html/distribute/googleplay/families/start.jd index af4eb3a..0e773bd 100644 --- a/docs/html/distribute/googleplay/families/start.jd +++ b/docs/html/distribute/googleplay/families/start.jd @@ -30,7 +30,7 @@ page.metaDescription=Join Designed for Families in just a few simple steps. Now that your app is ready to publish, you can opt-in to Designed for Families directly from the <a href= "https://play.google.com/apps/publish/">Developer Console</a>. Opt-in means - that you want your app to be made available on the new family-friendly + that you want your app to be made available on the family-friendly experience on Google Play in addition to the category you’ve selected on the Google Play Store. </p> @@ -64,9 +64,10 @@ page.metaDescription=Join Designed for Families in just a few simple steps. style="border:2px solid #ddd;margin:1em 0;"></li> <li>Choose your target age groups from: Ages 5 & Under, Ages 6 to 8, Ages 9 to 12, or General Audience (for apps which target children and older - audiences). If your app targets more than one age group, you can choose up to - two adjacent age groups. Apps with an ESRB 10+ rating can only choose an - age target of 9-12 or General Audience. + audiences). You can choose up to two adjacent age groups only if your app + targets more than one age group. Apps with an ESRB 10+ rating can only choose an + age target of 9-12 or General Audience. <!--Apps that are found to be inappropriate + for the age groups selected will --> </li> <li>Choose a category for your app for the new family-focused experience on @@ -99,7 +100,7 @@ page.metaDescription=Join Designed for Families in just a few simple steps. <p> If you opt-in an app that's already published on Google Play and it doesn't meet the program requirements, it will remain available to all users but won't - be added to the new family experience until you update the app to meet the + be added to the family experience until you update the app to meet the program requirements. </p> diff --git a/docs/html/distribute/googleplay/googleplay_toc.cs b/docs/html/distribute/googleplay/googleplay_toc.cs index 78a3731..8a321bb 100644 --- a/docs/html/distribute/googleplay/googleplay_toc.cs +++ b/docs/html/distribute/googleplay/googleplay_toc.cs @@ -19,7 +19,7 @@ </li> <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/googleplay/guide.html"> - <span class="en">Finding Success on Google Play</span> + <span class="en">Finding Success on <span style="white-space:nowrap">Google Play</span></span> </a> </div> </li> @@ -42,6 +42,18 @@ </div> </li> <li class="nav-section"> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/googleplay/cast.html"> + <span class="en">Stream Your Content<span style="white-space:nowrap">with Cast</span></span> + </a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/googleplay/cardboard.html"> + <span class="en"><span style="white-space:nowrap">Build VR with Cardboard</span></span> + </a> + </div> + </li> + <li class="nav-section"> <div class="nav-section-header" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/googleplay/families/about.html"> <span class="en">Designed for Families</span> </a> diff --git a/docs/html/distribute/googleplay/index.jd b/docs/html/distribute/googleplay/index.jd index b25f6b7..72e2de8 100644 --- a/docs/html/distribute/googleplay/index.jd +++ b/docs/html/distribute/googleplay/index.jd @@ -1,4 +1,5 @@ page.title=Google Play +page.image=images/cards/program-edu_2x.jpg section.landing=true nonavpage=true diff --git a/docs/html/distribute/images/advertising.jpg b/docs/html/distribute/images/advertising.jpg Binary files differindex 9625671..7747097 100644 --- a/docs/html/distribute/images/advertising.jpg +++ b/docs/html/distribute/images/advertising.jpg diff --git a/docs/html/distribute/index.jd b/docs/html/distribute/index.jd index d0ea661..ce64445 100644 --- a/docs/html/distribute/index.jd +++ b/docs/html/distribute/index.jd @@ -1,3 +1,4 @@ +fullpage=true page.title=Distribute Your Apps page.viewport_width=970 section.landing=true @@ -6,21 +7,80 @@ nonavpage=true page.metaDescription=The most visited store in the world for Android apps. Cloud-connected and always synced, it's never been easier for users to find and download your apps. @jd:body +<div class="dac-hero-carousel" data-carousel-query="collection:distribute/landing/carousel"> +</div> - <div class="resource-widget resource-carousel-layout col-16" - style="height:420px;margin-top:20px;padding-top:0" - data-query="type:youtube+tag:googleplay+tag:developerstory+tag:featured" - data-sortOdrder="-timestamp" - data-maxResults="4"></div> +<div class="wrap dac-offset-parent"> + <a class="dac-fab dac-scroll-button" data-scroll-button href="#latest"> + <i class="dac-sprite dac-arrow-down-gray"></i> + </a> +</div> +<section class="dac-section dac-gray dac-small dac-invert" id="latest"><div class="wrap"> + <h2 class="norule">Latest</h2> <div class="resource-widget resource-flow-layout col-16" - data-query="type:blog+tag:googleplay+tag:distribute+tag:featured" - data-sortOrder="" - data-cardSizes="9x6" - data-maxResults="2"></div> + data-query="type:youtube+tag:googleplay+tag:developerstory+tag:featured, type:blog+tag:googleplay+tag:distribute+tag:featured" + data-sortOrder="-timestamp" + data-cardSizes="6x6" + data-maxResults="6"></div> +</div></section> +<section class="dac-section dac-invert dac-darken-bg" style="background-image: url(/images/distribute/google-play-bg.jpg)"><div class="wrap"> + <div class="cols"><div class="col-10of12 col-push-1of12"> + <h1 class="dac-section-title">Reach the world with Google Play</h1> + <div class="dac-section-subtitle"> + Publish your apps and games on Google Play and reach over a billion active Android users in over 190 countries around the world. + </div> + </div></div> <div class="resource-widget resource-flow-layout col-16" - data-query="collection:launch/static" - data-sortOrder="" - data-cardSizes="6x2x3,6x6,6x6,6x6,6x6,6x2x3,6x2x3,6x6,6x6,6x6,6x6,6x6" - data-maxResults="24"></div> + data-query="collection:distribute/landing/googleplay" + data-cardSizes="6x6" + data-maxResults="3"></div> + + <ul class="dac-section-links"> + <li class="dac-section-link"><a href="/distribute/googleplay/start.html"> + <span class="dac-sprite dac-auto-chevron"></span> + Get started + </a></li> + <li class="dac-section-link"><a href="/distribute/essentials/index.html#quality-guidelines"> + <span class="dac-sprite dac-auto-chevron"></span> + Quality guidelines + </a></li> + <li class="dac-section-link"><a href="/distribute/essentials/index.html#tools-and-resources"> + <span class="dac-sprite dac-auto-chevron"></span> + Resources & tools + </a></li> + <li class="dac-section-link"><a href="/distribute/stories/index.html"> + <span class="dac-sprite dac-auto-chevron"></span> + Developer stories + </a></li> + <li class="dac-section-link"><a href="/distribute/users/index.html"> + <span class="dac-sprite dac-auto-chevron"></span> + Get users + </a></li> + <li class="dac-section-link"><a href="/distribute/engage/index.html"> + <span class="dac-sprite dac-auto-chevron"></span> + Engage & retain + </a></li> + <li class="dac-section-link"><a href="/distribute/monetize/index.html"> + <span class="dac-sprite dac-auto-chevron"></span> + Monetize + </a></li> + </ul> +</div></section> + +<section class="dac-section dac-light"><div class="wrap"> + <div class="cols"><div class="col-10of12 col-push-1of12"> + <h1 class="dac-section-title">More from Google</h1> + <div class="dac-section-subtitle">Reach and retain a valuable audience and grow your revenue.</div> + </div></div> + <div class="resource-widget resource-flow-layout col-16" + data-query="collection:distribute/landing/more" + data-cardSizes="6x6"></div> + <ul class="dac-section-links"> + <li class="dac-section-link"><a href="https://developers.google.com/"> + <span class="dac-sprite dac-auto-chevron"></span> + More Google services for Android + </a></li> + </ul> +</div></section> diff --git a/docs/html/distribute/monetize/ads.jd b/docs/html/distribute/monetize/ads.jd index 9a847ff..8f6c8b0 100644 --- a/docs/html/distribute/monetize/ads.jd +++ b/docs/html/distribute/monetize/ads.jd @@ -1,138 +1,129 @@ -page.title=Monetize with Ads -page.metaDescription=Ads are a quick and easy way to incorporate a monetization option into both your free and paid apps. -page.tags="monetizing", "free", "freemium", "ads" -page.image=/distribute/images/advertising.png - +page.title=Earn Revenue from AdMob Ads +page.metaDescription=Gain insights about your users, drive more in-app purchases, and maximize your ad revenue. +page.tags="monetizing", "ads", "admob", "ads" +page.image=distribute/images/advertising.jpg @jd:body <div class="figure"> <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;"> </div> -<p> - Ads can be a quick and easy way to earn more from your <a href= - "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= - "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href= - "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. - AdMob and the Google Mobile Ads SDK let you add advertising to your apps with - just a few lines of code. -</p> - -<p> - The question is: which model gets the best results for your app? Google's ad - tools are made to help you figure out what combination works best for both - your audience and your bottom line. </p> - -<p>Start by linking your AdMob and Google - Analytics accounts to get better insights and more earning power: for - instance, AdMob can promote in-app purchases to the people who buy them most - often, while showing income-generating ads to those less likely to buy right - now. -</p> - -<p> - Using <a href= - "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a> - and the <a href="{@docRoot}google/play-services/ads.html">Google Mobile Ads - SDK</a> included in Google Play Services, you’re able to add advertising into - your apps, with just a few lines of code. -</p> - -<p> - When including ads in your apps you should consider: -</p> +<p>Ads are an effective and easy way to earn revenue from your apps. AdMob brings +together best-in-class technology in a single ad platform for your app, so you +can gain insights about your users, drive more in-app purchases, and maximize +your ad revenue. You won’t need to rely on a combination of tools or use +precious development resources to build your own solution.</p> + +<p>Why choose AdMob?</p> <ul> - <li> - <p> - <strong>Placement within your apps</strong> — Well-placed ads make - it more likely that users will click through and convert. Poorly-placed - ads lead to lower click-through rates, and even poor ratings and users - abandoning your apps. Our <a href= - "{@docRoot}training/monetization/ads-and-ux.html">developer training</a> - on using ads shows some of the best ways to place ads. - </p> - </li> - - <li> - <p> - <strong>Ad formats</strong> — Every app offers a different type of - experience for users, so it’s important that your ad formats match that - experience. While banner ads may work well for a flashlight utility app, - an immersive gaming app may benefit more from a video interstitial. - Mismatched ad formats can make users unhappy and leave money on the - table. - </p> - </li> - - <li> - <p> - <strong>Maximizing your performance</strong> — Make sure you’re - optimizing your advertising revenue by maximizing your CPMs and fill - rate. Ad providers often cite their very high CPMs but don't mention low - fill rates that can severely decrease your effective CPM. Be sure to look - at both of these figures. Consider using a <a href= - "https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac"> - mediation</a> solution if you’d like to use multiple ad providers in your - apps. Look for solutions that offer yield management or <a href= - "https://support.google.com/admob/v2/answer/3379794?hl=en&ref_topic=3379793#subid=us-en-et-dac"> - network optimization</a> features to serve the highest paying ad for each - impression. - </p> - </li> - - <li> - <p> - <strong>Exercising control options</strong> — A variety of ads may - show up within your app. It may make sense to <a href= - "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac"> - block</a> certain of those advertisements from appearing, depending on - your goals and the type of experience you want to provide. Some - developers, for instance, don’t want ads for apps in their same category - showing to their users, while others don’t mind at all. - </p> - </li> - - <li> - <p> - <strong>Cross promoting your other apps</strong> — Ads can do more - than earn revenue. Consider running <a href= - "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> - house ads</a> within your apps to promote other apps in your portfolio. - When you launch a new app, this kind of promotion is a free and easy way - to attract new users quickly. - </p> - </li> + <li> Over 650,000 apps use AdMob + <li> $1 billion+ paid to developers in the last 2 years + <li> Fast, reliable payment in local currencies + <li> High CPMs and the best fill rates + <li> Industry-leading mediation platform </ul> -<p> - Don't forget that paid channels like AdWords and YouTube can help you cast a - wider net by reaching targeted audiences outside the app ecosystem. They're a - great way to find new users at a price that you control. <a href= - "https://support.google.com/adwords/answer/2549053">Learn more</a>. -</p> +<p><a href="http://www.google.com/ads/admob/#subid=us-en-et-dac">Sign-up for AdMob</a> +today and start showing ads by integrating the <a +href="https://developers.google.com/mobile-ads-sdk/download">Google Mobile Ads SDK</a> +in your app with a few lines of code.</p> + +<h2 id="key_features">Key features</h2> + +<div style="display:inline-block"> +<h3 id="maximize_your_ad_revenue">Maximize your ad revenue</h3> + +<div class="col-4"> + <h4 id="maximize_earnings">Maximize earnings</h4> + <p>Earn more with our industry-leading ad service, which includes <a href= + "https://support.google.com/admob/answer/3063564">free mediation</a> to + automatically improve your earnings, and access to all of Google’s advertiser + demand from AdMob, AdWords, and the DoubleClick Ad Exchange.</p> +</div> + +<div class="col-4"> + <h4 id="get_paid_fast">Get paid fast</h4> + <p>Get paid in local currencies quickly and reliably, with no wire fees charged by + AdMob.</p> +</div> + +<div class="col-4"> + <h4 id="easy_and_free">Easy and free</h4> + <p>The SDK can be installed quickly, and there are no standard fees for using the + platform.</p> +</div> +</div> + +<div style="display:inline-block"> +<h3 id="grow_your_business_with_a_trusted_partner">Grow your business with a trusted partner</h3> + +<div class="col-6"> + <h4 id="powered_by_googles_ad_technology">Powered by Google’s ad technology</h4> + <p>For over a decade, Google has helped millions of developers grow their digital + businesses.</p> +</div> + +<div class="col-6"> +<h4 id="auto_updates_on_google_play">Auto updates on Google Play</h4> +<p>AdMob’s integration with Google Play services pushes automatic performance + improvements to Android apps without additional SDK changes.</p> +</div> +</div> + +<div style="display:inline-block"> +<h3 id="drive_more_in-app_purchases_and_downloads">Drive more in-app purchases and downloads</h3> + +<div class="col-6"> +<h4 id="sell_more_in-app_purchases">Sell more in-app purchases</h4> +<p>Earn more revenue by intelligently promoting your in-app purchases to the users +most likely to buy them.</p> +</div> + +<div class="col-6"> +<h4 id="promote_your_apps_for_free">Promote your apps for free</h4> +<p>Cross-sell your other apps (or your friend’s apps) to your existing users, +using free AdMob <a href="https://support.google.com/admob/answer/3210452">house ads</a>.</p> +</div> +</div> + +<div style="display:inline-block"> +<h3 id="drive_more_in-app_purchases_and_downloads">Drive more in-app purchases and downloads</h3> -<p> - To start monetizing with ads, sign up for AdMob and integrate the Google - Mobile Ads SDK into your apps. If you also need to manage direct deals with - advertisers, consider using DoubleClick for Publishers Small Business. -</p> +<div class="col-6"> +<h4 id="analytics_for_apps">Analytics for apps</h4> +<p>Analyze your app’s performance from within AdMob with Google Analytics. +Discover where people are downloading your app, and the features they use the +most in real time.</p> +</div> + +<div class="col-6"> +<h4 id="flow_visualization_reports">Flow visualization reports</h4> +<p>In Analytics, see how people are navigating through your app with graphical +<a href="https://support.google.com/analytics/answer/2519986">flow reports</a>. +View the path they take to making a purchase, and the point where they exit +the app, plus much more.</p> +</div> +</div> -<p> - To start monetizing with ads sign up for <a href= - "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate - the <a href="https://developers.google.com/mobile-ads-sdk/download">Google - Mobile Ads SDK</a> into your apps. If you also need to manage direct deals - with advertisers, consider using <a href= - "http://www.google.com/doubleclick/publishers/small-business/index.html#subid=us-en-et-dac"> - DoubleClick for Publishers Small Business</a>. -</p> +<h2 id=tips>Tips</h2> + +<ul> + <li> Place ads wisely, they shouldn't be too intrusive but still need to be clearly +visible to attract clickthroughs. + <li> Use banner, interstitial, and other ad formats appropriately. + <li> Make use of targeting features to match ads with your users and your app. + <li> Remember that ads form part of your app and must match its age rating. + <li> Exercise control options sensibly, don't get carried away excluding potentially +competing ads at the expense of revenue. +</ul> + -<div class="headerLine"><h2 id="related-resources">Related resources</h2></div> +<h2 id=related_resources>Related resources</h2> <div class="resource-widget resource-flow-layout col-13" - data-query="collection:distribute/monetize/advertising" + data-query="collection:distribute/monetize/admob" data-sortOrder="-timestamp" data-cardSizes="9x3" data-maxResults="6"></div> diff --git a/docs/html/distribute/monetize/monetize_toc.cs b/docs/html/distribute/monetize/monetize_toc.cs index 8211689..aa1bdd6 100644 --- a/docs/html/distribute/monetize/monetize_toc.cs +++ b/docs/html/distribute/monetize/monetize_toc.cs @@ -24,7 +24,7 @@ </li> <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/ads.html"> - <span class="en">Ads</span> + <span class="en">AdMob Ads</span> </a> </div> </li> diff --git a/docs/html/distribute/tools/promote/device-art.jd b/docs/html/distribute/tools/promote/device-art.jd index 814177b..d321074 100644 --- a/docs/html/distribute/tools/promote/device-art.jd +++ b/docs/html/distribute/tools/promote/device-art.jd @@ -16,12 +16,12 @@ feature image or screenshots for your Google Play app listing.</p> <div class="supported-browser"> -<div class="layout-content-row"> - <div class="layout-content-col span-3"> +<div class="cols"> + <div class="col-3"> <h4>Step 1</h4> <p>Drag a screenshot from your desktop onto a device to the right.</p> </div> - <div class="layout-content-col span-10"> + <div class="col-10"> <ul class="device-list primary"></ul> <a href="#" id="archive-expando">Older devices</a> <ul class="device-list archive"></ul> @@ -30,8 +30,8 @@ feature image or screenshots for your Google Play app listing.</p> -<div class="layout-content-row"> - <div class="layout-content-col span-3"> +<div class="cols"> + <div class="col-3"> <h4>Step 2</h4> <p>Customize the generated image and drag it to your desktop to save.</p> <p id="frame-customizations"> @@ -48,7 +48,7 @@ feature image or screenshots for your Google Play app listing.</p> <label for="output-round">Round</label><br><br> </p> </div> - <div class="layout-content-col span-10"> + <div class="col-10"> <!-- position:relative fixes an issue where dragging an image out of a inline-block container produced no drag feedback image in Chrome 28. --> <div id="output" style="position:relative">No input image.</div> diff --git a/docs/html/distribute/users/appindexing.jd b/docs/html/distribute/users/appindexing.jd new file mode 100644 index 0000000..6a3fec6 --- /dev/null +++ b/docs/html/distribute/users/appindexing.jd @@ -0,0 +1,46 @@ +page.title=Drive installs from Google Search +page.metaDescription=Surface the content of your apps in Google Search and link it to app installs. +meta.tags="getusers", "search", "appindexing" +page.image=images/cards/google-search_2x.png +@jd:body + +<p>Google Search now helps users discover your app, with App Indexing. When users +search with Google on their Android device the results will include details of +relevant, indexed apps. The search results will include an install button that +takes users to your app in the Google Play store. And when your app is +installed, the user will be taken straight to the right content within it.</p> + +<div class="figure-left"> +<img src="{@docRoot}images/distribute/appindexing.gif"> +</div> + +<p>This free service expands your opportunities to turn the investment you’ve made +in creating an outstanding app or game into installs. </p> + +<p>Start now by adding deep linking support to your app, verifying your app’s +official website, and defining deep links. To learn how, check out these <a +href="https://developers.google.com/app-indexing/webmasters/details">instructions</a>. </p> + +<p>Once your app is index, links to its content will join the 30 billion app index +links already available to Google Search.</p> + +<h2 id=tips>Tips</h2> + +<ul> + <li> App Indexing will also be used as a ranking signal for all users on Android, +regardless of whether they have your app installed or not. + <li> App Indexing also helps drive use of your app — when your app is installed on a +user’s device, search results will include deep links to your app that bring +the user straight to the relevant app content. + <li> Use the App Indexing API to help users discover relevant content in your app +before they complete a query with auto-completions. +</ul> + +<h2 id=related_resources>Related resources</h2> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/users/appindexing" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + diff --git a/docs/html/distribute/users/promote-with-ads.jd b/docs/html/distribute/users/promote-with-ads.jd index 1e28ae1..d71b8c9 100644 --- a/docs/html/distribute/users/promote-with-ads.jd +++ b/docs/html/distribute/users/promote-with-ads.jd @@ -1,45 +1,128 @@ page.title=Promote Your App with Ads -page.metaDescription=Promote your app through AdMob, AdWords, and YouTube to find new users at the right moment. -page.image=/images/gp-ads-console.jpg -page.tags="users, ads, analytics" - +page.metaDescription=Promote your app with AdWords to find new users at the right moment. +page.image=images/cards/adwords_2x.jpg +page.tags="users, ads, adwords" @jd:body -<p> - AdMob is Google's advertising platform for mobile apps. You can use it to - monetize your app and promote your apps, and you can link your Google - Analytics account to AdMob so you can analyze your apps — all in one - place. -</p> - -<p> - <a href="http://www.google.com/ads/admob/">AdMob</a> is the largest mobile ad - app network. But you get more than just massive scale: AdMob will soon help - you find the right users in related apps. If your app is for bicycling, AdMob - can promote your app on other fitness and cycling-related apps worldwide. - <a href= - "https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en"> - Sign up for AdMob</a>. -</p> - -<p> - AdMob also offers new solutions to help you achieve app-related goals such as - downloads, re-engagement and in-app purchases using Google search and the - Google Display Network. These solutions include streamlined campaign creation - flows and tools to track performance across the entire app lifecycle. - <a href="https://support.google.com/adwords/answer/2549053?hl=en">Learn - More</a>. -</p> -<div style="margin-top:2em;"> - <img src="{@docRoot}images/gp-ads-console.jpg"> +<p>Users have a huge amount of choice when it comes to which apps they install and +use, so it’s important to actively find new ways to promote your app and drive +ongoing engagement. AdWords is a powerful and effective way to do both.</p> + + +<h2 id=drive_installs>Drive installs</h2> + +<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested users where they spend time on phones and +tablets – with app install ads on Google Search, YouTube, Gmail, and within +apps and across the web on the Google Display Network. AdWords is a powerful +way to scale app promotion across Google networks and find customers that are +most likely to install your app. </p> + +<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords app install ads</a>.</p> + +<div style="display:inline-block"> + <div class="figure-left" style="width:40%;"> + <h3>From Google Play</h3> + <img src="/images/distribute/promote_ads_play.png"> + <p class="figure-caption">Search ads on Google Play are still undergoing testing and not yet available to +buy. <a href="http://android-developers.blogspot.com/2015/02/a-new-way-to-promote-your-app-on-google.html">Find out more</a>.</p> + </div> + <div class="figure-right" style="width:40%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_search.png"> + <p class="figure-caption">Connect with users as they search for content and services provided by your +app.</p> + </div> </div> -<div class="headerLine"> -<h2 id="related-resources">Related Resources</h2> +<div style="display:inline-block"> + <div class="figure-left" style="width:40%;"> + <h3>From YouTube</h3> + <img src="/images/distribute/promote_ads_youtube.png"> + <p class="figure-caption">Promote your app when users are watching related videos.</p> + </div> + <div class="figure-right" style="width:40%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_apps.png"> + <p class="figure-caption">Reach users while they’re engaged with apps and games across the AdMob network.</p> + </div> +</div> + +<div style="display:inline-block"> + <div class="figure-left" style="width:40%;"> + <h3>From the web</h3> + <img src="/images/distribute/promote_ads_web.png"> + <p class="figure-caption">Reach users while they’re engaged with websites across the Google Display Network.</p> + </div> + <div class="figure-right" style="width:40%;"> + <h3>From Gmail</h3> + <img src="/images/distribute/promote_ads_gmail.png"> + <p class="figure-caption">Promote your app while users communicate and get things done in Gmail.</p> + </div> +</div> + +<h3>Tips</h3> + +<ul> + <li> Estimate how much an app user is worth to your business, so that you can work +out an appropriate cost-per-install that you’re willing to pay. + <li> Ensure that your ads and Play Store listing are compelling and clearly describe +your app’s value. + <li> Check that you’re accurately tracking and attributing installs by installing +the AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking SDK</a>. + <li> Promote your app broadly across display, search, and video to reach even more +potential users and drive a higher volume of installs. + <li> Start with broader targeting and then fine tune your bidding once you’ve +assessed your campaign results. + <li> Use Conversion Optimizer to automate your bidding so that your ads target users +who are most likely to install your app. + <li> Use Conversion Optimizer for in-app buyers to automate your bidding so that +your ads target high value users who are most likely to make purchases in your +app. +</ul> + + +<h2 id=engage_with_users>Engage with users</h2> + +<p>Getting a user to install an app is one thing, but you'll also want them to +open it regularly. AdWords offers app re-engagement tools to help your app stay +in mind with users who’ve already installed it on their phone. AdWords can +remind them of key features and encourage them to try your app again, or help +them complete an activity they didn't know your app could handle.</p> + +<div> + <div class="figure-left" style="width:46%;"> + <h3>From search</h3> + <img src="/images/distribute/promote_ads.png"> + <p class="figure-caption">Add deep links to your app, then bring users straight + to relevant app content when they’re searching.</p> + </div> + <div class="figure-right" style="width:46%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_inapp.png"> + <p class="figure-caption">Use remarketing and deep links to bring users to just the right + place in your app to re-engage and convert, from other apps and games they love.</p> + </div> </div> +<h3>Tips</h3> + +<ul> + <li> Track what users do in your app after they’ve clicked an ad, by installing the +AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking SDK</a>. + <li> Advertise a compelling reason for users to re-engage with your app (such as a +reminder or a special offer). + <li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to your app that’ll take users directly to the parts of your app that will be +most relevant and interesting to them, where they can easily take action. + <li> Re-engage your app users across the display network with remarketing lists and +search with keywords. + <li> Use remarketing lists to target high value users so that you can drive more +conversions in your app. +</ul> + +<h2 id="related-resources">Related Resources</h2> + <div class="resource-widget resource-flow-layout col-13" data-query="collection:distribute/users/promotewithads" data-sortOrder="-timestamp" data-cardSizes="9x3" - data-maxResults="6"></div>
\ No newline at end of file + data-maxResults="6"></div> diff --git a/docs/html/distribute/users/users_toc.cs b/docs/html/distribute/users/users_toc.cs index edfa874..2e796c8 100644 --- a/docs/html/distribute/users/users_toc.cs +++ b/docs/html/distribute/users/users_toc.cs @@ -11,26 +11,32 @@ </div> </li> <li class="nav-section"> - <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-buzz.html"> - <span class="en">Build Buzz</span> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/expand-to-new-markets.html"> + <span class="en">Expand to New Markets</span> </a> </div> </li> <li class="nav-section"> - <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-community.html"> - <span class="en">Build Community</span> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/promote-with-ads.html"> + <span class="en">Promote with Ads</span> </a> </div> </li> <li class="nav-section"> - <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/expand-to-new-markets.html"> - <span class="en">Expand to New Markets</span> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/appindexing.html"> + <span class="en">Drive Installs through Search</span> </a> </div> </li> <li class="nav-section"> - <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/promote-with-ads.html"> - <span class="en">Promote with Ads</span> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-buzz.html"> + <span class="en">Build Buzz</span> + </a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-community.html"> + <span class="en">Build Community</span> </a> </div> </li> |
