From 99a79e807b4bab154c9904a05d05dda4b420206a Mon Sep 17 00:00:00 2001 From: Dirk Dougherty Date: Fri, 1 Feb 2013 14:45:32 -0800 Subject: Doc change: add policy guidelines documents. Change-Id: Iade088d20bc483fb65aabd85cb049b21188edf64 --- docs/html/distribute/distribute_toc.cs | 123 ++---- docs/html/distribute/googleplay/policies/ads.jd | 352 +++++++++++++++++ docs/html/distribute/googleplay/policies/index.jd | 59 +++ docs/html/distribute/googleplay/policies/ip.jd | 345 +++++++++++++++++ docs/html/distribute/googleplay/policies/spam.jd | 421 +++++++++++++++++++++ docs/html/images/example-bad.png | Bin 0 -> 501 bytes docs/html/images/example-good.png | Bin 0 -> 834 bytes docs/html/images/gp-policy-ads-eula-violation.png | Bin 0 -> 111656 bytes docs/html/images/gp-policy-ads-eula.png | Bin 0 -> 163101 bytes .../images/gp-policy-ads-impersonate-violation.png | Bin 0 -> 65883 bytes .../images/gp-policy-ads-maturity-violation.png | Bin 0 -> 81774 bytes .../images/gp-policy-ads-notif-attr-violation.png | Bin 0 -> 18974 bytes docs/html/images/gp-policy-ads-notif-attr.png | Bin 0 -> 15726 bytes .../images/gp-policy-ads-paywall-violation.png | Bin 0 -> 129229 bytes docs/html/images/gp-policy-ads-paywall.png | Bin 0 -> 121501 bytes docs/html/images/gp-policy-ads-terms.png | Bin 0 -> 161466 bytes .../images/gp-policy-ip-copyright-violation.png | Bin 0 -> 178784 bytes .../gp-policy-ip-impersonation-violation.png | Bin 0 -> 117027 bytes .../images/gp-policy-ip-trademark-violation.png | Bin 0 -> 117292 bytes docs/html/images/gp-policy-spam-negreview.png | Bin 0 -> 43371 bytes docs/html/images/gp-policy-spam-reqrating.png | Bin 0 -> 50100 bytes 21 files changed, 1217 insertions(+), 83 deletions(-) create mode 100644 docs/html/distribute/googleplay/policies/ads.jd create mode 100644 docs/html/distribute/googleplay/policies/index.jd create mode 100644 docs/html/distribute/googleplay/policies/ip.jd create mode 100644 docs/html/distribute/googleplay/policies/spam.jd create mode 100644 docs/html/images/example-bad.png create mode 100644 docs/html/images/example-good.png create mode 100644 docs/html/images/gp-policy-ads-eula-violation.png create mode 100644 docs/html/images/gp-policy-ads-eula.png create mode 100644 docs/html/images/gp-policy-ads-impersonate-violation.png create mode 100644 docs/html/images/gp-policy-ads-maturity-violation.png create mode 100644 docs/html/images/gp-policy-ads-notif-attr-violation.png create mode 100644 docs/html/images/gp-policy-ads-notif-attr.png create mode 100644 docs/html/images/gp-policy-ads-paywall-violation.png create mode 100644 docs/html/images/gp-policy-ads-paywall.png create mode 100644 docs/html/images/gp-policy-ads-terms.png create mode 100644 docs/html/images/gp-policy-ip-copyright-violation.png create mode 100644 docs/html/images/gp-policy-ip-impersonation-violation.png create mode 100644 docs/html/images/gp-policy-ip-trademark-violation.png create mode 100644 docs/html/images/gp-policy-spam-negreview.png create mode 100644 docs/html/images/gp-policy-spam-reqrating.png diff --git a/docs/html/distribute/distribute_toc.cs b/docs/html/distribute/distribute_toc.cs index ad3121c..3ea11bf 100644 --- a/docs/html/distribute/distribute_toc.cs +++ b/docs/html/distribute/distribute_toc.cs @@ -1,106 +1,71 @@ - +
  • -
    - Promoting +
    Promoting
    • -
  • -
    - App Quality -
    +
    App Quality
    • +
  • +
    Policies
    + +
  • -
    - Spotlight -
    +
    Spotlight
  • -
    - - Open Distribution - -
    +
    Open Distribution
    • \ No newline at end of file diff --git a/docs/html/distribute/googleplay/policies/ads.jd b/docs/html/distribute/googleplay/policies/ads.jd new file mode 100644 index 0000000..8920499 --- /dev/null +++ b/docs/html/distribute/googleplay/policies/ads.jd @@ -0,0 +1,352 @@ +page.title=Ads +@jd:body + +
    + +
    + +

    + Google Play policies guide how you can use ads in your apps, to help ensure + the best experience for users visiting and downloading apps from the store. +

    + +

    + In general, for the purposes of policy, the content of ads displayed by your + app is considered part of your app. As an app developer, it is your + responsibility to ensure that the content, context, and behavior of ads in + your apps conforms to Google Play policies. +

    + +

    + Before you publish, make sure you understand Google Play ad policies and how + to display ads in conformance with those policies. The sections below + highlight best practices and common examples to help you avoid the most + common types of policy violations. +

    + +

    + For more information about Google Play policies that apply to your apps and + content, please see the Developer Program Policies and Developer Distribution Agreement. +

    + + +

    Content and Maturity

    + +
    +
    Ad maturity exceeds app
    + +
    + +

    + From a policy perspective, ads shown in your app are part of your content + and your app is responsible for any violations. If an ad shown in your app + violates Google Play policies, your app may be suspended or your developer + account terminated. +

    + +

    + For this reason, it's important for you to be be aware of what ads will be + displayed in your app and to manage the ads content according to Google Play + policies. Here are some guidelines: +

    + + + +

    + In the example at right, the app's maturity rating is set to + "Everyone", which is the lowest maturity level on Google Play. By choosing + the "Everyone" maturity level, the developer is declaring that all of the + content in the app, including ads, is suitable for all users + regardless of age. +

    + +

    + The example app violates Google Play policies by displaying ad content with a + higher maturity level—ad content showing gambling, profanity, user + location, suggestive content, or content from another app with higher + maturity exceeds the "Everyone" maturity rating. Because the ad's + maturity is higher than the app's maturity level, the app itself is in + violation of policy. To correct the problem, the developer must either + restrict ads content to "Everyone" level or raise the app's maturity rating. +

    + +

    + For detailed information about how to choose the appropriate maturity level + for your app, or to assess the maturity requirement of ads in your app, see + Rating your application content for Google Play. +

    + + +

    Context and Behavior

    + +

    + If your app displays ads, it should do so in ways that do not interrupt users, + mislead them into clicking on ads, or make changes outside the app without + the user's knowledge or consent. Here are some guidelines: +

    + + + +
    +
    Does not fully indicate origin app
    + +
    +
    +
    Indicates origin app by name and icon
    + +
    + +

    + In particular, note that notification ads must clearly identify your app as + the ad origin. If your app sends notification ads that do not sufficiently + identify your app as the origin, the app will be in violation of policy. +

    + +

    + To identify your app as the origin, you should display the app's full + name and and icon in the notification to provide the clearest + identification and best policy compliance. Displaying a partial app name can + also be sufficient, provided the name unambiguously identifies your app. +

    + +

    + Above right is an example notification ad that violates ad policy by not + providing attribution of the origin app. Below right, the notification ads + comply with policy by providing both the app icon and full app name (in this + case, "Turtle Test"). +

    + + +

    Disclosure of Ads to Users

    + +

    + It's important to sufficiently disclose to users how your app will use ads. + You must make it easy for users to understand what ads will be shown in your + app, where they will be shown, and what the associated behaviors are, if any. + Further, you should ask for user consent and provide options for managing ads + or opt-out. Here are some guidelines: +

    + + + +

    + A recommended approach is to provide an ads disclosure in an End-User License + Agreement (EULA). The disclosure should be clear and succinct and displayed + in a modal dialog that asks the user to agree to the terms before using the + app. +

    + +

    + If your app adds homescreen icons and/or browser bookmarks, an acceptable + practice for revealing that behavior is to provide a disclosure in both the + app description and an opt-in EULA on app launch. This ensures that the + behaviors are clearly explained to the user up-front and requires the user’s + consent in a pop-up EULA to continue using the app. +

    + +
    +
    Disclosure in Terms
    + +
    + +
    +
    Disclosure in EULA
    + +
    + +
    +
    Disclosure is hidden
    + +
    + +

    + Above left is an example of ads disclosure that is hidden in a long EULA. The + disclosure information itself is not clearly indicated in the document text + and it's not visible unless the user happens to scroll down far enough in the + EULA. Above middle and right show two alternative approaches that + present the disclosure in an obvious and clear manner at the top of a + EULA and in a dedicated Terms agreement. +

    + + +

    Impersonation of System UI

    + +
    +
    Ad impersonates system dialog
    + +
    + +

    + Your app must not display any ad that attempts to impersonate or represent a + system function or UI component. If such an ad is displayed in your app, your + app will be in violation of policy and subject to suspension. Here are some + guidelines: +

    + + + +

    + At right is an example of a pop-up ad impersonating a system dialog, warning + the user about viruses. This is a violation of policy. +

    + + +

    Adwalls

    + +
    +
    Adwall lets user cancel
    + +
    + +
    +
    Adwall forces user action
    + +
    + +

    + If your app uses adwalls to drive affiliate traffic, those adwalls must not + force the user to click on ads or submit personal information for advertising + purposes before using the app. +

    + +

    + Forcing a user action in an adwall is not only a poor user experience, it is + a violation of Google Play policies. +

    + +

    + For this reason, all adwalls must give the user the option to + cancel or otherwise dismiss the ad without penalty. +

    + +

    + At right is an example of an app that requires the user to click through the + ad to fully use the app. This is a violation of policy. +

    + +

    + The adjacent example demonstrates an adequate option to let the user dismiss + the ad wall easily by cancelling. +

    + + +

    Interference with Third-party Ads and Websites

    + +

    + Ads associated with your app must not interfere with any + other ads originating in other applications. +

    \ No newline at end of file diff --git a/docs/html/distribute/googleplay/policies/index.jd b/docs/html/distribute/googleplay/policies/index.jd new file mode 100644 index 0000000..fb46055 --- /dev/null +++ b/docs/html/distribute/googleplay/policies/index.jd @@ -0,0 +1,59 @@ +page.title=Google Play Policies and Guidelines +page.metaDescription=Guidelines and tips for creating apps that comply with Google Play content and distribution policies. +@jd:body + +

    + Before publishing your apps on Google Play, take a few minutes to read and + understand the content and distribution policies that apply to all apps + in the store. These policies help to keep Android and Google Play an enjoyable + and trusted platform for content consumers and developers alike. +

    + +

    + The documents below highlight important policy areas and provide tips to help + you create policy-compliant apps. You'll also find examples and guidance on common + policy questions that can help your app stay clear of practices that can result in + low ratings or even suspensions from the store. +

    + +

    + For complete information about Google Play policies, please see the full + Developer Program Policies and Developer Distribution Agreement documents. +

    + +
    +   +
    +
    +
    +

    + Spam +

    +

    + Make sure that your app does not present content that is unwanted, + deceptive, repetitive, or unrelated to the core function of the app. +

    Learn more » +
    +
    +

    + Intellectual Property +

    +

    + Tips and examples of how to use intelletual property (IP) properly, + including when to ask permission to use someone else's copyright or + trademark. +

    Learn more » +
    +
    +

    + Ads +

    +

    + Make sure that the ads displayed in your app follow the Google Play Content + Policy and meet the maturity rating that you have selected for your app. +

    Learn more » +
    +
    \ No newline at end of file diff --git a/docs/html/distribute/googleplay/policies/ip.jd b/docs/html/distribute/googleplay/policies/ip.jd new file mode 100644 index 0000000..0d1f68d --- /dev/null +++ b/docs/html/distribute/googleplay/policies/ip.jd @@ -0,0 +1,345 @@ +page.title=Intellectual Property +@jd:body + +
    + +
    + +

    + Google Play policies protect your intellectual property (IP) as well as that + of other app developers and content creators in the store. The policies and + their enforcements help ensure proper use of copyright, trademarks, and + developer identity in Google Play. +

    + +

    + As an app developer, these IP policies benefit you. At the same time, it's + your responsibility to ensure that your app does not violate the IP of other + developers or content creators. Violations of IP-related policy may result in + suspension of your apps from the store and termination of your developer + account. +

    + +

    + This document introduces several key areas of IP-related policy that you + should understand before publishing on Google Play. In each area you'll find + best practices and examples to help you avoid common types of mistakes and + violations. +

    + +

    + For more information about Google Play policies that apply to your apps and + content, please see the Developer Program Policies and Developer Distribution Agreement. +

    + + + + + +

    + Copyright is the legal right granted to an author or creator for a literary, + dramatic or artistic piece of work. As soon as you create an original piece + of work and fix it in a tangible medium, the work is automatically protected + by copyright law and you are the owner of the copyright. Likewise, when other + people create content, they may own the copyrights for those works. +

    + + +
    +
    +

    How to report infringements

    +

    If you feel your copyright is being infringed, you may file a Digital Millenium + Copyright Act (DMCA) request. Please see copyright procedures for more information.

    +
    +
    + +

    + Copyright infringement is an improper or unauthorized use of a copyrighted + work. If you publish an app in Google Play that uses another party's copyrighted + works improperly or without permission, your apps can be suspended and your + developer account terminated. +

    + +

    + As you design your app and prepare for publishing, make sure to review Google + Play policies and analyze all of your content. If your app uses or links to + another party's original work, make sure that your app is not infringing on + copyright. Not all uses of another party’s work are infringements on + copyright, and the rules vary by country and can be complex. +

    + +

    + If you are unsure whether your use of another party's work infringes on a + copyright, consider getting legal advice before publishing, or simply request + permission to use the work from the copyright owner. +

    + +

    + Here are some guidelines to help you avoid copyright infringement policy + violations: +

    + + + +

    + A common misunderstanding is believing that your app may use copyrighted + content without permission, provided that you clearly indicate that your app + is not the "official" app that readers may be familiar with. That is not the + case. Even if you let users know that your app is "unofficial", it still + violates Google Play policies if it uses or links to copyrighted content + without permission. Also, this type of "unofficial" app may violate impersonation policies. +

    + +

    + The example app below shows an app that uses screenshots/images of known + artists without their authorization and lists popular songs. The combination + of these may induce users to download music ringtones that infringe on + copyright. This is a violation of Google Play policy. +

    + +
    +
    Images and downloads that violate copyright
    + +
    + + +

    Impersonation

    + +

    + Impersonation is when an app attempts to imply a relationship to another app + or developer, where no relationship actually exists. +

    + +

    + For example, if your app displays the brand, icon, or title from another app + in order to get to users to download your app, you are leading users to + believe that your app is developed by the same entity as the other app and + offers similar content or experience. This is an impersonation of the other + app and developer, and it is a violation of Google Play policy. If you + publish apps that violate impersonation policies, your apps can be suspended + and your developer account terminated. +

    + +

    + No matter what type of app you offer or what your motivation, don’t try to + imply an endorsement or relationship to another company or product where none + exists. Don’t try to establish your app as the "official" version of another + party's work by prominently featuring their brand names or trademarks in your + app title or description. +

    + +

    + Even if your app description states that your app is an "unofficial" version, + the use of the other app's branding, trademarks, and other content still can + violate policy by presenting content that isn’t yours. +

    + +

    + Here are some guidelines: +

    + + + +

    + Below is an example of an "unofficial" app that violates Google Play policy + by impersonating another company and an existing product. Specifically: +

    + + + +
    +
    App name, icon, and developer name that impersonate another
    + +
    + + +

    Trademark Infringement

    + +

    + A trademark is a brand that uniquely identifies a product and distinguishes + it from other products. It can be a word, name, symbol, or combination of + those that is intended to identify the source of the product. A trademark is + specifically acquired by a company or other entity through a legal process + and once acquired gives the owner exclusive rights to the trademark usage. +

    + +
    +
    +

    How to report infringements

    +

    If you feel your trademark is being infringed, you can request a content review. +See Removing content from Google for more information.

    +
    +
    + +

    + Trademark infringement is improper or unauthorized use of a trademark. Google + Play policies prohibit apps that infringe trademarks. If you publish apps in + Google Play that use another party's trademarks, your apps can be suspended + and your developer account terminated. +

    + +

    + As you design your app and prepare for publishing, make sure to review Google + Play policies and analyze all of your content. If your app uses a trademark + not owned by you, or if you are not sure whether a brand is a trademark, you + should get legal advice before publishing. As with copyright, the rules vary + by country and can be complex. +

    + +

    + Here are some guidelines for avoiding trademark infringement policy + violations: +

    + + + +

    + A common misunderstanding is believing that your app may use a brand or + trademark without permission, provided you clearly indicate that the app is + not the "official" or original app. That is not the case. Even if you let + users know that your app is "unofficial", it still violates Google Play + policies if it uses another party's trademarks. Also, this type of + "unofficial" app may violate impersonation + policies. +

    + +

    + Below is an example app that violates Google Play policies by infringing on + another party's trademarks. Specifically: +

    + + + +
    +
    App name and icon that infringe trademarks
    + +
    + + +

    DDA 4.4 Prohibited Actions

    + +

    + When you publish an app on Google Play, you agree to the terms of the + Developer Distribution Agreement (DDA). Section 4.4 of the DDA prohibits certain + types of actions on your part. For reference, you agree that you will not + engage in any activity with the Market, including the development or + distribution of Products, that interferes with, disrupts, damages, or + accesses in an unauthorized manner the devices, servers, networks, or other + properties or services of any third party including, but not limited to, + Android users, Google or any mobile network operator. +

    + +

    + For details, please refer to the complete Developer Distribution Agreement. +

    \ No newline at end of file diff --git a/docs/html/distribute/googleplay/policies/spam.jd b/docs/html/distribute/googleplay/policies/spam.jd new file mode 100644 index 0000000..602c89a --- /dev/null +++ b/docs/html/distribute/googleplay/policies/spam.jd @@ -0,0 +1,421 @@ +page.title=Spam +@jd:body + +
    + +
    + +

    + Google Play policies prohibit spam, to help ensure the best experience for + Android users. Please do not publish deceptive, repetitive, or irrelevant + content on Google Play. Not only will it lower your app's rating and cause + negative reviews, it can result in your app being suspended or your developer + account terminated. +

    + +

    + As an app developer, it is your responsibility to ensure that your apps are + free from spam and conform to the Google Play policies highlighted in this + document. Before you publish, make sure that you understand what is + considered spam on Google Play and check your apps for violations, even those + that might be inadvertent. The sections below highlight best practices and + common spam examples to help you avoid the most common types of policy + violations. +

    + +

    + For more information about Google Play policies that apply to your apps and + content, please see the Developer Program Policies and Developer Distribution Agreement. +

    + + +

    Spam in App Title and Description

    + +

    + When you publish an app on Google Play, you should pay special attention to + the app's title and description in its store listing. Those fields are + important because they make your app recognizable to users, and they help to + drive downloads by highlighting what's great about your app. A memorable + title and compelling description are essential to effective marketing, but + you should realize that these must follow Google Play policies, just as your + app content must do. +

    + +

    + Many developers unknowingly violate spam policy in their app titles and + descriptions in ways that are easy to avoid. In general, you can + avoid spam violations in your app title and description by following these + best practices: +

    + + + +

    + Here's an example app title and description that follows best practices and + does not violate Google Play spam policies. +

    + +
    +
    Best practice: App description
    + + + + + + + + + +
    App Title:Kids puzzle: Identify Turtles
    App Description: +

    This is the perfect app to have a good time with your children. It + is designed to help kids learn different species of turtles through + cute pictures and amusing puzzle games.

    +

    The rules of Kids puzzle: Identify Turtles are quite simple. Have + your child drag images around the screen to fit them into the shaded + region. Phonics is also utilized, as a child can also tap the word + below the image and hear the name pronounced.

    +
    +
    + +

    + The sections below highlight common types of policy violations in an app + title and description, illustrated with variations on the best practice + example. +

    + +

    Repetitive keywords

    + +

    + Your app description should not include keywords that are repetitive or excessive. +

    + +
    +
    Description includes repetitive keywords
    + + + + + + + + + +
    App Title:Kids puzzle: Identify Turtles
    App Description: +

    This is the perfect app to have a good time with your children. It is + designed to help kids learn different species of turtles through cute + pictures and amusing puzzle games.

    +

    The rules of Kids puzzle: Identify Turtles are quite simple. Have your + child drag images around the screen to fit them into the shaded region. + Phonics is also utilized, as a child can also tap the word below the image + and hear the name pronounced.

    +

    KEYWORDS: game, games, fun, funny, child, + children, kid, kids, puzzle, puzzle games, sound, turtle, turtles, sea turtles, + turtles, turtle, turtles, tortoise, tortoises, tortoise, tortoise, turtles, + turtles, turtles, turtles, tortoises, tortoise

    +
    +
    + +

    Unrelated keywords or references

    + +

    + The description should not be loaded with irrelevant keywords in an attempt + to manipulate ranking or relevancy in Google Play search results. +

    + +

    + For example, if your app has nothing to do with Lady Gaga, then she shouldn’t + be included in your description. Also, do not add highly searched, irrelevant + keywords that are unrelated to the function of the app. This is in breach of + policy. +

    + +
    +
    Description includes unrelated keywords or references
    + + + + + + + + + +
    App Title:Kids puzzle: Identify Turtles
    App Description: +

    This is the perfect app to have a good time with your children. It is designed to + help kids learn different species of turtles through cute pictures and amusing puzzle + games.

    +

    The rules of Kids puzzle: Identify Turtles are quite simple. Have your child drag + images around the screen to fit them into the shaded region. Phonics is also utilized, + as a child can also tap the word below the image and hear the name pronounced.

    +

    This game is as addictive as Angry Birds, more social + than Facebook and Twitter, and has a soundtrack reminiscent of Katy Perry and Lady + Gaga.

    +

    KEYWORDS: Angry Birds, Facebook, Twitter, Katy Perry, + Lady Gaga

    +
    +
    + +

    Excessive detail, references to your other apps

    + +

    + Your app description should avoid excessive detail and references to your + other apps or products. For example, you should not list all of the details + of content included in the app or its various components, as shown in the + example below. Also, the description should not include any references to + other apps you’ve published. +

    + +
    +
    Description includes excessive detail, references to your other apps
    + + + + + + + + + +
    App Title:Kids puzzle: Identify Turtles
    App Description: +

    This is the perfect app to have a good time with your children. It is designed + to help kids learn different species of turtles through cute pictures and amusing + puzzle games.

    +

    The rules of Kids puzzle: Identify Turtles are quite simple. Have your child + drag images around the screen to fit them into the shaded region. Phonics is also + utilized, as a child can also tap the word below the image and hear the name + pronounced.

    +

    Turtles included in the app: Alligator + Snapping Turtle, Asian Box Turtle, Bog Turtle, Common Musk Turtle, Common Snapping + Turtle, Diamondback Terrapin, Eastern Box Turtle, Eastern Mud Turtle, Eastern Painted + Turtle, False Map Turtle, Florida Pond Cooter, Florida Softshell Turtle, Green Sea + Turtle, Map Turtle, Matamata Ornate Box Turtle, Red-bellied Side-necked Turtle, + Red-eared Slider, Smooth Softshell Turtle, Spiny Softshell Turtle, Spotted Turtle, + Western Painted Turtle, Wood Turtle, Yellow-bellied Slider

    +

    If you like this app try our other free apps:
    + ★ Fun Zoo
    + ★ CD Guns
    + ★ Dessert House
    + ★ Playground
    + ★ 578 Weapons

    +
    +
    + + +

    Spam in Ratings and Reviews

    + +

    + Ratings and reviews are benchmarks of app quality and users depend on them to + be authentic and relevant. As an app developer, you should not attempt to + artificially influence your app's ratings and reviews or those of your + competitor, such as by posting fake ratings or reviews or including spam + content in app reviews. The sections below provide guidelines for rating and + reviewing apps. +

    + +

    + So that you can stay in touch with any issues that users are having with your + app, you should read through your ratings and reviews on a regular basis. If + you choose to reply to reviews, make sure to keep your reply focused on the + actual issues raised in the user's comments and do not ask for a higher + rating. +

    + +

    + If you see an app or developer reply that doesn’t follow these guidelines, + you can report it. See Inappropriate content in comments and applications for + more information. +

    + +
    +
    Inappropriate content in a review
    + +
    + +
    +
    Soliciting ratings
    + +
    + +

    Fake or inappropriate ratings and reviews

    + +

    + To help ensure the quality of ratings and reviews, Google Play policies limit + the ways that individuals can use ratings and reviews. In particular, note + that it is a violation of policy to use ratings and reviews to influence the + placement of any app in Google Play. +

    + +

    + As an app developer, make sure that you follow these guidelines: +

    + + + +

    Soliciting ratings from users

    + +

    + In general, do not offer incentives for ratings. You should + not offer users incentives of any kind for rating your app (or any other app) + on Google Play, and you should not tie your app's functionality or content to + rating in any way. +

    + +

    + It's acceptable to ask users to rate your app without incentives, for + example: "If you like this game, rate us in Google Play!" On the other hand, + it's a policy violation to ask users to rate your app based on incentives, + for example: "Rate this app and get 500 coins" or "Rate this app 5 stars and + get you 500 coins!" +

    + + +

    Spam in WebViews

    + +

    + Apps published on Google Play should provide their own content. Do not + publish an app whose primary function is to reproduce or frame someone else’s + website (unless you have permission). +

    + +

    + Similarly, do not publish an app whose primary function is to drive affiliate + traffic to a website. Although affiliate deals can exist where an app's + primary purpose is delivering its own content or functionality, it's a + violation of Google Play policies to publish an app whose primary (or + only) purpose is to direct affiliate traffic to another website. +

    + +
    +
    WebView spam
    + + + + + + + + + + + + + +
    App Title:Kids puzzle: Desktop Browser for Turtoogle Game
    Developer:AAZZZ (not affiliated with Turtoogle + Inc.)
    App Description: +

    Have you ever wanted to use the full, desktop web version of Turtoogle + Game from your phone or tablet instead of the Turtoogle Game mobile app + or Turtoogle Game mobile web site?

    +

    This app lets you access Turtoogle Game + on your Android device in the same way as you access the game on your + desktop computer, and with all the same Turtoogle Game features.

    +
    +
    + + +

    Spam from Wizards

    + +

    + Apps that are created by an automated tool or wizard service must not be + submitted to Google Play by the operator of that service on behalf of other + persons. Such tools often produce too many duplicative or low-quality + apps which crowd the higher-quality apps in the Play Store. +

    + +

    + Please be advised that apps created by an automated tool are only permissible + if the app end-product complies with Google Play policies and is published in + the Play Store through a developer account that is registered and owned by + you. +

    + + +

    Spam in Messaging

    + +

    + Your app may not send SMS, email, or other messages on behalf of the user + without providing the user with the ability to confirm the content and intended + recipient. +

    + +

    + Google Play will aggressively remove applications that are found to send or + modify SMS messages without user knowledge or consent. +

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