From bdcd6fc777e678fb3d0d9b7f000b43d703fea9cd Mon Sep 17 00:00:00 2001 From: Dirk Dougherty Date: Tue, 10 Jun 2014 14:35:17 -0700 Subject: Doc change: Update monetization docs. Change-Id: Ic34c1a08f8b7bcd271ad53f31c62d0bab82fc053 --- docs/html/distribute/engage/analytics.jd | 50 ++++++++++++ docs/html/distribute/engage/deep-linking.jd | 35 +++++++-- docs/html/distribute/engage/engage_toc.cs | 6 ++ docs/html/distribute/engage/index.jd | 4 +- docs/html/distribute/engage/widgets.jd | 2 +- docs/html/distribute/monetize/ads.jd | 101 +++++++++++++++---------- docs/html/distribute/users/index.jd | 4 +- docs/html/distribute/users/promote-with-ads.jd | 45 +++++++++++ docs/html/distribute/users/users_toc.cs | 7 +- 9 files changed, 204 insertions(+), 50 deletions(-) create mode 100644 docs/html/distribute/engage/analytics.jd create mode 100644 docs/html/distribute/users/promote-with-ads.jd (limited to 'docs/html/distribute') diff --git a/docs/html/distribute/engage/analytics.jd b/docs/html/distribute/engage/analytics.jd new file mode 100644 index 0000000..5f7cade --- /dev/null +++ b/docs/html/distribute/engage/analytics.jd @@ -0,0 +1,50 @@ +page.title=Understand User Behavior +page.metaDescription=Use Google Analytics to learn what your users like and what keeps them coming back. +page.tags="analytics, user behavior" +page.image=/images/gp-analytics.jpg + +@jd:body + +
+ +
+ + +

+ Link your Google Play Developer Console with Google Analytics to learn much + more about how users interact with your app — before and after they + download it. +

+ +

+ Start by discovering how many people visit your Google Play listing page, + where they come from, and how many go on to install your app. Once the app is + launched, use Google Analytics to see which of your features are most + popular, where power users spend their time, who tends to make in-app + purchases, and more. +

+ +

+ Google Analytics delivers the numbers in real time, so you can act fast to + update your landing page and your app. Learn more. +

+ +

+ If you have a Google Analytics account already, linking it to Google Play + takes just a few moments. You can also link your Google Analytics account to + Admob to start gaining more user insights to improve your in-app marketing. +

+ +
+ +
+ +
+
\ No newline at end of file diff --git a/docs/html/distribute/engage/deep-linking.jd b/docs/html/distribute/engage/deep-linking.jd index 0417ba1..a25c3c6 100644 --- a/docs/html/distribute/engage/deep-linking.jd +++ b/docs/html/distribute/engage/deep-linking.jd @@ -1,13 +1,13 @@ page.title=Deep Link to Bring Users Back -page.metaDescription=Use deep links to bring your users into your apps from social posts or search. +page.metaDescription=Use deep links to bring your users into your apps from social posts, search, or ads. page.tags="app indexing, google+ signin" page.image=/images/gp-listing-4.jpg @jd:body

- Use deep links to bring your users into your apps from social posts or - search. + Use deep links to bring your users into your apps from social posts, + search, or ads.

@@ -47,6 +47,11 @@ page.image=/images/gp-listing-4.jpg

Deep Linking from Google Search — App Indexing

+ +
+ +
+

Another way to bring users back to your apps is to apply for app indexing.

@@ -60,11 +65,29 @@ page.image=/images/gp-listing-4.jpg content.

-
- +
+ +
+
-
+
+

Deep Linking from Google Ads

+
+

+ Ads can remind users about the apps they already have. +

+ +

+ As with deep links from Google's organic search results, AdWords deep links + send users directly to the relevant pages in apps they already have on their + mobile device. A mobile search for "flights to London," for instance, could + take a user straight to the London page in a travel app. Learn more. +

+ +
diff --git a/docs/html/distribute/engage/engage_toc.cs b/docs/html/distribute/engage/engage_toc.cs index 0314f8c..596051a 100644 --- a/docs/html/distribute/engage/engage_toc.cs +++ b/docs/html/distribute/engage/engage_toc.cs @@ -37,6 +37,12 @@
  • + Understand User Behavior +
    +
    • +
  • +
    Update Regularly
    diff --git a/docs/html/distribute/engage/index.jd b/docs/html/distribute/engage/index.jd index f8cd1ee..2b103c3 100644 --- a/docs/html/distribute/engage/index.jd +++ b/docs/html/distribute/engage/index.jd @@ -15,8 +15,8 @@ nonavpage=true
    + data-cardSizes="9x6,9x6,6x6,6x6,6x6,9x6,9x6,6x6,6x6,6x6" + data-maxResults="10">

    Related Resources

    diff --git a/docs/html/distribute/engage/widgets.jd b/docs/html/distribute/engage/widgets.jd index 286adea..6adb55c 100644 --- a/docs/html/distribute/engage/widgets.jd +++ b/docs/html/distribute/engage/widgets.jd @@ -1,5 +1,5 @@ page.title=Build Useful Widgets -page.metaDescription=Use widgets to remind users about important information in your apps and games, even when your apps are closed. +page.metaDescription=Use home screen widgets to remind users about important information in your apps and games, even when your apps are closed. page.tags="" page.image=/images/gp-engage-0.jpg diff --git a/docs/html/distribute/monetize/ads.jd b/docs/html/distribute/monetize/ads.jd index bcb1e52..9a847ff 100644 --- a/docs/html/distribute/monetize/ads.jd +++ b/docs/html/distribute/monetize/ads.jd @@ -10,17 +10,32 @@ page.image=/distribute/images/advertising.png

    • - In-app advertising offers a quick and easy way to incorporate a monetization - option into both your freemium, premium, and subscription apps.

    + "{@docRoot}distribute/monetize/subscriptions.html">subscription apps. + AdMob and the Google Mobile Ads SDK let you add advertising to your apps with + just a few lines of code. +

    + +

    + The question is: which model gets the best results for your app? Google's ad + tools are made to help you figure out what combination works best for both + your audience and your bottom line.

    -

    Using Start by linking your AdMob and Google + Analytics accounts to get better insights and more earning power: for + instance, AdMob can promote in-app purchases to the people who buy them most + often, while showing income-generating ads to those less likely to buy right + now. +

    + +

    + Using AdMob - and the Google - Mobile Ads SDK included in Google Play Services, you’re able to add - advertising into your apps, with just a few lines of code. + and the Google Mobile Ads + SDK included in Google Play Services, you’re able to add advertising into + your apps, with just a few lines of code.

    @@ -30,36 +45,33 @@ page.image=/distribute/images/advertising.png

    + Don't forget that paid channels like AdWords and YouTube can help you cast a + wider net by reaching targeted audiences outside the app ecosystem. They're a + great way to find new users at a price that you control. Learn more. +

    + +

    + To start monetizing with ads, sign up for AdMob and integrate the Google + Mobile Ads SDK into your apps. If you also need to manage direct deals with + advertisers, consider using DoubleClick for Publishers Small Business. +

    + + +

    To start monetizing with ads sign up for AdMob and integrate the Google diff --git a/docs/html/distribute/users/index.jd b/docs/html/distribute/users/index.jd index 77ef609..a810f36 100644 --- a/docs/html/distribute/users/index.jd +++ b/docs/html/distribute/users/index.jd @@ -14,8 +14,8 @@ nonavpage=true

    + data-cardSizes="6x6" + data-maxResults="6">

    Related resources

    diff --git a/docs/html/distribute/users/promote-with-ads.jd b/docs/html/distribute/users/promote-with-ads.jd new file mode 100644 index 0000000..1e28ae1 --- /dev/null +++ b/docs/html/distribute/users/promote-with-ads.jd @@ -0,0 +1,45 @@ +page.title=Promote Your App with Ads +page.metaDescription=Promote your app through AdMob, AdWords, and YouTube to find new users at the right moment. +page.image=/images/gp-ads-console.jpg +page.tags="users, ads, analytics" + +@jd:body + +

    + AdMob is Google's advertising platform for mobile apps. You can use it to + monetize your app and promote your apps, and you can link your Google + Analytics account to AdMob so you can analyze your apps — all in one + place. +

    + +

    + AdMob is the largest mobile ad + app network. But you get more than just massive scale: AdMob will soon help + you find the right users in related apps. If your app is for bicycling, AdMob + can promote your app on other fitness and cycling-related apps worldwide. + + Sign up for AdMob. +

    + +

    + AdMob also offers new solutions to help you achieve app-related goals such as + downloads, re-engagement and in-app purchases using Google search and the + Google Display Network. These solutions include streamlined campaign creation + flows and tools to track performance across the entire app lifecycle. + Learn + More. +

    +
    + +
    + +
    + +
    + +
    \ No newline at end of file diff --git a/docs/html/distribute/users/users_toc.cs b/docs/html/distribute/users/users_toc.cs index a2437a6..1f173cb 100644 --- a/docs/html/distribute/users/users_toc.cs +++ b/docs/html/distribute/users/users_toc.cs @@ -28,7 +28,12 @@
    - +
  • +
    + Promote with Ads + +
    +
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