From 3506ac87c09c0748d92ef594c94365a5d7b07262 Mon Sep 17 00:00:00 2001 From: Dirk Dougherty Date: Fri, 21 Feb 2014 11:15:52 -0800 Subject: Doc change: Updated content for distribute. Change-Id: I612fbb8e5b7aedd73c0e633e5517bb89375760ed --- docs/html/_redirects.yaml | 2 +- docs/html/about/dashboards/index.jd | 5 +- docs/html/design/index.jd | 2 + docs/html/design/patterns/multi-pane-layouts.jd | 3 +- docs/html/design/patterns/navigation.jd | 1 + docs/html/design/patterns/widgets.jd | 1 + docs/html/design/style/devices-displays.jd | 4 +- docs/html/design/style/metrics-grids.jd | 3 + docs/html/design/style/typography.jd | 1 + docs/html/develop/index.jd | 4 +- docs/html/distribute/distribute_toc.cs | 103 -- docs/html/distribute/engage/app-updates.jd | 50 + docs/html/distribute/engage/community.jd | 43 + docs/html/distribute/engage/deep-linking.jd | 78 ++ docs/html/distribute/engage/easy-signin.jd | 103 ++ docs/html/distribute/engage/engage_toc.cs | 66 ++ docs/html/distribute/engage/game-services.jd | 90 ++ docs/html/distribute/engage/gcm.jd | 51 + docs/html/distribute/engage/index.jd | 36 + docs/html/distribute/engage/notifications.jd | 61 + 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| 43 +- docs/html/distribute/googleplay/edu/faq.jd | 791 +++++++------ docs/html/distribute/googleplay/edu/guidelines.jd | 244 ---- docs/html/distribute/googleplay/edu/index.jd | 48 - docs/html/distribute/googleplay/edu/start.jd | 515 +++++---- docs/html/distribute/googleplay/googleplay_toc.cs | 47 + docs/html/distribute/googleplay/index.jd | 45 + docs/html/distribute/googleplay/policies/ads.jd | 350 ------ docs/html/distribute/googleplay/policies/index.jd | 59 - docs/html/distribute/googleplay/policies/ip.jd | 345 ------ docs/html/distribute/googleplay/policies/spam.jd | 421 ------- .../distribute/googleplay/promote/badge-files.jd | 290 ----- docs/html/distribute/googleplay/promote/badges.jd | 355 ------ docs/html/distribute/googleplay/promote/brand.jd | 193 ---- docs/html/distribute/googleplay/promote/index.jd | 43 - docs/html/distribute/googleplay/promote/linking.jd | 213 ---- .../distribute/googleplay/promote/product-pages.jd | 4 - docs/html/distribute/googleplay/publish/console.jd 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diff --git a/docs/html/about/dashboards/index.jd b/docs/html/about/dashboards/index.jd index bddb8ec..c61a94b 100644 --- a/docs/html/about/dashboards/index.jd +++ b/docs/html/about/dashboards/index.jd @@ -1,4 +1,7 @@ page.title=Dashboards +page.metaDescription=page.metaDescription=Charts that give you an overview of device characteristics and platform versions that are active in the Android ecosystem. +page.tags="android, dashboard, platforms, versions" +meta.tags="ecosystem, versions, whatsnew" @jd:body -
-
    -

    In this document

    -
      -
    1. Business Model
    2. -
    3. Free Trials
    4. -
    5. Discovery
    6. -
    7. App Review Process
    8. -
    9. App Features
    10. -
    11. Marketing and ROI
    12. -
    13. Devices
    14. -
    15. Accounts
    16. -
    +
    +

    + Topics +

    + +
      +
    1. + Business Model and + Monetization +
    2. + +
    3. + Free Trials +
    4. + +
    5. + Discovery +
    6. + +
    7. + App Review Process +
    8. + +
    9. + App Features +
    10. + +
    11. + Marketing and ROI +
    12. + +
    13. + Devices +
    14. + +
    15. + Accounts +
    16. + +
    17. + Related Resources +
    18. +
    +
    +
+ +

+ This page provides answers to common questions that you might have about + Google Play for Education. +

+ +
+

+ Business Model and Monetization +

+ +
+
+ +

+ What is Google Play for Education? +

+ +

+ Google Play for Education is a new online destination designed for schools. + Teachers can discover educational apps, books, and videos to meet the needs + of a single student, a classroom, or a whole district. Educators can browse + apps by grade, subject, keyword, or standard including Common Core State + Standards. Purchasing is done using a PO with no credit card required. Apps + are distributed to tablets instantly through the cloud. +

+ +

+ Is Google Play for Education primarily for students or + educators? +

+ +

+ The store on Google Play for Education is for educators, but its content is + for both educators and students. Teachers and administrators have the ability + to make purchases and control who within their school has access to the + purchase flows. +

+ +
+ +
+ +

+ Will Google Play for Education support subscription + purchases? +

+ +

+ Currently, Google Play for Education supports one-time purchases. We’re + investigating additional purchase mechanisms to enable more flexible pricing + models for developers and schools. +

+ +

+ Why is it recommended that in-app purchase features are + removed? +

+ +

+ In-app Billing is currently not supported with Google Play for Education, and + a student device will block the Google Play transaction if a student attempts + to make an in-app purchase. To avoid confusing students, we recommend not + including any in-app purchase buttons and other UI in your apps. We’re + investigating additional purchase mechanisms to enable more flexible pricing + models for developers and schools. +

+ +

+ Is Google Play for Education restricted so only its users can + purchase from the Google Play for Education? Or will anyone be able to + purchase from it? +

+ +

+ Currently, only schools that are signed up for Google Play for Education can + make purchases on it. +

+ +

+ Can I set different prices for my apps in Google Play for Education + and Google Play? +

+ +

+ You set a single price for each app that applies to both Google Play and + Google Play for Education. You can’t set a different price for a given app + (based on a single package name) in Google Play for Education. +

+ +
+

+ Free Trials +

+ +
+
+ +

+ Can I offer free trials through Google Play for Education? +

+ +

+ Google Play for Education doesn't currently support free trials. If you want, + you can offer a free version of your app with limited functionality in Google + Play for Education, but that app would need to be separate from your paid app + and be reviewed separately for educational content. +

+ +

+ Can I offer a free trial through Google Play's "In-app Subscriptions + with Free Trials" feature? +

+ +

+ Google Play for Education doesn’t currently support In-app Billing or In-app + Subscriptions with free trials. +

+ +
+

+ Discovery +

+ +
+
+ +

+ What are the categories in Google Play for Education? +

+ +

+ Google Play for Education includes categories for all grade levels from + Kindergarten to 12 and the following subjects: English Language Arts, World + Languages, Mathematics, Science, Social Science, Elective, Open Education + Resources (OER), and Tools. +

+ +

+ I created an app specifically for Google Play for Education and don’t + want it to show up in Google Play. Is this possible? +

+ +

+ Currently, it’s not possible to publish an app on Google Play for Education + and make it unavailable on Google Play. +

+ +

+ If my app offers content for every level of education, how will it + fit the Common Core State Standard filters? +

+ +

+ If your app applies to multiple levels of education, then the app will show + up in filtered results for multiple levels. +

+ +
+

+ App Review Process +

+ +
+
+ +

+ How are apps being reviewed? By whom and against what + criteria? +

+ +

+ Apps are being reviewed by a third-party network of educators. These + educators assign the appropriate subject, grade, and Common Core State + Standards metadata, as well as evaluating whether the app meets the Google + Play for Education criteria for classroom + use. +

+ +

+ How do I update my apps in Google Play for Education? +

+ +

+ You can update your apps on Google Play for Education in the same manner you + do on Google Play. App updates will not be reviewed prior to being made + available through Google Play for Education. However, we will periodically + review updated apps for quality. +

+ +

+ Does the app maturity rating reflect solely on what a user can do + within my Android app, or does the web version of my app influence the rating + as well? +

+ +

+ The maturity rating that you set for an Android app refers only to the + content displayed in that app. +

+ +
+

+ App Features +

+ +

- The sections below provide more information about Google Play for Education - and answer common questions that you might have about it. -

- - -

Business Model and Monetization

- -
-
- What is Google Play for Education? -
- -
- Google Play for Education is a new online destination designed for schools. - Teachers can discover educational apps, books, and videos to meet the needs - of a single student, a classroom, or a whole district. Educators can browse - apps by grade, subject, keyword, or standard including common core. - Purchasing is done via PO with no credit card required. Apps are - distributed to tablets instantly via the cloud. -
- -
- Is Google Play for Education primarily for students or educators? -
- -
- The store on Google Play for Education is for educators, but its content is - for both educators and students. Teachers and administrators have the - ability to make purchases and control who within their school has access to - the purchase flows. -
- -
- Will Google Play for Education support subscription purchases? -
- -
- Currently, Google Play for Education supports one-time purchases. We are - investigating additional purchase mechanisms to enable more flexible - pricing models for developers and schools. -
- -
- Why is it recommended to disable in-app purchases? -
- -
- In-app purchase is currently not supported with Google Play for Education, - and a student device will block the Play transaction if a student attempts - to make an in-app purchase. To avoid student confusion in the classroom, - also recommend not including any in-app purchase buttons and other UI in - your application. We are investigating additional purchase mechanisms to - enable more flexible pricing models for developers and schools. -
- -
- Is Google Play for Education restricted so only its users can purchase from - the Google Play for Education? Or will anyone be able to purchase from it? -
- -
- Currently, only schools that are signed up for Google Play for Education - can make purchases on it. -
- -
- Is there a way to differentiate an app's pricing between Google Play for - Education and Google Play? -
- -
- For each app that you publish, you can set a single price that applies to - both Google Play and Google Play for Education &mdash. You can’t set a - different price for a given app (based on a single package name) in Google - Play for Education. -
-
- - -

Free Trials

- -
-
- Can I offer free trials through Google Play for Education? -
- -
- Google Play for Education doesn't currently support free trials. If you - want, you can offer a free version of your app with limited functionality - in Google Play for Education, but that app would need to be separate from - your paid app and be reviewed separately for educational content. -
- -
- Can I offer a free trial through Google Play's "In-app Subscriptions with - Free Trials" feature? -
- -
- Google Play for Education does not currently support In-app Billing or - In-app Subscriptions with free trials. -
-
- - -

Discovery

- -
-
- What are the categories in Google Play for Education? -
- -
- Google Play for Education includes categories for all grade levels from - Kindergarten to 12 and the following subjects: English Language Arts, World - Languages, Mathematics, Science, Social Science, Elective, OER (Open - Education Resources), and Tools. -
- -
- I created an app specifically for Google Play for Education and do not want - it to show up in Google Play. Is this possible? -
- -
- Currently, it is not possible to publish an app Google Play for Education - and make it unavailable on Google Play. -
- -
- If my app offers content for every level of education, how will it fit the - common-core standard filters? -
- -
- If your app applies to multiple levels of education, then the app will show - up filtered results for in multiple levels. -
-
- - -

App Review Process

- -
-
- How are apps being reviewed? By whom and with what criteria? -
- -
- Apps are being reviewed by a third party network of educators. These - educators assign the appropriate subject, grade, and common core standards - metadata, as well as evaluating whether the app meets the Google Play for - Education criteria for - classroom use. You can learn more about the submission process and - criteria at developer.android.com/edu. -
- -
- How do I update my apps in Google Play for Education? -
- -
- Developers can update their apps on Google Play for Education in the same - manner that they do for Google Play. App updates will not be reviewed prior - to being made available through Play for Education. However, we will - periodically review updated apps for quality. -
- -
- Does the app maturity rating reflect solely what a user can do within my - Android app, or does the web version of my app influence the rating as - well? -
- -
- The maturity rating that you set for your Android app refers only to the - content displayed in that application. -
-
- - -

App Features

- -
-
- Do I need separate builds of my phone and tablet apps for Google Play for - Education, or is it the exact same app that lives on Google Play? -
- -
- We recommend you create one app and use it in both Google Play and Google - Play for Education. -
- -
- What is the best way to get students’ work within apps sent back to their - teachers? -
- -
- Many teachers have mentioned that the way apps treat this now is via an - email from a third party, which is not optimal for schools. As many schools - use Google Apps for Education, consider integrating your app with Google - Drive using the SDK which can be found here: developers.google.com/drive/about-sdk. -
- -
- How can developers test the teacher experience in Google Play for - Education? Is there a way to get an account to test it? -
- -
- Currently, we are unable to provide developers with a test account to test - the Google Play for Education user experience. We are investigating ways to - allow developers to simulate the environment. -
- -
- If I already have an app in the Chrome Apps Pack will I get some help - migrating this to Android? -
- -
- If you’d like to reach tablet users in schools we encourage you - to build a native app for the optimal user experience. Considerations for - building your app and instructions for registering it can be found at - developer.android.com/edu. -
-
- - -

Marketing and ROI

- -
-
- What are you doing to promote these apps to educators? -
- -
- Google Play for Education is an extension of Google Play targeting schools - and making discovery easier for educational apps. It helps your apps gain - visibility with the right audiences, without having to knock on school - doors. We are constantly referring to the highest quality apps in our - educator outreach. We have also developed a series of collections to help - educators quickly browse apps for the most common use cases. -
- -
- How many installs have similar apps had on Play? How much can I expect to - make if I do an ROI analysis? -
- -
- While we cannot disclose specific numbers, Google Play app listings provide - app download ranges for all apps. -
- -
- What is the seasonality like for the education market? What are the key - timing considerations for app developers? -
- -
- In the United States, school districts’ budget decisions go through a - planning phase in the Spring with budgets being released on July 1. We have - observed high purchase-volumes in the second quarter of the calendar year, - using up end-of-year budgets. New budget purchases begin in the third - quarter of the calendar year. -
- -
- Is there a way to offer a special deal, such as a discount, only on Google - Play for Education and not on Google Play? -
- -
- No, this is not possible. Pricing, including special offers, must be the - same between Google Play for Education and Google Play. -
-
- - -

Devices

- -
-
- Which devices are available in the program? Will more be available? -
- -
- Nexus 7 is available for shipment now, and the Asus Transformer and HP - Slate 8 Pro will be available in early 2014. We look forward to welcoming - more Android devices into the Google in Education family soon. -
- -
- Can the devices be shared among many students? -
- -
- No. Currently, this program is for one-to-one usage. Each student can login - to one specific tablet that is allocated to them. -
-
- - -

+ Do I need separate builds of my phone and tablet apps for Google Play + for Education, or is it the exact same app that lives on Google + Play? +

+ +

+ We recommend you create one app and use it in both Google Play and Google + Play for Education. +

+ +

+ What is the best way to get students’ work within apps sent back to + their teachers? +

+ +

+ Teachers have mentioned that many apps achieve this by email from a third + party, which isn’t optimal for schools. As many schools use Google Apps for + Education, consider integrating your apps with Google Drive using the + SDK. +

+ +

+ How can developers test the teacher experience in Google Play for + Education? Is there a way to get an account to test it? +

+ +

+ Currently, we are unable to provide developers with a test account to test + the Google Play for Education user experience. We’re investigating ways to + allow developers to simulate the environment. +

+ +

+ If I already have an app in the Chrome Apps Pack will I get some help + migrating this to Android? +

+ +

+ If you’d like to reach tablet users in schools we encourage you to build a + native app for the optimal user experience. Considerations for building your + apps can be found in the Google Play for + Education Guidelines. +

+ +
+

+ Marketing and ROI +

+ +
+
+ +

+ What are you doing to promote these apps to educators? +

+ +

+ Google Play for Education is an extension of Google Play targeting schools + and making the discovery of educational apps easier. It helps your apps gain + visibility with the right audiences, without having to knock on school doors. + We’re constantly referring to the highest quality apps in our educator + outreach. We’ve also developed a series of collections to help educators + quickly browse apps for the most common use cases. +

+ +

+ How many installs have similar apps had on Google Play for Education? + How much can I expect to make if I do an ROI analysis? +

+ +

+ While we cannot disclose specific numbers, Google Play app listings provide + app download ranges for all apps. +

+ +

+ What is the seasonality like for the education market? What are the + key timing considerations for app developers? +

+ +

+ In the United States, school districts’ budget decisions go through a + planning phase in the Spring with budgets being released on July 1. We’ve + observed high purchase-volumes in the second quarter of the calendar year, to + use up end-of-year budgets. New budget purchases begin in the third quarter + of the calendar year. +

+ +

+ Is there a way to offer a special deal, such as a discount, only on + Google Play for Education and not on Google Play? +

+ +

+ No, this isn’t possible. Pricing, including special offers, must be the same + between Google Play for Education and Google Play. +

+ +
+

+ Devices +

+ +
+
+ +

+ Which devices are available in the program? Will more be + available? +

+ +

+ Nexus 7 is available for shipment now, and the Asus Transformer, HP Slate 8 + Pro, and Galaxy Tab for Education will be available in early 2014. We look + forward to welcoming more Android devices into the Google in Education family + soon. +

+ +

+ Can the devices be shared among many students? +

+ +

+ No. Currently, this program is for one-to-one use. Each student can login to + one specific tablet that is allocated to them. +

+ +
+

Accounts -

- -
-
- Will an app know whether a user is a teacher or student? -
- -
- No, the app has no mechanism for knowing if it is running on a teacher’s - device or a student’s device. We recommend developers use their own user - database to enable this feature, where logins can be based on Google - Account information. -
- -
- What log-in method do you recommend for an app on Google Play for - Education? -
- -
- One of the key pieces of feedback we have heard multiple times from various - schools is that they prefer apps that offer Google Single Sign-on, so that - teachers and students do not need to remember multiple log-in credentials. - As schools in the program use Google Accounts and Google Apps for - Education, offering Google Single Sign-on is ideal. -
-
\ No newline at end of file +

+ +
+ + +

+ Will an app know whether a user is a teacher or student? +

+ +

+ No, the app has no mechanism for knowing if it’s running on a teacher’s + device or a student’s device. We recommend developers use their own user + database to enable this feature, where logins can be based on Google Account + information. +

+ +

+ What log-in method do you recommend for an app on Google Play for + Education? +

+ +

+ One of the key pieces of feedback we’ve heard multiple times from various + schools is that they prefer apps that offer Google Single Sign-on, so that + teachers and students don’t need to remember multiple log-in credentials. As + schools in the program use Google Accounts and Google Apps for Education, + offering Google Single Sign-on is ideal. +

+

Related Resources


+ +
+ diff --git a/docs/html/distribute/googleplay/edu/guidelines.jd b/docs/html/distribute/googleplay/edu/guidelines.jd deleted file mode 100644 index 8427044..0000000 --- a/docs/html/distribute/googleplay/edu/guidelines.jd +++ /dev/null @@ -1,244 +0,0 @@ -page.title=Guidelines for Apps -page.metaDescription=Get your apps ready for Google Play for Education. -excludeFromSuggestions=true -@jd:body - -
If you're interested
- SIGN UP
- -
You -can now include your educational apps in the recently launched Google Play for Education program, -getting it into the hands of participating schools and key influencers in the education technology -community. See Get Started to -learn how to participate.
- -

The sections below list the guidelines and requirements for apps -participating in Google Play for Education. - -

Before you include your app in Google Play for Education, set up a test environment and make sure your app meets all -of the safety, usability, and quality guidelines given here. You can use the -linked resources to help -you develop a great app for students that offers compelling content and an -intuitive user experience on Android tablets.

- -

In addition, ensure that your app complies with the terms of a Google Play for Education Addendum, as well as -the standard Google Play Developer Program Policies and Developer Distribution Agreement.

- - -

Safety First

- -

To participate, your apps must be designed to be appropriate for -the K-12 market. The basic requirements that your apps must meet are:

- -
    -
  1. Apps and the ads they contain must not collect personally identifiable -information other than user credentials or data required to operate and improve -the app.
  2. -
  3. Apps must not use student data for purposes unrelated to its educational -function.
  4. -
  5. Apps must have a content rating of "Everyone" or "Low Maturity" (apps with -a "Medium Maturity" rating are allowed, if they have that rating solely because -they allow communication between students).
  6. -
  7. App content, including ads displayed by the app, must be consistent with -the app's maturity rating. The app must not display any “offensive” content, as -described in the Google Play -Developer Program Policies and -content-rating guidelines.

  8. -
  9. Apps must comply with the Children’s Online Privacy Protection Act -and all other applicable laws and regulations.
  10. -
- - -

Monetizing and Ads

- -

Google Play for Education provides a simple and secure environment for students -and teachers. To support that environment, priced or free apps that do not use in-app -purchases are preferred, as are apps that do not display ads. Apps that use in-app -payments or ads are acceptable, but you must declare those behaviors when opting-in -to Google Play for Education. Your app's use of in-app purchases or ads will be -disclosed to educators when they are browsing for content.

- -

Follow the guidelines below to help your app receive the - highest ratings and offer the best possible user-experience.

- -

If your app is priced or sells in-app products, you must:

- - - -

Note: In-app -purchases are blocked on Google Play for Education tablets at this time.

- -

If your app displays ads, you should: -

- - -

Educational Value

- -

Apps submitted to Google Play for Education will be evaluated by a -third-party educator network, which will review them based on alignment with Common Core Standards and other factors. This will help -make your content more discoverable for teachers and administrators as they -browse by grade level, subject, core curriculum, and other parameters.

- -

Apps with highest educational value will have these characteristics:

- - -

As you design and develop your app, make sure it offers high educational value -by addressing as many of those characteristics as possible.

- - -

App Quality

- -

Google Play for Education brings educational content to students and teachers -on Android tablets. Your apps should be designed to perform well and look great -on Android tablets, and they should offer the best user experience possible. -

- -

High quality apps are engaging, intuitive, and offer compelling content. -Google Play for Education will highlight high-quality apps for easy discovery in -the store. Here are some recommendations for making your app easy for students -and teachers to enjoy.

- - - - -

Test Environment

- -

To test your app and assess it against the guidelines in this document, it's -recommended that you set up a test environment that replicates the actual -environment in which students and teachers will run your app.

- -

In general, you should use the test environment described in -Setting Up a Test Environment for Tablets, including a small number of -actual hardware devices that replicate the tablet form factors used in the -Google Play for Education.

- -

Android tablets

- -

Google Play for Education offers a range of 7-inch through 10-inch tablets, so -your testing should focus on those hardware devices. You can purchase the Nexus 7 -device from Google Play and other stores. Although testing on Nexus -devices is preferred, you can test on other 7-inch or 10-inch tablets or virtual -devices if you don't have access to Nexus devices.

- -

Test conditions

- -

Once you've set up a suitable hardware environment, make sure to test your -apps under conditions that simulate those of schools. For example, Google Play -for Education lets administrators control or disable certain capabilities for -students, so it's good to test your app with those capabilities disabled. Below -are some conditions to test your app in, to ensure best results in the Google -Play for Education environment:

- - diff --git a/docs/html/distribute/googleplay/edu/index.jd b/docs/html/distribute/googleplay/edu/index.jd deleted file mode 100644 index 487028f..0000000 --- a/docs/html/distribute/googleplay/edu/index.jd +++ /dev/null @@ -1,48 +0,0 @@ -page.title=Google Play for Education -page.tags="Google Play","education","schools", "distribution" -header.hide=1 - -@jd:body -
If you're interested
- SIGN UP
- -
-
- -
-
-

Google Play for Education

-

Google Play for Education is a destination where schools can find great, - teacher-approved, educational apps and videos on Play Store. Teachers can filter - content by subject matter, grade and other criteria. Bulk purchase and instant - distribution let educators bring your apps directly to classrooms and schools.

-

If you have an educational app, join Google Play for Education.

-

Learn More

-
-
- -
- - -
- - - - - - diff --git a/docs/html/distribute/googleplay/edu/start.jd b/docs/html/distribute/googleplay/edu/start.jd index dbfbb6a..260ae85 100644 --- a/docs/html/distribute/googleplay/edu/start.jd +++ b/docs/html/distribute/googleplay/edu/start.jd @@ -1,233 +1,320 @@ -page.title=Get Started -page.metaDescription=Get Started with Google Play for Education -excludeFromSuggestions=true +page.title=Get Started with Education +page.image=/distribute/images/play-education.jpg +meta.tags="education", "guidelines", "quality" +page.tags="education", "addendum" +page.metaDescription=Join Google Play for Education in just a few simple steps. + @jd:body -
-
If you're interested
- SIGN UP
- -
You -can now include your educational apps in the Google Play for Education program, -getting it into the hands of participating schools and key influencers in the -education technology community. See the sections below to learn more.
- -

If you've got a great app for education, be -part of Google Play for Education to reach even more teachers and students. It's -easy to participate, and you'll be able to offer new or existing Android apps -using familiar tools and processes in Google Play.

- -

To get started, review the sections in this document and learn how to make -your apps available through Google Play for Education. Also make sure to read Guidelines for -Apps for information on the safety, usability, and quality standards that -your apps should meet. When your app is ready, you can opt-in to Google Play for -Education from the Developer Console.

- -

Note that Google Play for Education is currently available to schools in the -United States only, with support for schools in other -countries to follow. At this time, please include your app in Google Play for -Education only if it is targeting the US K-12 market.

- - -

How to Participate

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Google Play for Education is a great way to put your educational apps in front of a -new audience of teachers and students. You can develop and publish using -familiar tools and processes, such as your existing Developer Console account -and your current distribution and pricing settings. It's easy to participate -— the sections below outline the process.

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1. Understand guidelines and policies

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To prepare for a successful launch on Google Play for Education, start by -reviewing the guidelines for educational apps in Google Play and the policies -that apply to your apps. See Guidelines for -Apps for details.

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Also, make sure that your are familiar with the policies that your app must -comply with, including -content -policies, the developer agreement, and Google Play for Education Addendum.

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2. Design and develop a great app for education

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A great app for educators and students is designed for classroom use, looks -great on tablets, and delivers a compelling feature set for teachers and -students. If you are developing an app for education, make sure that it is -appropriate for K-12 classrooms, offers educational value, and is refined to -offer a polished, high-quality tablet experience.

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Assess your app against the criteria listed in Guidelines for -Apps and plan on supporting them to the greatest extent possible. In some -cases you might need to modify your features or UI to support the requirements -of the classroom use-case. It's a good idea to identify those areas early in -development so that you are able address them properly.

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With Google Play for Education, optimizing your app for tablets is a crucial -part of getting your app ready for distribution to educators. A variety of -resources are available to help you understand what you need to optimize for -tablets — a good starting point is the Tablet App Quality -Guidelines.

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- Throughout design and development, it's important to have suitable devices - on which to prototype and test your user experience. It's highly recommended - that you acquire 7-inch and 10-inch tablet devices and set up - your testing environment as early as possible. The recommended 7-inch - hardware device that replicates the Google Play for Education environment is - the Nexus 7, which is available from Google Play and other stores. -

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Proper testing and quality assurance are key aspects of delivering a great -app for teachers and students. Make sure you set up a -proper test environment to ensure that your app meets guidelines under -realistic conditions.

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3. Opt-in to Google Play for Education and publish

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