page.title=Bring Users from Google Search
page.metaDescription=Use search to bring your existing users back into your app.
page.image=images/cards/adwords_2x.jpg
page.tags="engagement, search"
@jd:body

<p>Use the features of Google Search for Android to drive the use of your apps: </p>

<ul>
<li>Once users have installed your app, search can bring them back with <strong>deep-links</strong> direct to your app. </li>
  <li>When users use <strong>voice commands</strong> to ask Google to perform a task, your app can be one of those
completing the task.</li>

<li>You can also take advantage of <strong>Google Now</strong> to
display cards for event, flight, hotel, and restaurant reservations you notify
to users’ gmail addresses, and bring users back from the email linked to the
card.</li>
</ul>

<p>Start now by <a href="https://developers.google.com/app-indexing/">indexing your app</a>, then take advantage of <a href="https://developers.google.com/voice-actions/">Voice Actions</a>, the <a href="https://developers.google.com/app-indexing/webmasters/appindexingapi">App Indexing API</a>, and <a href="https://developers.google.com/schemas/now/cards">Google Now Cards</a>.</p>


<h2 id="help_users_find_your_information">Help Users Find Your Information</h2>

<p>Re-engage with your users with deep-links displayed in search results, links
that take users directly to content within your app.</p>


<div style="margin-top:1.5em;margin-left:24px">
<img src="{@docRoot}images/distribute/more-app-engagement.png">
</div>
<h2 id="empower_users_in_your_app">Empower your users to get things done in your app</h2>

<p>Brings your users into your app to take action with voice actions such as “Ok
Google, play a song” with the music app of choice, or “Ok Google, search for
hotels in Maui on TripAdvisor” in the TripAdvisor app.</p>

<div style="margin-top:1em">
<img src="{@docRoot}images/distribute/music-action.png">
</div>


<h2 id="assist_your_users">Assist your users where and when they need it</h2>

<div class="figure">
<img src="https://developers.google.com/schemas/images/now_eventconfirmation.png">
</div>

<p>Inform your users of their reservations with cards created from structured data
markup delivered in Gmail notifications. Cards also lead users quickly back to
your email message, for further engagement.</p>

<h2 style="clear:both" id="related-resources">Related Resources</h2>

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