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authorDirk Dougherty <ddougherty@google.com>2015-05-15 00:51:24 -0700
committerDirk Dougherty <ddougherty@google.com>2015-05-17 20:36:16 -0700
commit747094539612e565f512e42ca9a750cb316ed573 (patch)
treeac411f7e35a831dfde511f76a7b6623b5e81ade3 /docs/html/distribute/users
parenta06ac3a0d8f5e9da99107803586533503a11f60a (diff)
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Doc change: adjust distribute and preview card grids and styles.
Change-Id: I0b0fd5688c5efdb881d677173afdfb5f63d2fa73
Diffstat (limited to 'docs/html/distribute/users')
-rw-r--r--docs/html/distribute/users/house-ads.jd61
-rw-r--r--docs/html/distribute/users/index.jd22
-rw-r--r--docs/html/distribute/users/ota-installs.jd51
-rw-r--r--docs/html/distribute/users/promote-with-ads.jd81
-rw-r--r--docs/html/distribute/users/users_toc.cs18
-rw-r--r--docs/html/distribute/users/youtube.jd34
6 files changed, 224 insertions, 43 deletions
diff --git a/docs/html/distribute/users/house-ads.jd b/docs/html/distribute/users/house-ads.jd
new file mode 100644
index 0000000..d662fb2
--- /dev/null
+++ b/docs/html/distribute/users/house-ads.jd
@@ -0,0 +1,61 @@
+page.title=Cross-Sell to Users with House Ads
+page.metaDescription=Tap into your existing user base to increase downloads and increase conversions.
+page.tags="google", "identity", "signin"
+page.image=distribute/images/advertising.jpg
+
+@jd:body
+
+<p>One of the fastest ways to accumulate downloads or increase conversions is to tap into your
+existing user base. These users know your products and are a receptive audience for your other
+apps and in-app products.</p>
+
+<h3>Promote your apps for free</h3>
+
+<p>AdMob's house ads let you cross-sell your other apps (or your friend’s apps) to your
+existing users, and it's a free service.</p>
+
+<h3>Sell more in-app purchases</h3>
+
+<p>Intelligently promote your in-app purchases to the users most likely to buy them, with
+AdMob’s free in-app purchase house ad format.</p>
+
+<p>Get started <a href="https://developers.google.com/identity/sign-in/">integrating
+Google sign-in into your apps and games</a>.</p>
+
+<div class="wrap">
+ <div class="cols" style="margin:1em auto;">
+ <div class="col-8of12">
+ <img src="{@docRoot}images/distribute/house-ads.png" style="padding-top:1em;">
+ </div>
+ </div>
+</div>
+
+<p><a href="http://www.google.com/ads/admob/#subid=us-en-et-dac">Sign-up for AdMob</a> today
+and start using the <a href="https://developer.android.com/google/play-services/ads.html">Google
+Mobile Ads SDK</a> included in Google Play services to show ads in your app with a few lines of
+code. Then create your <a href="https://support.google.com/admob/answer/3210442?hl=en">house
+ad campaigns</a>.</p>
+
+<h2>Tips</h2>
+
+<ul>
+ <li>AdMob automatically figures out which of your users are likely to spend to optimize which
+ users see the ads.</li>
+ <li>Place ads wisely, they shouldn't be too intrusive but still need to be clearly visible to
+ attract clickthroughs.</li>
+ <li>Remember that ads form part of your app and must match its age rating.</li>
+ <li>Use the impression goals feature of AdMob house ads to set limits on the number of ads
+ served. This is useful if you want to run ad campaigns in your app from other developers.</li>
+</ul>
+
+
+<h2 style="clear:both" id="related-resources">Related Resources</h2>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/users/houseads"
+ data-sortorder="-timestamp"
+ data-cardsizes="6x3"
+ data-maxresults="6">
+</div>
+
+
diff --git a/docs/html/distribute/users/index.jd b/docs/html/distribute/users/index.jd
index a810f36..a3f8d01 100644
--- a/docs/html/distribute/users/index.jd
+++ b/docs/html/distribute/users/index.jd
@@ -10,21 +10,23 @@ nonavpage=true
developers. These best practices are critical to your app or game’s success.
</p>
-<div class="dynamic-grid">
-
<div class="resource-widget resource-flow-layout landing col-16"
data-query="collection:distribute/users"
data-cardSizes="6x6"
data-maxResults="6">
</div>
+<div class="resource-widget resource-flow-layout landing col-16"
+ data-query="collection:distribute/users"
+ data-cardSizes="9x3"
+ data-maxResults="16">
+</div>
-<h3>Related resources</h3>
+<!-- <h2>Related resources</h2>
<div class="resource-widget resource-flow-layout col-16"
- data-query="type:youtube+tag:users,tag:global,type:blog+tag:users"
- data-sortOrder="-timestamp"
- data-cardSizes="6x3"
- data-maxResults="6">
- </div>
-
-</div>
+ data-query="tag:users"
+ data-sortOrder="random"
+ data-cardSizes="6x2"
+ data-maxResults="3">
+ </div> -->
+
diff --git a/docs/html/distribute/users/ota-installs.jd b/docs/html/distribute/users/ota-installs.jd
new file mode 100644
index 0000000..e7afd64
--- /dev/null
+++ b/docs/html/distribute/users/ota-installs.jd
@@ -0,0 +1,51 @@
+page.title=Offer Over-the-air Installs
+page.metaDescription=Let users send your app directly to their devices when they sign in with Google.
+page.tags="google", "identity", "installs"
+page.image=images/cards/google-sign-in_2x.png
+
+
+@jd:body
+
+<p>Google sign-in is a trusted registration system that's familiar to users and
+consistent across devices. With minimal effort, you can improve your sign-in conversion
+with a fast and secure authentication option for users. And by using Google sign-in,
+you can offer users the option to send your app directly to their Android devices when
+they sign-in, without the need for them to visit the Play store. Using this approach,
+some developers have seen app installation acceptance rates of 40%.</p>
+
+<p>Get started with <a href="https://developers.google.com/identity/sign-in/android/">
+Google sign-in for Android/a> and then enable <a
+href="https://developers.google.com/identity/sign-in/web/android-app-installs">over-the-air
+installs</a> for your web site.</p>
+
+<div class="wrap">
+ <div class="cols" style="margin-top:2em;">
+ <div class="col-8of12 col-push-1of12">
+ <img src="{@docRoot}images/distribute/ota-installs.gif">
+ </div>
+ </div>
+</div>
+
+
+<h2>Tips</h2>
+
+<ul>
+ <li>Adding Google sign-in to your app can increase conversions by reducing the burden
+ and friction of sign-in, while helping users keep their accounts secure.</li>
+ <li>Focus on the quality of your app to ensure that it passes the quality threshold for
+ over-the-air installation.</li>
+ <li>Measure impressions of the Android install prompt, installs, and success rate by
+ day, week, and month with Platform Insights.</li>
+</ul>
+
+
+<h2 style="clear:both" id="related-resources">Related Resources</h2>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/users/otas"
+ data-sortorder="-timestamp"
+ data-cardsizes="9x3"
+ data-maxresults="4">
+</div>
+
+
diff --git a/docs/html/distribute/users/promote-with-ads.jd b/docs/html/distribute/users/promote-with-ads.jd
index d71b8c9..3456c66 100644
--- a/docs/html/distribute/users/promote-with-ads.jd
+++ b/docs/html/distribute/users/promote-with-ads.jd
@@ -11,56 +11,67 @@ ongoing engagement. AdWords is a powerful and effective way to do both.</p>
<h2 id=drive_installs>Drive installs</h2>
-<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested users where they spend time on phones and
+<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested
+users where they spend time on phones and
tablets – with app install ads on Google Search, YouTube, Gmail, and within
apps and across the web on the Google Display Network. AdWords is a powerful
way to scale app promotion across Google networks and find customers that are
most likely to install your app. </p>
-<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords app install ads</a>.</p>
+<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords
+app install ads</a>.</p>
-<div style="display:inline-block">
- <div class="figure-left" style="width:40%;">
+
+
+<div class="wrap">
+ <div class="cols" style="margin-top:1em;">
+ <div class="col-4of12">
<h3>From Google Play</h3>
- <img src="/images/distribute/promote_ads_play.png">
- <p class="figure-caption">Search ads on Google Play are still undergoing testing and not yet available to
-buy. <a href="http://android-developers.blogspot.com/2015/02/a-new-way-to-promote-your-app-on-google.html">Find out more</a>.</p>
- </div>
- <div class="figure-right" style="width:40%;">
- <h3>From apps</h3>
+ <img src="/images/distribute/promote_ads_play.png">
+ <p class="figure-caption">Search ads on Google Play are still undergoing testing and
+ not yet available to buy. <a
+ href="http://android-developers.blogspot.com/2015/02/a-new-way-to-promote-your-app-on-google.html">Find
+ out more</a>.</p>
+ </div>
+ <div class="col-4of12">
+ <h3>From search</h3>
<img src="/images/distribute/promote_ads_search.png">
- <p class="figure-caption">Connect with users as they search for content and services provided by your
-app.</p>
- </div>
-</div>
-
-<div style="display:inline-block">
- <div class="figure-left" style="width:40%;">
+ <p class="figure-caption">Connect with users as they search for content and services
+ provided by your app.</p>
+ </div>
+ <div class="col-4of12">
<h3>From YouTube</h3>
<img src="/images/distribute/promote_ads_youtube.png">
<p class="figure-caption">Promote your app when users are watching related videos.</p>
- </div>
- <div class="figure-right" style="width:40%;">
- <h3>From apps</h3>
- <img src="/images/distribute/promote_ads_apps.png">
- <p class="figure-caption">Reach users while they’re engaged with apps and games across the AdMob network.</p>
+ </div>
</div>
</div>
-<div style="display:inline-block">
- <div class="figure-left" style="width:40%;">
+<div class="wrap">
+ <div class="cols" style="margin-top:1em;">
+ <div class="col-4of12">
+ <h3>From apps</h3>
+ <img src="/images/distribute/promote_ads_apps.png">
+ <p class="figure-caption">Reach users while they’re engaged with apps and games across the
+ AdMob network.</p>
+ </div>
+ <div class="col-4of12">
<h3>From the web</h3>
<img src="/images/distribute/promote_ads_web.png">
- <p class="figure-caption">Reach users while they’re engaged with websites across the Google Display Network.</p>
- </div>
- <div class="figure-right" style="width:40%;">
+ <p class="figure-caption">Reach users while they’re engaged with websites across the Google
+ Display Network.</p>
+ </div>
+ <div class="col-4of12">
<h3>From Gmail</h3>
<img src="/images/distribute/promote_ads_gmail.png">
- <p class="figure-caption">Promote your app while users communicate and get things done in Gmail.</p>
+ <p class="figure-caption">Promote your app while users communicate and get things done in
+ Gmail.</p>
+ </div>
</div>
</div>
-<h3>Tips</h3>
+
+<h2>Tips</h3>
<ul>
<li> Estimate how much an app user is worth to your business, so that you can work
@@ -89,21 +100,25 @@ in mind with users who’ve already installed it on their phone. AdWords can
remind them of key features and encourage them to try your app again, or help
them complete an activity they didn't know your app could handle.</p>
-<div>
- <div class="figure-left" style="width:46%;">
+
+<div class="wrap">
+ <div class="cols" style="margin-top:1em;">
+ <div class="col-4of12">
<h3>From search</h3>
<img src="/images/distribute/promote_ads.png">
<p class="figure-caption">Add deep links to your app, then bring users straight
to relevant app content when they’re searching.</p>
- </div>
- <div class="figure-right" style="width:46%;">
+ </div>
+ <div class="col-4of12">
<h3>From apps</h3>
<img src="/images/distribute/promote_ads_inapp.png">
<p class="figure-caption">Use remarketing and deep links to bring users to just the right
place in your app to re-engage and convert, from other apps and games they love.</p>
+ </div>
</div>
</div>
+
<h3>Tips</h3>
<ul>
diff --git a/docs/html/distribute/users/users_toc.cs b/docs/html/distribute/users/users_toc.cs
index 2e796c8..3aa3fe1 100644
--- a/docs/html/distribute/users/users_toc.cs
+++ b/docs/html/distribute/users/users_toc.cs
@@ -29,6 +29,24 @@
</div>
</li>
<li class="nav-section">
+ <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/ota-installs.html">
+ <span class="en">Offer Over-the-air Installs</span>
+ </a>
+ </div>
+ </li>
+ <li class="nav-section">
+ <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/house-ads.html">
+ <span class="en">Cross-Sell to Users with House Ads</span>
+ </a>
+ </div>
+ </li>
+ <li class="nav-section">
+ <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/youtube.html">
+ <span class="en">Drive installs from YouTube</span>
+ </a>
+ </div>
+ </li>
+ <li class="nav-section">
<div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-buzz.html">
<span class="en">Build Buzz</span>
</a>
diff --git a/docs/html/distribute/users/youtube.jd b/docs/html/distribute/users/youtube.jd
new file mode 100644
index 0000000..0be6584
--- /dev/null
+++ b/docs/html/distribute/users/youtube.jd
@@ -0,0 +1,34 @@
+page.title=Drive installs from YouTube
+page.metaDescription=Bring users from videos to your store listing with a merchandise card available on YouTube.
+page.image=images/cards/card-youtube_2x.png
+page.tags="users, youtube, cards, videos"
+@jd:body
+
+<p>Now you can bring users who discover your app videos on YouTube to your store listing with a merchandise card, one of several card types available to add to YouTube videos. Once published the presence of the merchandise card is indicated in the video with an information icon. When a viewer opens the card they follow the link to your app on the Play Store, where they can install your app.</p>
+
+<div class="wrap" style="margin:2em auto">
+ <div class="cols">
+ <div class="col-9of12">
+ <img src="{@docRoot}images/distribute/youtube-card-example.png">
+ </div>
+ </div>
+</div>
+
+<p>Get started <a href="https://support.google.com/youtube/answer/6140493">adding merchandise cards to your uploaded videos</a>.</p>
+
+<h2>Tips</h2>
+<ul>
+<li>Don’t indicate the location of a card within your video, cards might be positioned differently on different devices.</li>
+<li>When you add cards, featured video or playlist highlights in your video are hidden. </li>
+<li>In order to display cards, your account needs to be in good standing.</li>
+<li>Performance reporting for cards is available in YouTube Analytics.</li>
+<li>Cards work better when they're not too close to each other. Try spacing them out.</li>
+</ul>
+
+<h2 id="related-resources">Related resources</h2>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/users/youtube"
+ data-sortOrder="-timestamp"
+ data-cardSizes="9x3"
+ data-maxResults="6"></div>