am 99a79e80: Doc change: add policy guidelines documents.

* commit '99a79e807b4bab154c9904a05d05dda4b420206a':
  Doc change: add policy guidelines documents.

5 files changed, 1217 insertions, 83 deletions

diff --git a/docs/html/distribute/distribute_toc.cs b/docs/html/distribute/distribute_toc.cs
index ad3121c..3ea11bf 100644
--- a/docs/html/distribute/distribute_toc.cs
+++ b/docs/html/distribute/distribute_toc.cs
@@ -1,106 +1,71 @@
 <ul id="nav">
 
   <li class="nav-section">
-    <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/index.html">
-      <span class="en">Google Play</span></a>
-    </div>
+    <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/index.html">Google Play</a></div>
     <ul>
-      <li><a href="<?cs var:toroot ?>distribute/googleplay/about/visibility.html">
-           <span class="en">Visibility</a></li>
-      <li><a href="<?cs var:toroot ?>distribute/googleplay/about/monetizing.html">
-           <span class="en">Monetizing</a></li>
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/about/distribution.html">
-           <span class="en">Distribution</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/about/visibility.html">Visibility</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/about/monetizing.html">Monetizing</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/about/distribution.html">Distribution</a></li>
     </ul>  
   </li>
 
   <li class="nav-section">
-    <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/publish/index.html">
-      <span class="en">Publishing</span></a>
-    </div>
+    <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/publish/index.html">Publishing</a></div>
     <ul>
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/publish/register.html">
-           <span class="en">Get Started</span>
-          </a></li>
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/publish/console.html">
-           <span class="en">Developer Console</span>
-          </a></li>
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/publish/preparing.html">
-           <span class="en">Publishing Checklist</span>
-          </a></li>
-
-     </ul>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/publish/register.html">Get Started</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/publish/console.html">Developer Console</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/publish/preparing.html">Publishing Checklist</a></li>
+    </ul>
   </li>
   
 <!--  <li class="nav-section">
-    <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/developer-console.html">
-        <span class="en">The Developer Console</span>
-      </a>
+    <div class="nav-section-header">
+      <a href="<?cs var:toroot ?>distribute/googleplay/developer-console.html">The Developer Console</a>
     </div>
     <ul>
-      <li class="nav-section"><a href="<?cs var:toroot ?>distribute/googleplay/register.html">
-        <span class="en">Get Started</span></a></li>
-      <li><a href="<?cs var:toroot ?>distribute/googleplay/distribution-controls.html">
-        <span class="en">Managing Distribution</span>
-        </a></li>
-      <li><a href="<?cs var:toroot ?>distribute/googleplay/pricing-billing.html">
-        <span class="en">Pricing and Billing</span>
-        </a></li>
-      <li><a href="<?cs var:toroot ?>distribute/googleplay/app-data.html">
-        <span class="en">Reviewing App Data</span>
-        </a></li>
-      <li><a href="<?cs var:toroot ?>distribute/googleplay/advanced-options.html">
-        <span class="en">Advanced Options</span>
-        </a></li>
-      <li><a href="<?cs var:toroot ?>distribute/googleplay/publishing.html">
-        <span class="en">Publishing and Updating</span>
-        </a></li>
+      <li class="nav-section"><a href="<?cs var:toroot ?>distribute/googleplay/register.html">Get Started</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/distribution-controls.html">Managing Distribution</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/pricing-billing.html">Pricing and Billing</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/app-data.html">Reviewing App Data</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/advanced-options.html">Advanced Options</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/publishing.html">Publishing and Updating</a></li>
     </ul>
   </li> end of Developer Console -->
-  
+
    <li class="nav-section">
-     <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/promote/index.html">
-       <span class="en">Promoting</span></a>
+     <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/promote/index.html">Promoting</a>
      </div>
      <ul>
-<!--   <li><a href="<?cs var:toroot ?>distribute/googleplay/promote/product-pages.html">
-        <span class="en">Your Product Pages</a></li> 
--->
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/promote/linking.html">
-        <span class="en">Linking to Your Products</a></li>
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/promote/badges.html">
-        <span class="en">Google Play Badges</a></li>
-       <li><a href="<?cs var:toroot ?>distribute/promote/device-art.html">
-        <span class="en">Device Art Generator</a></li>
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/promote/brand.html">
-        <span class="en">Brand Guidelines</a></li>
+<!--   <li><a href="<?cs var:toroot ?>distribute/googleplay/promote/product-pages.html">Your Product Pages</a></li> -->
+       <li><a href="<?cs var:toroot ?>distribute/googleplay/promote/linking.html">Linking to Your Products</a></li>
+       <li><a href="<?cs var:toroot ?>distribute/googleplay/promote/badges.html">Google Play Badges</a></li>
+       <li><a href="<?cs var:toroot ?>distribute/promote/device-art.html">Device Art Generator</a></li>
+       <li><a href="<?cs var:toroot ?>distribute/googleplay/promote/brand.html">Brand Guidelines</a></li>
      </ul>
    </li>
 
-
   <li class="nav-section">
-    <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/quality/index.html">
-      <span class="en">App Quality</span></a>
-    </div>
+    <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/quality/index.html">App Quality</a></div>
     <ul>
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/quality/core.html">
-          <span class="en">Core App Quality</span>
-         </a></li>
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/quality/tablet.html">
-          <span class="en">Tablet App Quality</span>
-         </a></li>
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/strategies/app-quality.html">
-          <span class="en">Improving App Quality</span>
-         </a></li>
-
+       <li><a href="<?cs var:toroot ?>distribute/googleplay/quality/core.html">Core App Quality</a></li>
+       <li><a href="<?cs var:toroot ?>distribute/googleplay/quality/tablet.html">Tablet App Quality</a></li>
+       <li><a href="<?cs var:toroot ?>distribute/googleplay/strategies/app-quality.html">Improving App Quality</a></li>
     </ul>
   </li> 
 
+   <li class="nav-section">
+     <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/policies/index.html">Policies</a></div>
+     <ul>
+       <li><a href="<?cs var:toroot ?>distribute/googleplay/policies/spam.html">Spam</a></li>
+       <li><a href="<?cs var:toroot ?>distribute/googleplay/policies/ip.html">Intellectual<br />Property</a></li> 
+       <li><a href="<?cs var:toroot ?>distribute/googleplay/policies/ads.html">Ads</a></li>
+     </ul>
+   </li>
 
 <!--    
    <li class="nav-section">
     <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/after.html">
-      <span class="en">After Launch</span></a>
+      After Launch</a>
     </div>
     <ul>
        <li><a href="<?cs var:toroot ?>distribute/googleplay/errors.html.html">Reviewing Errors</a></li>
@@ -111,22 +76,14 @@
 -->
 
   <li class="nav-section">
-    <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/spotlight/index.html">
-      <span class="en">Spotlight</span></a>
-    </div>
+    <div class="nav-section-header"><a href="<?cs var:toroot ?>distribute/googleplay/spotlight/index.html">Spotlight</a></div>
     <ul>
-       <li><a href="<?cs var:toroot ?>distribute/googleplay/spotlight/tablets.html">
-          <span class="en">Tablet Stories</span>
-         </a></li>
+       <li><a href="<?cs var:toroot ?>distribute/googleplay/spotlight/tablets.html">Tablet Stories</a></li>
     </ul>
   </li> 
 
   <li class="nav-section">
-    <div class="nav-section-header empty">
-      <a href="<?cs var:toroot ?>distribute/open.html">
-        <span class="en">Open Distribution</span>
-      </a>
-    </div>
+    <div class="nav-section-header empty"><a href="<?cs var:toroot ?>distribute/open.html">Open Distribution</a></div>
   </li>
 </ul>
   
\ No newline at end of file
diff --git a/docs/html/distribute/googleplay/policies/ads.jd b/docs/html/distribute/googleplay/policies/ads.jd
new file mode 100644
index 0000000..8920499
--- /dev/null
+++ b/docs/html/distribute/googleplay/policies/ads.jd
@@ -0,0 +1,352 @@
+page.title=Ads
+@jd:body
+
+<div id="qv-wrapper">
+<div id="qv">
+  <h2>In This Document</h2>
+  <ol>
+    <li><a href="#content-maturity">Content and Maturity</a></li>
+    <li><a href="#context">Context and Behavior</a></li>
+    <li><a href="#disclosure" style="clear:right">Disclosure</a></li>
+    <li><a href="#impersonation">Impersonation of System UI</a></li>
+    <li><a href="#adwalls">Adwalls</a></li>
+    <li><a href="#interfering" style="clear:right;">Interference with Ads and Websites</a></li>
+  </ol>
+
+  <h2>More Resources</h2>
+  <ol>
+    <li><a href="http://play.google.com/about/developer-content-policy.html" target="_policies">Developer Program Policies</a></li>
+    <li><a href="http://www.android.com/us/developer-distribution-agreement.html#showlanguages" target="_policies">Developer Distribution Agreement</a></li>
+    <li><a href="http://support.google.com/googleplay/android-developer/answer/188189" target="_policies">Maturity Ratings</a></p>
+  </ol>
+</div>
+</div>
+
+<p>
+  Google Play policies guide how you can use ads in your apps, to help ensure
+  the best experience for users visiting and downloading apps from the store.
+</p>
+
+<p>
+  In general, for the purposes of policy, the content of ads displayed by your
+  app is considered part of your app. As an app developer, it is your
+  responsibility to ensure that the content, context, and behavior of ads in
+  your apps conforms to Google Play policies.
+</p>
+
+<p>
+  Before you publish, make sure you understand Google Play ad policies and how
+  to display ads in conformance with those policies. The sections below
+  highlight best practices and common examples to help you avoid the most
+  common types of policy violations.
+</p>
+
+<p>
+  For more information about Google Play policies that apply to your apps and
+  content, please see the <a href=
+  "http://play.google.com/about/developer-content-policy.html" target=
+  "_policies">Developer Program Policies</a> and <a href=
+  "http://play.google.com/about/developer-distribution-agreement.html" target=
+  "_policies">Developer Distribution Agreement</a>.
+</p>
+
+
+<h2 id="content-maturity">Content and Maturity</h2>
+
+<div class="example-block bad">
+  <div class="heading">Ad maturity exceeds app</div>
+  <img src="{@docRoot}images/gp-policy-ads-maturity-violation.png">
+</div>
+
+<p>
+  From a policy perspective, ads shown in your app are part of your content
+  and your app is responsible for any violations. If an ad shown in your app
+  violates Google Play policies, your app may be suspended or your developer
+  account terminated.
+</p>
+
+<p>
+  For this reason, it's important for you to be be aware of what ads will be
+  displayed in your app and to manage the ads content according to Google Play
+  policies. Here are some guidelines:
+</p>
+
+<ul>
+    <li>
+        <strong>Ads must not violate Content Policy</strong>&mdash;Ads in
+        your app must not violate the terms of Google Play’s Content Policy,
+        including those concerning illegal activities, violence, sexually
+        explicit content, or privacy violations.
+    </li>
+    <li>
+        <strong>Ads maturity must be consistent with your app's
+        maturity</strong>&mdash;Content shown in your ads must be consistent
+        with the app’s maturity rating in Google Play. Especially, ads content
+        should never exceed your app's maturity rating, even if the ads content
+        by itself complies with general policies.
+    </li>
+</ul>
+
+<p>
+  In the example at right, the app's maturity rating is set to
+  "Everyone", which is the lowest maturity level on Google Play. By choosing
+  the "Everyone" maturity level, the developer is declaring that all of the
+  content in the app, <em>including ads</em>, is suitable for all users
+  regardless of age.
+</p>
+
+<p>
+  The example app violates Google Play policies by displaying ad content with a
+  higher maturity level&mdash;ad content showing gambling, profanity, user
+  location, suggestive content, or content from another app with higher
+  maturity exceeds the "Everyone" maturity rating. Because the ad's
+  maturity is higher than the app's maturity level, the app itself is in
+  violation of policy. To correct the problem, the developer must either
+  restrict ads content to "Everyone" level or raise the app's maturity rating.
+</p>
+
+<p>
+  For detailed information about how to choose the appropriate maturity level
+  for your app, or to assess the maturity requirement of ads in your app, see
+  <a href=
+  "http://support.google.com/googleplay/android-developer/answer/188189"
+  target="_policies">Rating your application content for Google Play</a>.
+</p>
+
+
+<h2 id="context">Context and Behavior</h2>
+
+<p>
+  If your app displays ads, it should do so in ways that do not interrupt users,
+  mislead them into clicking on ads, or make changes outside the app without
+  the user's knowledge or consent. Here are some guidelines:
+</p>
+
+<ul>
+  <li>
+    <strong>Display your ads within your UI</strong>&mdash;If possible,
+    display ads only within your app's UI. This leads to a better user
+    experience and helps avoid policy violations
+  </li>
+
+  <li>
+    <strong>Make sure app origin is clear</strong>&mdash;When you display an
+    ad, it must be clear to the user that the ad has originated from your app.
+    If you show the ad in your app's UI while your app has focus, the user
+    understands the ad origin without explicit attribution. However, if you
+    display the ad outside of your app, such as in a notification, you must
+    explicitly indicate the origin.
+  </li>
+
+  <li>
+    <strong>Don't make changes outside of the app without consent</strong>
+   &mdash;Ads must not make changes outside of the app without the user's
+    full knowledge and consent. For example, ads should not install shortcuts,
+    bookmarks, or icons, or change default settings without user consent.
+  </li>
+
+  <li>
+    <strong>Changes outside the app must be reversible</strong>&mdash;If an
+    ad makes changes outside the app as described above, the changes (and
+    origin app) must be evident and easily reversible. For example, the user
+    must be able to locate and reverse the changes by adjusting settings,
+    changing ad preferences in the app, or uninstalling the app altogether.
+  </li>
+
+  <li>
+    <strong>Notification ads require user opt-in</strong>&mdash;Your app
+    should not create <a href=
+    "{@docRoot}design/patterns/notifications.html">notifications</a>
+    containing ads unless the user has specifically opted-in to this behavior
+    and is able to easily opt-out.
+  </li>
+
+  <li>
+    <strong>Use low priority for notification ads</strong>&mdash;Always
+    assign your notification ads <a href="
+    {@docRoot}reference/android/app/Notification.html#PRIORITY_LOW">low
+    priority</a> (for API level 16 and above).
+  </li>
+</ul>
+
+<div class="example-block bad" style="width:400px;margin:.5em 0 0 2em;">
+    <div class="heading">Does not fully indicate origin app</div>
+    <img src="{@docRoot}images/gp-policy-ads-notif-attr-violation.png">
+</div>
+<div class="example-block good" style="width:400px;margin:.5em 0 0 2em;">
+    <div class="heading">Indicates origin app by name and icon</div>
+    <img src="{@docRoot}images/gp-policy-ads-notif-attr.png">
+</div>
+
+<p>
+  In particular, note that notification ads must clearly identify your app as
+  the ad origin. If your app sends notification ads that do not sufficiently
+  identify your app as the origin, the app will be in violation of policy.
+</p>
+
+<p>
+  To identify your app as the origin, you should display the <strong>app's full
+  name and and icon</strong> in the notification to provide the clearest
+  identification and best policy compliance. Displaying a partial app name can
+  also be sufficient, provided the name unambiguously identifies your app.
+</p>
+
+<p>
+  Above right is an example notification ad that violates ad policy by not
+  providing attribution of the origin app. Below right, the notification ads
+  comply with policy by providing both the app icon and full app name (in this
+  case, "Turtle Test").
+</p>
+
+
+<h2 id="disclosure" style="clear:right">Disclosure of Ads to Users</h2>
+
+<p>
+  It's important to sufficiently disclose to users how your app will use ads.
+  You must make it easy for users to understand what ads will be shown in your
+  app, where they will be shown, and what the associated behaviors are, if any.
+  Further, you should ask for user consent and provide options for managing ads
+  or opt-out. Here are some guidelines:
+</p>
+
+<ul>
+  <li>
+    <strong>Tell users about your ads</strong>&mdash;Create a simple,
+    complete disclosure that tells users how your app uses ads, where the ads
+    are shown, and how they can manage ad options. Take common-sense steps to
+    make the disclosure as clear as possible.
+  </li>
+
+  <li>
+    <strong>Make sure users know</strong>&mdash;Present your ads disclosure
+    is an easy-to-see location, rather than hiding it where users are not
+    likely to find it.
+  </li>
+
+  <li>
+    <strong>Ask for consent (opt-in) at launch</strong>&mdash;Where possible,
+    include your ads disclosure in the app description as well as in an Ads
+    Terms, End User License Agreement (EULA), or similar document. Display the
+    terms at first launch and ask for the user's consent before continuing to
+    the app.
+  </li>
+</ul>
+
+<p>
+  A recommended approach is to provide an ads disclosure in an End-User License
+  Agreement (EULA). The disclosure should be clear and succinct and displayed
+  in a modal dialog that asks the user to agree to the terms before using the
+  app.
+</p>
+
+<p>
+  If your app adds homescreen icons and/or browser bookmarks, an acceptable
+  practice for revealing that behavior is to provide a disclosure in both the
+  app description and an opt-in EULA on app launch. This ensures that the
+  behaviors are clearly explained to the user up-front and requires the user’s
+  consent in a pop-up EULA to continue using the app.
+</p>
+
+<div class="example-block good" style="width:213px;margin-right:2em;">
+  <div class="heading">Disclosure in Terms</div>
+  <img src="{@docRoot}images/gp-policy-ads-terms.png">
+</div>
+
+<div class="example-block good" style="width:213px;">
+  <div class="heading">Disclosure in EULA</div>
+  <img src="{@docRoot}images/gp-policy-ads-eula.png">
+</div>
+
+<div class="example-block bad" style="width:213px;margin-left:0em;">
+  <div class="heading">Disclosure is hidden</div>
+  <img src="{@docRoot}images/gp-policy-ads-eula-violation.png">
+</div>
+
+<p style="clear:right">
+  Above left is an example of ads disclosure that is hidden in a long EULA. The
+  disclosure information itself is not clearly indicated in the document text
+  and it's not visible unless the user happens to scroll down far enough in the
+  EULA. Above middle and right show two alternative approaches that
+  present the disclosure in an obvious and clear manner at the top of a
+  EULA and in a dedicated Terms agreement. 
+</p>
+
+
+<h2 id="impersonation">Impersonation of System UI</h2>
+
+<div class="example-block bad">
+  <div class="heading">Ad impersonates system dialog</div>
+  <img src="{@docRoot}images/gp-policy-ads-impersonate-violation.png">
+</div>
+
+<p>
+  Your app must not display any ad that attempts to impersonate or represent a
+  system function or UI component. If such an ad is displayed in your app, your
+  app will be in violation of policy and subject to suspension. Here are some
+  guidelines:
+</p>
+
+<ul>
+  <li>
+    <strong>No fake system dialogs or warnings</strong>&mdash;Any ad that
+    presents itself as a system dialog or warning and asks for user input is in
+    violation of Google Play policies.
+  </li>
+
+  <li>
+    <strong>No fake app updates</strong>&mdash;Ads should not impersonate
+    system UI for app updates.
+  </li>
+</ul>
+
+<p>
+  At right is an example of a pop-up ad impersonating a system dialog, warning
+  the user about viruses. This is a violation of policy.
+</p>
+
+
+<h2 id="adwalls">Adwalls</h2>
+
+<div class="example-block good" style="width:213px;">
+  <div class="heading">Adwall lets user cancel</div>
+  <img src="{@docRoot}images/gp-policy-ads-paywall.png">
+</div>
+
+<div class="example-block bad" style="width:213px;">
+  <div class="heading">Adwall forces user action</div>
+  <img src="{@docRoot}images/gp-policy-ads-paywall-violation.png">
+</div>
+
+<p>
+  If your app uses adwalls to drive affiliate traffic, those adwalls must not
+  force the user to click on ads or submit personal information for advertising
+  purposes before using the app.
+</p>
+
+<p>
+  Forcing a user action in an adwall is not only a poor user experience, it is
+  a violation of Google Play policies.
+</p>
+
+<p>
+  For this reason, <strong>all adwalls must give the user the option to
+  cancel</strong> or otherwise dismiss the ad without penalty.
+</p>
+
+<p>
+  At right is an example of an app that requires the user to click through the
+  ad to fully use the app. This is a violation of policy.
+</p>
+
+<p>
+  The adjacent example demonstrates an adequate option to let the user dismiss
+  the ad wall easily by cancelling.
+</p>
+
+
+<h2 id="interfering" style="clear:right;">Interference with Third-party Ads and Websites</h2>
+
+<p>
+  Ads associated with your app <strong>must not interfere</strong> with any
+  other ads originating in other applications.
+</p>
\ No newline at end of file
diff --git a/docs/html/distribute/googleplay/policies/index.jd b/docs/html/distribute/googleplay/policies/index.jd
new file mode 100644
index 0000000..fb46055
--- /dev/null
+++ b/docs/html/distribute/googleplay/policies/index.jd
@@ -0,0 +1,59 @@
+page.title=Google Play Policies and Guidelines
+page.metaDescription=Guidelines and tips for creating apps that comply with Google Play content and distribution policies.
+@jd:body
+
+<p>
+  Before publishing your apps on Google Play, take a few minutes to read and
+  understand the content and distribution policies that apply to all apps
+  in the store. These policies help to keep Android and Google Play an enjoyable
+  and trusted platform for content consumers and developers alike.
+</p>
+
+<p>
+  The documents below highlight important policy areas and provide tips to help
+  you create policy-compliant apps. You'll also find examples and guidance on common
+  policy questions that can help your app stay clear of practices that can result in
+  low ratings or even suspensions from the store.
+</p>
+
+<p>
+  For complete information about Google Play policies, please see the full
+  <a href="http://play.google.com/about/developer-content-policy.html" target=
+  "_policies">Developer Program Policies</a> and <a href=
+  "http://play.google.com/about/developer-distribution-agreement.html" target=
+  "_policies">Developer Distribution Agreement</a> documents.
+</p>
+
+<div class="vspace size-1">
+  &nbsp;
+</div>
+<div class="layout-content-row">
+  <div class="layout-content-col span-4">
+    <h4>
+      Spam
+    </h4>
+    <p>
+      Make sure that your app does not present content that is unwanted,
+      deceptive, repetitive, or unrelated to the core function of the app.
+    </p><a href="{@docRoot}distribute/googleplay/policies/spam.html">Learn more &raquo;</a>
+  </div>
+  <div class="layout-content-col span-4">
+    <h4>
+      Intellectual Property
+    </h4>
+    <p>
+      Tips and examples of how to use intelletual property (IP) properly,
+      including when to ask permission to use someone else's copyright or
+      trademark.
+    </p><a href="{@docRoot}distribute/googleplay/policies/ip.html">Learn more &raquo;</a>
+  </div>
+  <div class="layout-content-col span-4">
+    <h4>
+      Ads
+    </h4>
+    <p>
+      Make sure that the ads displayed in your app follow the Google Play Content
+      Policy and meet the maturity rating that you have selected for your app.
+    </p><a href="{@docRoot}distribute/googleplay/policies/ads.html">Learn more &raquo;</a>
+  </div>
+</div>
\ No newline at end of file
diff --git a/docs/html/distribute/googleplay/policies/ip.jd b/docs/html/distribute/googleplay/policies/ip.jd
new file mode 100644
index 0000000..0d1f68d
--- /dev/null
+++ b/docs/html/distribute/googleplay/policies/ip.jd
@@ -0,0 +1,345 @@
+page.title=Intellectual Property
+@jd:body
+
+<div id="qv-wrapper">
+<div id="qv">
+  <h2>In This Document</h2>
+  <ol>
+    <li><a href="#copyright">Copyright Infringement</a></li>
+    <li><a href="#impersonation">Impersonation</a></li>
+    <li><a href="#trademarks">Trademark Infringement</a></li>
+    <li><a href="#other">DDA 4.4 Prohibited Actions</a></li>
+  </ol>
+
+  <h2>More Resources</h2>
+  <ol>
+    <li><a href="http://play.google.com/about/developer-content-policy.html"
+    target="_policies">Developer Program Policies</a></li>
+    <li><a href="http://www.android.com/us/developer-distribution-agreement.html#showlanguages"
+    target="_policies">Developer Distribution Agreement</a></li>
+  </ol>
+</div>
+</div>
+
+<p>
+  Google Play policies protect your intellectual property (IP) as well as that
+  of other app developers and content creators in the store. The policies and
+  their enforcements help ensure proper use of copyright, trademarks, and
+  developer identity in Google Play.
+</p>
+
+<p>
+  As an app developer, these IP policies benefit you. At the same time, it's
+  your responsibility to ensure that your app does not violate the IP of other
+  developers or content creators. Violations of IP-related policy may result in
+  suspension of your apps from the store and termination of your developer
+  account.
+</p>
+
+<p>
+  This document introduces several key areas of IP-related policy that you
+  should understand before publishing on Google Play. In each area you'll find
+  best practices and examples to help you avoid common types of mistakes and
+  violations.
+</p>
+
+<p>
+  For more information about Google Play policies that apply to your apps and
+  content, please see the <a href=
+  "http://play.google.com/about/developer-content-policy.html" target=
+  "_policies">Developer Program Policies</a> and <a href=
+  "http://play.google.com/about/developer-distribution-agreement.html" target=
+  "_policies">Developer Distribution Agreement</a>.
+</p>
+
+
+
+<h2 id="copyright">Copyright Infringement</h2>
+
+<p>
+  Copyright is the legal right granted to an author or creator for a literary,
+  dramatic or artistic piece of work. As soon as you create an original piece
+  of work and fix it in a tangible medium, the work is automatically protected
+  by copyright law and you are the owner of the copyright. Likewise, when other
+  people create content, they may own the copyrights for those works.
+</p>
+
+
+<div class="sidebox-wrapper">
+<div class="sidebox">
+<h2>How to report infringements</h2>
+<p>If you feel your copyright is being infringed, you may file a Digital Millenium
+   Copyright Act (DMCA) request. Please see <a 
+   href="http://support.google.com/bin/request.py?&product=androidmarket&contact_type=lr_dmca"
+   target="_policies">copyright procedures</a> for more information.</p>
+</div>
+</div>
+
+<p>
+  Copyright infringement is an improper or unauthorized use of a copyrighted
+  work. If you publish an app in Google Play that uses another party's copyrighted
+  works improperly or without permission, your apps can be suspended and your
+  developer account terminated.
+</p>
+
+<p>
+  As you design your app and prepare for publishing, make sure to review Google
+  Play policies and analyze all of your content. If your app uses or links to
+  another party's original work, make sure that your app is not infringing on
+  copyright. Not all uses of another party’s work are infringements on
+  copyright, and the rules vary by country and can be complex.
+</p>
+
+<p>
+  If you are unsure whether your use of another party's work infringes on a
+  copyright, consider getting legal advice before publishing, or simply request
+  permission to use the work from the copyright owner.
+</p>
+
+<p>
+  Here are some guidelines to help you avoid copyright infringement policy
+  violations:
+</p>
+
+<ul>
+  <li>
+    <strong>Respect copyright laws</strong>&mdash;Do not let your app infringe
+    on the copyrights of others. That includes linking to other apps or web
+    sites that contain obviously infringing material (please refer to the <a href="
+    {@docRoot}distribute/googleplay/policies/spam.html#webview-spam">Spam in WebViews</a> guidelines), and using icons or images that are obvious infringements.
+  </li>
+
+  <li>
+    <strong>Know your app's content</strong>&mdash;Before you publish, look
+    for content that may be protected by trademark or copyright in your app
+    and get legal advice if necessary. Protected work could typically include
+    product names, brands, images, music, and similar works.
+  </li>
+
+  <li>
+    <strong>Create original work</strong>&mdash;If you’re not sure whether
+    something will violate another party's copyright, the safest approach is to
+    create something that's completely original, such as images or audio
+    that you’ve created yourself. When you create your own original content,
+    you rarely have to worry about infringing on existing copyright.
+  </li>
+
+  <li>
+    <strong>Ask permission to use copyrighted work</strong>&mdash;If you want
+    to use another party's copyrighted work in your app, you should ask for
+    permission from the work's creator or copyright owner and include
+    appropriate copyright attribution.
+  </li>
+</ul>
+
+<p>
+  A common misunderstanding is believing that your app may use copyrighted
+  content without permission, provided that you clearly indicate that your app
+  is not the "official" app that readers may be familiar with. That is not the
+  case. Even if you let users know that your app is "unofficial", it still
+  violates Google Play policies if it uses or links to copyrighted content
+  without permission. Also, this type of "unofficial" app may violate <a
+  href="#impersonation">impersonation policies</a>.
+</p>
+
+<p>
+  The example app below shows an app that uses screenshots/images of known
+  artists without their authorization and lists popular songs. The combination
+  of these may induce users to download music ringtones that infringe on
+  copyright. This is a violation of Google Play policy.
+</p>
+
+<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;">
+  <div class="heading">Images and downloads that violate copyright</div>
+  <img src="{@docRoot}images/gp-policy-ip-copyright-violation.png">
+</div>
+
+
+<h2 id="impersonation">Impersonation</h2>
+
+<p>
+  Impersonation is when an app attempts to imply a relationship to another app
+  or developer, where no relationship actually exists.
+</p>
+
+<p>
+  For example, if your app displays the brand, icon, or title from another app
+  in order to get to users to download your app, you are leading users to
+  believe that your app is developed by the same entity as the other app and
+  offers similar content or experience. This is an impersonation of the other
+  app and developer, and it is a violation of Google Play policy. If you
+  publish apps that violate impersonation policies, your apps can be suspended
+  and your developer account terminated.
+</p>
+
+<p>
+  No matter what type of app you offer or what your motivation, don’t try to
+  imply an endorsement or relationship to another company or product where none
+  exists. Don’t try to establish your app as the "official" version of another
+  party's work by prominently featuring their brand names or trademarks in your
+  app title or description.
+</p>
+
+<p>
+  Even if your app description states that your app is an "unofficial" version,
+  the use of the other app's branding, trademarks, and other content still can
+  violate policy by presenting content that isn’t yours.
+</p>
+
+<p>
+  Here are some guidelines:
+</p>
+
+<ul>
+  <li>
+    <strong>Don't pretend to be someone else</strong>&mdash; Don't represent
+    that your content is produced by another company or organization if that is
+    not the case.
+  </li>
+
+  <li>
+    <strong>Don't support infringing sites or apps</strong>&mdash; Don't divert
+    users or provide links to any other site that mimics Google Play or
+    represents itself as another application or service.
+  </li>
+
+  <li>
+    <strong>Don't use another app's branding</strong>&mdash; Don’t try to pass
+    off your app as the official version of someone else’s property by using a
+    person or entity (or brand) name in your app title or description.
+  </li>
+</ul>
+
+<p>
+  Below is an example of an "unofficial" app that violates Google Play policy
+  by impersonating another company and an existing product. Specifically:
+</p>
+
+<ul>
+  <li>The example app has a name and icon that appear to be impersonating an
+  existing product.
+  </li>
+
+  <li>The example developer name implies an endorsement or relationship to
+  another company and their products where none exists.
+  </li>
+</ul>
+
+<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;">
+  <div class="heading">App name, icon, and developer name that impersonate another</div>
+  <img src="{@docRoot}images/gp-policy-ip-impersonation-violation.png">
+</div>
+
+
+<h2 id="trademarks">Trademark Infringement</h2>
+
+<p>
+  A trademark is a brand that uniquely identifies a product and distinguishes
+  it from other products. It can be a word, name, symbol, or combination of
+  those that is intended to identify the source of the product. A trademark is
+  specifically acquired by a company or other entity through a legal process
+  and once acquired gives the owner exclusive rights to the trademark usage.
+</p>
+
+<div class="sidebox-wrapper">
+<div class="sidebox">
+<h2>How to report infringements</h2>
+<p>If you feel your trademark is being infringed, you can request a content review.
+See <a href="http://support.google.com/bin/static.py?&ts=1114905&page=ts.cs"
+target="_policies">Removing content from Google</a> for more information.</p>
+</div>
+</div>
+
+<p>
+  Trademark infringement is improper or unauthorized use of a trademark. Google
+  Play policies prohibit apps that infringe trademarks. If you publish apps in
+  Google Play that use another party's trademarks, your apps can be suspended
+  and your developer account terminated.
+</p>
+
+<p>
+  As you design your app and prepare for publishing, make sure to review Google
+  Play policies and analyze all of your content. If your app uses a trademark
+  not owned by you, or if you are not sure whether a brand is a trademark, you
+  should get legal advice before publishing. As with copyright, the rules vary
+  by country and can be complex.
+</p>
+
+<p>
+  Here are some guidelines for avoiding trademark infringement policy
+  violations:
+</p>
+
+<ul>
+  <li>
+    <strong>Understand and follow trademark laws</strong>&mdash;Don't let your
+    app infringe on the trademarks of others.
+  </li>
+
+  <li>
+    <strong>Know your app's content</strong>&mdash;Before you publish, look for
+    brands and potential trademarks used in your app and store listing and get
+    legal advice if necessary.
+  </li>
+
+  <li>
+    <strong>Use a distinct name</strong>&mdash;Don't give your app a name that
+    is confusingly similar to another company's trademark.
+  </li>
+
+  <li>
+    <strong>Don't use trademarks to imply a relationship</strong>&mdash;Don't
+    describe your app using another company's trademarks in a way that implies
+    an endorsement by or affiliation with the other company.
+  </li>
+
+  <li>
+    <strong>Use a distinct app icon and logo</strong>&mdash;Don't use a
+    modified version of another company’s trademarked logo.
+  </li>
+</ul>
+
+<p>
+  A common misunderstanding is believing that your app may use a brand or
+  trademark without permission, provided you clearly indicate that the app is
+  not the "official" or original app. That is not the case. Even if you let
+  users know that your app is "unofficial", it still violates Google Play
+  policies if it uses another party's trademarks. Also, this type of
+  "unofficial" app may violate <a href="#impersonation">impersonation
+  policies</a>.
+</p>
+
+<p>
+  Below is an example app that violates Google Play policies by infringing on
+  another party's trademarks. Specifically:
+</p>
+
+<ul>
+  <li>The example app name is confusingly similar to another party's trademark.</li>
+  <li>The example app icon is a modified version of a another party's logo.</li>
+</ul>
+
+<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;">
+  <div class="heading">App name and icon that infringe trademarks</div>
+  <img src="{@docRoot}images/gp-policy-ip-trademark-violation.png">
+</div>
+
+
+<h2 id="other">DDA 4.4 Prohibited Actions</h2>
+
+<p>
+  When you publish an app on Google Play, you agree to the terms of the
+  Developer Distribution Agreement (DDA). Section 4.4 of the DDA prohibits certain
+  types of actions on your part. For reference, you agree that you will not
+  engage in any activity with the Market, including the development or
+  distribution of Products, that interferes with, disrupts, damages, or
+  accesses in an unauthorized manner the devices, servers, networks, or other
+  properties or services of any third party including, but not limited to,
+  Android users, Google or any mobile network operator.
+</p>
+
+<p>
+  For details, please refer to the complete <a href=
+  "http://play.google.com/about/developer-distribution-agreement.html" target=
+  "_policies">Developer Distribution Agreement</a>.
+</p>
\ No newline at end of file
diff --git a/docs/html/distribute/googleplay/policies/spam.jd b/docs/html/distribute/googleplay/policies/spam.jd
new file mode 100644
index 0000000..602c89a
--- /dev/null
+++ b/docs/html/distribute/googleplay/policies/spam.jd
@@ -0,0 +1,421 @@
+page.title=Spam
+@jd:body
+
+<div id="qv-wrapper">
+<div id="qv">
+  <h2>In This Document</h2>
+  <ol>
+    <li><a href="#keyword-spam">Spam in App Title and Description</a></li>
+    <li><a href="#ratings">Spam in Ratings and Reviews</a></li>
+    <li><a href="#webview-spam">Spam in WebViews</a></li>
+    <li><a href="#wizard-spam">Spam from Wizards</a></li> 
+    <li><a href="#message-spam">Spam in Messaging</a></li>
+  </ol>
+
+  <h2>More Resources</h2>
+  <ol>
+    <li><a href="http://play.google.com/about/developer-content-policy.html" target="_policies">Developer Program Policies</a></li>
+    <li><a href="http://play.google.com/about/developer-distribution-agreement.html" target="_policies">Developer Distribution Agreement</a></li>
+  </ol>
+</div>
+</div>
+
+<p>
+  Google Play policies prohibit spam, to help ensure the best experience for
+  Android users. Please do not publish deceptive, repetitive, or irrelevant
+  content on Google Play. Not only will it lower your app's rating and cause
+  negative reviews, it can result in your app being suspended or your developer
+  account terminated.
+</p>
+
+<p>
+  As an app developer, it is your responsibility to ensure that your apps are
+  free from spam and conform to the Google Play policies highlighted in this
+  document. Before you publish, make sure that you understand what is
+  considered spam on Google Play and check your apps for violations, even those
+  that might be inadvertent. The sections below highlight best practices and
+  common spam examples to help you avoid the most common types of policy
+  violations.
+</p>
+
+<p>
+  For more information about Google Play policies that apply to your apps and
+  content, please see the <a href=
+  "http://play.google.com/about/developer-content-policy.html" target=
+  "_policies">Developer Program Policies</a> and <a href=
+  "http://play.google.com/about/developer-distribution-agreement.html" target=
+  "_policies">Developer Distribution Agreement</a>.
+</p>
+
+
+<h2 id="keyword-spam">Spam in App Title and Description</h2>
+
+<p>
+  When you publish an app on Google Play, you should pay special attention to
+  the app's title and description in its store listing. Those fields are
+  important because they make your app recognizable to users, and they help to
+  drive downloads by highlighting what's great about your app. A memorable
+  title and compelling description are essential to effective marketing, but
+  you should realize that these must follow Google Play policies, just as your
+  app content must do.
+</p>
+
+<p>
+  Many developers unknowingly violate spam policy in their app titles and
+  descriptions in ways that are easy to avoid. In general, you can
+  avoid spam violations in your app title and description by following these
+  best practices:
+</p>
+
+<ul>
+  <li>
+    <strong>Highlight what's great about your app</strong>&mdash;Share
+    interesting and exciting facts about your app with users. Help users
+    understand what makes your app special.
+  </li>
+
+  <li>
+    <strong>Describe your app accurately</strong>&mdash;Make sure the title
+    and description describe the app function and user experience accurately.
+  </li>
+
+  <li>
+    <strong>Don't use repetitive keywords</strong>&mdash;Avoid keywords that
+    are repetitive or excessive.
+  </li>
+
+  <li>
+    <strong>Don't include unrelated keywords or references</strong> &mdash;
+    Your description should not be loaded with irrelevant keywords in an
+    attempt to manipulate ranking or relevancy.
+  </li>
+
+  <li>
+    <strong>Keep it brief</strong>&mdash;Keep the description succinct and
+    straightforward. Shorter descriptions tend to give a better user experience
+    on devices with smaller displays. Excessive length, detail, or repetition
+    can violate spam policy.
+  </li>
+</ul>
+
+<p>
+  Here's an example app title and description that follows best practices and
+  does not violate Google Play spam policies.
+</p>
+
+<div class="example-block good" style="width:100%;float:none;margin:.5em auto 2em 0;">
+  <div class="heading">Best practice: App description</div>
+  <table>
+  <tr>
+    <td>App Title:</td>
+    <td>Kids puzzle: Identify Turtles</td>
+  </tr>
+  <tr>
+    <td style="white-space:nowrap;">App Description:</td>
+    <td>
+      <p>This is the perfect app to have a good time with your children. It
+        is designed to help kids learn different species of turtles through
+        cute pictures and amusing puzzle games.</p>
+      <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have
+        your child drag images around the screen to fit them into the shaded
+        region. Phonics is also utilized, as a child can also tap the word
+        below the image and hear the name pronounced.</p>
+    </td>
+  </tr>
+  </table>
+</div>
+
+<p>
+  The sections below highlight common types of policy violations in an app
+  title and description, illustrated with variations on the best practice
+  example. 
+</p>
+
+<h3 id="repetitive-keywords">Repetitive keywords</h3>
+
+<p>
+  Your app description should not include keywords that are repetitive or excessive.
+</p>
+
+<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;">
+  <div class="heading">Description includes repetitive keywords</div>
+  <table>
+  <tr>
+    <td>App Title:</td>
+    <td>Kids puzzle: Identify Turtles</td>
+  </tr>
+  <tr>
+    <td style="white-space:nowrap;">App Description:</td>
+    <td>
+      <p>This is the perfect app to have a good time with your children. It is
+        designed to help kids learn different species of turtles through cute
+        pictures and amusing puzzle games.</p>
+      <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have your
+        child drag images around the screen to fit them into the shaded region.
+        Phonics is also utilized, as a child can also tap the word below the image
+        and hear the name pronounced.</p>
+      <p style="border:2px solid red;">KEYWORDS: game, games, fun, funny, child,
+        children, kid, kids, puzzle, puzzle games, sound, turtle, turtles, sea turtles,
+        turtles, turtle, turtles, tortoise, tortoises, tortoise, tortoise,  turtles,
+        turtles, turtles, turtles, tortoises, tortoise</p>
+    </td>
+  </tr>
+  </table>
+</div>
+
+<h3 id="unrelated-keywords">Unrelated keywords or references</h3>
+
+<p>
+  The description should not be loaded with irrelevant keywords in an attempt
+  to manipulate ranking or relevancy in Google Play search results.
+</p>
+
+<p>
+  For example, if your app has nothing to do with Lady Gaga, then she shouldn’t
+  be included in your description. Also, do not add highly searched, irrelevant
+  keywords that are unrelated to the function of the app. This is in breach of
+  policy.
+</p>
+
+<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;">
+  <div class="heading">Description includes unrelated keywords or references</div>
+  <table>
+  <tr>
+    <td>App Title:</td>
+    <td>Kids puzzle: Identify Turtles</td>
+  </tr>
+  <tr>
+    <td style="white-space:nowrap;">App Description:</td>
+    <td>
+      <p>This is the perfect app to have a good time with your children. It is designed to
+        help kids learn different species of turtles through cute pictures and amusing puzzle
+        games.</p>
+      <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have your child drag
+        images around the screen to fit them into the shaded region. Phonics is also utilized,
+        as a child can also tap the word below the image and hear the name pronounced.</p>
+      <p style="border:2px solid red;">This game is as addictive as Angry Birds, more social
+        than Facebook and Twitter, and has a soundtrack reminiscent of Katy Perry and Lady
+        Gaga.</p>
+      <p style="border:2px solid red;">KEYWORDS: Angry Birds, Facebook, Twitter, Katy Perry,
+        Lady Gaga</p>
+    </td>
+  </tr>
+  </table>
+</div>
+
+<h3 id="excessive-detail">Excessive detail, references to your other apps</h3>
+
+<p>
+  Your app description should avoid excessive detail and references to your
+  other apps or products. For example, you should not list all of the details
+  of content included in the app or its various components, as shown in the
+  example below. Also, the description should not include any references to
+  other apps you’ve published.
+</p>
+
+<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;">
+  <div class="heading">Description includes excessive detail, references to your other apps</div>
+  <table>
+  <tr>
+    <td>App Title:</td>
+    <td>Kids puzzle: Identify Turtles</td>
+  </tr>
+  <tr>
+    <td style="white-space:nowrap;">App Description:</td>
+    <td>
+      <p>This is the perfect app to have a good time with your children. It is designed
+        to help kids learn different species of turtles through cute pictures and amusing
+        puzzle games.</p>
+      <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have your child
+        drag images around the screen to fit them into the shaded region. Phonics is also
+        utilized, as a child can also tap the word below the image and hear the name
+        pronounced.</p>
+      <p style="border:2px solid red;">Turtles included in the app: Alligator
+        Snapping Turtle, Asian Box Turtle, Bog Turtle, Common Musk Turtle, Common Snapping
+        Turtle, Diamondback Terrapin, Eastern Box Turtle, Eastern Mud Turtle, Eastern Painted
+        Turtle, False Map Turtle, Florida Pond Cooter, Florida Softshell Turtle, Green Sea
+        Turtle, Map Turtle, Matamata Ornate Box Turtle, Red-bellied Side-necked Turtle,
+        Red-eared Slider, Smooth Softshell Turtle, Spiny Softshell Turtle, Spotted Turtle,
+        Western Painted Turtle, Wood Turtle, Yellow-bellied Slider</p>
+      <p style="border:2px solid red;">If you like this app try our other free apps:<br />
+       ★ Fun Zoo<br />
+       ★ CD Guns<br />
+       ★ Dessert House<br />
+       ★ Playground<br />
+       ★ 578 Weapons</p>
+    </td>
+  </tr>
+  </table>
+</div>
+
+
+<h2 id="ratings">Spam in Ratings and Reviews</h2>
+
+<p>
+  Ratings and reviews are benchmarks of app quality and users depend on them to
+  be authentic and relevant. As an app developer, you should not attempt to
+  artificially influence your app's ratings and reviews or those of your
+  competitor, such as by posting fake ratings or reviews or including spam
+  content in app reviews. The sections below provide guidelines for rating and
+  reviewing apps.
+</p>
+
+<p>
+  So that you can stay in touch with any issues that users are having with your
+  app, you should read through your ratings and reviews on a regular basis. If
+  you choose to reply to reviews, make sure to keep your reply focused on the
+  actual issues raised in the user's comments and do not ask for a higher
+  rating.
+</p>
+
+<p>
+  If you see an app or developer reply that doesn’t follow these guidelines,
+  you can report it. See <a href=
+  "http://support.google.com/googleplay/android-developer/bin/answer.py?hl=en&answer=113417&topic=2364761&ctx=topic"
+  target="_policies">Inappropriate content in comments and applications</a> for
+  more information.
+</p>
+
+<div class="example-block bad" style="width:440px;">
+  <div class="heading">Inappropriate content in a review</div>
+  <img src="{@docRoot}images/gp-policy-spam-negreview.png">
+</div>
+
+<div class="example-block bad" style="margin-top:3em;">
+  <div class="heading">Soliciting ratings</div>
+  <img src="{@docRoot}images/gp-policy-spam-reqrating.png">
+</div>
+
+<h3 id="fake-ratings">Fake or inappropriate ratings and reviews</h3>
+
+<p>
+  To help ensure the quality of ratings and reviews, Google Play policies limit
+  the ways that individuals can use ratings and reviews. In particular, note
+  that it is a violation of policy to use ratings and reviews to influence the
+  placement of any app in Google Play.
+</p>
+
+<p>
+  As an app developer, make sure that you follow these guidelines:
+</p>
+
+<ul>
+  <li>
+    <strong>Don't try to manipulate ratings</strong>&mdash;Do not engage in
+    attempts to manipulate the ratings, reviews, or ranking of your apps,
+    either directly or indirectly, or by manipulating the ratings of your
+    competitors. Do not attempt to artificially boost reviews, ratings, or
+    installs through any means.
+  </li>
+
+  <li>
+    <strong>Don't solicit ratings through incentives</strong>&mdash;Do not
+    offer users any incentives to rate your app, such as offering rewards of
+    any kind or tying app functionality to rating.
+  </li>
+
+  <li>
+    <strong>Don't rate apps multiple times</strong>&mdash;Do not review or
+    rate any app multiple times in an attempt to influence its placement in
+    Google Play.
+  </li>
+
+  <li>
+    <strong>Don't add improper content to reviews</strong>&mdash;Do not
+    include affiliate, coupon, game codes, email addresses, or links to
+    websites or other apps in your reviews. If you are responding to a user
+    review, feel free to include references to helpful resources such as a
+    support address or FAQ page.
+  </li>
+</ul>
+
+<h3 id="solicited-ratings">Soliciting ratings from users</h3>
+
+<p>
+  In general, <strong>do not offer incentives for ratings</strong>. You should
+  not offer users incentives of any kind for rating your app (or any other app)
+  on Google Play, and you should not tie your app's functionality or content to
+  rating in any way.
+</p>
+
+<p>
+  It's acceptable to ask users to rate your app without incentives, for
+  example: "If you like this game, rate us in Google Play!" On the other hand,
+  it's a policy violation to ask users to rate your app based on incentives,
+  for example: "Rate this app and get 500 coins" or "Rate this app 5 stars and
+  get you 500 coins!"
+</p>
+
+
+<h2 id="webview-spam" style="clear:right">Spam in WebViews</h2>
+
+<p>
+  Apps published on Google Play should provide their own content. Do not
+  publish an app whose primary function is to reproduce or frame someone else’s
+  website (unless you have permission).
+</p>
+
+<p>
+  Similarly, do not publish an app whose primary function is to drive affiliate
+  traffic to a website. Although affiliate deals can exist where an app's
+  primary purpose is delivering its own content or functionality, it's a
+  violation of Google Play policies to publish an app whose primary (or
+  only) purpose is to direct affiliate traffic to another website.
+</p>
+
+<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;">
+  <div class="heading">WebView spam</div>
+  <table>
+  <tr>
+    <td>App Title:</td>
+    <td>Kids puzzle: Desktop Browser for Turtoogle Game</td>
+  </tr>
+  <tr>
+    <td>Developer:</td>
+    <td>AAZZZ <span style="border:2px solid red;">(not affiliated with Turtoogle
+      Inc.)</span></td>
+  </tr>
+  <tr>
+    <td style="white-space:nowrap;">App Description:</td>
+    <td>
+      <p>Have you ever wanted to use the full, desktop web version of Turtoogle
+        Game from your phone or tablet instead of the Turtoogle Game mobile app
+        or Turtoogle Game mobile web site?</p>
+      <p style="border:2px solid red;">This app lets you access Turtoogle Game
+        on your Android device in the same way as you access the game on your
+        desktop computer, and with all the same Turtoogle Game features.</p>
+    </td>
+  </tr>
+  </table>
+</div>
+
+
+<h2 id="wizard-spam">Spam from Wizards</h2>
+
+<p>
+  Apps that are created by an automated tool or wizard service must not be
+  submitted to Google Play by the operator of that service on behalf of other
+  persons. Such tools often produce too many duplicative or low-quality
+  apps which crowd the higher-quality apps in the Play Store.
+</p>
+
+<p>
+  Please be advised that apps created by an automated tool are only permissible
+  if the app end-product complies with Google Play policies and is published in
+  the Play Store through a developer account that is registered and owned by
+  you.
+</p>
+
+
+<h2 id="message-spam">Spam in Messaging</h2>
+
+<p>
+  Your app may not send SMS, email, or other messages on behalf of the user
+  without providing the user with the ability to confirm the content and intended
+  recipient.
+</p>
+
+<p>
+  Google Play will aggressively remove applications that are found to send or
+  modify SMS messages without user knowledge or consent.
+</p>
\ No newline at end of file