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-<!DOCTYPE html>
-<html lang="en">
- <head>
- <meta http-equiv="Content-Type" content="text/html; charset=utf-8">
- <title>
-
-Android Design - Design Principles
- </title>
- <link rel="shortcut icon" type="image/x-icon" href="/favicon.ico">
- <link rel="stylesheet" href="http://fonts.googleapis.com/css?family=Roboto:regular,medium,thin,italic,mediumitalic">
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- <body>
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- <div id="page-container">
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- <div id="page-header"><a href="../index.html">Android Design</a></div>
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- <li><a href="../get-started/creative-vision.html">Creative Vision</a></li>
- <li><a href="../get-started/principles.html">Design Principles</a></li>
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- <div id="content">
-
-
- <div class="layout-content-row content-header">
- <div class="layout-content-col span-9">
- <h2>Design Principles</h2>
- </div>
- <div class="paging-links layout-content-col span-4">
- <a href="#" class="prev-page-link">Previous</a>
- <a href="#" class="next-page-link">Next</a>
- </div>
- </div>
-
-
-
-
-<p>These design principles were developed by and for the Android User Experience Team to keep users'
-best interests in mind. Consider them as you apply your own creativity and design thinking. Deviate
-with purpose.</p>
-
-<h2 id="enchant-me">Enchant Me</h2>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Delight me in surprising ways</h4>
-<p>A beautiful surface, a carefully-placed animation, or a well-timed sound effect is a joy to
-experience. Subtle effects contribute to a feeling of effortlessness and a sense that a powerful
-force is at hand.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_delight.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Real objects are more fun than buttons and menus</h4>
-<p>Allow people to directly touch and manipulate objects in your app. It reduces the cognitive effort
-needed to perform a task while making it more emotionally satisfying.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_real_objects.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Let me make it mine</h4>
-<p>People love to add personal touches because it helps them feel at home and in control. Provide
-sensible, beautiful defaults, but also consider fun, optional customizations that don't hinder
-primary tasks.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_make_it_mine.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Get to know me</h4>
-<p>Learn peoples' preferences over time. Rather than asking them to make the same choices over and
-over, place previous choices within easy reach.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_get_to_know_me.png">
-
- </div>
-</div>
-
-<h2 id="simplify-my-life">Simplify My Life</h2>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Keep it brief</h4>
-<p>Use short phrases with simple words. People are likely to skip sentences if they're long.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_keep_it_brief.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Pictures are faster than words</h4>
-<p>Consider using pictures to explain ideas. They get people's attention and can be much more efficient
-than words.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_pictures.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Decide for me but let me have the final say</h4>
-<p>Take your best guess and act rather than asking first. Too many choices and decisions make people
-unhappy. Just in case you get it wrong, allow for 'undo'.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_decide_for_me.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Only show what I need when I need it</h4>
-<p>People get overwhelmed when they see too much at once. Break tasks and information into small,
-digestible chunks. Hide options that aren't essential at the moment, and teach people as they go.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_information_when_need_it.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>I should always know where I am</h4>
-<p>Give people confidence that they know their way around. Make places in your app look distinct and
-use transitions to show relationships among screens. Provide feedback on tasks in progress.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_navigation.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Never lose my stuff</h4>
-<p>Save what people took time to create and let them access it from anywhere. Remember settings,
-personal touches, and creations across phones, tablets, and computers. It makes upgrading the
-easiest thing in the world.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_never_lose_stuff.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>If it looks the same, it should act the same</h4>
-<p>Help people discern functional differences by making them visually distinct rather than subtle.
-Avoid modes, which are places that look similar but act differently on the same input.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_looks_same.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Only interrupt me if it's important</h4>
-<p>Like a good personal assistant, shield people from unimportant minutiae. People want to stay
-focused, and unless it's critical and time-sensitive, an interruption can be taxing and frustrating.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_important_interruption.png">
-
- </div>
-</div>
-
-<h2 id="make-me-amazing">Make Me Amazing</h2>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Give me tricks that work everywhere</h4>
-<p>People feel great when they figure things out for themselves. Make your app easier to learn by
-leveraging visual patterns and muscle memory from other Android apps. For example, the swipe gesture
-may be a good navigational shortcut.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_tricks.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>It's not my fault</h4>
-<p>Be gentle in how you prompt people to make corrections. They want to feel smart when they use your
-app. If something goes wrong, give clear recovery instructions but spare them the technical details.
-If you can fix it behind the scenes, even better.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_error.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Sprinkle encouragement</h4>
-<p>Break complex tasks into smaller steps that can be easily accomplished. Give feedback on actions,
-even if it's just a subtle glow.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_sprinkle_encouragement.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Do the heavy lifting for me</h4>
-<p>Make novices feel like experts by enabling them to do things they never thought they could. For
-example, shortcuts that combine multiple photo effects can make amateur photographs look amazing in
-only a few steps.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_heavy_lifting.png">
-
- </div>
-</div>
-
-<div class="vspace size-2">&nbsp;</div>
-
-<div class="layout-content-row">
- <div class="layout-content-col span-7">
-
-<h4>Make important things fast</h4>
-<p>Not all actions are equal. Decide what's most important in your app and make it easy to find and
-fast to use, like the shutter button in a camera, or the pause button in a music player.</p>
-
- </div>
- <div class="layout-content-col span-6">
-
- <img src="../static/content/principles_make_important_fast.png">
-
- </div>
-</div>
-
-
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