diff options
Diffstat (limited to 'docs/html/distribute/googleplay/about.jd')
| -rw-r--r-- | docs/html/distribute/googleplay/about.jd | 369 |
1 files changed, 369 insertions, 0 deletions
diff --git a/docs/html/distribute/googleplay/about.jd b/docs/html/distribute/googleplay/about.jd new file mode 100644 index 0000000..cf0c6d2 --- /dev/null +++ b/docs/html/distribute/googleplay/about.jd @@ -0,0 +1,369 @@ +page.title=The Google Play Opportunity +meta.tags="visibility, growth, distributing" +page.tags="play, apps, distributing, publishing" +page.metaDescription=Billons of downloads a month and growing. Get your apps in front of users at Google's scale. +page.image=/distribute/images/about-play.jpg + +@jd:body + + <div id="qv-wrapper"> + <div id="qv"> + <h2>About Google Play</h2> + <ol style="list-style-type:none;"> + <li><a href="#reach">Worldwide Reach, Rapid Growth</a></li> + <li><a href="#ratings-reviews">User Ratings and Reviews</a></li> + <li><a href="#category-browsing">Category Browsing</a></li> + <li><a href="#search">Search</a></li> + <li><a href="#top-charts-and-lists">Top Charts and Lists</a></li> + <li><a href="#featured-staff-picks">Featured, Staff Picks, Collections, and Badges</a></li> + <li><a href="#product-detail-pages">Store Listing Pages</a></li> + <li><a href="#related-resources">Related Resources</a></li> + </ol> + </div> +</div> + +<p> + Google Play is the premier store for distributing Android apps. When you + publish on Google Play, you put your apps in front of Android's huge base of + active customers, in more than 130 countries and territories across the + world. +</p> + +<div> + <img src="{@docRoot}images/gp-about-0.jpg" alt="Google Play on an Android Tablet" + style="width:480px;position:relative" /> +</div> + +<p> + Google Play is a central part of the Android experience. New users + personalize their devices with apps, games, and other Google Play content. + Existing users return regularly to see what's trending and new. Downloading + new apps is extremely convenient and fast— Google Play pushes apps to + the user's devices instantly, over the air. +</p> + +<p> + Google Play is also a top destination for web users. Anyone with a browser + can explore Google Play on the web. Android users can even buy and install + the apps they want and Google Play pushes them automatically to their devices + with no cables required. +</p> + +<p> + The accessibility and convenience of the Google Play web site give you new + ways to drive traffic to your products from many sources, such as online ads, + web search and cross-linking. Google Play is designed to connect users with + great apps and games. It provides key channels to get your app noticed and + gain traction in the marketplace. +</p> + +<div class="headerLine"> + <h1 id="ratings-reviews"> + User Ratings and Reviews + </h1> + + <hr> +</div> + +<p> + Prospective users look at ratings and reviews as key benchmarks of app + quality. By rating apps from one to five stars and posting reviews, Android + users show their appreciation for the apps they have downloaded. +</p> + +<p> + <strong>Your app's rating is one of the most important factors influencing + its ranking</strong> in the Google Play lists and search results. It's also + one of the key metrics that the editorial staff looks for when curating apps + and games for promotion in the store. +</p> + +<div class="img" style="padding: 1em auto;width:96%;"> + <img src="{@docRoot}images/gp-rating-web.png" style="border:1px solid #ddd;"> +</div> + +<div class="headerLine"> + <h1 id="category-browsing"> + Category Browsing + </h1> + + <hr> +</div> + +<p> + When you publish an app in Google Play, you pick the category where you want + users to find your app. More than 30 categories are available. Inside each + category, apps are ranked based on a combination of ratings, reviews, + downloads, country, and other factors. +</p> + +<div class="headerLine"> + <h1 id="search"> + Search + </h1> + + <hr> +</div> + +<p> + Search on Google Play lets users pinpoint an app or game quickly. Search uses + powerful heuristics to suggest terms as the user types, and it offers direct + links to apps as suggestions. In results, users find the most relevant, most + popular apps at the top. +</p> + +<div class="headerLine"> + <h1 id="top-charts-and-lists"> + Top Charts and Lists + </h1> + + <hr> +</div> + +<div class="figure"> + <img src="{@docRoot}images/gp-about-top.jpg"> +</div> + +<p> + Top charts keep users in touch with what’s popular and trending with Android + users, right from the Apps and Games home pages. The charts stay fresh, + updating several times each day based on recent download activity. As an + app's ratings and download activity grow, it can move up in the charts. +</p> + +<p> + To make the charts as relevant as possible for users across the world, they + are also country-specific in Google Play's most popular countries. As your + apps get traction and build momentum in downloads and ratings, they’ll climb + one or more of the top charts and gain even more exposure. +</p> + +<table style="width:50%;"> + <tr> + <td> + Top Free + </td> + <td> + Free apps and free games lists + </td> + </tr> + + <tr> + <td> + Top Paid + </td> + <td> + Paid apps and paid games lists + </td> + </tr> + + <tr> + <td> + Top Grossing + </td> + <td> + Gross proceeds, free or paid + </td> + </tr> + + <tr> + <td> + Top New Free + </td> + <td> + Less than 30 days old + </td> + </tr> + + <tr> + <td> + Top New Paid + </td> + <td> + Less than 30 days old + </td> + </tr> + + <tr> + <td> + Trending + </td> + <td> + New arrivals growing quickly in installs + </td> + </tr> +</table> + +<div class="headerLine"> + <h1 id="featured-staff-picks"> + Featured, Staff Picks, Collections, and Badges + </h1> + + <hr> +</div> + +<p> + The Google Play editorial team is dedicated to bringing the best apps to the + attention of users and setting the tone for app quality throughout the store. + It constantly reviews apps from across Google Play to find not only the + best-known apps and games, but also the "diamonds in the rough" that they + want more people to see. The team promotes great apps in the + <em>Featured</em>, <em>Staff Picks</em>, and other collections. +</p> + +<p> + You can't nominate your app for featuring, but the team is always monitoring + Google Play for great apps. If you build an app that users love and that + looks great on Android devices, the editorial team will notice. +</p> + +<h3 id="featured-staff-picks2"> + Featured and Staff Picks +</h3> + +<p> + Each week the Google Play editorial staff selects a new set of apps to + promote in its popular <em>Featured</em> and <em>Staff Picks</em> + collections. +</p> + +<p> + The <em>Featured</em> collections highlight the latest and greatest app and + game titles available for Android. The list also includes the best and most + popular apps in the top categories are also featured. <em>Staff Picks</em> + collects all recently featured apps and games on Google Play. To focus on + tablet users, A special <em>Staff Picks</em> collection highlights the best + apps for Android tablets. +</p> + +<table style="text-align:center;margin:1.5em 0;"> + <tr> + <td style="border:none;"> + <img src="{@docRoot}images/gp-about-picks1.jpg"> + <p> + Featured + </p> + </td> + <td style="border:none;"> + <img src="{@docRoot}images/gp-about-picks2.jpg"> + <p> + Collection + </p> + </td> + <td style="border:none;"> + <img src="{@docRoot}images/gp-about-picks3.jpg"> + <p> + Editors' Choice + </p> + </td> + </tr> +</table> + +<h3 id="collections"> + App collections +</h3> + +<p> + From time to time the editorial staff puts together a collection of apps and + games based on a theme or seasonal event. Users frequently use these lists to + select apps, attracted by the timeliness of the collection. +</p> + +<p> + The editorial staff chooses apps for collection promotions — + high-quality apps that show the best of Android on phones and tablets. The + staff also looks for apps that can make an interesting or unique contribution + to the collection as a whole. +</p> + +<h3 id="editors-choice"> + <img style="margin-right:.25em;margin-bottom:.5em;" src= + "{@docRoot}images/editorschoice_ann.png"> Editors' Choice +</h3> + +<p> + <em>Editors’ Choice</em> is a curated collection of apps that highlights some + of the very best apps available on Android. Editors choose these apps for + quality and great user interface, long-term popularity and innovative use of + Android features. +</p> + +<p> + Apps chosen for <em>Editors’ Choice</em> also receive a badge that is + displayed wherever the app name is seen in Google Play. +</p> + +<h3 id="top-developer"> + <img style="margin-right:.25em;margin-bottom:.5em;" src= + "{@docRoot}images/topdev_ann.png"> Top Developer +</h3> + +<p> + Top Developer is a badge recognizing established, respected developers for + their commitment to launching high-quality and innovative apps on Android. + The Google Play editorial staff awards a Top Developer badge from + time-to-time based on the cumulative work of the developer. +</p> + +<p> + The Top Developer badge appears next to the developer name wherever it is + displayed in Google Play. The badge means long-term recognition of all of the + developer’s apps. It signifies an additional level of trust and confidence + users have in a developer’s products. +</p> + +<div class="headerLine"> + <h1 id="product-detail-pages"> + Store Listing Pages + </h1> + + <hr> +</div> + +<div class="figure"> + <img src="{@docRoot}images/gp-about-listing.jpg"> +</div> + +<p> + Your app’s Google Play storefront is its <em>store listing page</em>: a rich + and colorful page that lets you promote your app, highlight its ratings and + reviews, and show what your app can do. +</p> + +<p> + Your store listing is where your users come to find out everything about your + app. When they see your app listed in search results, top charts, category + listings, and collections, one tap takes them directly to your store listing. +</p> + +<p> + Manage your product details page through the <a href= + "https://play.google.com/apps/publish/">Google Play Developer Console</a> + from any web browser. Sign in to upload or update your brand assets, and + enter your product details in the languages of your markets. +</p> + +<p> + When you publish, Google Play adds your app’s ratings, reviews, links to your + other products, and more. It also makes sure your store listing page looks + great on phones, tablets, and in a web browser. +</p> + +<p> + You can link web users directly to your product details page from outside + Google Play, such as from your web site, an ad campaign, reviews, social + media posts, and more. See <a href= + "{@docRoot}distribute/tools/promote/linking.html">Linking to Your + Products</a> to find out how. +</p> + +<div class="headerLine clearfloat"> +<h1>Related Resources</h1><hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/googleplay" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="4"></div> + </div>
\ No newline at end of file |