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| -rw-r--r-- | docs/html/distribute/googleplay/about/monetizing.jd | 162 | ||||
| -rw-r--r-- | docs/html/distribute/googleplay/about/visibility.jd | 246 |
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diff --git a/docs/html/distribute/googleplay/about/distribution.jd b/docs/html/distribute/googleplay/about/distribution.jd deleted file mode 100644 index 8020110..0000000 --- a/docs/html/distribute/googleplay/about/distribution.jd +++ /dev/null @@ -1,167 +0,0 @@ -page.title=Distribution Control -page.metaDescription=Reach the users you want, whenever you want. - -@jd:body - -<p>Deliver your apps to the users you want, on the devices you want, on <em>your</em> schedule. </p> - -<h2 id="instant">Instant publishing, instant updates</h2> - -<p>On Google Play, you can publish your products to customers instantly. Just -upload and configure your product in the <span style="font-weight:500;">Google Play Developer Console</span> -and press the Publish button—your app appears in the store listings within -hours, not weeks.</p> - -<p>Once your app is published, you can update it as often as you want. You can -change prices, configuration, and distribution options at any time through the -Google Play Developer Console, without needing to update your app -binary.</p> - -<p>Later, as you add features or address code issues, you can publish an updated -binary at any time. Google Play makes the new version available almost immediately and -notifies existing customers that an update is ready for download. To streamline -the rollout across your customer base, Google Play also lets users accept -automatic updates of your app, so that your updates are delivered and installed -as soon as you publish them.</p> - - -<h2 id="targeting">Reaching the customers you want</h2> - -<div class="figure-right" style="width:400px;"> -<img src="{@docRoot}images/gp-dc-countries.png" class="frame"> -</div> - -<p>Google Play does more than connect your app with users—it helps you -reach the broadest possible distribution across the Android ecosystem, while -making sure that your app is only available to the audience that you want to -reach.</p> - -<h3 id="geotargeting">Geographic targeting</h3> - -<p>You can use controls in the Google Play Developer Console to easily -manage the geographic distribution of your apps, without any changes in your -application binary. You can specify which countries and territories you want to -distribute to, and even which carriers (for some countries). </p> - -<p>When users visit the store, Google Play makes sure that they are in one of -your targeted countries before downloading your app. You can change your country -and carrier targeting at any time just by saving changes in the Google Play -Developer Console.</p> - -<div class="figure-right" style="width:400px;"> -<img src="{@docRoot}images/gp-supported-dev-requirements.png" class="frame"> -</div> - -<p>To help you market to users around the world, you -can <a href="{@docRoot}distribute/googleplay/publish/preparing.html#localize">localize -your store listing</a>, including app details and description, -promotional graphics, screenshots, and more.</p> - -<h3 id="captargeting">Capabilities targeting</h3> - -<p>Google Play also lets you control distribution according to device features -or capabilities that your app depends on. There are several types of -dependencies that the app can define in its manifest, such as hardware features, -OpenGL texture compression formats, libraries, Android platform versions, and -others.</p> - -<p>When you upload your app, Google Play reads the dependencies and sets up any -necessary distribution rules. For technical information about declaring -dependencies, read <a href="{@docRoot}google/play/filters.html">Filters on -Google Play</a>. </p> - -<p>For pinpoint control over distribution, Google Play lets you see all of the -devices your app is available to based on its dependencies (if any). From the -Google Play Developer Console, you can list the supported devices and -even exclude specific devices if needed.</p> - -<h2 id="stats">Statistics for analyzing installs and ratings</h2> - -<p>Once you’ve published your app, Google Play makes it easy to see how it’s -doing. The Google Play Developer Console gives you access to a variety -of anonymized statistics and custom charts that show you the app's installation -performance and ratings.</p> - -<p>You can view data and charts for active, daily, and total installs -per unique devices or users, as well as upgrades and uninstalls. -You can also view the app's daily average user rating and its cumulative -user rating. To help you analyze the data, you can view install -and ratings statistics across a variety of different dimensions such as Android -version, device, country, app version, and carrier.</p> - -<div class="figure-left"> - <img src="{@docRoot}images/gp-dc-stats-mini.png" class="frame"> -</div> -<p>You can see your app statistics on timeline charts, for -all metrics and dimensions. At a glance, the charts highlight your app’s -installation and ratings peaks and longer-term trends, which you can correlate -to promotions, app improvements, or other factors. You can even focus in on -data inside a dimension by highlighting specific data points (such as -individual platform versions or languages) on the timeline.</p> - -<p>So that you can “take your data with you”, you can download all of your -installation data as a CSV file for viewing in the business program of your -choice.</p> - - -<h2 id="advanced">Advanced delivery options</h2> - -<p>Google Play offers convenient options for managing how your apps are -delivered to users.</p> - -<h3 id="abc">Alpha and beta testing, staged rollouts</h3> - -<p>It's always valuable to get real-world feedback from users, especially before -launch. Google Play makes it easy to distribute pre-release versions of your app -to alpha and beta test groups anywhere in the world. You can start with a small -group of alpha testers, then move to a larger group of beta testers. Once users -are added, they access your app's store listing and install the app. User -feedback from alpha and beta testers goes directly to you and is not posted as -public reviews. </p> - -<p>To help you ensure quality and protect your app ratings, you can choose a -staged rollout when launching an app or an update. With staged rollout, you -distribute the production version of your app to a percentage of users. You can -adjust the percentage as you go, starting small and increasing until your app is -available to all users.</p> - -<h3 id="multiple-apk">Multiple APK support</h3> - -<p>In most cases, it’s easy to create an app that supports all of your targeted -screen sizes and platform versions from a single APK. Distributing a single APK -to all of your users is a highly recommended approach, because it’s the easiest -way to manage and maintain the app. If you need to deliver a different APK to -devices, Google Play provides a way to do that. </p> - -<p>An option called Multiple APK support lets you create multiple APK packages -that use the same package name but differ in their OpenGL texture compression -formats, screen-size support, or Android platform versions supported. You can -upload all of the APKs to Google Play under a single product listing and Google -Play selects the best APK to deliver to users, based on the characteristics of -their devices. </p> - -<p>The APK Expansion Files option lets you upload up to two secondary downloads -for each published APK, including multiple APKs. Each of the two expansion files -can be up to 2GB each and can contain any type of code or assets. When you -upload the expansion files, Google Play hosts them for free and handles the -download of the files as part of the normal APK installation.</p> - -<h2 id="licensing">Protecting your app</h2> - -<p>Google Play provides two key features to help you protect your application -against piracy — Google Play Licensing and app encryption.</p> - -<p> Google Play Licensing is a network-based service that you implement in your -app. The service lets your app query a trusted licensing server at runtime, to -determine whether the app is licensed to the current device user. You can use -the licensing service to protect any app, even apps that you distribute for -free. For an overview of the service, see <a -href="{@docRoot}google/play/licensing/index.html">Application -Licensing</a>.</p> - -<p>Additionally, Google Play offers app encryption to help protect your priced -apps. When delivering your priced apps to devices running Android 4.1 or higher, -Google encrypts the app binary so that it can be run only by the user who -downloaded it, on the device to which it was originally downloaded. Your priced -apps benefit from app encryption automatically — there's no extra -development work or configuration needed.</p> diff --git a/docs/html/distribute/googleplay/about/monetizing.jd b/docs/html/distribute/googleplay/about/monetizing.jd deleted file mode 100644 index 9a5c6d7..0000000 --- a/docs/html/distribute/googleplay/about/monetizing.jd +++ /dev/null @@ -1,162 +0,0 @@ -page.title=Flexible Monetizing and Business Tools -page.metaDescription= - -@jd:body - -<div style="float:right;margin-left:18px;padding:1.5em;"> -<img src="{@docRoot}images/gp-details-ww.png" style="width:180px"> -<img src="{@docRoot}images/gp-details-ww-purchase.png" style="width:180px"> -</div> - -<p>Sell your app in more than 130 countries. Flexible monetization options with -in-app purchase, subscriptions, and more. </p> - -<h2>Streamlined purchase flow for users</h2> - -<p>When users find your app, they can purchase it instantly with a streamlined, -consistent purchasing process and convenient payment methods.</p> - -<h3>Instant purchase from device or web</h3> - -<p>Google Play makes it fast and easy for your customers to buy your products, -whether from a phone, a tablet, or a desktop computer. When users find an app or -game that they want to buy, they can purchase it in as few as two steps—one -to initiate the purchase and another to accept purchase details and permissions -and complete the transaction.</p> - -<p>Google Play's convenient purchase experience is the same familiar process for -all products everywhere across Google Play—apps, games, in-app products and -subscriptions, and other digital content.</p> - -<h3 id="cloud-connected-purchase">Cloud-connected</h3> - -<p>Purchasing is even more convenient on Google Play because it’s -cloud-connected. Users can find and purchase your products from anywhere—from -their Android phones or using any web browser on any host computer. </p> - -<p>When users find an app or game they want to buy, they purchase it and download -it instantly to their devices over-the-air. Users who sign in to the Google Play web site can also buy apps and games -and push them instantly to their phones, tablets, or other devices. Google Play -manages the application download.</p> - -<h3 id="payment-methods">Convenient payment options</h3> - -<p>Users can purchase your products on Google Play using several convenient -payment methods—credit cards, Direct Carrier Billing, gift cards, and Google Play balance.</p> - -<p><span style="font-weight:500">Credit card</span> is the most common method of payment. Users can pay using any credit card -that they’ve registered in Google Play. To make it easy for users to get started, -registration is offered as a part of initial device setup process.</p> - -<div class="sidebox-wrapper" style="float:right;"> -<div class="sidebox"> -<h2>Payment methods on Google Play</h2> -<ul> -<li>Credit card</li> -<li>Direct Carrier Billing</li> -<li>Gift card</li> -<li>Google Play balance (stored value)</li> -</ul> -</div> -</div> - -<p>Subscribers on many popular carrier networks worldwide can charge purchases -to their monthly mobile phone bills through <span style="font-weight:500">Direct -Carrier Billing</span>. This form of payment is convenient and simple and is -extremely popular in regions where credit cards are less common. More than 75 -million users in key markets around the world can purchase -your products through Direct Carrier Billing. Many more will get the option in -the months ahead.</p> - -<p><span style="font-weight:500">Google Play balance</span> is a stored account -balance in Google Play. Users can increase their balance through promotions and -offers in the store, and they can use their balanace to make purchases of apps, -games, or other content. - -<p>The payment methods available to users worldwide may vary, based on -location, carrier network, and other factors.</p> - -<div style="float:left;margin-right:2em;margin-top:3em;margin-bottom:1em;width:220px;"> -<img src="{@docRoot}images/gp-subs.png" style="width:220px"> -</div> - -<h2 id="billing-models" style="margin-top:1.5em;">Choice of billing models</h2> - -<p>Google Play gives you a choice of billing models to let you monetize your -products. </p> - -<p>You can offer apps to all users for free, or -you can set an initial price for the app, paid before download. You can also -sell one-time purchases and auto-renewing subscriptions from inside the app, and -you can take advantage of AdMob integration to monetize your app through -targeted advertising.</p> - -<div class="sidebox-wrapper"> -<div class="sidebox"> -<h2>Billing models on Google Play</h2> -<ul> -<li>Free (no charge to download)</li> -<li>Priced (user charged before download)</li> -<li>In-app products and subscriptions</li> -</ul> -</div> -</div> - -<p>You can combine these billing models in different ways, based on your business -needs or market conditions. </p> - -<p>For example, you can use a freemium or ad-supported model by distributing -your app for free and selling in-app products or advertising. Alternatively you -could set a nominal price for your app at download and sell value add-ons, -gameplay levels, and upgrades as in-app products. The only restriction is that -free apps must remain free (to download) for the life of the app.</p> - -<p>For details about in-app products or subscriptions, -see <a href="{@docRoot}google/play/billing/index.html">Google Play In-app Billing</a>.</p> - -<h2 id="buyer-currency" style="margin-top:1.5em;">Flexible pricing in the currencies of your customers</h2> - -<div class="figure-right" style="width:250px;"> -<img src="{@docRoot}images/gp-buyer-currency.png" class="frame"> -</div> - -<p>Google Play gives you complete control over how you price your products. You -can set prices in more than 130 countries, for millions of -users around the world. When users browse your app’s product page or initiate a -purchase, Google Play shows them the price they will be charged <em>in -their local currency</em>.</p> - -<p>You can set and adjust your prices at any time, in any available currency. -Your prices in available currencies are independent, so you can adjust one -price without affecting others. This gives you the ability to run -short-term promotions and discounts in specific countries and more easily -manage shifts in exchange rates.</p> - -<p>You can set and manage prices for your apps and in-app products from the -Google Play Developer Console.</p> - -<h2 id="payouts">Monthly payouts in your local currency</h2> - -<p>To sell products in Google Play, all you have to do is register for a Google -Wallet merchant account and link it to your Google Play Android Developer -Console account (see <a -href="{@docRoot}distribute/googleplay/publish/register.html">Get Started with -Publishing</a> for details). Once you’ve set up your account and published your -apps, Google Play makes monthly payouts of sales proceeds to your merchant -account, in your local currency.</p> - -<h2 id="reporting">Detailed financial reporting</h2> - -<p>When you sell priced apps or in-app products on Google Play, you get a -variety of financial reports to help you track and project sales, optimize your -marketing campaigns, and support your customers.</p> - -<p>To help you keep up-to-date with the current activity, you can download daily -reports summarizing recent purchases of your products. The reports include -estimated sales amounts and include a variety of other data for each -transaction.</p> - -<p>At the close of the month, you can download a complete sales report that -gives you the final details of all transactions that closed in the month, -including the payout amounts and other data. Additional financial reports are -available in your Google Wallet merchant account.</p> diff --git a/docs/html/distribute/googleplay/about/visibility.jd b/docs/html/distribute/googleplay/about/visibility.jd deleted file mode 100644 index 18f60e9..0000000 --- a/docs/html/distribute/googleplay/about/visibility.jd +++ /dev/null @@ -1,246 +0,0 @@ -page.title=Visibility for Your Apps -page.metaDescription= - -@jd:body - -<div style="float:right;margin:0px 0px 24px 0px;"> - <img src="{@docRoot}images/gp-tab.png" style="width:420px" alt="" /> -</div> - -<p>A billion downloads a month and growing. Get your apps in front of millions -of users at Google's scale. </p> - - -<h2 id="reach">Worldwide reach, rapid growth</h2> - -<p>Google Play is the premier store for distributing Android apps. It’s -preinstalled on more than 400 million devices worldwide, a number growing by -more than a million every day. Android users have downloaded -more than <strong style="text-wrap:none;">25 billion apps</strong> from Google -Play, growing at a rate of more than 1.5 billion per month.</p> - -<p>When you publish on Google Play, you put your apps in front of Android's huge -base of active customers, in more than 130 countries and territories across the -world. </p> - -<p>Google Play is a central part of the Android experience. New users -personalize their devices with apps, games, and other Google Play content. -Existing users return regularly to see what's trending and new. Downloading new -apps is extremely convenient and fast— Google Play pushes apps to the -user's devices instantly, over the air. No cable or sync is ever needed.</p> - -<div style="float:left;margin:0px 20px 0px 0px;width:374px;"> -<div style="width:378px;padding:2px;"> -<img src="{@docRoot}images/gp-growth-downloads.png" style="width:600px;margin-bottom:0em;"> -</div> -<p class="image-caption" style="padding:.5em"><span -style="font-weight:500;">Growth in app consumption</span>: Users download more than -1.5 billion apps from Google Play each month.</p> -</div> - -<div> -<p>Google Play is also a top destination for visitors from the web. Anyone -with a browser can explore everything that Google Play has to offer from its <a -href="http://play.google.com/store">web site</a>. Android users can even buy and -install the apps they want and Google Play pushes them automatically to their -devices over the air. </p> - -<p>The accessiblility and convenience of the Google Play web -site give you new ways to drive traffic to your products from online ads, web -search, cross-linking, and more.</p> -</div> - - <div style="clear:both;"> -<h2>Built for app discovery</h2> - -<p>Google Play is designed to connect users with great apps and games. It -provides key channels to help your app get noticed and gain traction in the -marketplace.</p> - -<h3 id="ratings">User ratings and reviews</h3> - -<p>When you develop a great app, Android users show their appreciation through -ratings and reviews. They rate your app (out of 5 stars) after downloading it -and can post a short description of their experience. When other users are -considering your app, they look at the ratings and reviews as key benchmarks of -the app’s quality. </p> - - </div> - -<p>Your app’s rating is one of the most important factors influencing its -ranking in the various lists and search results in Google Play. It's also one of -the key signals that the editorial staff looks for, when curating apps and games -for promotion in the store.</p> - -<div style="border:1px solid #DDD;padding:1px;margin-left:110px;width:504px;"> -<img src="{@docRoot}images/gp-rating-web.png" style="width:500px;padding:0;margin:0;"> -</div> - -<h3 id="category" stdle="padding-top:2em;">Category browsing</h3> - -<p>When you publish an app in Google Play, you pick the category in which you -want users to find your app. More than 30 categories are available. Inside each -category, apps are ranked based on a combination of ratings, reviews, downloads, -country, and other factors. Many popular categories also start with a collection -of featured apps selected by the Google Play editorial staff.</p> - -<div style="clear:both;margin-top:2em;margin-left:10%;width:560px;"> -<div style="clear:both;margin-top:2em;"> -<img src="{@docRoot}images/gpp-cat-feature280-puzzle.png" style="width:180px"> -<img src="{@docRoot}images/gpp-cat-feature280-photo.png" style="width:180px"> -<img src="{@docRoot}images/gpp-cat-feature280-sports.png" style="width:180px"> -</div> -<p class="image-caption"><span style="font-weight:500;">Featuring in -categories</span>: Most app and game categories include a featured list curated -by the editorial team.</p> -</div> - -<h3 id="search">Search</h3> - -<p>Search on Google Play lets users pinpoint an app or game quickly. Search uses -powerful heuristics to suggest terms as the user types, and it offers direct -links to apps as suggestions. In results, users find the most relevant, most -popular apps at the top. </p> - -<div style="float:left;margin:12px 24px 0px 0px;"> -<img src="{@docRoot}images/gp-top-new-paid.png" style="width:250px"> -</div> - -<h3 id="top-charts" style="padding-top:1em">Top charts and lists</h3> - -<p>Top charts keep users in touch with what’s popular and trending with Android -users, right from the Apps and Games home pages. The charts are generated -several times each day based on recent download activity, keeping them fresh and -allowing new apps to move upward in the charts. To make the charts as relevant -as possible for users across the world, they are also country-specific in -Google Play's most popular countries.</p> - -<p>As your apps get traction and build momentum in downloads and ratings, -they’ll climb one or more of the top charts and gain even more exposure.</p> - -<div> -<table style="width:440px"> -<tr> -<td style="width:100px">Top Free</td><td>Free apps and games</td></tr> -<td style="width:140px">Top Paid</td><td>Priced apps and games</td></tr> -<td>Top New Free</td><td>Less than 30 days old</td></tr> -<td>Top New Paid</td><td>Less than 30 days old</td></tr> -<td>Top Grossing</td><td>Gross proceeds, free or priced</td></tr> -<td>Best Selling</td><td>Popular priced games</td></tr> -<td>Trending</td><td>New arrivals growing quickly in installs</td> -</tr> -</table> -</div> - -<div style="clear:both"> -<h4 id="featured" style="padding-top:2.5em;">Featured, Staff Picks, Collections, -and Badges</h4> - - -<div style="float:right;margin-left:18px;"> -<img src="{@docRoot}images/gp-apps-home.png" style="width:180px"> -<img src="{@docRoot}images/gp-games-home.png" style="width:180px"> -</div> - -<p>The Google Play editorial team is dedicated to bringing the best apps to the -attention of users and setting the tone for app quality throughout the store. -It constantly reviews apps from across Google Play to find -not only the best-known apps and games, but also the “diamonds in the rough” that -they want more people to see. </p> - -<p>When the team finds great apps and games, it uses the <em>Featured</em>, -<em>Staff Picks</em>, and other collections to promote them to users.</p> - -<p>You can't nominate your app for featuring, but the team is always -on the lookout for great apps through a number of signals and indicators. -If you build an app that users love and that looks great on Android devices, -the editorial team will notice.</p> -</div> - -<h4>Featured and Staff Picks</h4> - -<p>Each week the Google Play editorial staff selects a new set of apps to -promote in its popular <em>Featured</em> and <em>Staff Picks</em> collections. -</p> - -The <em>Featured</em> collections highlight the latest and greatest app and game -titles available for Android. Category featuring highlights the best and most -popular apps in the top categories. - -<em>Staff Picks</em> collects all recently featured apps and games on Google -Play. To better reach tablet users, there’s a special <em>Staff Picks</em> -collection that highlights the best apps for Android tablets.</p> - -<div style="float:left;margin-right:18px;"> -<img src="{@docRoot}images/gp-collectibles.png" stydle="width:180px"> - -</div> - -<h4>App collections</h4> - -<p>From time to time the editorial staff puts together a collection of apps and -games based on a theme or seasonal event. The collections are popular with -customers because they are timely and relevant, and they provide a new way to -showcase great Android apps to users.</p> - -<p>The editorial staff chooses apps for collection promotions in a similar way -as for featuring—high-quality apps that show the best of Android on phones -and tablets. For collections the staff also looks for apps that can make an -interesting or unique contribution to the collection as a whole. </p> - -<h4><img style="margin-right:.25em;margin-bottom:.5em;" -src="{@docRoot}images/editorschoice_ann.png"> EDITORS' CHOICE</h4> - -<p><em>Editors’ Choice</em> is a curated collection of apps that highlights some -of the very best apps available on Android. These apps are chosen for high -quality and great UI, long-term popularity, and innovative use of Android -features.</p> - -<p>Apps chosen for <em>Editors’ Choice</em> also receive a badge that is -displayed wherever the app name is seen in Google Play.</p> - -<h4><img style="margin-right:.25em;margin-bottom:.5em;" -src="{@docRoot}images/topdev_ann.png"> TOP DEVELOPER</h4> - -<p>Top Developer is a badge recognizing established, respected developers for -their commitment to launching high-quality and innovative apps on -Android. The Google Play editorial staff selects developers awards a Top -Developer badge from time to time, based on the cumulative work of the -developer.</p> - -<p>The Top Developer badge appears next to the developer name wherever it is -displayed in Google Play. For a developer, the badge means long-term recognition -of all of your apps. For users, the badge signifies an additional level of trust -and confidence in your products.</p> - -<h3 id="details">Rich, colorful product pages</h3> - -<p>In Google Play, your app’s storefront is its <em>product details page</em> -— a rich and colorful page that lets you promote your app, highlight its -ratings and reviews, and show what your app can do. - -<p>Your product details page is the one page where your users come to find out -everything about your app. When they see your app listed in search results, top -charts, category listings, and collections, one tap takes them directly to your -product details page.</p> - -<div style="float:right;margin-left:10px;"> -<img src="{@docRoot}images/gp-details-pages-magicpiano.png" style="width:500px"> -</div> - -<p>You can manage your product details page through the <span -style="font-weight:500">Google Play Android Develeper Console</span>, from any -web browser. Just sign in, upload or update your brand assets, and enter your -product details in the languages of your markets. </p> - -<p>When you publish, Google Play adds your app’s ratings, reviews, links to your -other products, and more, and makes sure your product details page looks great -on phones, tablets, or in a web browser.</p> - -<p>You can link web users directly to your product details page from outside -Google Play, such as from your web site, an ad campaign, reviews, social media -posts, and more. See <a href="{@docRoot}distribute/googleplay/promote/linking.html">Linking -to Your Products</a> to find out how. </p> - -<p>To learn more about how to create your product details page, see -<a href="{@docRoot}distribute/googleplay/publish/index.html">Publishing on Google Play</a>.</p> |