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-page.title=Guidelines for Apps
-page.metaDescription=Get your apps ready for Google Play for Education.
-excludeFromSuggestions=true
-@jd:body
-
- <div style="position:absolute;margin-left: 636px;
- margin-top:-76px;color:#777;">If you're interested<br>
- <a href="{@docRoot}distribute/googleplay/edu/contact.html"
- class="go-link"
- style="display: block;text-align: right;">SIGN UP</a></div>
-
-<div style="background-color:#fffdeb;width:100%;margin-bottom:1em;padding:.5em;">You
-can now include your educational apps in the recently launched Google Play for Education program,
-getting it into the hands of participating schools and key influencers in the education technology
-community. See <a href="start.html">Get Started</a> to
-learn how to participate. </div>
-
-<p>The sections below list the guidelines and requirements for apps
-participating in Google Play for Education.
-
-<p>Before you include your app in Google Play for Education, set up a <a
-href="#test-environment">test environment</a> and make sure your app meets all
-of the safety, usability, and quality guidelines given here. You can use the
-linked resources to help
-you develop a great app for students that offers compelling content and an
-intuitive user experience on Android tablets.</p>
-
-<p>In addition, ensure that your app complies with the terms of a <a
-href="https://play.google.com/about/developer-distribution-agreement-addendum.html"
-target="_policies">Google Play for Education Addendum</a>, as well as
-the standard <a
-href="http://play.google.com/about/developer-content-policy.html"
-target="_policies">Google Play Developer Program Policies</a> and <a
-href="http://play.google.com/about/developer-distribution-agreement.html"
-target="_policies">Developer Distribution Agreement</a>.</p>
-
-
-<h2 id="requirements">Safety First</h2>
-
-<p>To participate, your apps must be designed to be appropriate for
-the K-12 market. The basic requirements that your apps must meet are:</p>
-
-<ol>
- <li>Apps and the ads they contain must not collect personally identifiable
-information other than user credentials or data required to operate and improve
-the app.</li>
- <li>Apps must not use student data for purposes unrelated to its educational
-function.</li>
- <li>Apps must have a content rating of "Everyone" or "Low Maturity" (apps with
-a "Medium Maturity" rating are allowed, if they have that rating solely because
-they allow communication between students).</li>
- <li>App content, including ads displayed by the app, must be consistent with
-the app's maturity rating. The app must not display any “offensive” content, as
-described in the <a
-href="http://play.google.com/about/developer-content-policy.html">Google Play
-Developer Program Policies</a> and <a
-href="https://support.google.com/googleplay/android-developer/answer/188189">
-content-rating guidelines</a>.</p></li>
-<li>Apps must comply with the Children’s Online Privacy Protection Act
-and all other applicable laws and regulations.</li>
-</ol>
-
-
-<h2 id="inapp">Monetizing and Ads</h2>
-
-<p>Google Play for Education provides a simple and secure environment for students
-and teachers. To support that environment, priced or free apps that do not use in-app
-purchases are preferred, as are apps that do not display ads. Apps that use in-app
-payments or ads are acceptable, but you must declare those behaviors when opting-in
-to Google Play for Education. Your app's use of in-app purchases or ads will be
-disclosed to educators when they are browsing for content.</p>
-
-<p>Follow the guidelines below to help your app receive the
- highest ratings and offer the best possible user-experience.</p>
-
-<p>If your app is priced or sells in-app products, you must:</p>
-
-<ul>
- <li>Sell all content and services through Google Play for Education</li>
- <li>Allow Google Play to offer teachers limited free trials before purchase
-(through business terms only, no development work is needed)</li>
-<li>Disable in-app purchases if possible, or ensure that:
-
-<ul>
-<li>Users can access your app's core functionality for a classroom setting without
-an in-app purchase.</li>
-<li>In-app purchases are clearly identifiable in your UI.</li>
-<li>You declare the use of in-app purchases at <a href="{@docRoot}distribute/googleplay/edu/start.html#opt-in">opt-in</a>.</li>
-</ul>
-</li>
-</ul>
-
-<p class="note"><strong>Note</strong>: In-app
-purchases are blocked on Google Play for Education tablets at this time.</p>
-
-<p>If your app displays ads, you should:
- <ul>
- <li>Disable the display of ads if possible, or ensure that:
- <ul>
- <li>Ads are not distracting for students or teachers</li>
- <li>Ads do not occupy a significant portion of the screen</li>
- <li>Ads content does not exceed the maturity rating of the app.</li>
- <li>You declare the use of ads at <a href="{@docRoot}distribute/googleplay/edu/start.html#opt-in">opt-in</a>.</li>
- </ul>
- </li>
-</ul>
-
-
-<h2 id="approved">Educational Value</h2>
-
-<p>Apps submitted to Google Play for Education will be evaluated by a
-third-party educator network, which will review them based on alignment with <a
-href="http://www.corestandards.org/" class="external-link"
-target="_android">Common Core Standards</a> and other factors. This will help
-make your content more discoverable for teachers and administrators as they
-browse by grade level, subject, core curriculum, and other parameters. </p>
-
-<p>Apps with highest educational value will have these characteristics:</p>
-<ul>
- <li>Designed for use in K-12 classrooms.</li>
- <li>Aligned with a common core standard or support common-core learning.</li>
- <li>Simple, easy to use, and intuitive for the grade levels the app is targeting.
- App is relatively easy to navigate without teacher guidance. Not distracting
- or overwhelming to students.</li>
- <li>Enjoyable and interactive. App is engaging to students and lets them control
- their experience.</li>
- <li>Versatile. App has features make the it useful for more than one classroom
- function or lesson throughout the school year.</li>
- <li>Supports the "4Cs":
- <ul>
- <li><em>Creativity</em> &mdash; Allows students to create in order to express
- understanding of the learning objectives, and try new approaches, innovation
- and invention to get things done.</li>
- <li><em>Critical thinking</em> &mdash; Allows students to look at problems in
- a new way, linking learning across subjects and disciplines.</li>
- <li><em>Collaboration</em> &mdash; Allows students and (if appropriate) educators
- to work together to reach a goal.</li>
- <li><em>Communication</em> &mdash; Allows students to comprehend, critique and
- share thoughts, questions, ideas and solutions.</li>
- </ul>
- </li>
-</ul>
-
-<p>As you design and develop your app, make sure it offers high educational value
-by addressing as many of those characteristics as possible.</p>
-
-
-<h2 id="quality">App Quality</h2>
-
-<p>Google Play for Education brings educational content to students and teachers
-on Android tablets. Your apps should be designed to perform well and look great
-on Android tablets, and they should offer the best user experience possible.
-</p>
-
-<p>High quality apps are engaging, intuitive, and offer compelling content.
-Google Play for Education will highlight high-quality apps for easy discovery in
-the store. Here are some recommendations for making your app easy for students
-and teachers to enjoy.</p>
-
-<ul>
- <li>Meet Core app quality guidelines
- <ul>
- <li>Follow <a
- href="{@docRoot}design/index.html">Android Design Guidelines</a>. Pay special
- attention to the sections on <a href="{@docRoot}design/patterns/actionbar.html">Action
- Bar</a>, <a href="{@docRoot}design/patterns/navigation.html">Navigation</a> and <a
- href="{@docRoot}design/patterns/pure-android.html">Pure Android</a>.</li>
- <li>Test your apps against the <a href="{@docRoot}distribute/googleplay/quality/core.html">Core
- App Quality Guidelines</a>.</li>
- </ul>
- </li>
-<li>Meet tablet app quality guidelines
- <ul>
- <li>Follow our best practices for tablet app development</li>
- <li>Review the <a href="{@docRoot}distribute/googleplay/quality/tablet.html">Tablet App
- Quality Checklist</a> and <a
- href="http://android-developers.blogspot.com/2012/11/designing-for-tablets-were-here-to-help.html"
- target="_android">blog post on designing for tablets</a></li>
- <li>Check your Optimization Tips in the Google Play Developer Console (if you've
- already uploaded your app)</li>
- </ul>
-<li>Strive for simplicity and highest usability for students
- <ul>
- <li>Design your app so that teachers and students can use all capabilities of
- your app without having to sign-in to multiple accounts and remember
- multiple passwords.</li>
- <li>Every student or teacher using a Google Play for Education tablet will already be
- signed in with a Google account on the device. You can take advantage of that to provide a
- simple, seamless sign-in experience in your app. A recommended approach is to use
- <a href="{@docRoot}google/play-services/auth.html">Google OAuth 2 authorization</a>
- through Google Play Services.</li>
- </ul>
-</li>
-</ul>
-
-
-<h2 id="test-environment">Test Environment</h2>
-
-<p>To test your app and assess it against the guidelines in this document, it's
-recommended that you set up a test environment that replicates the actual
-environment in which students and teachers will run your app.</p>
-
-<p>In general, you should use the test environment described in <a
-href="{@docRoot}distribute/googleplay/quality/tablet.html#test-environment">
-Setting Up a Test Environment for Tablets</a>, including a small number of
-actual hardware devices that replicate the tablet form factors used in the
-Google Play for Education.</p>
-
-<h3 id="devices">Android tablets</h3>
-
-<p>Google Play for Education offers a range of 7-inch through 10-inch tablets, so
-your testing should focus on those hardware devices. You can purchase the Nexus 7
-device from <a href="https://play.google.com/store/devices/details?id=nexus_7_16gb"
-target="_android">Google Play</a> and other stores. Although testing on Nexus
-devices is preferred, you can test on other 7-inch or 10-inch tablets or virtual
-devices if you don't have access to Nexus devices.</p>
-
-<h3 id="conditions">Test conditions</h3>
-
-<p>Once you've set up a suitable hardware environment, make sure to test your
-apps under conditions that simulate those of schools. For example, Google Play
-for Education lets administrators control or disable certain capabilities for
-students, so it's good to test your app with those capabilities disabled. Below
-are some conditions to test your app in, to ensure best results in the Google
-Play for Education environment:</p>
-
-<ul>
-<li><em>Android version</em> &mdash; Test the app on devices running Android
-4.2. Google Play for Education devices will be running Android 4.2 or higher
-(API level 17+).</li>
-<li><em>Proxy server</em> &mdash; Test the app in network environment that uses
-proxies. Many schools use proxies.</li>
-<li><em>No location services</em> &mdash; Test the app to make sure it works
-properly with location services disabled. Many schools will disable location
-services for student devices.</li>
-<li><em>No In-app Billing</em> &mdash; Test the app to make sure it works
-properly without access to In-app Billing. In-app purchases are blocked on
-Google Play for Education devices at this time.</li>
-<li><em>No Bluetooth</em> &mdash; Test the app to make sure it works properly
-when Bluetooth is disabled. Many schools will disable Bluetooth on student
-devices.</li>
-<li><em>No access to network</em> &mdash; Test the app to make sure it works
-properly when the device cannot connect to the internet. </li>
-</ul>