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@@ -1,233 +1,320 @@
-page.title=Get Started
-page.metaDescription=Get Started with Google Play for Education
-excludeFromSuggestions=true
+page.title=Get Started with Education
+page.image=/distribute/images/play-education.jpg
+meta.tags="education", "guidelines", "quality"
+page.tags="education", "addendum"
+page.metaDescription=Join Google Play for Education in just a few simple steps.
+
@jd:body
- <div class="jd-descr" itemprop="articleBody">
- <div style="position:absolute;margin-left: 636px;
- margin-top:-76px;color:#777;">If you're interested<br>
- <a href="{@docRoot}distribute/googleplay/edu/contact.html"
- class="go-link"
- style="display: block;text-align: right;">SIGN UP</a></div>
-
-<div style="background-color:#fffdeb;width:100%;margin-bottom:1em;padding:.5em;">You
-can now include your educational apps in the Google Play for Education program,
-getting it into the hands of participating schools and key influencers in the
-education technology community. See the sections below to learn more.</div>
-
-<p>If you've got a great app for education, be
-part of Google Play for Education to reach even more teachers and students. It's
-easy to participate, and you'll be able to offer new or existing Android apps
-using familiar tools and processes in Google Play.</p>
-
-<p>To get started, review the sections in this document and learn how to make
-your apps available through Google Play for Education. Also make sure to read <a
-href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
-Apps</a> for information on the safety, usability, and quality standards that
-your apps should meet. When your app is ready, you can opt-in to Google Play for
-Education from the Developer Console.</p>
-
-<p>Note that Google Play for Education is currently available to schools in the
-United States only, with support for schools in other
-countries to follow. At this time, please include your app in Google Play for
-Education only if it is targeting the <strong>US K-12 market</strong>. </p>
-
-
-<h2 id="participate">How to Participate</h2>
-
-<div style="float:right; padding-top:2em;"><img
-src="{@docRoot}images/gp-edu-process.png" /></div>
-
-<p>Google Play for Education is a great way to put your educational apps in front of a
-new audience of teachers and students. You can develop and publish using
-familiar tools and processes, such as your existing <a
-href="https://play.google.com/apps/publish/">Developer Console</a> account
-and your current distribution and pricing settings. It's easy to participate
-&mdash; the sections below outline the process.</p>
-
-<h3 id="basic-info">1. Understand guidelines and policies</h3>
-
-<p>To prepare for a successful launch on Google Play for Education, start by
-reviewing the guidelines for educational apps in Google Play and the policies
-that apply to your apps. See <a
-href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
-Apps</a> for details.</p>
-
-<p>Also, make sure that your are familiar with the policies that your app must
-comply with, including
-<a href="http://play.google.com/about/developer-content-policy.html" target="_policies">content
-policies</a>, the <a
-href="http://play.google.com/about/developer-distribution-agreement.html"
-target="_policies">developer agreement</a>, and <a
-href="https://play.google.com/about/developer-distribution-agreement-addendum.html"
-target="_policies">Google Play for Education Addendum</a>.</p>
-
-<h3 id="developing">2. Design and develop a great app for education</h3>
-
-<p>A great app for educators and students is designed for classroom use, looks
-great on tablets, and delivers a compelling feature set for teachers and
-students. If you are developing an app for education, make sure that it is
-appropriate for K-12 classrooms, offers educational value, and is refined to
-offer a polished, high-quality tablet experience.</p>
-
-<p>Assess your app against the criteria listed in <a
-href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
-Apps</a> and plan on supporting them to the greatest extent possible. In some
-cases you might need to modify your features or UI to support the requirements
-of the classroom use-case. It's a good idea to identify those areas early in
-development so that you are able address them properly. </p>
-
-<p>With Google Play for Education, optimizing your app for tablets is a crucial
-part of getting your app ready for distribution to educators. A variety of
-resources are available to help you understand what you need to optimize for
-tablets &mdash; a good starting point is the <a
-href="{@docRoot}distribute/googleplay/quality/tablet.html">Tablet App Quality
-Guidelines</a>. </p>
-
-<p>
- Throughout design and development, it's important to have suitable devices
- on which to prototype and test your user experience. It's highly recommended
- that you acquire 7-inch and 10-inch tablet devices and set up
- your testing environment as early as possible. The recommended 7-inch
- hardware device that replicates the Google Play for Education environment is
- the Nexus 7, which is available from <a href=
- "https://play.google.com/store/devices/details?id=nexus_7_16gb" target=
- "_android">Google Play</a> and other stores.
-</p>
-
-<p>Proper testing and quality assurance are key aspects of delivering a great
-app for teachers and students. Make sure you set up a <a
-href="{@docRoot}distribute/googleplay/edu/guidelines.html#test-environment">
-proper test environment</a> to ensure that your app meets guidelines under
-realistic conditions.</p>
-
-<h3 id="opt-in">3. Opt-in to Google Play for Education and publish</h3>
-
-<div class="sidebox-wrapper">
-<div class="sidebox">
-<h2>Before you opt-in</h2>
-<p>To participate in Google Play for Education, you must agree to a <a
-href="https://play.google.com/about/developer-distribution-agreement-addendum.html"
-target="_policies">Google Play for Education Addendum</a>
-to the standard Developer Distribution Agreement.</p>
-
-<p>Before you opt-in, review the Addendum completely and make any necessary
-modifications to your app.</p>
+<div id="qv-wrapper"><div id="qv">
+<h2>Steps to Join</h2>
+<ol>
+<li><a href="#register">Register for a Publisher Account</li>
+<li><a href="#prepare">Prepare Your Apps</a></li>
+<li><a href="#publish">Publish Your Apps</a></li>
+<li><a href="#related-resources">Related Resources</a></li>
+</ol>
+</div></div>
+<p>
+ If you've got great apps for education and want to reach even more teachers
+ and students, you can join the <strong>Google Play for Education</strong>
+ program in a few simple steps. You do everything using the familiar tools and
+ processes in Google Play.
+</p>
+
+<p>
+ Note that Google Play for Education is currently available to <strong>K-12
+ schools in the United States</strong> only.
+</p>
+
+<div class="center-img">
+ <img src="{@docRoot}images/gpfe-start-0.jpg" style=
+ "border:1px solid #ddd;padding:0px;width:100%;">
</div>
+
+<div class="headerLine clearfloat">
+ <h1 id="register">
+ Register for a Publisher Account
+ </h1>
+
+ <hr>
</div>
-<p>Once you've built your release-ready APK and tested to ensure that it meets
-the <a href="{@docRoot}distribute/googleplay/edu/guidelines.html">app guidelines</a>,
-upload it to the Developer Console, create your store listing, and set
-distribution options. If you aren't familiar with how to prepare for launch on
-Google Play, see the <a
-href="{@docRoot}distribute/googleplay/publish/preparing.html">Launch Checklist</a>. </p>
-
-<p>When your app is ready to publish, you can <em>opt-in</em> to Google Play for
-Education directly from the <a
-href="https://play.google.com/apps/publish/">Developer Console</a>. Opt-in means that you want your app to be
-made available to educators through Google Play for Education, including review,
-classification, and approval by our third-party educator network. Note that
-opt-in does not affect the availability of your app in Google Play Store.</p>
-
-<p>Opt-in also confirms that your app complies with <a
-href="http://play.google.com/about/developer-content-policy.html"
-target="_policies">Google Play Developer Program
-Policies</a> and the <a
-href="http://play.google.com/about/developer-distribution-agreement.html"
-target="_policies">Developer Distribution Agreement</a>,
-including a <a
-href="https://play.google.com/about/developer-distribution-agreement-addendum.html"
-target="_policies">Google Play for Education
-Addendum</a>. If you are not familiar with these policy documents or the
-Addendum, make sure to read them before opting-in. </p>
-
-<p>Here's how to opt-in to Google Play for Education for a specific app:</p>
+<p>
+ If you’re new to Google Play, review the information on <a href=
+ "{@docRoot}distribute/googleplay/start.html">getting started</a> with
+ publishing on Google Play. You’ll gain access to the <a href=
+ "{@docRoot}distribute/googleplay/developer-console.html">Developer
+ Console</a>, where you’ll manage your details, apps, and payments.
+</p>
+
+<div class="headerLine">
+ <h1 id="prepare">
+ Prepare Your Apps
+ </h1>
+
+ <hr>
+</div>
+
+<div class="figure-right">
+ <img src="{@docRoot}images/gp-edu-process.png">
+</div>
+
+<p>
+ By participating in Google Play for Education you’ll be placing your apps
+ before a new audience of teachers and educators. To address this audience,
+ there are specific guidelines and policies your apps should meet and specific
+ design considerations too.
+</p>
+
+<h3>
+ Understand guidelines and policies
+</h3>
+
+<p>
+ To prepare for a launch on Google Play for Education, start by reviewing the
+ guidelines for educational apps in Google Play and the policies that apply to
+ your apps. See the <a href=
+ "{@docRoot}distribute/essentials/gpfe-guidelines.html">Education
+ Guidelines</a> for details.
+</p>
+
+<p>
+ Also, make sure that you're familiar with the policies that your app must
+ comply with, including <a href=
+ "http://play.google.com/about/developer-content-policy.html">content
+ policies</a>, the <a href=
+ "http://play.google.com/about/developer-distribution-agreement.html">Developer
+ Distribution Agreement</a>, and <a href=
+ "https://play.google.com/about/developer-distribution-agreement-addendum.html">
+ Google Play for Education Addendum</a>.
+</p>
+
+<h3>
+ Design and develop a great app for education
+</h3>
+
+<p>
+ Great apps for educators and students <strong>offer educational
+ value</strong>, are <strong>designed for K-12 classroom use</strong>,
+ <strong>deliver a compelling feature set</strong>, and are refined to offer a
+ polished, <strong>high-quality tablet experience</strong>.
+</p>
+
+<p>
+ Assess your app against the criteria listed in the <a href=
+ "{@docRoot}distribute/essentials/gpfe-guidelines.html">Education
+ Guidelines</a> and plan on supporting them to the greatest extent possible.
+ In some cases you might need to modify the app’s features or UI to support
+ classroom requirements. It's a good idea to identify any changes early in
+ development, so that you can address them properly.
+</p>
+
+<p>
+ With Google Play for Education, optimizing your apps for tablets is crucial.
+ A variety of resources are available to help you understand what you need to
+ do — a good starting point is the <a href=
+ "{@docRoot}distribute/essentials/quality/tablets.html">Tablet App Quality</a>
+ guidelines.
+</p>
+
+<p>
+ Throughout design and development, it's important to have suitable devices on
+ which to prototype and test your user experience. It's recommended highly
+ that you acquire 7-inch and 10-inch tablet devices and set up your testing
+ environment as early as possible. The recommended 7-inch hardware device that
+ replicates the Google Play for Education environment is the Nexus 7, which is
+ available from <a href=
+ "https://play.google.com/store/devices/details?id=nexus_7_16gb_2013">Google
+ Play</a> and other stores.
+</p>
+
+<p>
+ Comprehensive testing and quality assurance are key aspects of delivering
+ great apps for teachers and students. Make sure you set up a <a href=
+ "{@docRoot}distribute/essentials/gpfe-guidelines.html#test-environment">proper
+ test environment</a> to, ensure that your apps meet the guidelines under
+ realistic conditions.
+</p>
+
+<div class="headerLine">
+ <h1 id="publish">
+ Publish Your Apps
+ </h1>
+
+ <hr>
+</div>
+
+<p>
+ Once you have designed, built, and tested your apps, you take two steps to
+ publish them:
+</p>
+
+<ul>
+ <li>Before you opt-in any apps, agree to the <a href=
+ "https://play.google.com/about/developer-distribution-agreement-addendum.html"
+ target="_policies">Google Play for Education Addendum</a>. Ensure you
+ review the Addendum completely and make any necessary modifications to your
+ apps.
+ </li>
+
+ <li>Publish your apps in the Developer Console as normal, but opt-in to
+ Google Play for Education.
+ </li>
+</ul>
+
+<h3 id="opt-in">
+ Opt-in to Google Play for Education and publish
+</h3>
+
+<p>
+ Once you've built your release-ready APK upload it to the Developer Console,
+ create your store listing, and set distribution options. If you aren't
+ familiar with preparing for launch on Google Play, see the <a href=
+ "{@docRoot}distribute/tools/launch-checklist.html">Launch Checklist</a>.
+</p>
+
+<div>
+ <img src="{@docRoot}images/gp-edu-optin-console.jpg" style=
+ "border:2px solid #ddd;width:660px;">
+</div>
+
+<p>
+ When your apps are ready to publish, you <em>opt-in</em> to Google Play for
+ Education directly from the <a href=
+ "https://play.google.com/apps/publish/">Developer Console</a>. Opt-in means
+ that you want your apps to be made available to educators through Google Play
+ for Education, including review, classification, and approval by our
+ third-party educator network. Note that opt-in doesn’t affect the
+ availability of your app in Google Play Store.
+</p>
+
+<p>
+ Opt-in also confirms that your app complies with <a href=
+ "http://play.google.com/about/developer-content-policy.html" target=
+ "_policies">Google Play Developer Program Policies</a> and the <a href=
+ "http://play.google.com/about/developer-distribution-agreement.html" target=
+ "_policies">Developer Distribution Agreement</a>, including a <a href=
+ "https://play.google.com/about/developer-distribution-agreement-addendum.html"
+ target="_policies">Google Play for Education Addendum</a>. If you are not
+ familiar with these policy documents or the Addendum, make sure to read them
+ before opting-in.
+</p>
+
+<p>
+ Here's how to opt-in to Google Play for Education for a specific app:
+</p>
<ol>
- <li>In the Developer Console All Applications page, click the app you want to
-opt-in. </li>
- <li>Under Pricing and Distribution, scroll down to find "Google Play for
-Education" and the opt-in checkbox. </li>
- <li>Click the checkbox next to "Include this application in Google Play for
-Education."</li>
- <li>In the first dialog that appears, review the content policies and guidelines
- and click "Continue" if your app meets the the policies and guidelines.</li>
- <li>In next dialog that appears, shown below, find the "Ads" and "In-app purchases" radio
- buttons. Check each option that applies. Your app's use of ads or in-app purchases will
-be shown to educators when they are browsing your app. </li>
- <li>Click "Save" to save your Pricing and Distribution changes.</li>
+ <li>In the Developer Console <strong>All Applications</strong> page, click
+ the app you want to opt-in.
+ </li>
+
+ <li>Under Pricing and Distribution, scroll down to find <strong>Google Play
+ for Education</strong> and the opt-in checkbox.
+ </li>
+
+ <li>Click the checkbox next to <strong>Include my app in Google Play for
+ Education...</strong>
+ </li>
+
+ <li>In the first dialog that appears, review the content policies and
+ guidelines and click <strong>Continue</strong> if your app meets the the
+ policies and guidelines.
+ </li>
+
+ <li>In the next dialog that appears, shown below, find the
+ <strong>Ads</strong> and <strong>In-app purchases</strong> radio buttons.
+ Check each option that applies. Your app's use of ads or in-app purchases
+ will be shown to educators when they are browsing your app.
+ </li>
+
+ <li>Click <strong>Save</strong>f to save your Pricing and Distribution
+ changes.
+ </li>
</ol>
<div style="clear:both;margin-top:1.5em;margin-bottom:1.5em;width:660px;">
-<img src="{@docRoot}images/gp-edu-ads-iab.png" style="border:2px solid #ddd;width:660px;" />
-<p class="image-caption"><span style="font-weight:500;">Ads and in-app purchase</span>:
-When you opt-in to Google Play for Education, make sure to declare your app's use of ads and
-in-app purchases.</p>
+ <img src="{@docRoot}images/gp-edu-ads-iab.png" style=
+ "border:2px solid #ddd;width:660px;">
+ <p class="img-caption">
+ <strong>Ads and in-app purchase</strong>: When you opt-in to Google Play
+ for Education, make sure to declare your app's use of ads and in-app
+ purchases.
+ </p>
</div>
-<p>Once you save changes and publish your app, the app will be submitted to our
-third-party educator network for review and approval. If the app is already
-published, it will be submitted for review as soon as you opt-in and save your
-changes. </p>
-
-<p class="note"><strong>Note</strong>: Google Play for Education is part of
-Google Play. When you publish an app that's opted-in to Google Play for
-Education, the app becomes available to users in Google Play right away. After
-the app is reviewed and approved, it then becomes available to educators in
-Google Play for Education.</p>
-
-<h3 id="review">4. Track your review and approval</h3>
-
-<p>Google Play for Education provides content to educators in a way that's
-properly organized by subject, grade level, and common core standards (where
-applicable). To ensure high educational value and proper classification, we work
-with a third-party educator network to review and approve apps before making
-them discoverable through the Google Play for Education browsing tools. </p>
-
-<p>Our third-party educator network will evaluate apps according to educational
-value and alignment with K-12 core standards, then assign the metadata for
-subject, grade level, and core curriculum that makes them easily browsable for
-educators. To understand how your apps will be evaluated, please see the <a
-href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
-Apps</a> document.</p>
-
-<p>As soon as you opt-in to Google Play for Education and publish, your app is
-queued for review by our third-party educator network. The review and approval
-process can take four weeks or more</strong>. You'll receive notification
-by email (to your developer account address) when the review is complete, with a
-summary of the review results. </p>
-
-<p>At any time, you can check the review and approval status of your app in the
-<a href="https://play.google.com/apps/publish/">Developer Console</a>, under
-"Google Play for Education" in the app's Pricing and
-Distribution page. There are three approval states:</p>
+<p>
+ Once you save changes and publish your app, the app will be submitted to our
+ third-party educator network for review and approval. If the app is already
+ published, it will be submitted for review as soon as you opt-in and save
+ your changes.
+</p>
+
+<p class="note">
+ <strong>Note</strong>: Google Play for Education is part of Google Play. When
+ you publish an app that's opted-in to Google Play for Education, the app
+ becomes available to users in Google Play right away. After the app is
+ <a href="{@docRoot}distribute/essentials/gpfe-guidelines.html#e-value">review
+ and approval</a>, it then becomes available to educators in Google Play for
+ Education.
+</p>
+
+<h3>
+ Track your review and approval
+</h3>
+
+<p>
+ As soon as you opt-in to Google Play for Education and publish, your apps are
+ queued for review by our third-party educator network. The review and
+ approval process can take four weeks or more. You'll receive notification by
+ email (to your developer account address) when the review is complete, with a
+ summary of the review results.
+</p>
+
+<p>
+ At any time, you can check the review and approval status of your app in the
+ Developer Console, under "Google Play for Education" in the app's Pricing and
+ Distribution page. There are three approval states:
+</p>
<ul>
-<li><em>Pending</em> &mdash; Your app was sent for review and the review
-is not yet complete.</li>
-<li><em>Approved</em> &mdash; Your app was reviewed and approved. The app
-will be made available directly to educators through Google Play for Education.
-Once your app is approved, you can update it at your convenience without needing
-another full review. </li>
-<li><em>Not approved</em> &mdash; Your app was reviewed and not approved.
-Check the notification email for information about why the app was not approved.
-You can address any issues and opt-in again for another review. </li>
+ <li>
+ <em>Pending</em> &mdash; Your app was sent for review and the review isn't
+ yet complete.
+ </li>
+
+ <li>
+ <em>Approved</em> &mdash; Your app was reviewed and approved. The app will
+ be made available directly to educators through Google Play for Education.
+ Once your app is approved, you can update it at your convenience without
+ needing another full review.
+ </li>
+
+ <li>
+ <em>Not approved</em> &mdash; Your app was reviewed and not approved. Check
+ the notification email send for information about why the app wasn’t
+ approved. You can address any issues and opt-in again for another review.
+ </li>
</ul>
+<div class="headerLine">
+<h1 id="related-resources">Related Resources</h1><hr>
+</div>
-<p>If you have questions about the review status of your app, follow the process
-discussed in the next section. </p>
-
-<h3 id="appeal">5. Get support or appeal your review results</h3>
+<div class="dynamic-grid">
+<h3>FOR DEVELOPERS</h3>
-<p>After your app is reviewed you'll receive an email giving you the
-results, including information on whether the app was approved and
-what issues may need to be addressed. You'll receive the email at the address
-you specified for your developer account. </p>
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/googleplay/gpfe/dev"
+ data-sortOrder="-timestamp"
+ data-cardSizes="9x3,9x3,6x3,6x3,6x3"
+ data-maxResults="8"></div>
-<p>If your app has issues that need to be addressed, make the necessary
-adjustments, upload your app, and then resubmit the app to Google Play for
-Education through the Developer Console using process described above. Your app
-will be queued for review and you'll receive the review results by email just
-as before.</p>
+<h3>FOR EDUCATORS</h3>
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/googleplay/aboutgpfe/educators"
+ data-sortOrder="-timestamp"
+ data-cardSizes="9x3"
+ data-maxResults="3"></div>
+</div> \ No newline at end of file