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diff --git a/docs/html/distribute/googleplay/policies/spam.jd b/docs/html/distribute/googleplay/policies/spam.jd deleted file mode 100644 index f4d303c..0000000 --- a/docs/html/distribute/googleplay/policies/spam.jd +++ /dev/null @@ -1,421 +0,0 @@ -page.title=Spam -@jd:body - -<div id="qv-wrapper"> -<div id="qv"> - <h2>In This Document</h2> - <ol> - <li><a href="#keyword-spam">Spam in App Title and Description</a></li> - <li><a href="#ratings">Spam in Ratings and Reviews</a></li> - <li><a href="#webview-spam">Spam in WebViews</a></li> - <li><a href="#wizard-spam">Spam from Wizards</a></li> - <li><a href="#message-spam">Spam in Messaging</a></li> - </ol> - - <h2>More Resources</h2> - <ol> - <li><a href="http://play.google.com/about/developer-content-policy.html" target="_policies">Developer Program Policies</a></li> - <li><a href="http://play.google.com/about/developer-distribution-agreement.html" target="_policies">Developer Distribution Agreement</a></li> - </ol> -</div> -</div> - -<p> - Google Play policies prohibit spam, to help ensure the best experience for - Android users. Please do not publish deceptive, repetitive, or irrelevant - content on Google Play. Not only will it lower your app's rating and cause - negative reviews, it can result in your app being suspended or your developer - account terminated. -</p> - -<p> - As an app developer, it is your responsibility to ensure that your apps are - free from spam and conform to the Google Play policies highlighted in this - document. Before you publish, make sure that you understand what is - considered spam on Google Play and check your apps for violations, even those - that might be inadvertent. The sections below highlight best practices and - common spam examples to help you avoid the most common types of policy - violations. -</p> - -<p> - For more information about Google Play policies that apply to your apps and - content, please see the <a href= - "http://play.google.com/about/developer-content-policy.html" target= - "_policies">Developer Program Policies</a> and <a href= - "http://play.google.com/about/developer-distribution-agreement.html" target= - "_policies">Developer Distribution Agreement</a>. -</p> - - -<h2 id="keyword-spam">Spam in App Title and Description</h2> - -<p> - When you publish an app on Google Play, you should pay special attention to - the app's title and description in its store listing. Those fields are - important because they make your app recognizable to users, and they help to - drive downloads by highlighting what's great about your app. A memorable - title and compelling description are essential to effective marketing, but - you should realize that these must follow Google Play policies, just as your - app content must do. -</p> - -<p> - Many developers unknowingly violate spam policy in their app titles and - descriptions in ways that are easy to avoid. In general, you can - avoid spam violations in your app title and description by following these - best practices: -</p> - -<ul> - <li> - <strong>Highlight what's great about your app</strong>—Share - interesting and exciting facts about your app with users. Help users - understand what makes your app special. - </li> - - <li> - <strong>Describe your app accurately</strong>—Make sure the title - and description describe the app function and user experience accurately. - </li> - - <li> - <strong>Don't use repetitive keywords</strong>—Avoid keywords that - are repetitive or excessive. - </li> - - <li> - <strong>Don't include unrelated keywords or references</strong> — - Your description should not be loaded with irrelevant keywords in an - attempt to manipulate ranking or relevancy. - </li> - - <li> - <strong>Keep it brief</strong>—Keep the description succinct and - straightforward. Shorter descriptions tend to give a better user experience - on devices with smaller displays. Excessive length, detail, or repetition - can violate spam policy. - </li> -</ul> - -<p> - Here's an example app title and description that follows best practices and - does not violate Google Play spam policies. -</p> - -<div class="example-block good" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">Best practice: App description</div> - <table> - <tr> - <td>App Title:</td> - <td>Kids puzzle: Identify Turtles</td> - </tr> - <tr> - <td style="white-space:nowrap;">App Description:</td> - <td> - <p>This is the perfect app to have a good time with your children. It - is designed to help kids learn different species of turtles through - cute pictures and amusing puzzle games.</p> - <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have - your child drag images around the screen to fit them into the shaded - region. Phonics is also utilized, as a child can also tap the word - below the image and hear the name pronounced.</p> - </td> - </tr> - </table> -</div> - -<p> - The sections below highlight common types of policy violations in an app - title and description, illustrated with variations on the best practice - example. -</p> - -<h3 id="repetitive-keywords">Repetitive keywords</h3> - -<p> - Your app description should not include keywords that are repetitive or excessive. -</p> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">Description includes repetitive keywords</div> - <table> - <tr> - <td>App Title:</td> - <td>Kids puzzle: Identify Turtles</td> - </tr> - <tr> - <td style="white-space:nowrap;">App Description:</td> - <td> - <p>This is the perfect app to have a good time with your children. It is - designed to help kids learn different species of turtles through cute - pictures and amusing puzzle games.</p> - <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have your - child drag images around the screen to fit them into the shaded region. - Phonics is also utilized, as a child can also tap the word below the image - and hear the name pronounced.</p> - <p style="border:2px solid red;">KEYWORDS: game, games, fun, funny, child, - children, kid, kids, puzzle, puzzle games, sound, turtle, turtles, sea turtles, - turtles, turtle, turtles, tortoise, tortoises, tortoise, tortoise, turtles, - turtles, turtles, turtles, tortoises, tortoise</p> - </td> - </tr> - </table> -</div> - -<h3 id="unrelated-keywords">Unrelated keywords or references</h3> - -<p> - The description should not be loaded with irrelevant keywords in an attempt - to manipulate ranking or relevancy in Google Play search results. -</p> - -<p> - For example, if your app has nothing to do with Lady Gaga, then she shouldn’t - be included in your description. Also, do not add highly searched, irrelevant - keywords that are unrelated to the function of the app. This is in breach of - policy. -</p> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">Description includes unrelated keywords or references</div> - <table> - <tr> - <td>App Title:</td> - <td>Kids puzzle: Identify Turtles</td> - </tr> - <tr> - <td style="white-space:nowrap;">App Description:</td> - <td> - <p>This is the perfect app to have a good time with your children. It is designed to - help kids learn different species of turtles through cute pictures and amusing puzzle - games.</p> - <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have your child drag - images around the screen to fit them into the shaded region. Phonics is also utilized, - as a child can also tap the word below the image and hear the name pronounced.</p> - <p style="border:2px solid red;">This game is as addictive as Angry Birds, more social - than Facebook and Twitter, and has a soundtrack reminiscent of Katy Perry and Lady - Gaga.</p> - <p style="border:2px solid red;">KEYWORDS: Angry Birds, Facebook, Twitter, Katy Perry, - Lady Gaga</p> - </td> - </tr> - </table> -</div> - -<h3 id="excessive-detail">Excessive detail, references to your other apps</h3> - -<p> - Your app description should avoid excessive detail and references to your - other apps or products. For example, you should not list all of the details - of content included in the app or its various components, as shown in the - example below. Also, the description should not include any references to - other apps you’ve published. -</p> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">Description includes excessive detail, references to your other apps</div> - <table> - <tr> - <td>App Title:</td> - <td>Kids puzzle: Identify Turtles</td> - </tr> - <tr> - <td style="white-space:nowrap;">App Description:</td> - <td> - <p>This is the perfect app to have a good time with your children. It is designed - to help kids learn different species of turtles through cute pictures and amusing - puzzle games.</p> - <p>The rules of Kids puzzle: Identify Turtles are quite simple. Have your child - drag images around the screen to fit them into the shaded region. Phonics is also - utilized, as a child can also tap the word below the image and hear the name - pronounced.</p> - <p style="border:2px solid red;">Turtles included in the app: Alligator - Snapping Turtle, Asian Box Turtle, Bog Turtle, Common Musk Turtle, Common Snapping - Turtle, Diamondback Terrapin, Eastern Box Turtle, Eastern Mud Turtle, Eastern Painted - Turtle, False Map Turtle, Florida Pond Cooter, Florida Softshell Turtle, Green Sea - Turtle, Map Turtle, Matamata Ornate Box Turtle, Red-bellied Side-necked Turtle, - Red-eared Slider, Smooth Softshell Turtle, Spiny Softshell Turtle, Spotted Turtle, - Western Painted Turtle, Wood Turtle, Yellow-bellied Slider</p> - <p style="border:2px solid red;">If you like this app try our other free apps:<br /> - ★ Fun Zoo<br /> - ★ CD Guns<br /> - ★ Dessert House<br /> - ★ Playground<br /> - ★ 578 Weapons</p> - </td> - </tr> - </table> -</div> - - -<h2 id="ratings">Spam in Ratings and Reviews</h2> - -<div class="example-block bad" style="width:440px;"> - <div class="heading">Inappropriate content in a review</div> - <img src="{@docRoot}images/gp-policy-spam-negreview.png"> -</div> - -<p> - Ratings and reviews are benchmarks of app quality and users depend on them to - be authentic and relevant. As an app developer, you should not attempt to - artificially influence your app's ratings and reviews or those of your - competitor, such as by posting fake ratings or reviews or including spam - content in app reviews. The sections below provide guidelines for rating and - reviewing apps. -</p> - -<p> - So that you can stay in touch with any issues that users are having with your - app, you should read through your ratings and reviews on a regular basis. If - you choose to reply to reviews, make sure to keep your reply focused on the - actual issues raised in the user's comments and do not ask for a higher - rating. -</p> - -<p> - If you see an app or developer reply that doesn’t follow these guidelines, - you can report it. See <a href= - "http://support.google.com/googleplay/android-developer/bin/answer.py?hl=en&answer=113417&topic=2364761&ctx=topic" - target="_policies">Inappropriate content in comments and applications</a> for - more information. -</p> - -<div class="example-block bad" style="margin-top:3em;width:213px;"> - <div class="heading">Soliciting ratings</div> - <img src="{@docRoot}images/gp-policy-spam-reqrating.png"> -</div> - -<h3 id="fake-ratings">Fake or inappropriate ratings and reviews</h3> - -<p> - To help ensure the quality of ratings and reviews, Google Play policies limit - the ways that individuals can use ratings and reviews. In particular, note - that it is a violation of policy to use ratings and reviews to influence the - placement of any app in Google Play. -</p> - -<p> - As an app developer, make sure that you follow these guidelines: -</p> - -<ul> - <li> - <strong>Don't try to manipulate ratings</strong>—Do not engage in - attempts to manipulate the ratings, reviews, or ranking of your apps, - either directly or indirectly, or by manipulating the ratings of your - competitors. Do not attempt to artificially boost reviews, ratings, or - installs through any means. - </li> - - <li> - <strong>Don't solicit ratings through incentives</strong>—Do not - offer users any incentives to rate your app, such as offering rewards of - any kind or tying app functionality to rating. - </li> - - <li> - <strong>Don't rate apps multiple times</strong>—Do not review or - rate any app multiple times in an attempt to influence its placement in - Google Play. - </li> - - <li> - <strong>Don't add improper content to reviews</strong>—Do not - include affiliate, coupon, game codes, email addresses, or links to - websites or other apps in your reviews. If you are responding to a user - review, feel free to include references to helpful resources such as a - support address or FAQ page. - </li> -</ul> - -<h3 id="solicited-ratings">Soliciting ratings from users</h3> - -<p> - In general, <strong>do not offer incentives for ratings</strong>. You should - not offer users incentives of any kind for rating your app (or any other app) - on Google Play, and you should not tie your app's functionality or content to - rating in any way. -</p> - -<p> - It's acceptable to ask users to rate your app without incentives, for - example: "If you like this game, rate us in Google Play!" On the other hand, - it's a policy violation to ask users to rate your app based on incentives, - for example: "Rate this app and get 500 coins" or "Rate this app 5 stars and - get you 500 coins!" -</p> - - -<h2 id="webview-spam" style="clear:right">Spam in WebViews</h2> - -<p> - Apps published on Google Play should provide their own content. Do not - publish an app whose primary function is to reproduce or frame someone else’s - website (unless you have permission). -</p> - -<p> - Similarly, do not publish an app whose primary function is to drive affiliate - traffic to a website. Although affiliate deals can exist where an app's - primary purpose is delivering its own content or functionality, it's a - violation of Google Play policies to publish an app whose primary (or - only) purpose is to direct affiliate traffic to another website. -</p> - -<div class="example-block bad" style="width:100%;float:none;margin:.5em auto 2em 0;"> - <div class="heading">WebView spam</div> - <table> - <tr> - <td>App Title:</td> - <td>Kids puzzle: Desktop Browser for Turtoogle Game</td> - </tr> - <tr> - <td>Developer:</td> - <td>AAZZZ <span style="border:2px solid red;">(not affiliated with Turtoogle - Inc.)</span></td> - </tr> - <tr> - <td style="white-space:nowrap;">App Description:</td> - <td> - <p>Have you ever wanted to use the full, desktop web version of Turtoogle - Game from your phone or tablet instead of the Turtoogle Game mobile app - or Turtoogle Game mobile web site?</p> - <p style="border:2px solid red;">This app lets you access Turtoogle Game - on your Android device in the same way as you access the game on your - desktop computer, and with all the same Turtoogle Game features.</p> - </td> - </tr> - </table> -</div> - - -<h2 id="wizard-spam">Spam from Wizards</h2> - -<p> - Apps that are created by an automated tool or wizard service must not be - submitted to Google Play by the operator of that service on behalf of other - persons. Such tools often produce too many duplicative or low-quality - apps which crowd the higher-quality apps in the Play Store. -</p> - -<p> - Please be advised that apps created by an automated tool are only permissible - if the app end-product complies with Google Play policies and is published in - the Play Store through a developer account that is registered and owned by - you. -</p> - - -<h2 id="message-spam">Spam in Messaging</h2> - -<p> - Your app may not send SMS, email, or other messages on behalf of the user - without providing the user with the ability to confirm the content and intended - recipient. -</p> - -<p> - Google Play will aggressively remove applications that are found to send or - modify SMS messages without user knowledge or consent. -</p>
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