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diff --git a/docs/html/distribute/monetize/ads.jd b/docs/html/distribute/monetize/ads.jd new file mode 100644 index 0000000..40120c3 --- /dev/null +++ b/docs/html/distribute/monetize/ads.jd @@ -0,0 +1,114 @@ +page.title=Monetize with Ads +page.metaDescription=Ads are a quick and easy way to incorporate a monetization option into both your free and paid apps. +page.tags="monetizing", "free", "freemium", "ads" +page.image=/distribute/images/advertising.png + +@jd:body + +<div class="figure"> + <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;"> +</div> + +<p> + In-app advertising offers a quick and easy way to incorporate a monetization + option into both your <a href= + "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= + "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href= + "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. </p> + +<p>Using <a href= + "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a> + and the <a href="{@docRoot}google/play-services/ads.html">Google + Mobile Ads SDK</a> included in Google Play Services, you’re able to add + advertising into your apps, with just a few lines of code. +</p> + +<p> + When including ads in your apps you should consider: +</p> + +<ul> + <li> + <p> + <strong>Placement within your apps</strong> — Well placed ads will + optimize your revenue by making it more likely that users will ‘click + through’. Poorly placed ads can result in low click-through rates, and in + the worse cases poor rating and users rapidly abandoning your apps. You + can get advice on how to best place ads from the developer training on + <a href= + "{@docRoot}training/monetization/ads-and-ux.html">using + ads</a>. + </p> + </li> + + <li> + <p> + <strong>Ad formats</strong> — Every app offers a different type of + experience for users, so it’s important to consider the format of ads + you’re using to ensure it’s compatible with the experience. While banner + ads may work well for a flashlight utility app, an immersive gaming app + may benefit more from a video interstitial. Mismatched ad formats may + negatively affect your users’ experience and ad revenue, so try to select + formats that fit well with the content and flow of your apps. + </p> + </li> + + <li> + <p> + <strong>Maximizing your performance</strong> — Ensure you’re optimizing + your advertising revenue by maximizing your CPMs <em>and</em> fill rate. + Often ad providers will cite very high CPMs but will have a low fill rate + that can severely decrease your effective CPM, so look at both of these + figures. Also consider using a <a href= + "https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac"> + mediation</a> solution if you’d like to use multiple ad providers in your + apps. Look for solutions that offer yield management or <a href= + "https://support.google.com/admob/v2/answer/3379794?hl=en&ref_topic=3379793#subid=us-en-et-dac"> + network optimization</a> features to serve the highest paying ad for each + impression. + </p> + </li> + + <li> + <p> + <strong>Exercising control options</strong> — A variety of ads promoting a + broad selection of other services or apps may show up within you apps. + Depending on your goals and the type of experience you want to provide + your users, it may make sense to <a href= + "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac"> + block</a> certain advertisements from appearing. Some developers don’t + want apps in a similar category showing to their users, but some don’t + mind. + </p> + </li> + + <li> + <p> + <strong>Cross promoting your other apps</strong> — Ads can be used for + more than just earning revenue. Consider using <a href= + "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> + house ads</a> within your apps to create awareness and promote your + entire portfolio of apps. When launching new apps, an easy way to quickly + attract users is to promote directly to your existing customers. + </p> + </li> +</ul> + +<p> + To start monetizing with ads sign up for <a href= + "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate + the <a href="https://developers.google.com/mobile-ads-sdk/download">Google + Mobile Ads SDK</a> into your apps. If you also need to manage direct deals + with advertisers, consider using <a href= + "http://www.google.com/doubleclick/publishers/small-business/index.html#subid=us-en-et-dac"> + DoubleClick for Publishers Small Business</a>. +</p> + +<div class="headerLine"><h1 id="related-resources">Related resources</h1><hr></div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/monetize/advertising" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + |