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diff --git a/docs/html/distribute/monetize/freemium.jd b/docs/html/distribute/monetize/freemium.jd new file mode 100644 index 0000000..ec86d19 --- /dev/null +++ b/docs/html/distribute/monetize/freemium.jd @@ -0,0 +1,80 @@ +page.title=Monetize Freemium Apps +page.image=/distribute/images/freemium.jpg +page.metaDescription=Use Google Play In-app Billing and other tools to monetize your free apps. +page.tags="in-app", "billing", "iap", "monetizing" +@jd:body + +<p> + Users are more likely to download free apps and games compared to priced + ones. However, we provide you with a number of ways to monetize free apps, + using <a href="{@docRoot}google/play/billing/index.html">In-app + Billing</a>. With this tool you can sell digital goods that are: +</p> + +<ul> + <li>Durable — once purchased the item will always be available to the + user, such as additional app features. + </li> + + <li>Consumable — items that might be used progressively or expire after + a period of time, such as a game booster or news subscription. + </li> +</ul> + +<p> + A basic approach is to offer a free download with limited features or full + features for a limited time. Then use an in-app purchase to unlock the full, + unlimited app. +</p> + +<div class="center-img" style="width:620px"> +<div style="float:right; width:300px; padding-left:1em;"> + <img src="{@docRoot}images/gp-freemium-1.jpg" class="border-img"> + <p class="img-caption"> + Consumable product purchase + </p> +</div> + +<div style="width:300px;float:left;"> + <img src="{@docRoot}images/gp-freemium-0.jpg" class="border-img"> + <p class="img-caption"> + Durable goods purchase + </p> +</div> +</div> + +<p class="clearfloat"> + A more advanced approach is to offer a range of features and content items + through in-app purchases. For example, in games you can offer users new + levels, playing pieces, or other game features. In apps you can offer + features or functionality that enhance the user experience either by + extending existing features or offering new ones. Using this approach you can + generate a continuing revenue stream from each app install. +</p> + +<p> + Any item offered as an in-app purchase can also be offered as a subscription. +</p> + +<p> + To get started with In-app Billing you need to set-up a Google Wallet + <a href="{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant + Account</a> from Developer Console. You then define <a href= + "{@docRoot}distribute/googleplay/developer-console.html#in-app-products">in-app + products</a> in the Developer Console, integrate the In-app Billing API into + your apps, and add the mechanisms to unlock features or deliver content. +</p> + +<div class="headerLine"> + <h1 id="related-resources"> + Related Resources + </h1> + + <hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/monetize/freemium" + data-sortOrder="-timestamp" + data-cardSizes="9x3,9x3,9x3,9x3,6x3,6x3" + data-maxResults="6"></div> |