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Diffstat (limited to 'docs/html/distribute/monetize')
| -rw-r--r-- | docs/html/distribute/monetize/ads.jd | 114 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/ecommerce.jd | 59 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/freemium.jd | 80 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/index.jd | 36 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/monetize_toc.cs | 47 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/payments.jd | 104 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/premium.jd | 49 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/subscriptions.jd | 71 |
8 files changed, 560 insertions, 0 deletions
diff --git a/docs/html/distribute/monetize/ads.jd b/docs/html/distribute/monetize/ads.jd new file mode 100644 index 0000000..40120c3 --- /dev/null +++ b/docs/html/distribute/monetize/ads.jd @@ -0,0 +1,114 @@ +page.title=Monetize with Ads +page.metaDescription=Ads are a quick and easy way to incorporate a monetization option into both your free and paid apps. +page.tags="monetizing", "free", "freemium", "ads" +page.image=/distribute/images/advertising.png + +@jd:body + +<div class="figure"> + <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;"> +</div> + +<p> + In-app advertising offers a quick and easy way to incorporate a monetization + option into both your <a href= + "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= + "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href= + "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. </p> + +<p>Using <a href= + "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a> + and the <a href="{@docRoot}google/play-services/ads.html">Google + Mobile Ads SDK</a> included in Google Play Services, you’re able to add + advertising into your apps, with just a few lines of code. +</p> + +<p> + When including ads in your apps you should consider: +</p> + +<ul> + <li> + <p> + <strong>Placement within your apps</strong> — Well placed ads will + optimize your revenue by making it more likely that users will ‘click + through’. Poorly placed ads can result in low click-through rates, and in + the worse cases poor rating and users rapidly abandoning your apps. You + can get advice on how to best place ads from the developer training on + <a href= + "{@docRoot}training/monetization/ads-and-ux.html">using + ads</a>. + </p> + </li> + + <li> + <p> + <strong>Ad formats</strong> — Every app offers a different type of + experience for users, so it’s important to consider the format of ads + you’re using to ensure it’s compatible with the experience. While banner + ads may work well for a flashlight utility app, an immersive gaming app + may benefit more from a video interstitial. Mismatched ad formats may + negatively affect your users’ experience and ad revenue, so try to select + formats that fit well with the content and flow of your apps. + </p> + </li> + + <li> + <p> + <strong>Maximizing your performance</strong> — Ensure you’re optimizing + your advertising revenue by maximizing your CPMs <em>and</em> fill rate. + Often ad providers will cite very high CPMs but will have a low fill rate + that can severely decrease your effective CPM, so look at both of these + figures. Also consider using a <a href= + "https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac"> + mediation</a> solution if you’d like to use multiple ad providers in your + apps. Look for solutions that offer yield management or <a href= + "https://support.google.com/admob/v2/answer/3379794?hl=en&ref_topic=3379793#subid=us-en-et-dac"> + network optimization</a> features to serve the highest paying ad for each + impression. + </p> + </li> + + <li> + <p> + <strong>Exercising control options</strong> — A variety of ads promoting a + broad selection of other services or apps may show up within you apps. + Depending on your goals and the type of experience you want to provide + your users, it may make sense to <a href= + "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac"> + block</a> certain advertisements from appearing. Some developers don’t + want apps in a similar category showing to their users, but some don’t + mind. + </p> + </li> + + <li> + <p> + <strong>Cross promoting your other apps</strong> — Ads can be used for + more than just earning revenue. Consider using <a href= + "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> + house ads</a> within your apps to create awareness and promote your + entire portfolio of apps. When launching new apps, an easy way to quickly + attract users is to promote directly to your existing customers. + </p> + </li> +</ul> + +<p> + To start monetizing with ads sign up for <a href= + "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate + the <a href="https://developers.google.com/mobile-ads-sdk/download">Google + Mobile Ads SDK</a> into your apps. If you also need to manage direct deals + with advertisers, consider using <a href= + "http://www.google.com/doubleclick/publishers/small-business/index.html#subid=us-en-et-dac"> + DoubleClick for Publishers Small Business</a>. +</p> + +<div class="headerLine"><h1 id="related-resources">Related resources</h1><hr></div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/monetize/advertising" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + diff --git a/docs/html/distribute/monetize/ecommerce.jd b/docs/html/distribute/monetize/ecommerce.jd new file mode 100644 index 0000000..b3f790d --- /dev/null +++ b/docs/html/distribute/monetize/ecommerce.jd @@ -0,0 +1,59 @@ +page.title=E-commerce +page.image=/distribute/images/ecommerce.jpg +page.metaImage=With Instant Buy you can sell physical goods and services from your web pages. +page.tags="monetizing", "physical goods", "wallet" +@jd:body + +<div class="figure"> + <img src="{@docRoot}images/gp-ecom-0.png" style="width:300px;"> + <p class="img-caption"> + Product Purchase with Instant Buy + </p> +</div> + +<p> + With Google Wallet Instant Buy, you've the added flexibility of selling + physical goods and services, such as clothing or movie tickets, through your + apps using <a href= + "https://developers.google.com/wallet/instant-buy/">Instant Buy for + Android</a> in the US. +</p> + +<p> + You can use this option where your app is the store-front for retail or + webtail operations. However, you can also combine it with your <a href= + "{@docRoot}distribute/monetize/premium.html">premium</a> and <a href= + "{@docRoot}distribute/monetize/freemium.html">freemium</a> apps by offering + related products. +</p> + +<p> + Your customers purchase goods and services with any Google Wallet payment + method — credit card, gift card, or Wallet balance. Google Wallet + Instant Buy helps you minimize user data entry by enabling your payment flow + to retrieve information directly from the user’s wallet. +</p> + +<p> + You also keep your existing payment infrastructure and leverage Google Wallet + to optimize your payment flow — users can make purchases in as a few as + two clicks and the flow is simplified with features to retrieve information + directly from the user’s wallet and intelligent auto-completion of addresses. + To get started, set up a <a href= + "{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant + Account</a>. +</p> + +<div class="headerLine clearfloat"> + <h1 id="related-resources"> + Related Resources + </h1> + + <hr> +</div> +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/monetize/ecommerce" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + diff --git a/docs/html/distribute/monetize/freemium.jd b/docs/html/distribute/monetize/freemium.jd new file mode 100644 index 0000000..ec86d19 --- /dev/null +++ b/docs/html/distribute/monetize/freemium.jd @@ -0,0 +1,80 @@ +page.title=Monetize Freemium Apps +page.image=/distribute/images/freemium.jpg +page.metaDescription=Use Google Play In-app Billing and other tools to monetize your free apps. +page.tags="in-app", "billing", "iap", "monetizing" +@jd:body + +<p> + Users are more likely to download free apps and games compared to priced + ones. However, we provide you with a number of ways to monetize free apps, + using <a href="{@docRoot}google/play/billing/index.html">In-app + Billing</a>. With this tool you can sell digital goods that are: +</p> + +<ul> + <li>Durable — once purchased the item will always be available to the + user, such as additional app features. + </li> + + <li>Consumable — items that might be used progressively or expire after + a period of time, such as a game booster or news subscription. + </li> +</ul> + +<p> + A basic approach is to offer a free download with limited features or full + features for a limited time. Then use an in-app purchase to unlock the full, + unlimited app. +</p> + +<div class="center-img" style="width:620px"> +<div style="float:right; width:300px; padding-left:1em;"> + <img src="{@docRoot}images/gp-freemium-1.jpg" class="border-img"> + <p class="img-caption"> + Consumable product purchase + </p> +</div> + +<div style="width:300px;float:left;"> + <img src="{@docRoot}images/gp-freemium-0.jpg" class="border-img"> + <p class="img-caption"> + Durable goods purchase + </p> +</div> +</div> + +<p class="clearfloat"> + A more advanced approach is to offer a range of features and content items + through in-app purchases. For example, in games you can offer users new + levels, playing pieces, or other game features. In apps you can offer + features or functionality that enhance the user experience either by + extending existing features or offering new ones. Using this approach you can + generate a continuing revenue stream from each app install. +</p> + +<p> + Any item offered as an in-app purchase can also be offered as a subscription. +</p> + +<p> + To get started with In-app Billing you need to set-up a Google Wallet + <a href="{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant + Account</a> from Developer Console. You then define <a href= + "{@docRoot}distribute/googleplay/developer-console.html#in-app-products">in-app + products</a> in the Developer Console, integrate the In-app Billing API into + your apps, and add the mechanisms to unlock features or deliver content. +</p> + +<div class="headerLine"> + <h1 id="related-resources"> + Related Resources + </h1> + + <hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/monetize/freemium" + data-sortOrder="-timestamp" + data-cardSizes="9x3,9x3,9x3,9x3,6x3,6x3" + data-maxResults="6"></div> diff --git a/docs/html/distribute/monetize/index.jd b/docs/html/distribute/monetize/index.jd new file mode 100644 index 0000000..7350a24 --- /dev/null +++ b/docs/html/distribute/monetize/index.jd @@ -0,0 +1,36 @@ +page.title=Monetize +section.landing=true +nonavpage=true + +@jd:body + +<p> + There are many ways to make money with your apps on Google Play, and we offer + a variety of tools to make it easy. Take advantage of Google Play’s + phenomenal growth by using one or more of the business models available. +</p> + +<p> + To get started, set up your <a href= + "{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant Account</a> + from your Developer Console. This will not only help you get paid, but also + help you track where your money is coming from. +</p> + +<div class="dynamic-grid"> + + <div class="resource-widget resource-flow-layout landing col-16" + data-query="collection:distribute/monetize" + data-cardSizes="6x6" + data-maxResults="9"> + </div> + +<h3>Related resources</h3> + + <div class="resource-widget resource-flow-layout col-16" + data-query="tag:monetizing" + data-sortOrder="-timestamp" + data-cardSizes="6x3" + data-maxResults="6"> + </div> +</div> diff --git a/docs/html/distribute/monetize/monetize_toc.cs b/docs/html/distribute/monetize/monetize_toc.cs new file mode 100644 index 0000000..aeb6cf8 --- /dev/null +++ b/docs/html/distribute/monetize/monetize_toc.cs @@ -0,0 +1,47 @@ +<ul id="nav"> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/premium.html"> + <span class="en">Premium</span></a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/freemium.html"> + <span class="en">Freemium</span> + </a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/subscriptions.html"> + <span class="en">Subscriptions</span> + </a + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/ecommerce.html"> + <span class="en">E-commerce</span> + </a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/ads.html"> + <span class="en">Ads</span> + </a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/payments.html"> + <span class="en">Purchasing</span> + </a> + </div> + </li> + +</ul> + + +<script type="text/javascript"> +<!-- + buildToggleLists(); + changeNavLang(getLangPref()); +//--> +</script> + diff --git a/docs/html/distribute/monetize/payments.jd b/docs/html/distribute/monetize/payments.jd new file mode 100644 index 0000000..37b4d44 --- /dev/null +++ b/docs/html/distribute/monetize/payments.jd @@ -0,0 +1,104 @@ +page.title=Convenient, Frictionless Purchasing +page.image=/distribute/images/payment-method.jpg +page.metaDescription=Users can purchase instantly with a choice of payment methods. +page.tags="google play", "payments", "gift card" + +@jd:body + +<div class="figure"> + <img src="{@docRoot}images/gp-start-wallet-icon.png" style="width:200px;"> +</div> + +<p> + Google Play makes it fast and easy for your customers to buy your products, + whether from a phone, a tablet, or a desktop computer. They can purchase + instantly with a streamlined, consistent purchasing process and convenient + payment methods. +</p> + +<div class="headerLine"> + <h1 id="dcb"> + Direct Carrier Billing + </h1> + + <hr> +</div> + +<p> + Users pay by charging their monthly carrier bills . The benefit of Direct + Carrier Billing is that it opens up markets where credit cards are less + common, as purchases are charged to your customers’ monthly mobile phone + bills. This option is available to users in key markets + around the world. Many more will get the option in the months ahead. +</p> + +<div class="headerLine"> + <h1 id="credit"> + Credit Cards + </h1> + <hr> +</div> + +<p> + Users can pay using any credit card that they’ve registered in Google Play. + Credit Cards added to Google Play are stored in the user’s Google Wallet and + available for in-app purchases and instant buys too. To make it easy for + users to get started, registration is offered as a part of the initial device + setup process. +</p> + +<div class="headerLine clearfloat"> + <h1 id="gift-cards"> + Google Play Gift Cards + </h1> + + <hr> +</div> + +<div class="figure"> + <img src="{@docRoot}images/gp-payments-1.png"> +</div> + +<p> + Gift cards enable users to add value to their Google Play balance by entering + a unique code printed on a card purchased online or from major retailers. + More information gift cards can be found <a href= + "http://play.google.com/intl/en-US_us/about/giftcards/" target= + "_android">here</a>. +</p> + +<div class="headerLine clearfloat"> + <h1 id="balance"> + Google Play Balance + </h1> + + <hr> +</div> + +<div class="figure"> + <img src="{@docRoot}images/gp-balance.png"> +</div> + +<p> + Google Play balance, also known as stored value, is a stored account balance + in Google Play. Users can increase their balance by redeeming <a href= + "https://play.google.com/intl/en-US_us/about/giftcards/">gift cards</a> or by + earning rewards through the <a href= + "https://play.google.com/store/apps/details?id=com.google.android.apps.paidtasks&hl=en"> + Google Opinions Rewards app</a>, and they can use their balance to make + purchases of apps, games, or other content. +</p> + +<p> + The payment methods available to users may vary based on location, carrier + network, and other factors. +</p> + +<div class="headerLine clearfloat"><h1 id="related-resources">Related Resources</h1><hr></div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/monetize/paymentmethods" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="8"></div> + diff --git a/docs/html/distribute/monetize/premium.jd b/docs/html/distribute/monetize/premium.jd new file mode 100644 index 0000000..b66cd03 --- /dev/null +++ b/docs/html/distribute/monetize/premium.jd @@ -0,0 +1,49 @@ +page.title=Monetize Premium Apps +page.image=/distribute/images/premium.jpg +page.metaDescription=Charging users to download your apps is a simple, convenient monetization model. +page.tags="monetizing", "paid" + +@jd:body + +<div class="figure"><img src="{@docRoot}images/gp-premium-0.png" /> +<p class="img-caption" style="width:300px">Paid app</p> +</div> +<p> + Charging users to download your apps is a simple, convenient monetization + model. After creating your <a href= + "/distribute/googleplay/start.html#merchant-account">Merchant + Account</a>, you <a href= + "/distribute/googleplay/developer-console.html#selling-pricing-your-products">set prices for your + apps</a> in the Developer Console. You can optionally include advertising or use + <a href="{@docRoot}google/play/billing/index.html">In-app + Billing</a> to sell additional features or content. +</p> + +<p> + This model could work well for any app or game, but might be particularly + relevant to those with extensive features or that address a narrow niche in + the market. Certain categories of apps, such as games for children, should be + monetized by paying for them up front instead of advertising or in-app + purchases. +</p> + +<p> + However, this model may limit your apps monetization potential, particularly + in developing markets. You may be able to achieve greater revenue using the + <a href="{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= + "{@docRoot}distribute/monetize/subscriptions.html">subscriptions</a> or + <a href="{@docRoot}distribute/monetize/ads.html">advertising</a> models. +</p> + +<div class="headerLine clearfloat"> + <h1> + Related Resources + </h1> + <hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/monetize/premium" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div>
\ No newline at end of file diff --git a/docs/html/distribute/monetize/subscriptions.jd b/docs/html/distribute/monetize/subscriptions.jd new file mode 100644 index 0000000..a838e30 --- /dev/null +++ b/docs/html/distribute/monetize/subscriptions.jd @@ -0,0 +1,71 @@ +page.title=Monetize with Subscriptions +page.image=/distribute/images/subscription.jpg +page.metaDescription=Sell subscriptions to your products to create continuing revenue streams. +page.tags="in-app", "iap", "monetizing", "free", "trials" +@jd:body + +<div class="figure"> + <img src="{@docRoot}images/gp-subscription-0.jpg"> + <p class="img-caption" style="width:300px;"> + In-App Subscriptions + </p> +</div> + +<p> + Subscriptions provide an excellent opportunity to create continuing revenue + streams. Subscriptions are similar to digital goods offered through <a href= + "{@docRoot}google/play/billing/index.html">In-app Billing</a> but made + available on a recurring monthly or annual basis. +</p> + +<p> + When users purchase subscriptions in your apps, Google Play handles all + checkout details so your apps never have to directly process any financial + transactions. Google Play processes all payments for subscriptions through + Google Wallet, just as it does for standard in-app products and app + purchases. This ensures a consistent and familiar purchase flow for your + users and reduces cart abandonment rates. +</p> + +<p> + At a basic level you can offer use of your apps or access to their content on + a subscription basis, using a <a href= + "{@docRoot}google/play/billing/billing_subscriptions.html#trials">free trial + subscription</a> to allow users to explore the apps or content. +</p> + +<p> + A more advanced approach is to offer specific features or content items as + subscriptions within your apps. This way you can offer users basic or core + features or content for free or part of the initial purchase and extended + features or content as subscriptions. You can have multiple subscriptions + active in an app at any one time. +</p> + +<p> + To get started with subscriptions you need to set-up a Google Wallet <a href= + "{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant + Account</a> from the Developer Console. You then define subscriptions for + published or draft apps in the <a href= + "{@docRoot}distribute/googleplay/developer-console.html#in-app-billing">In-app + Products</a> section of the Developer Console, integrate the In-app Billing + API into your apps, and add the mechanisms to unlock subscribed features or + deliver content. +</p> + +<div class="sidebox" style="width:400px;float:left;margin-left:0"> + <p> + <strong>Tip:</strong> Due to some direct carrier billing limits, we + recommend monthly subscriptions. Annual subscriptions may exceed limits, + causing the purchase to be blocked and you to lose that revenue. + </p> +</div> + +<div class="headerLine clearfloat"><h1 id="related-resources">Related Resources</h1><hr></div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/monetize/subscriptions" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + |