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+page.title=Developer Stories: Google Play Game Services
+meta.tags="google play, developer story, games, global"
+page.image=/images/distribute/glu-ew-gpgames.jpg
+page.metaDescription=How gaming studios are using Google Play game services to deliver new gaming experiences for their users.
+
+@jd:body
+
+<p>One of the goals of <a href="https://developers.google.com/games/">Google
+Play game services</a> is to allow developers to focus on what they’re good at
+as game developers &mdash; creating great gaming experiences for their users, by
+building on top of what Google is good at: mobile and cloud services. Integral
+to that is an easy integration process, one that provides a whole host of
+features with little engineering work required.</p>
+
+<p>The gaming studios below understood the opportunity that Google Play game
+services unlocked, and are starting to see real results following their
+successful integrations. </p>
+
+<div style="margin-bottom:2em;"><!-- START STORY -->
+
+<h3>Concrete Software &mdash; Straightforward, easy to implement</h3>
+
+<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
+ -moz-border-radius: 5px;
+ border-radius: 5px height:78px;
+ width: 78px;
+ float: left;
+ margin: 12px 20px 9px 20px;"
+ src="http://lh6.ggpht.com/_UOay5HBxf077suKYzmikU2IbnYOJub3X0inz-LoUsVh4TX758BEyArjoR7owXijkAA=w124">
+
+<div style="list-style: none;height:100%;
+ float: right;
+ border-top: 1px solid #9C0;
+ width: 220px;
+ margin: 4px 20px;padding: .5em;">
+
+ <h5>About the developer</h5>
+ <ul>
+ <li><a href="https://play.google.com/store/apps/developer?id=Concrete%20Software%2C%20Inc.">Concrete Software</a>,
+ makers of <a href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket&hl=en">PBA
+ Bowling Challenge</a></li>
+ <li>Added support for multiplayer, leaderboards and achievements through Google Play game
+ services</li>
+ </ul>
+
+ <h5>Results</h5>
+ <ul>
+ <li>Session lengths have increased more than 15%</li>
+ </ul>
+
+ <div style="padding:.5em 0 0 1em;">
+ <a href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket&hl=en">
+ <img alt="Android app on Google Play" src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
+ </a>
+ </div>
+</div>
+
+<div style="line-height:1.4em;">
+<p style="margin-top:0;margin-bottom:12px;">Concrete Software added several
+features from Google Play game services into one of their top titles,
+<a href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket">PBA
+Bowling Challenge</a>, including support for multiplayer, leaderboards, and
+achievements.</p>
+
+<p>So far, their users have loved the new additions: average session length
+is up more than 15%. Keith Pichelman, CEO of Concrete Software, explains: </p>
+
+<p>"The Google Play game services were straightforward and easy to implement. We
+had been researching options for multiplayer services, so when Google Play game
+services came out, it was an easy decision for us. Not only were they easy to
+integrate, but the features have worked flawlessly. </p>
+
+<p>"PBA Bowling Challenge now has real-time multiplayer which our users instantly
+were thrilled with; you can see in the reviews how people immediately raved about
+the new game experience. </p>
+
+<p>"We also included achievements, leaderboards, and most recently cloud
+synchronization from the Google Play game services as well. Using the game
+services in PBA Bowling Challenge was a huge success, enough so that we are now
+going back to our other titles, adding the features to them as well."</p>
+</div>
+
+<div style="clear:both;margin-top:40px;width:auto;">
+
+ <img src="{@docRoot}images/distribute/concrete-pbc-gpgames.jpg">
+
+ <div style="width:600px;margin-top:0px;padding:0 90px;">
+ <p class="image-caption"><span style="font-weight:500;">Session lengths up:</span>
+ After adding support for multiplayer with Google Play game services, Concrete
+ Software saw an increase in session lengths of more than 15% for PBA Bowling
+ Challenge.</p>
+ </div>
+</div>
+</div> <!-- END STORY -->
+
+<div style="margin:3em auto"><!-- START STORY -->
+
+<h3>Glu: It’s a must-have for all titles</h3>
+
+<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
+ -moz-border-radius: 5px;
+ border-radius: 5px height:78px;
+ width: 78px;
+ float: left;
+ margin: 12px 20px 30px 20px;"
+ src="http://lh4.ggpht.com/Q7mQJsdhulW4_s039R9aaRhQkGnyzLkhF00j5EnyhHOivijnyi7P7b5A8qG0xk1r-jQ=w124">
+
+<div style="list-style: none;height:100%;
+ float: right;
+ border-top: 1px solid #9C0;
+ width: 220px;
+ margin: 4px 20px;padding: .5em;">
+
+ <h5>About the developer</h5>
+ <ul>
+ <li><a href="https://play.google.com/store/apps/developer?id=Glu+Mobile">Glu
+ Mobile</a>, creators of <a href="https://play.google.com/store/apps/details?id=com.glu.ewarriors2">Eternity
+ Warriors 2</a></li>
+ <li>Has already integrated 5 titles with Google Play game services</li>
+ </ul>
+
+ <h5>Results</h5>
+ <ul>
+ <li>In Eternity Warriors 2, 7-day user retention is up 40%</li>
+ <li>20% increase in play sessions per day as well</li>
+ </ul>
+
+ <div style="padding:.5em 0 0 1em;">
+ <a href="https://play.google.com/store/apps/details?id=com.glu.ewarriors2">
+ <img alt="Android app on Google Play" src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
+ </a>
+ </div>
+</div>
+
+<div style="line-height:1.4em;">
+<p style="margin-top:0;margin-bottom:12px;">Glu was one of the first developers
+to integrate Google Play game services, with
+<a href="https://play.google.com/store/apps/details?id=com.glu.ewarriors2">Eternity
+Warriors 2</a>. Based on this first success, Glu has integrated game services
+into several more games, including Samurai vs. Zombies 2, Frontline Commando:
+D-Day, Contract Killer 2, and Zombies Ate My Friends.</p>
+
+<p>Already supported in Eternity Warriors 2, they’ve seen a 40% increase in 7-day
+user retention and a 20% increase in play sessions per day. Sourabh Ahuja, Glu's
+Vice President of Android Development, explains:</p>
+
+<p>“Multiplayer, leaderboards, achievements &mdash; these are all things that we
+had to build individually for our titles. The availability of these features in
+Google Play game services helps us make our games stickier, and it’s awesome that
+it comes directly from Google. </p>
+
+<p>"It’s flexible enough that we were able to make it interoperable with our
+in-house systems. We look forward to utilizing game services extensively across
+our portfolio."</p>
+</div>
+
+<div style="clear:both;margin-top:40px;width:auto;">
+
+ <img src="{@docRoot}images/distribute/glu-ew-gpgames.jpg"></a>
+
+ <div style="width:600px;margin-top:0px;padding:0 90px;">
+ <p class="image-caption"><span style="font-weight:500;">User retention up:</span>
+ Glu saw a 40% increase in 7-day user retention for Eternity Warriors 2 after
+ integrating with Google Play game services.</p>
+ </div>
+</div>
+</div> <!-- END STORY -->
+
+
+<div style="margin-bottom:2em;"><!-- START STORY -->
+
+<h3>Vector-Unit: An awesome multiplayer experience</h3>
+
+<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
+ -moz-border-radius: 5px;
+ border-radius: 5px height:78px;
+ width: 78px;
+ float: left;
+ margin: 12px 20px 9px 20px;" src=
+ "http://lh3.ggpht.com/dTUrKLffqXHJtPuIlp8fjDhROuzrTcpidbNFprugR65hMrPLX7Omd8SGop0xMXXKzcw=w124">
+
+<div style="list-style: none;height:100%;
+ float: right;
+ border-top: 1px solid #9C0;
+ width: 220px;
+ margin: 4px 20px;padding: .5em;">
+
+ <h5>About the developer</h5>
+ <ul>
+ <li><a href="https://play.google.com/store/apps/developer?id=Vector+Unit">Vector
+ Unit</a>, creators of <a href="https://play.google.com/store/apps/details?id=com.vectorunit.red">Riptide
+ GP2</a></li>
+ <li>Added multiplayer to Riptide GP2 through Google Play game services </li>
+ </ul>
+
+ <h5>Results</h5>
+ <ul>
+ <li>With an easy multiplayer solution, they were able to focus on the
+ gameplay</li>
+ <li>Early reviews of Riptide GP2 called multiplayer “one of the sweetest
+ cherries on top!”</li>
+ </ul>
+
+ <div style="padding:.5em 0 0 1em;">
+ <a href="https://play.google.com/store/apps/details?id=com.vectorunit.red">
+ <img alt="Android app on Google Play" src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
+ </a>
+ </div>
+</div>
+
+<div style="line-height:1.4em;">
+<p style="margin-top:0;margin-bottom:12px;">Vector Unit just launched their
+latest title, <a href="https://play.google.com/store/apps/details?id=com.vectorunit.red">Riptide
+GP2</a>, with Google Play game services integration, and it has one of the strongest
+integrations of multiplayer yet. Early reviews call multiplayer “one of the sweetest
+cherries on top!”.</p>
+
+<p>Ralf Knoesel, CTO of Vector Unit, tells more about how they've used Google Play game
+services:</p>
+
+<p>“We wanted to provide a really compelling multiplayer experience for our users, and
+Google Play game services allowed us to do just that. With multiplayer, you can show off
+your skills and your custom-tuned hydro jet in 4-way online battles with friends and
+players around the world. </p>
+
+<p>"By providing an easy way to power this multiplayer experience, we were able to focus
+on making the gameplay come alive &mdash; like the stunts, which are more daring and
+slicker than ever (with more of them to master), or the realistic detail of the water
+splashing against the camera lens.”</p>
+
+</div>
+
+<div style="clear:both;margin-top:40px;width:auto;">
+
+ <img src="{@docRoot}images/distribute/vector-unit-rt-gpgames.jpg"></a>
+
+ <div style="width:600px;margin-top:0px;padding:0 90px;">
+ <p class="image-caption"><span style="font-weight:500;">Multiplayer and more:</span>
+ Google Play game services helped Vector Unit pack an awesome multiplayer experience
+ into Riptide GP 2, so they could focus on building a great gaming experience.</p>
+ </div>
+</div>
+</div> <!-- END STORY -->
+
+
+