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diff --git a/docs/html/distribute/tools/promote/brand.jd b/docs/html/distribute/tools/promote/brand.jd new file mode 100644 index 0000000..2116c0f --- /dev/null +++ b/docs/html/distribute/tools/promote/brand.jd @@ -0,0 +1,195 @@ +page.title=Brand Guidelines +page.image=/assets/images/resource-card-default-android.jpg +page.metaDescription=Guidelines and downloads for the Android and Google Play brands. +page.tags="brand, bugdroid, assets" + +@jd:body + +<p>We encourage you to use the Android and Google Play brands with your Android app +promotional materials. You can use the icons and other assets on this page +provided that you follow the guidelines.</p> + +<h2 id="brand-android">Android</h2> + + <p>The following are guidelines for the Android brand + and related assets.</p> + + + <h4 style="clear:right">Android in text</h4> + + <div style="float:right;clear:right;width:200px;margin:0 0 20px 30px"> + <img alt="" src="{@docRoot}images/brand/mediaplayer.png"> + </div> + <ul> + <li>Android™ should have a trademark symbol the first time it appears in a creative.</li> + <li>Android should always be capitalized and is never plural or possessive.</li> + <li>"Android" cannot be used in names of applications or accessory products, + including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead use "for Android". + <ul> + <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li> + <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li> + </ul> + <p>If used with your logo, "for Android" needs to be smaller in size than your logo. + First instance of this use should be followed by a TM symbol, "for Android™".</p> + </li> + <li>Android may be used as a descriptor, as long as it is followed by a proper generic term. + <ul> + <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li> + <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li> + </ul> + </li> + </ul> + + <p>Any use of the Android name needs to include this + attribution in your communication:</p> + <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p> + + + <h4>Android robot</h4> + + <div style="float:right;width:200px;margin-left:30px"> + <img alt="" src="{@docRoot}images/brand/Android_Robot_100.png" + style="margin-left:50px"> + <p style="text-align:center"> + <a href="{@docRoot}images/brand/Android_Robot_100.png">100x118</a> | + <a href="{@docRoot}images/brand/Android_Robot_200.png">200x237</a><br> + <a href="{@docRoot}downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p> + </div> + + <p>The Android robot can be used, reproduced, and modified freely in marketing + communications. The color value for print is PMS 376C and the online hex + color is <span style="color:#A4C639">#A4C639</span>.</p> + + <p>When using the Android Robot or any modification of it, proper attribution is + required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative +Commons Attribution</a> license:</p> + + <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and +used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote> + + <p>You may not file trademark applications incorporating the Android robot logo or +derivatives thereof. We want to ensure that the Android robot remains available +for all to use.</p> + + +<h4 style="clear:right">Android logo</h4> + +<div style="float:right;width:210px;margin-left:30px;margin-top:-10px"> + <img alt="" src="{@docRoot}images/brand/android_logo_no.png"> +</div> + +<p>The Android logo may not be used. Nor can this be used with the Android robot.</p> +<p>The custom typeface may not be used.</p> + + + + +<h2 id="brand-google_play">Google Play</h2> + + + <p>The following are guidelines for the Google Play brand + and related assets.</p> + +<h4>Google Play in text</h4> + +<p>Always include a TM symbol on the first or most prominent instance of Google Play™ +in text.</p> + +<p>When referring to the mobile experience, use "Google Play" unless the text is clearly +instructional for the user. For example, a marketing headline might read "Download our +games on Google Play™," but instructional text would read "Download our games using the Google +Play™ Store app." + + <p>Any use of the Google Play name or icon needs to include this + attribution in your communication:</p> + +<blockquote><em>Google Play is a trademark of Google Inc.</em></blockquote> + + + <div style="float:right;width:96px;margin-left:30px;margin-top:-20px"> + <img src="{@docRoot}images/brand/Google_Play_Store_96.png" alt=""> + <p style="text-align:center"> + <a href="{@docRoot}images/brand/Google_Play_Store_48.png">48x48</a> | + <a href="{@docRoot}images/brand/Google_Play_Store_96.png">96x96</a><br> + <a href="{@docRoot}downloads/brand/Google_Play_Store.ai">Illustrator (.ai)</a> + </p> + </div> + +<h4>Google Play Store icon</h4> + +<p>You may use the Google Play Store icon, but you may not modify it.</p> + +<p>As mentioned above, when referring to the Google Play Store app in copy, use the full name: +"Google Play Store." However, when labeling the Google Play Store icon directly, it's OK to use +"Play Store" alone to accurately reflect the icon label as it appears on a device.</p> + + +<h4>Google Play badge</h4> + + <div style="float:right;clear:right;width:172px;margin-left:30px"> + <img src="{@docRoot}images/brand/en_app_rgb_wo_60.png" alt=""> + <p style="text-align:center"> + <a href="{@docRoot}images/brand/en_app_rgb_wo_45.png">129x45</a> | + <a href="{@docRoot}images/brand/en_app_rgb_wo_60.png">172x60</a></p> + </div> + + <div style="float:right;clear:right;width:172px;margin-left:30px"> + <img src="{@docRoot}images/brand/en_generic_rgb_wo_60.png" alt=""> + <p style="text-align:center"> + <a href="{@docRoot}images/brand/en_generic_rgb_wo_45.png">129x45</a> | + <a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a></p> + </div> + + <p>The "Get it on Google Play" and "Android App on Google Play" logos are badges that you + can use on your website and promotional materials, to point to your products on Google + Play.</p> + + <ul> + <li>Don't modify the color, proportions, spacing, or any other aspect of the badge image. + </li> + <li>When used alongside logos for other application marketplaces, the Google Play logo + should be of equal or greater size.</li> + <li>When used online, the badge should link to either: + <ul> + <li>A list of products published by you, for example:<br /> + <span style="margin-left:1em;">http://play.google.com/store/search?q=<em>publisherName</em></span> + </li> + <li>A specific app product details page within Google Play, for example:<br /> + <span style="margin-left:1em;">http://play.google.com/store/apps/details?id=<em>packageName</em></span> + </li> + </ul> + </li> + </ul> + + <p>To quickly create a badge that links to your apps on Google Play, + use the <a + href="{@docRoot}distribute/tools/promote/badges.html">Googe Play badge generator</a> + (provides the badge in over 40 languages).</p> + + <p>To create your own size, download an Adobe® Illustrator® (.ai) file for the + <a href="{@docRoot}distribute/tools/promote/badge-files.html">Google Play + badge in over 40 languages</a>.</p> + + <p>For details on all the ways that you can link to your product details page in Google Play, + see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a></p> + + + +<h2 id="Questions">Questions</h2> + +<p>To view our full guidelines or for any further brand usage questions, please contact our +Android Partner Marketing team:</p> +<ul> + <li>For North and South America, please contact <a + href="mailto:android-brand-approvals@google.com?Subject=Brand%20Approval%20Questions" + >android-brand-approvals@google.com</a></li> + + <li>For Europe and Emerging Markets, please contact <a + href="mailto:emea-android-brand@google.com?Subject=Brand%20Approval%20Questions" + >emea-android-brand@google.com</a></li> + + <li>For Asia and Pacific-America, please contact <a + href="mailto:apac-android-brand-approvals@google.com?Subject=Brand%20Approval%20Questions" + >apac-android-brand-approvals@google.com</a></li> +</ul> + |