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diff --git a/docs/html/distribute/users/build-buzz.jd b/docs/html/distribute/users/build-buzz.jd new file mode 100644 index 0000000..b76498e --- /dev/null +++ b/docs/html/distribute/users/build-buzz.jd @@ -0,0 +1,301 @@ +page.title=Build Buzz +page.image=/distribute/images/build-buzz.jpg +page.metaDescription=Generate interest and demand for your app. Here are some ways to help users find, download, and install your apps. +page.tags="users, growth, promotion" + +@jd:body + +<div id="qv-wrapper"> + <div id="qv"> + <h2> + Contents + </h2> + + <ol> + <li> + <a href="#link-to-your-apps">Link to Your Apps</a> + </li> + <li> + <a href="#use-the-google-play-badge">Use the Badge</a> + </li> + <li> + <a href="#cross-promote-from-your-other-apps">Cross-Promote Your Apps</a> + </li> + <li> + <a href="#hold-a-contest">Hold a Contest</a> + </li> + <li> + <a href="#leverage-pr">Leverage PR</a> + </li> + <li> + <a href="#use-social-media">Use Social Media</a> + </li> + <li> + <a href="#publish-youtube-videos">Publish YouTube Videos</a> + </li> + <li> + <a href="#advertise">Advertise</a> + </li> + <li> + <a href="#maximize-your-marketing-spend">Maximize Your Marketing + spend</a> + </li> + <li><a href="#related-resources">Related Resources</a></li> + </ol> + </div> +</div> + +<div style="float:right;border 2px solid #ddd;"> + <img src="{@docRoot}distribute/images/build-buzz.jpg" style= + "width:240px;margin:0 0 1.5em 1em;"> +</div> + +<p> + With more apps published each week in Google Play, building buzz + around your own apps helps them get noticed and makes it easier for + users to find and download them. +</p> + +<p> + Building buzz doesn’t have a single formula. The tools and techniques + described here have worked for other developers, but finding the right mix + will depend on your apps, your audience, and your competition. And don’t be + afraid to try something different or quirky, taking a risk could pay big + dividends. +</p> + +<div class="headerLine"> + <h1 id="link-to-your-apps"> + Link to Your Apps in Google Play + </h1> + + <hr> +</div> + +<p> + After publishing your apps, you can take Android users directly to your + app/games detail page on Google Play by <a href= + "{@docRoot}distribute/tools/promote/linking.html">providing links</a> in your + social network posts, ad campaigns, app reviews and articles, your website, + and more. +</p> + +<p> + You can also link to: +</p> + +<ul> + <li>A <a href= + "{@docRoot}distribute/tools/promote/linking.html#OpeningPublisher">list</a> + of all of your apps + </li> + + <li>A Google Play <a href= + "{@docRoot}distribute/tools/promote/linking.html#PerformingSearch">search + result</a> + </li> + + <li>A <a href= + "{@docRoot}distribute/tools/promote/linking.html#OpeningCollection">collection</a> + on Google Play + </li> +</ul> + +<div class="headerLine clearfloat"> + <h1 id="use-the-google-play-badge"> + Use the Google Play Badge + </h1> + + <hr> +</div> + +<div class="figure" style="margin:0 3em;"> + <img src="{@docRoot}images/gp-build-buzz-uplift-1.png"> +</div> + +<p> + <a href="{@docRoot}distribute/tools/promote/badges.html">Google Play + badges</a> are an especially great way let Android users know that your apps + are available and link them directly to your Google Play page. Users are more + likely to download and trust your apps and games when the Google Play badge + is used. +</p> + +<p>Badge your + websites, collateral, and ad campaigns. With the badge generator, they're + also easy to make and available in multiple languages. +</p> + +<div class="headerLine clearfloat"> + <h1 id="cross-promote-from-your-other-apps"> + Cross-Promote from Your Other Apps + </h1> + + <hr> +</div> + +<div class="figure-right"> + <img src="{@docRoot}images/gp-buzz-1.jpg"> + <p class="img-caption"> + Cross-promoting related apps. + </p> +</div> + +<p> + Cross promoting, or house ads, is a great cost effective way to get users to + try out new titles. Be sure that your house ad is unobtrusive and presented + at a time convenient for users to leave your apps and try out your new title. + Also, be sure to include logic that allows users to dismiss the ad and + control if they will be asked again later. +</p> + +<p> + Consider using free AdMob <a href= + "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> + house ads</a> within your apps to create awareness and promote your entire + portfolio of apps. When launching new apps, an easy way to quickly attract + users is to promote directly to your existing customers. +</p> + +<div class="headerLine"> + <h1 id="hold-a-contest"> + Hold a Contest + </h1> + + <hr> +</div> + +<p> + Contests can be a great way to engage your users. If you have a game, hold a + tournament and promote it through your marketing channels. Use Google Play + Games APIs for leaderboards and achievements to stimulate competition. Some + app developers have provided prizes for creative uses of an app or social + engagement. For example, a photo app developer can hold a photo contest. +</p> + +<p> + But be sure you’re complying with the appropriate legal requirements in your + country and provide a clear set of terms and conditions, accessible online. + Don’t let a lack of attention to detail spoil a great marketing opportunity. +</p> + +<div class="headerLine"> + <h1 id="leverage-pr"> + Leverage PR + </h1> + + <hr> +</div> + +<p> + Public Relations outreach can be a valuable marketing initiative. Many + developers use PR to announce new features in their apps or games, which, in + turn, builds demand for the updated release when it comes out. You can also + provide early copies of your app or game for the press to review, and publish + their reviews when the app or game launches. +</p> + +<div class="headerLine"> + <h1 id="use-social-media"> + Use Social Media + </h1> + + <hr> +</div> + +<p> + Social media is your opportunity to build promotion for your apps. Start with + your own channels: update users on your plans before launch, announce your + launch, and talk about progress after launch (downloads, new features, and + alike.) Then expand by encouraging your users to forward and share your + posts. +</p> + +<p> + Take advantage of bloggers. Look for bloggers that cover Android and learn + what interest them. Remember to look locally as well as globally, gaining a + local following can be a great springboard to global success. When you’ve + selected a target group of bloggers focus on them by sending details of your + apps and free versions if the apps are priced. Follow up and ask them to + review your apps. A review on the right blog is a great promotion. +</p> + +<div class="headerLine clearfloat"> + <h1 id="publish-youtube-videos"> + Publish YouTube Videos + </h1> + + <hr> +</div> + +<div class="center-img" style="padding-top:1em;"> + <img src="{@docRoot}images/gp-build-buzz-yt.png"> +</div> + +<p> + YouTube videos are now an essential part of building buzz. Use them to + showcase your apps’ feature. Remember to do this before, at, and after + launch. Taking users on a journey through the development of your apps can be + a great way to drive downloads at launch. +</p> + +<div class="headerLine"> + <h1 id="advertise"> + Advertise + </h1> + + <hr> +</div> + +<div class="figure"> + <img src="{@docRoot}images/google/gps-ads.png" style="width:340px"> +</div> + +<p> + Advertise your app in other apps to increase downloads. There are many tools + to help you target the right users for your apps and games. You can use + <a href= + "http://www.google.com/ads/admob/promote.html#subid=us-en-et-dac">AdMob</a> + to drive installs of your app at a target cost-per-acquisition (CPA). You + also get free house ads for your own app. <a href= + "https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en"> + Sign up for an AdMob account</a> to get started. +</p> + +<div class="headerLine clearfloat"> + <h1 id="maximize-your-marketing-spend"> + Maximize your Marketing Spend + </h1> + + <hr> +</div> + +<div class="figure" style="margin: 0 3em;"> + <img src="{@docRoot}images/gp-build-buzz-uplift-2.png" style=""> +</div> + +<p> + Maximize buzz and leverage the halo effect of cross-platform, multimedia, + simultaneous launches. +</p> + +<p><strong>Developers who launch on multiple platforms at + the same time have received a 10-20% uplift.</strong>If you’re spending money + to advertise your launch or spending effort on press, shipping on multiple + platforms simultaneously helps you maximize your return on investment. +</p> + +<div class="headerLine clearfloat"> + <h1 id="related-resources"> + Related Resources + </h1> + + <hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/users/buildbuzz" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + |