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diff --git a/docs/html/distribute/users/build-community.jd b/docs/html/distribute/users/build-community.jd new file mode 100644 index 0000000..1623939 --- /dev/null +++ b/docs/html/distribute/users/build-community.jd @@ -0,0 +1,202 @@ +page.title=Build Community +page.metaDescription=Build a loyal following with great support and communication. +page.tags="users, growth, community" + +@jd:body + +<div id="qv-wrapper"> + <div id="qv"> + <h2> + Contents + </h2> + + <ol> + <li> + <a href="#starting-your-community">Starting Your Community</a> + </li> + + <li> + <a href="#tools-to-build-your-community">Tools to Build Your Community</a> + </li> + + <li> + <a href="#managing-your-community">Managing Your Community</a> + </li> + <li> + <a href="#related-resources">Related Resources</a> + </li> + </ol> + </div> +</div> + +<p> + Fans of your apps love to help others, turn newer users into fans, and bring + you more users as they talk about your app. Building a community can help you + tap into those influencers to help you improve your app and provide support + to others. +</p> + +<p> + Building your own community can help you bring content that will delight + users and get them talking about your apps to friends, family and others in + their social network. +</p> + +<div class="headerLine"> + <h1 id="starting-your-community"> + Starting Your Community + </h1> + + <hr> +</div> + +<p> + In conjunction with your apps’ design and development, you should start + defining and building your community infrastructure. There’s no one approach + that fits all, and the approach for each of your apps may need to be a little + different. You should start by thinking about your potential users and asking + questions such as: +</p> + +<ul> + <li> + <p> + How will my users prefer to interact? Game users may prefer a modern feed + style community, users of a financial management app a more traditional + discussion forum. + </p> + </li> + + <li> + <p> + Should I have a community for all my apps or should each app have its + own? Will users be turned off if the community isn’t just about the app + that interests them or can I make it a way to turn them onto my other + apps? + </p> + </li> + + <li> + <p> + Will different countries or territories, or speakers of particular + languages need separate forums? How will I handle feedback in languages I + don’t know? + </p> + </li> + + <li> + <p> + Do I need any additional policies beyond those governing the tool used to + host the community? + </p> + </li> +</ul> + +<p> + Any way you do it, starting your community early helps you build momentum as + you turn happy users into influencers. +</p> + +<p> + Consider inviting your existing users through a rich notification or an + opt-in on your website. Don’t overlook inviting your critics too. If you have + been able to address their earlier issues you may convert them into + supporters — it’s not unknown for your harshest critics to become your most + enthusiastic fans if you address their concerns. +</p> + +<p> + When you use the <a href= + "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta-testing + feature</a> in Google Play, you’ll create a testers group through a <a href= + "https://support.google.com/groups/answer/46601">Google Group</a> or <a href= + "https://support.google.com/plus/topic/2888488">Google+ Community</a> to + define who gets your software for testing. Consider managing these groups as + communities in their own right. +</p> + +<div class="headerLine"> + <h1 id="tools-to-build-your-community"> + Tools to Build Your Community + </h1> + + <hr> +</div> + +<p> + There are many tools you can use to build your community. Before you launch, + inviting <a href="http://www.google.com/+/business/">Google+</a> users or + <a href="https://support.google.com/groups/answer/46601?hl=en">Google + Groups</a> to <a href= + "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta-test</a> + your app can help you kickstart your community while you listen to and + respond to your user feedback. +</p> + +<p> + Once you’ve launched, your Google+ or other social media presence can help + you continue to gather feedback, answer questions, and get input on updates. + Use social media to get the conversation started. Post updates to your + followers, announce new apps, and host contests. Ask followers to re-post so + that they bring new users into the conversation. Fans love to profess their + passion for great apps, so be sure to give them plenty of reason to do so. +</p> + +<p> + Forums like <a href= + "https://support.google.com/groups/answer/46601?hl=en">Google Groups</a> are + particularly well suited to help you and your users provide support to + others. By helping out your community, you’re building your fan base who will + share their experiences with other prospective customers. +</p> + +<p> + Respond to comments and reviews on both your product details page on Google + Play and <a href="http://youtube.com">YouTube</a> pages. Prospective + customers are influenced by reviews and comments, so be sure to manage your + brand in every channel you can. +</p> + +<div class="headerLine"> + <h1 id="managing-your-community"> + Managing Your Community + </h1> + + <hr> +</div> + +<div class="figure"> + <img src="{@docRoot}images/gp-community-0.png"> +</div> + +<p> + Engaged users want you to succeed. Let them know you’re listening! Responding + to posts, comments, and other social media mentions improves your ratings by + letting users know you care. +</p> + +<p> + Update the product based on user feedback and announce new releases. Users + often change their original star ratings after feeling heard, inspiring more + users to install your apps. +</p> + +<p> + There are many ways to make your community feel special. Consider polls to + let users influence product updates. Use competitions to inspire and reward + your community. Giving a special <em>member of the week</em> badge is an easy + way to recognize those that help others. Or get users involved in testing new + versions or new apps to make them feel special. +</p> + +<div class="headerLine clearfloat"> + <h1 id="related-resources"> + Related Resources + </h1> + <hr> +</div> +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/users/buildcommunity" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div>
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