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diff --git a/docs/html/distribute/users/expand-to-new-markets.jd b/docs/html/distribute/users/expand-to-new-markets.jd new file mode 100644 index 0000000..cc94a92 --- /dev/null +++ b/docs/html/distribute/users/expand-to-new-markets.jd @@ -0,0 +1,325 @@ +page.title=Expand Into New Markets +page.metaDescription=Tap fast-growing markets in Japan, Korea, India, Brazil, and many other countries around the world. +page.image=/distribute/images/expand-into-new-markets.jpg +page.tags="users, growth, global" + +@jd:body + +<div id="qv-wrapper"> + <div id="qv"> + <h2> + Contents + </h2> + + <ol> + <li> + <a href="#localize-your-product">Localize Your Product</a> + </li> + + <li> + <a href="#testing-and-support">Testing and Support</a> + </li> + + <li> + <a href="#localize-your-google-play-listing">Localize Your Store + Listing</a> + </li> + + <li> + <a href="#marketing">Marketing</a> + </li> + + <li> + <a href="#related-resources">Related Resources</a> + </li> + </ol> + </div> +</div> +<p> + Android and Google Play give you a worldwide audience for your apps, with an + addressable user base that's growing very rapidly in countries such as Japan, + Korea, India, and Brazil. You can sell your app in more than 130 countries. +</p> + +<p> + To <strong>maximize your app's distribution potential and earn high + ratings</strong> from users around the world, we encourage you to localize + your app. Once you’ve built a solid foundation in your home market, take + advantage of Android’s powerful growth around the world and expand your app + to new markets. +</p> + +<div class="sidebox-wrapper" style="float:right;"> + <div class="sidebox"> + <p> + <strong>Tip:</strong> Localization is more than translation. Plan product + features, launch, and marketing for key markets. + </p> + </div> +</div> + +<p class="caution" style="font-size:15.5px;"> +</p> + +<p> + Localization involves a variety of tasks throughout your app development + cycle, and advance planning is essential. But <strong>localization is more + than just translating your UI</strong>. To be successful, you also need to + localize your Google Play listing and ensure your marketing is suitable for + the demographic you’re addressing. +</p> + +<p> + To reduce development and maintenance effort, use a single APK for all + regions. A single APK also allows you to more easily track metrics by + country. Google Play takes care of providing the appropriate localized + version of your app based on user location. +</p> + +<div class="headerLine"> + <h1 id="localize-your-product"> + Localize Your Product + </h1> + + <hr> +</div> + +<div class="sidebox-wrapper" style="float:right;"> + <div class="sidebox"> + <p> + <strong>Tip:</strong> Use a professional translation service located in + your target country to ensure high quality and good user ratings. + </p> + </div> +</div> + +<p> + The first step is to identify your target markets and associated languages, + then focus your product localization on those countries. Some of the tasks + include translating your UI strings and localizing dates and times, layouts, + text direction, and finally your Google Play store listing. To learn more + about how to localize your app, visit our <a href= + "{@docRoot}distribute/tools/localization-checklist.html">Localization + Checklist</a>. +</p> +<!-- <p>[Need graphic highlighting that it’s all about getting high ratings]</p> --> + +<p> + Work with a professional translator, preferably located in the country you’re + localizing your apps for, to ensure high quality results. Machine + translations may affect your apps’ ratings, as they’re less reliable than + high-quality professional translations. For example, a professional service + will know to consider the vocabulary expansion, left-to-right and + right-to-left support, and other factors in each language. Learn more about + UI considerations and other factors in the <a href= + "{@docRoot}distribute/tools/localization-checklist.html#design">Design for + Localization</a> section of the Localization Checklist. +</p> + +<p> + <strong>Google Play App Translation Service</strong> can help you quickly + find and purchase translations of your apps. In the <a href= + "https://play.google.com/apps/publish/">Developer Console</a>, you can browse + a list of third-party vendors who are pre-qualified by Google to offer + high-quality professional translations at competitive prices. +</p> + +<div style="float:left; width:48%; padding:8px;"> + <img src="{@docRoot}images/gp-listing-3.jpg"> +</div> + +<div style="width:48%; padding:8px; float:left"> + <img src="{@docRoot}images/gp-expand-2.jpg"> +</div> + +<div class="headerLine clearfloat"> + <h1 id="testing-and-support"> + Testing and Support + </h1> + + <hr> +</div> + +<p> + Before you launch, be sure to use our <a href= + "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta + testing</a> and <a href= + "{@docRoot}distribute/googleplay/developer-console.html#staged-rollouts">staged + rollouts</a> to identify and address issues before users can rate your app. + Feedback can be gathered using a <a href= + "https://support.google.com/groups/answer/46601">Google Group</a> or <a href= + "https://support.google.com/plus/topic/2888488">Google+ Community</a>. Watch + user sentiment and respond if necessary as you add countries. +</p> + +<p> + After you launch, <strong>offer support hours in the local time zone in the + local language</strong>. When possible, having a local presence can + dramatically increase your daily active users and revenue. For example, + <a href="">this developer</a> was able to <strong>increase their revenue over + 500% after creating a local presence</strong> in Asia and taking great care + of their users. +</p> + +<div class="headerLine"> + <h1 id="localize-your-google-play-listing"> + Localize Your Google Play Store Listing + </h1> + + <hr> +</div> + +<div class="sidebox-wrapper" style="float:right;"> + <div class="sidebox"> + <p> + <strong>Tip:</strong> You can select regions, set regional pricing, and + localize your listing while maintaining only one APK. + </p> + </div> +</div> + +<div class="figure"> + <img src="{@docRoot}images/gp-buyer-currency.png" class="border-img"> +</div> + +<p> + Within your Google Play listing, you’ll need to set the regions in which your + apps will be available, set pricing for each, and customize your Google Play + listing to ensure it speaks to local audiences. You can change your country + and carrier targeting at any time just by saving changes in the Google Play + Developer Console. +</p> + +<h3> + Region selection +</h3> + +<p> + In the Developer Console, you can set the regions you make your app available + to, pricing in local currencies, and all Google Play listing marketing. You + can specify which countries and territories you want to distribute to, and + even which carriers (for some countries). +</p> + +<h3> + Pricing +</h3> + +<p> + When you start to address new markets you have several options for setting + the prices of your products: apps, in-app products, and subscriptions. You + can set a default price for each product and allow Google Play to adjust this + each month for changes in exchange rates, or manually set prices. +</p> + +<p> + There are several reasons why it might be beneficial to set prices manually, + such as: +</p> + +<ul> + <li> + <p> + Cost of living differences. To better target developing markets you may + consider offering your apps at a lower price to make them more affordable + in relation to local incomes. + </p> + </li> + + <li> + <p> + Price perception. Users in some countries respond well to prices set to + x.99, while others prefer x.00 pricing. + </p> + </li> + + <li> + <p> + Numerology. You may wish to avoid using certain numbers that are + considered unlucky, such as 13 or 4. + </p> + </li> + + <li> + <p> + Competition. Your app may have local competition in some markets that you + need to account for. + </p> + </li> + + <li> + <p> + Local trends and interests. Your apps may be able to bear a higher price + in some markets. For example, the interest in various sports varies + greatly from country to country. + </p> + </li> +</ul> + +<p> + You may also want to run short-term promotions and discounts in specific + countries. +</p> + +<p> + The <a href= + "{@docRoot}distribute/googleplay/developer-console.html#selling-pricing-your-products"> + Pricing & Distribution</a> section in the <a href= + "https://play.google.com/apps/publish/">Developer Console</a> is where you + set and manage regional distribution and local prices. +</p> + +<h3> + Copy and creative +</h3> + +<p> + To market to users around the world, <strong>localize your store listing, + including app details and description, promotional graphics, screenshots, and + more.</strong> Graphical assets and copy can be uploaded for each country you + are targeting. +</p> + +<div> + <img src="{@docRoot}images/gp-expand-4.jpg" class="border-img"> +</div> + +<div> + <img src="{@docRoot}images/gp-expand-5.jpg" class="border-img"> +</div> + +<p> + Learn more about how to localize your <a href= + "{@docRoot}distribute/tools/launch-checklist.html#prepare-graphics">store + listing</a>. +</p> + +<div class="headerLine"> + <h1 id="marketing"> + Marketing + </h1> + + <hr> +</div> + +<div class="figure"> + <img src="{@docRoot}images/gp-badge-jp.png"> +</div> + +<p> + Just like your Google Play listing, all other marketing should be localized + to speak to the local audience. This includes images, colors, icons, and + audio. To maximize effectiveness, <strong>run promotions, contests, and + announcements at local time</strong>. You can build a localized <a href= + "{@docRoot}distribute/tools/promote/badges.html">Google Play badge</a> and + <a href="{@docRoot}distribute/tools/promote/device-art.html">device art</a> + for each language you support. +</p> + +<div class="headerLine clearfloat"><h1 id="related-resources">Related Resources</h1><hr></div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/getusers/expandnewmarkets" + data-sortOrder="-timestamp" + data-cardSizes="6x3,6x3,6x3,6x3,6x3,6x3" + data-maxResults="6"></div> |