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diff --git a/docs/html/distribute/users/promote-with-ads.jd b/docs/html/distribute/users/promote-with-ads.jd index c1d79fc..d71b8c9 100644 --- a/docs/html/distribute/users/promote-with-ads.jd +++ b/docs/html/distribute/users/promote-with-ads.jd @@ -1,43 +1,126 @@ page.title=Promote Your App with Ads -page.metaDescription=Promote your app through AdMob, AdWords, and YouTube to find new users at the right moment. +page.metaDescription=Promote your app with AdWords to find new users at the right moment. page.image=images/cards/adwords_2x.jpg -page.tags="users, ads, analytics" - +page.tags="users, ads, adwords" @jd:body -<p> - AdMob is Google's advertising platform for mobile apps. You can use it to - monetize your app and promote your apps, and you can link your Google - Analytics account to AdMob so you can analyze your apps — all in one - place. -</p> - -<p> - <a href="http://www.google.com/ads/admob/">AdMob</a> is the largest mobile ad - app network. But you get more than just massive scale: AdMob will soon help - you find the right users in related apps. If your app is for bicycling, AdMob - can promote your app on other fitness and cycling-related apps worldwide. - <a href= - "https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en"> - Sign up for AdMob</a>. -</p> - -<p> - AdMob also offers new solutions to help you achieve app-related goals such as - downloads, re-engagement and in-app purchases using Google search and the - Google Display Network. These solutions include streamlined campaign creation - flows and tools to track performance across the entire app lifecycle. - <a href="https://support.google.com/adwords/answer/2549053?hl=en">Learn - More</a>. -</p> -<div style="margin-top:2em;"> - <img src="{@docRoot}images/gp-ads-console.jpg"> +<p>Users have a huge amount of choice when it comes to which apps they install and +use, so it’s important to actively find new ways to promote your app and drive +ongoing engagement. AdWords is a powerful and effective way to do both.</p> + + +<h2 id=drive_installs>Drive installs</h2> + +<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested users where they spend time on phones and +tablets – with app install ads on Google Search, YouTube, Gmail, and within +apps and across the web on the Google Display Network. AdWords is a powerful +way to scale app promotion across Google networks and find customers that are +most likely to install your app. </p> + +<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords app install ads</a>.</p> + +<div style="display:inline-block"> + <div class="figure-left" style="width:40%;"> + <h3>From Google Play</h3> + <img src="/images/distribute/promote_ads_play.png"> + <p class="figure-caption">Search ads on Google Play are still undergoing testing and not yet available to +buy. <a href="http://android-developers.blogspot.com/2015/02/a-new-way-to-promote-your-app-on-google.html">Find out more</a>.</p> + </div> + <div class="figure-right" style="width:40%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_search.png"> + <p class="figure-caption">Connect with users as they search for content and services provided by your +app.</p> + </div> </div> -<div class="headerLine"> -<h2 id="related-resources">Related Resources</h2> +<div style="display:inline-block"> + <div class="figure-left" style="width:40%;"> + <h3>From YouTube</h3> + <img src="/images/distribute/promote_ads_youtube.png"> + <p class="figure-caption">Promote your app when users are watching related videos.</p> + </div> + <div class="figure-right" style="width:40%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_apps.png"> + <p class="figure-caption">Reach users while they’re engaged with apps and games across the AdMob network.</p> + </div> +</div> + +<div style="display:inline-block"> + <div class="figure-left" style="width:40%;"> + <h3>From the web</h3> + <img src="/images/distribute/promote_ads_web.png"> + <p class="figure-caption">Reach users while they’re engaged with websites across the Google Display Network.</p> + </div> + <div class="figure-right" style="width:40%;"> + <h3>From Gmail</h3> + <img src="/images/distribute/promote_ads_gmail.png"> + <p class="figure-caption">Promote your app while users communicate and get things done in Gmail.</p> + </div> +</div> + +<h3>Tips</h3> + +<ul> + <li> Estimate how much an app user is worth to your business, so that you can work +out an appropriate cost-per-install that you’re willing to pay. + <li> Ensure that your ads and Play Store listing are compelling and clearly describe +your app’s value. + <li> Check that you’re accurately tracking and attributing installs by installing +the AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking SDK</a>. + <li> Promote your app broadly across display, search, and video to reach even more +potential users and drive a higher volume of installs. + <li> Start with broader targeting and then fine tune your bidding once you’ve +assessed your campaign results. + <li> Use Conversion Optimizer to automate your bidding so that your ads target users +who are most likely to install your app. + <li> Use Conversion Optimizer for in-app buyers to automate your bidding so that +your ads target high value users who are most likely to make purchases in your +app. +</ul> + + +<h2 id=engage_with_users>Engage with users</h2> + +<p>Getting a user to install an app is one thing, but you'll also want them to +open it regularly. AdWords offers app re-engagement tools to help your app stay +in mind with users who’ve already installed it on their phone. AdWords can +remind them of key features and encourage them to try your app again, or help +them complete an activity they didn't know your app could handle.</p> + +<div> + <div class="figure-left" style="width:46%;"> + <h3>From search</h3> + <img src="/images/distribute/promote_ads.png"> + <p class="figure-caption">Add deep links to your app, then bring users straight + to relevant app content when they’re searching.</p> + </div> + <div class="figure-right" style="width:46%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_inapp.png"> + <p class="figure-caption">Use remarketing and deep links to bring users to just the right + place in your app to re-engage and convert, from other apps and games they love.</p> + </div> </div> +<h3>Tips</h3> + +<ul> + <li> Track what users do in your app after they’ve clicked an ad, by installing the +AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking SDK</a>. + <li> Advertise a compelling reason for users to re-engage with your app (such as a +reminder or a special offer). + <li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to your app that’ll take users directly to the parts of your app that will be +most relevant and interesting to them, where they can easily take action. + <li> Re-engage your app users across the display network with remarketing lists and +search with keywords. + <li> Use remarketing lists to target high value users so that you can drive more +conversions in your app. +</ul> + +<h2 id="related-resources">Related Resources</h2> + <div class="resource-widget resource-flow-layout col-13" data-query="collection:distribute/users/promotewithads" data-sortOrder="-timestamp" |