diff options
Diffstat (limited to 'docs/html/distribute')
| -rw-r--r-- | docs/html/distribute/engage/ads.jd | 58 | ||||
| -rw-r--r-- | docs/html/distribute/engage/appindexing.jd | 61 | ||||
| -rw-r--r-- | docs/html/distribute/engage/deep-linking.jd | 35 | ||||
| -rw-r--r-- | docs/html/distribute/engage/engage_toc.cs | 23 | ||||
| -rw-r--r-- | docs/html/distribute/engage/index.jd | 11 | ||||
| -rw-r--r-- | docs/html/distribute/engage/intents.jd | 39 | ||||
| -rw-r--r-- | docs/html/distribute/index.jd | 8 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/ads.jd | 229 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/monetize_toc.cs | 2 | ||||
| -rw-r--r-- | docs/html/distribute/users/appindexing.jd | 46 | ||||
| -rw-r--r-- | docs/html/distribute/users/promote-with-ads.jd | 147 | ||||
| -rw-r--r-- | docs/html/distribute/users/users_toc.cs | 22 |
12 files changed, 497 insertions, 184 deletions
diff --git a/docs/html/distribute/engage/ads.jd b/docs/html/distribute/engage/ads.jd new file mode 100644 index 0000000..9ca72f3 --- /dev/null +++ b/docs/html/distribute/engage/ads.jd @@ -0,0 +1,58 @@ +page.title=Drive engagement with AdWords Ads +page.metaDescription=Keep users coming back. AdWords offers re-engagement tools to help your app stay top of mind with users. +page.tags="engagement, adwords" +page.image=images/cards/adwords_2x.jpg +@jd:body + +<p>Successful apps keep users coming back again and again. AdWords offers app +re-engagement tools to help your app stay top of mind with users who’ve +already installed it on their phone. AdWords can remind them of key features +and encourage them to try your app again, or help them complete an activity +they didn't know your app could handle.</p> + +<p> + <a href="https://support.google.com/adwords/answer/6032073">Get started with AdWords mobile + app engagement campaigns</a>. +</p> + +<div> + <div class="figure-left" style="width:46%;"> + <h3>From search</h3> + <img src="/images/distribute/promote_ads.png"> + <p class="figure-caption">Add deep links to your app, then bring users straight + to relevant app content when they’re searching.</p> + </div> + <div class="figure-right" style="width:46%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_inapp.png"> + <p class="figure-caption">Use remarketing and deep links to bring users to just the right + place in your app to re-engage and convert, from other apps and games they love.</p> + </div> +</div> + +<h3 id="tips">Tips</h2> + +<ul> + <li> Track what users do in your app after they click an ad, by installing the + AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking + SDK</a>. + <li> Advertise a compelling reason for users to re-engage with your app, such as a + reminder or a special offer. + <li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to + your app and bring users directly to the most relevant and interesting + parts of your app, where they can easily take action. + <li> Re-engage with your app users across the Display Network with remarketing lists +and search with keywords. + <li> Use remarketing lists to target high value users so that you can drive more +conversions in your app. +</ul> + +<h2 id="related_resources">Related resources</h2> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/engage/reengage" + data-sortorder="-timestamp" + data-cardsizes="9x3" + data-maxresults="6"> +</div> + diff --git a/docs/html/distribute/engage/appindexing.jd b/docs/html/distribute/engage/appindexing.jd new file mode 100644 index 0000000..2b8f315 --- /dev/null +++ b/docs/html/distribute/engage/appindexing.jd @@ -0,0 +1,61 @@ +page.title=Bring Users from Google Search +page.metaDescription=Use search to bring your existing users back into your app. +page.image=images/cards/adwords_2x.jpg +page.tags="engagement, search" +@jd:body + +<p>Use the features of Google Search for Android to drive the use of your apps: </p> + +<ul> +<li>Once users have installed your app, search can bring them back with <strong>deep-links</strong> direct to your app. </li> + <li>When users use <strong>voice commands</strong> to ask Google to perform a task, your app can be one of those +completing the task.</li> + +<li>You can also take advantage of <strong>Google Now</strong> to +display cards for event, flight, hotel, and restaurant reservations you notify +to users’ gmail addresses, and bring users back from the email linked to the +card.</li> +</ul> + +<p>Start now by <a href="https://developers.google.com/app-indexing/">indexing your app</a>, then take advantage of <a href="https://developers.google.com/voice-actions/">Voice Actions</a>, the <a href="https://developers.google.com/app-indexing/webmasters/appindexingapi">App Indexing API</a>, and <a href="https://developers.google.com/schemas/now/cards">Google Now Cards</a>.</p> + + +<h2 id="help_users_find_your_information">Help Users Find Your Information</h2> + +<p>Re-engage with your users with deep-links displayed in search results, links +that take users directly to content within your app.</p> + + +<div style="margin-top:1.5em;margin-left:24px"> +<img src="{@docRoot}images/distribute/more-app-engagement.png"> +</div> +<h2 id="empower_users_in_your_app">Empower your users to get things done in your app</h2> + +<p>Brings your users into your app to take action with voice actions such as “Ok +Google, play a song” with the music app of choice, or “Ok Google, search for +hotels in Maui on TripAdvisor” in the TripAdvisor app.</p> + +<div style="margin-top:1em"> +<img src="{@docRoot}images/distribute/music-action.png"> +</div> + + +<h2 id="assist_your_users">Assist your users where and when they need it</h2> + +<div class="figure"> +<img src="https://developers.google.com/schemas/images/now_eventconfirmation.png"> +</div> + +<p>Inform your users of their reservations with cards created from structured data +markup delivered in Gmail notifications. Cards also lead users quickly back to +your email message, for further engagement.</p> + +<h2 style="clear:both" id="related-resources">Related Resources</h2> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/engage/appindexing" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + + diff --git a/docs/html/distribute/engage/deep-linking.jd b/docs/html/distribute/engage/deep-linking.jd index ea1f1de..b8d974c 100644 --- a/docs/html/distribute/engage/deep-linking.jd +++ b/docs/html/distribute/engage/deep-linking.jd @@ -26,27 +26,26 @@ page.image=images/cards/google-search_2x.png before accessing the resource. </p> -<div style="padding:2em, auto;width:550px;"> - <div style="float:right; width:260px; padding-left:1em;"> - <img src="{@docRoot}images/gp-engage-5.jpg" class="border-img"> - <p class="img-caption"> + +<div style="inline-block"> + +<div class="col-5"> + <img src="{@docRoot}images/gp-engage-5.jpg"> + <p class="figure-caption"> G+ Post with Deep Link to Buy </p> - </div> +</div> - <div style="width:260px;float:left;"> - <img src="{@docRoot}images/gp-engage-6.jpg" class="border-img"> - <p class="img-caption"> +<div class="col-5"> + <img src="{@docRoot}images/gp-engage-6.jpg"> + <p class="figure-caption"> Purchase page within app </p> - </div> </div> - -<div class="headerLine"> -<h2>Deep Linking from Google Search — App Indexing</h2> </div> +<h2 style="clear:both">Deep Linking from Google Search — App Indexing</h2> <div style="float:right;"> <img src="/images/gp-listing-4.jpg" style="padding-top:1em;padding-left:2em;"> @@ -65,15 +64,15 @@ page.image=images/cards/google-search_2x.png content</a>. </p> -<div class="clearfloat" style="margin-top:2em;"></div> -<div style="float:right;width:340px;padding-left:2em;"> - <img src="/images/gp-ads-linking2.jpg" style="padding-top:1em;"> -</div> -<div class="headerLine "> -<h2>Deep Linking from Google Ads</h2> +<h2 style="clear:both" style="padding-top:2em">Deep Linking from Google Ads</h2> + + +<div class="col-5" style="float:right"> + <img src="{@docRoot}images/gp-ads-linking2.jpg" > </div> + <p> Ads can remind users about the apps they already have. </p> diff --git a/docs/html/distribute/engage/engage_toc.cs b/docs/html/distribute/engage/engage_toc.cs index eb176f9..4639d55 100644 --- a/docs/html/distribute/engage/engage_toc.cs +++ b/docs/html/distribute/engage/engage_toc.cs @@ -31,18 +31,37 @@ </li> <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs - var:toroot?>distribute/engage/game-services.html"> - <span class="en">Encourage Competition</span></a> + var:toroot?>distribute/engage/ads.html"> + <span class="en">Drive engagement with Ads</span></a> </div> </li> <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs + var:toroot?>distribute/engage/appindexing.html"> + <span class="en">Bring Users from Search</span></a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs + var:toroot?>distribute/engage/intents.html"> + <span class="en">Use the Power of Intents</span></a> + </div> + </li> + + <li class="nav-section"> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/engage/analytics.html"> <span class="en">Understand User Behavior</span></a> </div> </li> <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs + var:toroot?>distribute/engage/game-services.html"> + <span class="en">Encourage Competition</span></a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/engage/app-updates.html"> <span class="en">Update Regularly</span></a> </div> diff --git a/docs/html/distribute/engage/index.jd b/docs/html/distribute/engage/index.jd index 2b103c3..a47e004 100644 --- a/docs/html/distribute/engage/index.jd +++ b/docs/html/distribute/engage/index.jd @@ -1,5 +1,5 @@ page.title=Engage & Retain Users -page.metaDescription=Engaging and retaining active users is the key to success. Here are some resources to help you build an active user base. +page.metaDescription=Engaging and retaining active users are the keys to success. Here are some resources to help you build an active user base. section.landing=true nonavpage=true @@ -15,8 +15,13 @@ nonavpage=true <div class="resource-widget resource-flow-layout landing col-16" data-query="collection:distribute/engagelanding" - data-cardSizes="9x6,9x6,6x6,6x6,6x6,9x6,9x6,6x6,6x6,6x6" - data-maxResults="10"> + data-cardSizes="6x6" + data-maxResults="6"> + </div> + <div class="resource-widget resource-flow-layout landing col-16" + data-query="collection:distribute/engagelanding" + data-cardSizes="6x2" + data-maxResults="20"> </div> <h3>Related Resources</h3> diff --git a/docs/html/distribute/engage/intents.jd b/docs/html/distribute/engage/intents.jd new file mode 100644 index 0000000..0371ac4 --- /dev/null +++ b/docs/html/distribute/engage/intents.jd @@ -0,0 +1,39 @@ +page.title=Drive On-Device Discovery through Android Intents +page.metaDescription=Make your app available to users as they perform tasks in other apps through Intents. +page.tags="engagement" +@jd:body + +<p>Let the user choose <em>your app</em> to handle specific tasks from another app, +such as sharing a picture, sending a message, or playing music. You can do this though +Android's open Intents system. By adding Intent filters for the tasks your app can handle, +you make it easy for the user to access your app’s features from other apps and from voice +commands in Google Now.</p> + +<img src="{@docRoot}images/distribute/engage-intents.png"> + +<p>By declaring Intent Filters in your app, it informs the Android OS about the +actions it can perform for other apps. And in addition to making it easy for +your users to make full use of your app’s features, it can help them discover +features they didn’t know it supported.</p> + +<p>To learn about all the ways you can use Intents, check out <a +href="{@docRoot}guide/components/intents-filters.html">Intents and Intent Filters</a>.</p> + +<h2 id=tips>Tips</h2> + +<ul> + <li> Identify and package any features your app can offer to other apps. + <li> Use the "view" intent to give users the option to open any links to your +website within your app instead. + <li> Familiarize yourself with actions commonly accomplished with intents, such as +sharing, so that you can focus on your app's core functionality and outsource +common actions. +</ul> + +<h2 style="clear:both" id="related-resources">Related Resources</h2> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/engage/intents" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> diff --git a/docs/html/distribute/index.jd b/docs/html/distribute/index.jd index c49fe3e..bff8df6 100644 --- a/docs/html/distribute/index.jd +++ b/docs/html/distribute/index.jd @@ -10,7 +10,13 @@ page.metaDescription=The most visited store in the world for Android apps. Cloud <div class="dac-hero-carousel" data-carousel-query="collection:distribute/landing/carousel"> </div> -<section class="dac-section dac-gray dac-small dac-invert"><div class="wrap"> +<div class="wrap dac-offset-parent"> + <a class="dac-fab dac-scroll-button" data-scroll-button href="#latest"> + <i class="dac-sprite dac-arrow-down-gray"></i> + </a> +</div> + +<section class="dac-section dac-gray dac-small dac-invert" id="latest"><div class="wrap"> <h2 class="norule">Latest</h2> <div class="resource-widget resource-flow-layout col-16" data-query="type:youtube+tag:googleplay+tag:developerstory+tag:featured, type:blog+tag:googleplay+tag:distribute+tag:featured" diff --git a/docs/html/distribute/monetize/ads.jd b/docs/html/distribute/monetize/ads.jd index b5c5f4a..8f6c8b0 100644 --- a/docs/html/distribute/monetize/ads.jd +++ b/docs/html/distribute/monetize/ads.jd @@ -1,138 +1,129 @@ -page.title=Monetize with Ads -page.metaDescription=Ads are a quick and easy way to incorporate a monetization option into both your free and paid apps. -page.tags="monetizing", "free", "freemium", "ads" -page.image=/distribute/images/advertising.jpg - +page.title=Earn Revenue from AdMob Ads +page.metaDescription=Gain insights about your users, drive more in-app purchases, and maximize your ad revenue. +page.tags="monetizing", "ads", "admob", "ads" +page.image=distribute/images/advertising.jpg @jd:body <div class="figure"> <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;"> </div> -<p> - Ads can be a quick and easy way to earn more from your <a href= - "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= - "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href= - "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. - AdMob and the Google Mobile Ads SDK let you add advertising to your apps with - just a few lines of code. -</p> - -<p> - The question is: which model gets the best results for your app? Google's ad - tools are made to help you figure out what combination works best for both - your audience and your bottom line. </p> - -<p>Start by linking your AdMob and Google - Analytics accounts to get better insights and more earning power: for - instance, AdMob can promote in-app purchases to the people who buy them most - often, while showing income-generating ads to those less likely to buy right - now. -</p> - -<p> - Using <a href= - "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a> - and the <a href="{@docRoot}google/play-services/ads.html">Google Mobile Ads - SDK</a> included in Google Play Services, you’re able to add advertising into - your apps, with just a few lines of code. -</p> - -<p> - When including ads in your apps you should consider: -</p> +<p>Ads are an effective and easy way to earn revenue from your apps. AdMob brings +together best-in-class technology in a single ad platform for your app, so you +can gain insights about your users, drive more in-app purchases, and maximize +your ad revenue. You won’t need to rely on a combination of tools or use +precious development resources to build your own solution.</p> + +<p>Why choose AdMob?</p> <ul> - <li> - <p> - <strong>Placement within your apps</strong> — Well-placed ads make - it more likely that users will click through and convert. Poorly-placed - ads lead to lower click-through rates, and even poor ratings and users - abandoning your apps. Our <a href= - "{@docRoot}training/monetization/ads-and-ux.html">developer training</a> - on using ads shows some of the best ways to place ads. - </p> - </li> - - <li> - <p> - <strong>Ad formats</strong> — Every app offers a different type of - experience for users, so it’s important that your ad formats match that - experience. While banner ads may work well for a flashlight utility app, - an immersive gaming app may benefit more from a video interstitial. - Mismatched ad formats can make users unhappy and leave money on the - table. - </p> - </li> - - <li> - <p> - <strong>Maximizing your performance</strong> — Make sure you’re - optimizing your advertising revenue by maximizing your CPMs and fill - rate. Ad providers often cite their very high CPMs but don't mention low - fill rates that can severely decrease your effective CPM. Be sure to look - at both of these figures. Consider using a <a href= - "https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac"> - mediation</a> solution if you’d like to use multiple ad providers in your - apps. Look for solutions that offer yield management or <a href= - "https://support.google.com/admob/v2/answer/3379794?hl=en&ref_topic=3379793#subid=us-en-et-dac"> - network optimization</a> features to serve the highest paying ad for each - impression. - </p> - </li> - - <li> - <p> - <strong>Exercising control options</strong> — A variety of ads may - show up within your app. It may make sense to <a href= - "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac"> - block</a> certain of those advertisements from appearing, depending on - your goals and the type of experience you want to provide. Some - developers, for instance, don’t want ads for apps in their same category - showing to their users, while others don’t mind at all. - </p> - </li> - - <li> - <p> - <strong>Cross promoting your other apps</strong> — Ads can do more - than earn revenue. Consider running <a href= - "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> - house ads</a> within your apps to promote other apps in your portfolio. - When you launch a new app, this kind of promotion is a free and easy way - to attract new users quickly. - </p> - </li> + <li> Over 650,000 apps use AdMob + <li> $1 billion+ paid to developers in the last 2 years + <li> Fast, reliable payment in local currencies + <li> High CPMs and the best fill rates + <li> Industry-leading mediation platform </ul> -<p> - Don't forget that paid channels like AdWords and YouTube can help you cast a - wider net by reaching targeted audiences outside the app ecosystem. They're a - great way to find new users at a price that you control. <a href= - "https://support.google.com/adwords/answer/2549053">Learn more</a>. -</p> +<p><a href="http://www.google.com/ads/admob/#subid=us-en-et-dac">Sign-up for AdMob</a> +today and start showing ads by integrating the <a +href="https://developers.google.com/mobile-ads-sdk/download">Google Mobile Ads SDK</a> +in your app with a few lines of code.</p> + +<h2 id="key_features">Key features</h2> + +<div style="display:inline-block"> +<h3 id="maximize_your_ad_revenue">Maximize your ad revenue</h3> + +<div class="col-4"> + <h4 id="maximize_earnings">Maximize earnings</h4> + <p>Earn more with our industry-leading ad service, which includes <a href= + "https://support.google.com/admob/answer/3063564">free mediation</a> to + automatically improve your earnings, and access to all of Google’s advertiser + demand from AdMob, AdWords, and the DoubleClick Ad Exchange.</p> +</div> + +<div class="col-4"> + <h4 id="get_paid_fast">Get paid fast</h4> + <p>Get paid in local currencies quickly and reliably, with no wire fees charged by + AdMob.</p> +</div> + +<div class="col-4"> + <h4 id="easy_and_free">Easy and free</h4> + <p>The SDK can be installed quickly, and there are no standard fees for using the + platform.</p> +</div> +</div> + +<div style="display:inline-block"> +<h3 id="grow_your_business_with_a_trusted_partner">Grow your business with a trusted partner</h3> + +<div class="col-6"> + <h4 id="powered_by_googles_ad_technology">Powered by Google’s ad technology</h4> + <p>For over a decade, Google has helped millions of developers grow their digital + businesses.</p> +</div> + +<div class="col-6"> +<h4 id="auto_updates_on_google_play">Auto updates on Google Play</h4> +<p>AdMob’s integration with Google Play services pushes automatic performance + improvements to Android apps without additional SDK changes.</p> +</div> +</div> + +<div style="display:inline-block"> +<h3 id="drive_more_in-app_purchases_and_downloads">Drive more in-app purchases and downloads</h3> + +<div class="col-6"> +<h4 id="sell_more_in-app_purchases">Sell more in-app purchases</h4> +<p>Earn more revenue by intelligently promoting your in-app purchases to the users +most likely to buy them.</p> +</div> + +<div class="col-6"> +<h4 id="promote_your_apps_for_free">Promote your apps for free</h4> +<p>Cross-sell your other apps (or your friend’s apps) to your existing users, +using free AdMob <a href="https://support.google.com/admob/answer/3210452">house ads</a>.</p> +</div> +</div> + +<div style="display:inline-block"> +<h3 id="drive_more_in-app_purchases_and_downloads">Drive more in-app purchases and downloads</h3> -<p> - To start monetizing with ads, sign up for AdMob and integrate the Google - Mobile Ads SDK into your apps. If you also need to manage direct deals with - advertisers, consider using DoubleClick for Publishers Small Business. -</p> +<div class="col-6"> +<h4 id="analytics_for_apps">Analytics for apps</h4> +<p>Analyze your app’s performance from within AdMob with Google Analytics. +Discover where people are downloading your app, and the features they use the +most in real time.</p> +</div> + +<div class="col-6"> +<h4 id="flow_visualization_reports">Flow visualization reports</h4> +<p>In Analytics, see how people are navigating through your app with graphical +<a href="https://support.google.com/analytics/answer/2519986">flow reports</a>. +View the path they take to making a purchase, and the point where they exit +the app, plus much more.</p> +</div> +</div> -<p> - To start monetizing with ads sign up for <a href= - "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate - the <a href="https://developers.google.com/mobile-ads-sdk/download">Google - Mobile Ads SDK</a> into your apps. If you also need to manage direct deals - with advertisers, consider using <a href= - "http://www.google.com/doubleclick/publishers/small-business/index.html#subid=us-en-et-dac"> - DoubleClick for Publishers Small Business</a>. -</p> +<h2 id=tips>Tips</h2> + +<ul> + <li> Place ads wisely, they shouldn't be too intrusive but still need to be clearly +visible to attract clickthroughs. + <li> Use banner, interstitial, and other ad formats appropriately. + <li> Make use of targeting features to match ads with your users and your app. + <li> Remember that ads form part of your app and must match its age rating. + <li> Exercise control options sensibly, don't get carried away excluding potentially +competing ads at the expense of revenue. +</ul> + -<div class="headerLine"><h2 id="related-resources">Related resources</h2></div> +<h2 id=related_resources>Related resources</h2> <div class="resource-widget resource-flow-layout col-13" - data-query="collection:distribute/monetize/advertising" + data-query="collection:distribute/monetize/admob" data-sortOrder="-timestamp" data-cardSizes="9x3" data-maxResults="6"></div> diff --git a/docs/html/distribute/monetize/monetize_toc.cs b/docs/html/distribute/monetize/monetize_toc.cs index 8211689..aa1bdd6 100644 --- a/docs/html/distribute/monetize/monetize_toc.cs +++ b/docs/html/distribute/monetize/monetize_toc.cs @@ -24,7 +24,7 @@ </li> <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/ads.html"> - <span class="en">Ads</span> + <span class="en">AdMob Ads</span> </a> </div> </li> diff --git a/docs/html/distribute/users/appindexing.jd b/docs/html/distribute/users/appindexing.jd new file mode 100644 index 0000000..6a3fec6 --- /dev/null +++ b/docs/html/distribute/users/appindexing.jd @@ -0,0 +1,46 @@ +page.title=Drive installs from Google Search +page.metaDescription=Surface the content of your apps in Google Search and link it to app installs. +meta.tags="getusers", "search", "appindexing" +page.image=images/cards/google-search_2x.png +@jd:body + +<p>Google Search now helps users discover your app, with App Indexing. When users +search with Google on their Android device the results will include details of +relevant, indexed apps. The search results will include an install button that +takes users to your app in the Google Play store. And when your app is +installed, the user will be taken straight to the right content within it.</p> + +<div class="figure-left"> +<img src="{@docRoot}images/distribute/appindexing.gif"> +</div> + +<p>This free service expands your opportunities to turn the investment you’ve made +in creating an outstanding app or game into installs. </p> + +<p>Start now by adding deep linking support to your app, verifying your app’s +official website, and defining deep links. To learn how, check out these <a +href="https://developers.google.com/app-indexing/webmasters/details">instructions</a>. </p> + +<p>Once your app is index, links to its content will join the 30 billion app index +links already available to Google Search.</p> + +<h2 id=tips>Tips</h2> + +<ul> + <li> App Indexing will also be used as a ranking signal for all users on Android, +regardless of whether they have your app installed or not. + <li> App Indexing also helps drive use of your app — when your app is installed on a +user’s device, search results will include deep links to your app that bring +the user straight to the relevant app content. + <li> Use the App Indexing API to help users discover relevant content in your app +before they complete a query with auto-completions. +</ul> + +<h2 id=related_resources>Related resources</h2> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/users/appindexing" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div> + diff --git a/docs/html/distribute/users/promote-with-ads.jd b/docs/html/distribute/users/promote-with-ads.jd index c1d79fc..d71b8c9 100644 --- a/docs/html/distribute/users/promote-with-ads.jd +++ b/docs/html/distribute/users/promote-with-ads.jd @@ -1,43 +1,126 @@ page.title=Promote Your App with Ads -page.metaDescription=Promote your app through AdMob, AdWords, and YouTube to find new users at the right moment. +page.metaDescription=Promote your app with AdWords to find new users at the right moment. page.image=images/cards/adwords_2x.jpg -page.tags="users, ads, analytics" - +page.tags="users, ads, adwords" @jd:body -<p> - AdMob is Google's advertising platform for mobile apps. You can use it to - monetize your app and promote your apps, and you can link your Google - Analytics account to AdMob so you can analyze your apps — all in one - place. -</p> - -<p> - <a href="http://www.google.com/ads/admob/">AdMob</a> is the largest mobile ad - app network. But you get more than just massive scale: AdMob will soon help - you find the right users in related apps. If your app is for bicycling, AdMob - can promote your app on other fitness and cycling-related apps worldwide. - <a href= - "https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en"> - Sign up for AdMob</a>. -</p> - -<p> - AdMob also offers new solutions to help you achieve app-related goals such as - downloads, re-engagement and in-app purchases using Google search and the - Google Display Network. These solutions include streamlined campaign creation - flows and tools to track performance across the entire app lifecycle. - <a href="https://support.google.com/adwords/answer/2549053?hl=en">Learn - More</a>. -</p> -<div style="margin-top:2em;"> - <img src="{@docRoot}images/gp-ads-console.jpg"> +<p>Users have a huge amount of choice when it comes to which apps they install and +use, so it’s important to actively find new ways to promote your app and drive +ongoing engagement. AdWords is a powerful and effective way to do both.</p> + + +<h2 id=drive_installs>Drive installs</h2> + +<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested users where they spend time on phones and +tablets – with app install ads on Google Search, YouTube, Gmail, and within +apps and across the web on the Google Display Network. AdWords is a powerful +way to scale app promotion across Google networks and find customers that are +most likely to install your app. </p> + +<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords app install ads</a>.</p> + +<div style="display:inline-block"> + <div class="figure-left" style="width:40%;"> + <h3>From Google Play</h3> + <img src="/images/distribute/promote_ads_play.png"> + <p class="figure-caption">Search ads on Google Play are still undergoing testing and not yet available to +buy. <a href="http://android-developers.blogspot.com/2015/02/a-new-way-to-promote-your-app-on-google.html">Find out more</a>.</p> + </div> + <div class="figure-right" style="width:40%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_search.png"> + <p class="figure-caption">Connect with users as they search for content and services provided by your +app.</p> + </div> </div> -<div class="headerLine"> -<h2 id="related-resources">Related Resources</h2> +<div style="display:inline-block"> + <div class="figure-left" style="width:40%;"> + <h3>From YouTube</h3> + <img src="/images/distribute/promote_ads_youtube.png"> + <p class="figure-caption">Promote your app when users are watching related videos.</p> + </div> + <div class="figure-right" style="width:40%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_apps.png"> + <p class="figure-caption">Reach users while they’re engaged with apps and games across the AdMob network.</p> + </div> +</div> + +<div style="display:inline-block"> + <div class="figure-left" style="width:40%;"> + <h3>From the web</h3> + <img src="/images/distribute/promote_ads_web.png"> + <p class="figure-caption">Reach users while they’re engaged with websites across the Google Display Network.</p> + </div> + <div class="figure-right" style="width:40%;"> + <h3>From Gmail</h3> + <img src="/images/distribute/promote_ads_gmail.png"> + <p class="figure-caption">Promote your app while users communicate and get things done in Gmail.</p> + </div> +</div> + +<h3>Tips</h3> + +<ul> + <li> Estimate how much an app user is worth to your business, so that you can work +out an appropriate cost-per-install that you’re willing to pay. + <li> Ensure that your ads and Play Store listing are compelling and clearly describe +your app’s value. + <li> Check that you’re accurately tracking and attributing installs by installing +the AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking SDK</a>. + <li> Promote your app broadly across display, search, and video to reach even more +potential users and drive a higher volume of installs. + <li> Start with broader targeting and then fine tune your bidding once you’ve +assessed your campaign results. + <li> Use Conversion Optimizer to automate your bidding so that your ads target users +who are most likely to install your app. + <li> Use Conversion Optimizer for in-app buyers to automate your bidding so that +your ads target high value users who are most likely to make purchases in your +app. +</ul> + + +<h2 id=engage_with_users>Engage with users</h2> + +<p>Getting a user to install an app is one thing, but you'll also want them to +open it regularly. AdWords offers app re-engagement tools to help your app stay +in mind with users who’ve already installed it on their phone. AdWords can +remind them of key features and encourage them to try your app again, or help +them complete an activity they didn't know your app could handle.</p> + +<div> + <div class="figure-left" style="width:46%;"> + <h3>From search</h3> + <img src="/images/distribute/promote_ads.png"> + <p class="figure-caption">Add deep links to your app, then bring users straight + to relevant app content when they’re searching.</p> + </div> + <div class="figure-right" style="width:46%;"> + <h3>From apps</h3> + <img src="/images/distribute/promote_ads_inapp.png"> + <p class="figure-caption">Use remarketing and deep links to bring users to just the right + place in your app to re-engage and convert, from other apps and games they love.</p> + </div> </div> +<h3>Tips</h3> + +<ul> + <li> Track what users do in your app after they’ve clicked an ad, by installing the +AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking SDK</a>. + <li> Advertise a compelling reason for users to re-engage with your app (such as a +reminder or a special offer). + <li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to your app that’ll take users directly to the parts of your app that will be +most relevant and interesting to them, where they can easily take action. + <li> Re-engage your app users across the display network with remarketing lists and +search with keywords. + <li> Use remarketing lists to target high value users so that you can drive more +conversions in your app. +</ul> + +<h2 id="related-resources">Related Resources</h2> + <div class="resource-widget resource-flow-layout col-13" data-query="collection:distribute/users/promotewithads" data-sortOrder="-timestamp" diff --git a/docs/html/distribute/users/users_toc.cs b/docs/html/distribute/users/users_toc.cs index edfa874..2e796c8 100644 --- a/docs/html/distribute/users/users_toc.cs +++ b/docs/html/distribute/users/users_toc.cs @@ -11,26 +11,32 @@ </div> </li> <li class="nav-section"> - <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-buzz.html"> - <span class="en">Build Buzz</span> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/expand-to-new-markets.html"> + <span class="en">Expand to New Markets</span> </a> </div> </li> <li class="nav-section"> - <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-community.html"> - <span class="en">Build Community</span> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/promote-with-ads.html"> + <span class="en">Promote with Ads</span> </a> </div> </li> <li class="nav-section"> - <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/expand-to-new-markets.html"> - <span class="en">Expand to New Markets</span> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/appindexing.html"> + <span class="en">Drive Installs through Search</span> </a> </div> </li> <li class="nav-section"> - <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/promote-with-ads.html"> - <span class="en">Promote with Ads</span> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-buzz.html"> + <span class="en">Build Buzz</span> + </a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/build-community.html"> + <span class="en">Build Community</span> </a> </div> </li> |