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page.title=Deep Link to Bring Users Back
page.metaDescription=Use deep links to bring your users into your apps from social posts, search, or ads.
page.tags="app indexing, google+ signin"
page.image=images/cards/google-search_2x.png
@jd:body
<p>
Use deep links to bring your users into your apps from social posts,
search, or ads.
</p>
<div class="headerLine">
<h2>Deep Linking from Google+ Posts</h2>
</div>
<p>
<a href="https://developers.google.com/+/mobile/android/share/deep-link">Deep
linking</a> allows the Google+ apps on mobile devices to direct clicks on a
shared post that contains deep-link information to a resource within your
apps.
</p>
<p style="margin-bottom:2em;">
If the user doesn’t have your app installed, they’re prompted to install it
before accessing the resource.
</p>
<div style="padding:2em, auto;width:550px;">
<div style="float:right; width:260px; padding-left:1em;">
<img src="{@docRoot}images/gp-engage-5.jpg" class="border-img">
<p class="img-caption">
G+ Post with Deep Link to Buy
</p>
</div>
<div style="width:260px;float:left;">
<img src="{@docRoot}images/gp-engage-6.jpg" class="border-img">
<p class="img-caption">
Purchase page within app
</p>
</div>
</div>
<div class="headerLine">
<h2>Deep Linking from Google Search — App Indexing</h2>
</div>
<div style="float:right;">
<img src="/images/gp-listing-4.jpg" style="padding-top:1em;padding-left:2em;">
</div>
<p>
Another way to bring users back to your apps is to apply for app indexing.
</p>
<p>
When a user searches for content available within your app, Google can show
an "Open in App" button in in mobile search results. For instance, if a user
searches for a restaurant and you’ve got that establishment in your dining
app, a link can be shown to open the page within your app. Learn more about
<a href="https://developers.google.com/app-indexing/">linking to in-app
content</a>.
</p>
<div class="clearfloat" style="margin-top:2em;"></div>
<div style="float:right;width:340px;padding-left:2em;">
<img src="/images/gp-ads-linking2.jpg" style="padding-top:1em;">
</div>
<div class="headerLine ">
<h2>Deep Linking from Google Ads</h2>
</div>
<p>
Ads can remind users about the apps they already have.
</p>
<p>
As with deep links from Google's organic search results, AdWords deep links
send users directly to the relevant pages in apps they already have on their
mobile device. A mobile search for "flights to London," for instance, could
take a user straight to the London page in a travel app. <a href=
"http://www.thinkwithgoogle.com/products/ads-apps.html"
class="external-link">Learn more</a>.
</p>
<div class="headerLine clearfloat">
<h2 id="related-resources">
Related Resources
</h2>
</div>
<div class="resource-widget resource-flow-layout col-13" data-query=
"collection:distribute/engage/deeplinks" data-sortorder="-timestamp"
data-cardsizes="9x3" data-maxresults="6">
</div>
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