1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
|
page.title=App Developer Best Practices
page.image=/distribute/images/gp-app-practices.png
page.metaDescription=Essential tips for launching successful apps in Google Play.
@jd:body
<div id="qv-wrapper"><div id="qv">
<h2>Best Practices</h2>
<ol>
<li><a href="#essentials">Get the Essentials Right</a></li>
<li><a href="#users">Get Users</a></li>
<li><a href="#engage">Engage and Retain</a></li>
<li><a href="#beyond">Beyond the Basics</a></li>
<li><a href="#related-resources">Related Resources</a></li>
</ol>
</div></div>
<p>The following best practices have enabled developers worldwide to build great, successful apps for Google Play.</p>
<div class="headerLine">
<h1 id="essentials">Get the Essentials Right</h1><hr>
</div>
<h3>1. Make it Android</h3>
<ul>
<li>
<p>
Build your apps to make best use of the unique Android features, such as
<a href="{@docRoot}distribute/engage/widgets.html">widgets</a>, <a href=
"{@docRoot}distribute/engage/notifications.html">rich notifications</a>,
<a href=
"http://android-developers.blogspot.com/2012/02/share-with-intents.html">sharing
through Intents</a>, and more.
</p>
</li>
<li>
<p>
Add the power of Google features your users already love, such as
<a href="https://developers.google.com/maps/documentation/android/">Google
Maps</a>, <a href="https://developers.google.com/drive/">Google
Drive</a>, and more, all with <a href=
"https://developers.google.com/+/mobile/android/sign-in">single sign
on</a>.
</p>
</li>
</ul>
<h3>
2. Make it quality
</h3>
<ul>
<li>
<p>
Make sure your apps follow the <a href=
"{@docRoot}distribute/essentials/quality/core.html">Core App Quality</a>
guidelines.
</p>
</li>
<li>
<p>
Create apps that are available on all form factors and screen sizes, by
following the <a href=
"{@docRoot}distribute/essentials/quality/tablets.html">Tablet App
Quality</a> guidelines.
</p>
</li>
<li>
<p>
Test and <a href=
"{@docRoot}distribute/essentials/optimizing-your-app.html">optimize your
quality</a> at every step and make use of the Google Play <a href=
"{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta-testing</a>
and <a href=
"{@docRoot}distribute/googleplay/developer-console.html#staged-rollouts">staged
rollouts</a> features to test with users before launch.
</p>
</li>
</ul>
<div class="headerLine">
<h1 id="users">
Get Users
</h1>
<hr>
</div>
<h3>
1. Build buzz
</h3>
<ul>
<li>
<p>
Create a great <a href="{@docRoot}distribute/users/your-listing.html">app
listing page</a> to showcase your apps and grab users’ attention. Don’t
forget to include a <a href=
"{@docRoot}distribute/engage/video.html">YouTube video</a>.
</p>
</li>
<li>
<p>
<a href="{@docRoot}distribute/tools/launch-checklist.html">Launch</a> on
multiple platforms simultaneously to maximize your reach.
</p>
</li>
<li>
<p>
Promote your apps with the official <a href=
"{@docRoot}distribute/tools/promote/badges.html">Google Play badge</a>
and <a href="{@docRoot}distribute/tools/promote/linking.html">link to
your products</a> on Google Play.
</p>
</li>
<li>
<p>
Build a community with social media, <a href=
"http://groups.google.com/">forums</a>, and <a href=
"http://plus.google.com">communities</a> to get and keep users talking.
</p>
</li>
</ul>
<h3>
2. Optimize for great ratings
</h3>
<ul>
<li>
<p>
Get to <a href="{@docRoot}distribute/users/know-your-user.html">know your
users</a>, listen to and <a href=
"{@docRoot}distribute/engage/app-updates.html">update your apps</a> from
their feedback.
</p>
</li>
<li>
<p>
Focus on your strength markets first, get these right before expanding.
</p>
</li>
</ul>
<div class="headerLine">
<h1 id="engage">
Engage and Retain
</h1>
<hr>
</div>
<h3>
1. Keep users coming back
</h3>
<ul>
<li>
<p>
Use <a href="{@docRoot}google/play/billing/index.html">Google Play In-app
Billing</a> to offer subscriptions to extended features.
</p>
</li>
<li>
<p>
Hold competitions and offer promotions, then announce them through
<a href="{@docRoot}design/patterns/notifications.html">notifications</a>.
</p>
</li>
</ul>
<h3>
2. Earn users’ love
</h3>
<ul>
<li>
<p>
<a href=
"http://android-developers.blogspot.com/2013/05/all-google-play-developers-can-now.html">
Respond to reviews</a> and get valuable feedback from the community
you've built.
</p>
</li>
<li>
<p>
<a href=
"http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html">
Measure</a> your campaigns to see what is driving users to install your
apps.
</p>
</li>
<li>
<p>
<a href=
"{@docRoot}distribute/essentials/optimizing-your-app.html#measuring-analyzing-responding">
Analyze in-app use</a> to steer content updates and prolong the life of
your apps.
</p>
</li>
</ul>
<div class="headerLine">
<h1 id="beyond">
Beyond the Basics
</h1>
<hr>
</div>
<ul>
<li>
<p>
After you’ve launched in your market of strength, <a href=
"{@docRoot}distribute/users/expand-to-new-markets.html">expand into other
markets</a> strategically and <a href=
"{@docRoot}distribute/tools/localization-checklist.html">localize</a>
your apps as you go.
</p>
</li>
<li>
<p>
Keep users engaged, and stay ahead of the competition, by continually
<a href=
"{@docRoot}distribute/essentials/optimizing-your-app.html">optimizing
your apps</a> to offer new and better features, or retire those that
users aren’t using.
</p>
</li>
<li>
<p>
Build educational apps: learn <a href=
"{@docRoot}distribute/googleplay/edu/start.html">how to make apps for
Google Play for Education</a>.
</p>
</li>
</ul>
<div class="headerLine">
<h1 id="related-resources">Related Resources</h1><hr>
</div>
<div class="resource-widget resource-flow-layout col-13"
data-query="collection:distribute/toolsreference/bestpractices/apps"
data-sortOrder="-timestamp"
data-cardSizes="9x3,9x3"
data-maxResults="6"></div>
|
