1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
|
page.title=The Google Play Opportunity
meta.tags="visibility, growth, distributing"
page.tags="play, apps, distributing, publishing"
page.metaDescription=Billons of downloads a month and growing. Get your apps in front of users at Google's scale.
page.image=/distribute/images/about-play.jpg
@jd:body
<div id="qv-wrapper">
<div id="qv">
<h2>About Google Play</h2>
<ol style="list-style-type:none;">
<li><a href="#reach">Worldwide Reach, Rapid Growth</a></li>
<li><a href="#ratings-reviews">User Ratings and Reviews</a></li>
<li><a href="#category-browsing">Category Browsing</a></li>
<li><a href="#search">Search</a></li>
<li><a href="#top-charts-and-lists">Top Charts and Lists</a></li>
<li><a href="#featured-staff-picks">Featured, Staff Picks, Collections, and Badges</a></li>
<li><a href="#product-detail-pages">Store Listing Pages</a></li>
<li><a href="#related-resources">Related Resources</a></li>
</ol>
</div>
</div>
<p>
Google Play is the premier store for distributing Android apps. When you
publish on Google Play, you put your apps in front of Android's huge base of
active customers, in more than 190 countries and territories across the
world.
</p>
<div>
<img src="{@docRoot}images/gp-about-0.jpg" alt="Google Play on an Android Tablet"
style="width:480px;position:relative" />
</div>
<p>
Google Play is a central part of the Android experience. New users
personalize their devices with apps, games, and other Google Play content.
Existing users return regularly to see what's trending and new. Downloading
new apps is extremely convenient and fast— Google Play pushes apps to
the user's devices instantly, over the air.
</p>
<p>
Google Play is also a top destination for web users. Anyone with a browser
can explore Google Play on the web. Android users can even buy and install
the apps they want and Google Play pushes them automatically to their devices
with no cables required.
</p>
<p>
The accessibility and convenience of the Google Play web site give you new
ways to drive traffic to your products from many sources, such as online ads,
web search and cross-linking. Google Play is designed to connect users with
great apps and games. It provides key channels to get your app noticed and
gain traction in the marketplace.
</p>
<div class="headerLine">
<h2 id="ratings-reviews">
User Ratings and Reviews
</h2>
</div>
<p>
Prospective users look at ratings and reviews as key benchmarks of app
quality. By rating apps from one to five stars and posting reviews, Android
users show their appreciation for the apps they have downloaded.
</p>
<p>
<strong>Your app's rating is one of the most important factors influencing
its ranking</strong> in the Google Play lists and search results. It's also
one of the key metrics that the editorial staff looks for when curating apps
and games for promotion in the store.
</p>
<div class="img" style="padding: 1em auto;width:96%;">
<img src="{@docRoot}images/gp-rating-web.png" style="border:1px solid #ddd;">
</div>
<div class="headerLine">
<h2 id="category-browsing">
Category Browsing
</h2>
</div>
<p>
When you publish an app in Google Play, you pick the category where you want
users to find your app. More than 30 categories are available. Inside each
category, apps are ranked based on a combination of ratings, reviews,
downloads, country, and other factors.
</p>
<div class="headerLine">
<h2 id="search">
Search
</h2>
</div>
<p>
Search on Google Play lets users pinpoint an app or game quickly. Search uses
powerful heuristics to suggest terms as the user types, and it offers direct
links to apps as suggestions. In results, users find the most relevant, most
popular apps at the top.
</p>
<div class="headerLine">
<h2 id="top-charts-and-lists">
Top Charts and Lists
</h2>
</div>
<div class="figure">
<img src="{@docRoot}images/gp-about-top.jpg">
</div>
<p>
Top charts keep users in touch with what’s popular and trending with Android
users, right from the Apps and Games home pages. The charts stay fresh,
updating several times each day based on recent download activity. As an
app's ratings and download activity grow, it can move up in the charts.
</p>
<p>
To make the charts as relevant as possible for users across the world, they
are also country-specific in Google Play's most popular countries. As your
apps get traction and build momentum in downloads and ratings, they’ll climb
one or more of the top charts and gain even more exposure.
</p>
<table style="width:50%;">
<tr>
<td>
Top Free
</td>
<td>
Free apps and free games lists
</td>
</tr>
<tr>
<td>
Top Paid
</td>
<td>
Paid apps and paid games lists
</td>
</tr>
<tr>
<td>
Top Grossing
</td>
<td>
Gross proceeds, free or paid
</td>
</tr>
<tr>
<td>
Top New Free
</td>
<td>
Less than 30 days old
</td>
</tr>
<tr>
<td>
Top New Paid
</td>
<td>
Less than 30 days old
</td>
</tr>
<tr>
<td>
Trending
</td>
<td>
New arrivals growing quickly in installs
</td>
</tr>
</table>
<div class="headerLine">
<h2 id="featured-staff-picks">
Featured, Staff Picks, Collections, and Badges
</h2>
</div>
<p>
The Google Play editorial team is dedicated to bringing the best apps to the
attention of users and setting the tone for app quality throughout the store.
It constantly reviews apps from across Google Play to find not only the
best-known apps and games, but also the "diamonds in the rough" that they
want more people to see. The team promotes great apps in the
<em>Featured</em>, <em>Staff Picks</em>, and other collections.
</p>
<p>
You can't nominate your app for featuring, but the team is always monitoring
Google Play for great apps. If you build an app that users love and that
looks great on Android devices, the editorial team will notice.
</p>
<h3 id="featured-staff-picks2">
Featured and Staff Picks
</h3>
<p>
Each week the Google Play editorial staff selects a new set of apps to
promote in its popular <em>Featured</em> and <em>Staff Picks</em>
collections.
</p>
<p>
The <em>Featured</em> collections highlight the latest and greatest app and
game titles available for Android. The list also includes the best and most
popular apps in the top categories are also featured. <em>Staff Picks</em>
collects all recently featured apps and games on Google Play. To focus on
tablet users, A special <em>Staff Picks</em> collection highlights the best
apps for Android tablets.
</p>
<table style="text-align:center;margin:1.5em 0;">
<tr>
<td style="border:none;">
<img src="{@docRoot}images/gp-about-picks1.jpg">
<p>
Featured
</p>
</td>
<td style="border:none;">
<img src="{@docRoot}images/gp-about-picks2.jpg">
<p>
Collection
</p>
</td>
<td style="border:none;">
<img src="{@docRoot}images/gp-about-picks3.jpg">
<p>
Editors' Choice
</p>
</td>
</tr>
</table>
<h3 id="collections">
App collections
</h3>
<p>
From time to time the editorial staff puts together a collection of apps and
games based on a theme or seasonal event. Users frequently use these lists to
select apps, attracted by the timeliness of the collection.
</p>
<p>
The editorial staff chooses apps for collection promotions —
high-quality apps that show the best of Android on phones and tablets. The
staff also looks for apps that can make an interesting or unique contribution
to the collection as a whole.
</p>
<h3 id="editors-choice">
<img style="margin-right:.25em;margin-bottom:.5em;" src=
"{@docRoot}images/editorschoice_ann.png"> Editors' Choice
</h3>
<p>
<em>Editors’ Choice</em> is a curated collection of apps that highlights some
of the very best apps available on Android. Editors choose these apps for
quality and great user interface, long-term popularity and innovative use of
Android features.
</p>
<p>
Apps chosen for <em>Editors’ Choice</em> also receive a badge that is
displayed wherever the app name is seen in Google Play.
</p>
<h3 id="top-developer">
<img style="margin-right:.25em;margin-bottom:.5em;" src=
"{@docRoot}images/topdev_ann.png"> Top Developer
</h3>
<p>
Top Developer is a badge recognizing established, respected developers for
their commitment to launching high-quality and innovative apps on Android.
The Google Play editorial staff awards a Top Developer badge from
time-to-time based on the cumulative work of the developer.
</p>
<p>
The Top Developer badge appears next to the developer name wherever it is
displayed in Google Play. The badge means long-term recognition of all of the
developer’s apps. It signifies an additional level of trust and confidence
users have in a developer’s products.
</p>
<div class="headerLine">
<h2 id="product-detail-pages">
Store Listing Pages
</h2>
</div>
<div class="figure">
<img src="{@docRoot}images/gp-about-listing.jpg">
</div>
<p>
Your app’s Google Play storefront is its <em>store listing page</em>: a rich
and colorful page that lets you promote your app, highlight its ratings and
reviews, and show what your app can do.
</p>
<p>
Your store listing is where your users come to find out everything about your
app. When they see your app listed in search results, top charts, category
listings, and collections, one tap takes them directly to your store listing.
</p>
<p>
Manage your product details page through the <a href=
"https://play.google.com/apps/publish/">Google Play Developer Console</a>
from any web browser. Sign in to upload or update your brand assets, and
enter your product details in the languages of your markets.
</p>
<p>
When you publish, Google Play adds your app’s ratings, reviews, links to your
other products, and more. It also makes sure your store listing page looks
great on phones, tablets, and in a web browser.
</p>
<p>
You can link web users directly to your product details page from outside
Google Play, such as from your web site, an ad campaign, reviews, social
media posts, and more. See <a href=
"{@docRoot}distribute/tools/promote/linking.html">Linking to Your
Products</a> to find out how.
</p>
<p style="clear:both">
</p>
<div class="headerLine">
<h2>Related Resources</h2>
</div>
<div class="resource-widget resource-flow-layout col-13"
data-query="collection:distribute/googleplay"
data-sortOrder="-timestamp"
data-cardSizes="9x3"
data-maxResults="4"></div>
</div>
|