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page.title=Monetize with Ads
page.metaDescription=Ads are a quick and easy way to incorporate a monetization option into both your free and paid apps.
page.tags="monetizing", "free", "freemium", "ads"
page.image=/distribute/images/advertising.png
@jd:body
<div class="figure">
<img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;">
</div>
<p>
Ads can be a quick and easy way to earn more from your <a href=
"{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href=
"{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href=
"{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps.
AdMob and the Google Mobile Ads SDK let you add advertising to your apps with
just a few lines of code.
</p>
<p>
The question is: which model gets the best results for your app? Google's ad
tools are made to help you figure out what combination works best for both
your audience and your bottom line. </p>
<p>Start by linking your AdMob and Google
Analytics accounts to get better insights and more earning power: for
instance, AdMob can promote in-app purchases to the people who buy them most
often, while showing income-generating ads to those less likely to buy right
now.
</p>
<p>
Using <a href=
"http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a>
and the <a href="{@docRoot}google/play-services/ads.html">Google Mobile Ads
SDK</a> included in Google Play Services, you’re able to add advertising into
your apps, with just a few lines of code.
</p>
<p>
When including ads in your apps you should consider:
</p>
<ul>
<li>
<p>
<strong>Placement within your apps</strong> — Well-placed ads make
it more likely that users will click through and convert. Poorly-placed
ads lead to lower click-through rates, and even poor ratings and users
abandoning your apps. Our <a href=
"{@docRoot}training/monetization/ads-and-ux.html">developer training</a>
on using ads shows some of the best ways to place ads.
</p>
</li>
<li>
<p>
<strong>Ad formats</strong> — Every app offers a different type of
experience for users, so it’s important that your ad formats match that
experience. While banner ads may work well for a flashlight utility app,
an immersive gaming app may benefit more from a video interstitial.
Mismatched ad formats can make users unhappy and leave money on the
table.
</p>
</li>
<li>
<p>
<strong>Maximizing your performance</strong> — Make sure you’re
optimizing your advertising revenue by maximizing your CPMs and fill
rate. Ad providers often cite their very high CPMs but don't mention low
fill rates that can severely decrease your effective CPM. Be sure to look
at both of these figures. Consider using a <a href=
"https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac">
mediation</a> solution if you’d like to use multiple ad providers in your
apps. Look for solutions that offer yield management or <a href=
"https://support.google.com/admob/v2/answer/3379794?hl=en&ref_topic=3379793#subid=us-en-et-dac">
network optimization</a> features to serve the highest paying ad for each
impression.
</p>
</li>
<li>
<p>
<strong>Exercising control options</strong> — A variety of ads may
show up within your app. It may make sense to <a href=
"https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac">
block</a> certain of those advertisements from appearing, depending on
your goals and the type of experience you want to provide. Some
developers, for instance, don’t want ads for apps in their same category
showing to their users, while others don’t mind at all.
</p>
</li>
<li>
<p>
<strong>Cross promoting your other apps</strong> — Ads can do more
than earn revenue. Consider running <a href=
"https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac">
house ads</a> within your apps to promote other apps in your portfolio.
When you launch a new app, this kind of promotion is a free and easy way
to attract new users quickly.
</p>
</li>
</ul>
<p>
Don't forget that paid channels like AdWords and YouTube can help you cast a
wider net by reaching targeted audiences outside the app ecosystem. They're a
great way to find new users at a price that you control. <a href=
"https://support.google.com/adwords/answer/2549053">Learn more</a>.
</p>
<p>
To start monetizing with ads, sign up for AdMob and integrate the Google
Mobile Ads SDK into your apps. If you also need to manage direct deals with
advertisers, consider using DoubleClick for Publishers Small Business.
</p>
<p>
To start monetizing with ads sign up for <a href=
"http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate
the <a href="https://developers.google.com/mobile-ads-sdk/download">Google
Mobile Ads SDK</a> into your apps. If you also need to manage direct deals
with advertisers, consider using <a href=
"http://www.google.com/doubleclick/publishers/small-business/index.html#subid=us-en-et-dac">
DoubleClick for Publishers Small Business</a>.
</p>
<div class="headerLine"><h2 id="related-resources">Related resources</h2></div>
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