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page.title=Know Your User
page.metaDescription=It\'s essential to understand your users and listen to their input. Here are some ideas.
page.image=/distribute/images/know-your-user.jpg
page.tags="users, growth, global"
@jd:body
<div style="width:100%">
<img src="{@docRoot}images/gp-androidify.png">
</div>
<p>
A key part of growing your apps' installed base is knowing more about your
users — how they discover your app, what devices they use, what they do
when they use your app, and how often they return to it.
</p>
<div class="headerLine">
<h1 id="read-ratings-comments">
Read Ratings Comments
</h1>
<hr>
</div>
<p>
The most obvious way to get to know your users is by reading review comments
for your apps on Google Play. While the details provided in reviews will vary
greatly, in addition to telling you about what users like and dislike in your
apps, they can also provide insight into your users’ motivations for using
your apps. And remember that users can update their ratings and comments
about an app when you fix issues.
</p>
<p>
Learn more about <a href=
"{@docRoot}distribute/essentials/optimizing-your-app.html#listen-to-your-users">
how to listen to users</a>.
</p>
<div>
<img src="{@docRoot}images/gp-your-user-0.jpg" class="border-img">
<p class="img-caption">
User ratings
</p>
</div>
<div class="headerLine">
<h1 id="start-community">
Start a Community
</h1>
<hr>
</div>
<p>
Another great way to get to know your users, learn who they are, and what
they are looking for, is to start a community. There are many support tools
you can use, from forums such as <a href="http://groups.google.com/">Google
Groups</a> to comprehensive customer support products. You can integrate some
directly into your apps. And once you deploy a support tool, make sure to
fill in the support link in your Google Play product details page.
</p>
<p>
<a href="{@docRoot}distribute/users/build-community.html">Learn more about
starting and managing a community</a>.
</p>
<div class="headerLine">
<h1 id="create-survey">
Create a Survey
</h1>
<hr>
</div>
<p>
Consider using a survey to gather information about your users and their
views on your apps. Compared to app reviews, a questionnaire enables you to
seek specific information. However use with care, as the creation of suitable
question is something of an art. Also consider providing an appropriate
incentive for completing the questionnaire, as too few responses can be worse
than no responses at all.
</p>
<p>
You can create a questionnaire with <a href=
"http://www.google.com/drive/apps.html#forms">Google Drive Forms</a> or use
one of the various third-party survey and questionnaire hosting tools
available, such as SurveyMonkey.
</p>
<div class="headerLine">
<h1 id="add-analytics">
Add Analytics to your Apps
</h1>
<hr>
</div>
<p>
Analytics data can tell you a lot about your users, by exposing their
behaviour in your apps. You can use <a href=
"http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html">
Google Analytics by linking it with your Google Play account</a> or use a
third-party analytics tool. Analytics tools can help you gather information
on app installs, feature popularity, unused features, and more. You can see
any usage pattern differences by region, device, time day and other
variables.
</p>
<p>
Read more about <a href=
"{@docRoot}distribute/essentials/optimizing-your-app.html#measuring-analyzing-responding">
measuring behavior</a>.
</p>
<div>
<img src="{@docRoot}images/gp-dc-stats.png" class="border-img">
</div>
<div class="headerLine">
<h1 id="use-google">
Use Google+
</h1>
<hr>
</div>
<p>
<a href="https://plus.google.com/">Google+</a> is a great way to gather user
feedback, announce surveys and contests, and see how users react to new
features and functionality. Many developers manage a Google+ page to
communicate with their users. It’s also a good way to get feedback from your
beta-testing. Some developers have a page for each of their apps. This is
especially true for game developers, who post challenges and tournaments.
Google+ can also be used to post game walkthroughs and tips.
</p>
<div>
<img src="{@docRoot}images/gp-your-user-2.jpg">
</div>
<div class="headerLine clearfloat">
<h1 id="related-resources">Related Resources</h1><hr>
</div>
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data-sortOrder="-timestamp"
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