Doc change: Update monetization docs.

Change-Id: Ic34c1a08f8b7bcd271ad53f31c62d0bab82fc053

9 files changed, 204 insertions, 50 deletions

diff --git a/docs/html/distribute/engage/analytics.jd b/docs/html/distribute/engage/analytics.jd
new file mode 100644
index 0000000..5f7cade
--- /dev/null
+++ b/docs/html/distribute/engage/analytics.jd
@@ -0,0 +1,50 @@
+page.title=Understand User Behavior
+page.metaDescription=Use Google Analytics to learn what your users like and what keeps them coming back.
+page.tags="analytics, user behavior"
+page.image=/images/gp-analytics.jpg
+
+@jd:body
+
+<div class="figure">
+  <img src="{@docRoot}images/gp-analytics.jpg" style="width:320px">
+</div>
+
+
+<p>
+  Link your Google Play Developer Console with Google Analytics to learn much
+  more about how users interact with your app &mdash; before and after they
+  download it.
+</p>
+
+<p>
+  Start by discovering how many people visit your Google Play listing page,
+  where they come from, and how many go on to install your app. Once the app is
+  launched, use Google Analytics to see which of your features are most
+  popular, where power users spend their time, who tends to make in-app
+  purchases, and more.
+</p>
+
+<p>
+  Google Analytics delivers the numbers in real time, so you can act fast to
+  update your landing page and your app. <a href=
+  "http://www.google.com/analytics/mobile/">Learn more</a>.
+</p>
+
+<p>
+  If you have a Google Analytics account already, linking it to Google Play
+  takes just a few moments. You can also link your Google Analytics account to
+  Admob to start gaining more user insights to improve your in-app marketing.
+</p>
+
+  <div class="headerLine clearfloat">
+  <h2 id="related-resources">
+    Related Resources
+  </h2>
+</div>
+
+<div class="resource-widget resource-flow-layout col-13" 
+  data-query="collection:distribute/engage/analytics"
+  data-sortorder="-timestamp"
+  data-cardsizes="9x3"
+  data-maxresults="6">
+</div>
\ No newline at end of file
diff --git a/docs/html/distribute/engage/deep-linking.jd b/docs/html/distribute/engage/deep-linking.jd
index 0417ba1..a25c3c6 100644
--- a/docs/html/distribute/engage/deep-linking.jd
+++ b/docs/html/distribute/engage/deep-linking.jd
@@ -1,13 +1,13 @@
 page.title=Deep Link to Bring Users Back
-page.metaDescription=Use deep links to bring your users into your apps from social posts or search.
+page.metaDescription=Use deep links to bring your users into your apps from social posts, search, or ads.
 page.tags="app indexing, google+ signin"
 page.image=/images/gp-listing-4.jpg
 
 @jd:body
 
 <p>
-  Use deep links to bring your users into your apps from social posts or
-  search.
+  Use deep links to bring your users into your apps from social posts,
+  search, or ads.
 </p>
 
 <div class="headerLine">
@@ -47,6 +47,11 @@ page.image=/images/gp-listing-4.jpg
 <h2>Deep Linking from Google Search &mdash; App Indexing</h2>
 </div>
 
+
+<div style="float:right;">
+  <img src="/images/gp-listing-4.jpg" style="padding-top:1em;padding-left:2em;">
+</div>
+
 <p>
   Another way to bring users back to your apps is to apply for app indexing.
 </p>
@@ -60,11 +65,29 @@ page.image=/images/gp-listing-4.jpg
   content</a>.
 </p>
 
-<div>
-  <img src="{@docRoot}images/gp-listing-4.jpg" style="padding-top:1em;">
+<div class="clearfloat" style="margin-top:2em;"></div>
+
+<div style="float:right;width:340px;padding-left:2em;">
+  <img src="/images/gp-ads-linking2.jpg" style="padding-top:1em;">
 </div>
 
-<div class="headerLine">
+<div class="headerLine ">
+<h2>Deep Linking from Google Ads</h2>
+</div>
+<p>
+  Ads can remind users about the apps they already have.
+</p>
+
+<p>
+  As with deep links from Google's organic search results, AdWords deep links
+  send users directly to the relevant pages in apps they already have on their
+  mobile device. A mobile search for "flights to London," for instance, could
+  take a user straight to the London page in a travel app. <a href=
+  "http://www.thinkwithgoogle.com/products/ads-apps.html"
+  class="external-link">Learn more</a>.
+</p>
+
+<div class="headerLine clearfloat">
   <h2 id="related-resources">
     Related Resources
   </h2>
diff --git a/docs/html/distribute/engage/engage_toc.cs b/docs/html/distribute/engage/engage_toc.cs
index 0314f8c..596051a 100644
--- a/docs/html/distribute/engage/engage_toc.cs
+++ b/docs/html/distribute/engage/engage_toc.cs
@@ -37,6 +37,12 @@
   </li>
   <li class="nav-section">
     <div class="nav-section empty" style="font-weight:normal"><a href="<?cs
+        var:toroot?>distribute/engage/analytics.html">
+        <span class="en">Understand User Behavior</span></a>
+    </div>
+  </li>
+  <li class="nav-section">
+    <div class="nav-section empty" style="font-weight:normal"><a href="<?cs
         var:toroot?>distribute/engage/app-updates.html">
         <span class="en">Update Regularly</span></a>
     </div>
diff --git a/docs/html/distribute/engage/index.jd b/docs/html/distribute/engage/index.jd
index f8cd1ee..2b103c3 100644
--- a/docs/html/distribute/engage/index.jd
+++ b/docs/html/distribute/engage/index.jd
@@ -15,8 +15,8 @@ nonavpage=true
 
   <div class="resource-widget resource-flow-layout landing col-16"
     data-query="collection:distribute/engagelanding"
-    data-cardSizes="6x6"
-    data-maxResults="9">
+    data-cardSizes="9x6,9x6,6x6,6x6,6x6,9x6,9x6,6x6,6x6,6x6"
+    data-maxResults="10">
   </div>
 
   <h3>Related Resources</h3>
diff --git a/docs/html/distribute/engage/widgets.jd b/docs/html/distribute/engage/widgets.jd
index 286adea..6adb55c 100644
--- a/docs/html/distribute/engage/widgets.jd
+++ b/docs/html/distribute/engage/widgets.jd
@@ -1,5 +1,5 @@
 page.title=Build Useful Widgets
-page.metaDescription=Use widgets to remind users about important information in your apps and games, even when your apps are closed.
+page.metaDescription=Use home screen widgets to remind users about important information in your apps and games, even when your apps are closed.
 page.tags=""
 page.image=/images/gp-engage-0.jpg
 
diff --git a/docs/html/distribute/monetize/ads.jd b/docs/html/distribute/monetize/ads.jd
index bcb1e52..9a847ff 100644
--- a/docs/html/distribute/monetize/ads.jd
+++ b/docs/html/distribute/monetize/ads.jd
@@ -10,17 +10,32 @@ page.image=/distribute/images/advertising.png
 </div>
 
 <p>
-  In-app advertising offers a quick and easy way to incorporate a monetization
-  option into both your <a href=
+  Ads can be a quick and easy way to earn more from your <a href=
   "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href=
   "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href=
-  "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. </p>
+  "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps.
+  AdMob and the Google Mobile Ads SDK let you add advertising to your apps with
+  just a few lines of code.
+</p>
+
+<p>
+  The question is: which model gets the best results for your app? Google's ad
+  tools are made to help you figure out what combination works best for both
+  your audience and your bottom line. </p>
 
-<p>Using <a href=
+<p>Start by linking your AdMob and Google
+  Analytics accounts to get better insights and more earning power: for
+  instance, AdMob can promote in-app purchases to the people who buy them most
+  often, while showing income-generating ads to those less likely to buy right
+  now.
+</p>
+
+<p>
+  Using <a href=
   "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a>
-  and the <a href="{@docRoot}google/play-services/ads.html">Google
-  Mobile Ads SDK</a> included in Google Play Services, you’re able to add
-  advertising into your apps, with just a few lines of code.
+  and the <a href="{@docRoot}google/play-services/ads.html">Google Mobile Ads
+  SDK</a> included in Google Play Services, you’re able to add advertising into
+  your apps, with just a few lines of code.
 </p>
 
 <p>
@@ -30,36 +45,33 @@ page.image=/distribute/images/advertising.png
 <ul>
   <li>
     <p>
-      <strong>Placement within your apps</strong> &mdash; Well placed ads will
-      optimize your revenue by making it more likely that users will ‘click
-      through’. Poorly placed ads can result in low click-through rates, and in
-      the worse cases poor rating and users rapidly abandoning your apps. You
-      can get advice on how to best place ads from the developer training on
-      <a href=
-      "{@docRoot}training/monetization/ads-and-ux.html">using
-      ads</a>.
+      <strong>Placement within your apps</strong> &mdash; Well-placed ads make
+      it more likely that users will click through and convert. Poorly-placed
+      ads lead to lower click-through rates, and even poor ratings and users
+      abandoning your apps. Our <a href=
+      "{@docRoot}training/monetization/ads-and-ux.html">developer training</a>
+      on using ads shows some of the best ways to place ads.
     </p>
   </li>
 
   <li>
     <p>
       <strong>Ad formats</strong> &mdash; Every app offers a different type of
-      experience for users, so it’s important to consider the format of ads
-      you’re using to ensure it’s compatible with the experience. While banner
-      ads may work well for a flashlight utility app, an immersive gaming app
-      may benefit more from a video interstitial. Mismatched ad formats may
-      negatively affect your users’ experience and ad revenue, so try to select
-      formats that fit well with the content and flow of your apps.
+      experience for users, so it’s important that your ad formats match that
+      experience. While banner ads may work well for a flashlight utility app,
+      an immersive gaming app may benefit more from a video interstitial.
+      Mismatched ad formats can make users unhappy and leave money on the
+      table.
     </p>
   </li>
 
   <li>
     <p>
-      <strong>Maximizing your performance</strong> &mdash; Ensure you’re optimizing
-      your advertising revenue by maximizing your CPMs <em>and</em> fill rate.
-      Often ad providers will cite very high CPMs but will have a low fill rate
-      that can severely decrease your effective CPM, so look at both of these
-      figures. Also consider using a <a href=
+      <strong>Maximizing your performance</strong> &mdash; Make sure you’re
+      optimizing your advertising revenue by maximizing your CPMs and fill
+      rate. Ad providers often cite their very high CPMs but don't mention low
+      fill rates that can severely decrease your effective CPM. Be sure to look
+      at both of these figures. Consider using a <a href=
       "https://support.google.com/admob/v2/answer/3063564?hl=en&amp;ref_topic=3063091#subid=us-en-et-dac">
       mediation</a> solution if you’d like to use multiple ad providers in your
       apps. Look for solutions that offer yield management or <a href=
@@ -71,30 +83,43 @@ page.image=/distribute/images/advertising.png
 
   <li>
     <p>
-      <strong>Exercising control options</strong> &mdash; A variety of ads promoting a
-      broad selection of other services or apps may show up within you apps.
-      Depending on your goals and the type of experience you want to provide
-      your users, it may make sense to <a href=
+      <strong>Exercising control options</strong> &mdash; A variety of ads may
+      show up within your app. It may make sense to <a href=
       "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac">
-      block</a> certain advertisements from appearing. Some developers don’t
-      want apps in a similar category showing to their users, but some don’t
-      mind.
+      block</a> certain of those advertisements from appearing, depending on
+      your goals and the type of experience you want to provide. Some
+      developers, for instance, don’t want ads for apps in their same category
+      showing to their users, while others don’t mind at all.
     </p>
   </li>
 
   <li>
     <p>
-      <strong>Cross promoting your other apps</strong> &mdash; Ads can be used for
-      more than just earning revenue. Consider using <a href=
+      <strong>Cross promoting your other apps</strong> &mdash; Ads can do more
+      than earn revenue. Consider running <a href=
       "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac">
-      house ads</a> within your apps to create awareness and promote your
-      entire portfolio of apps. When launching new apps, an easy way to quickly
-      attract users is to promote directly to your existing customers.
+      house ads</a> within your apps to promote other apps in your portfolio.
+      When you launch a new app, this kind of promotion is a free and easy way
+      to attract new users quickly.
     </p>
   </li>
 </ul>
 
 <p>
+  Don't forget that paid channels like AdWords and YouTube can help you cast a
+  wider net by reaching targeted audiences outside the app ecosystem. They're a
+  great way to find new users at a price that you control. <a href=
+  "https://support.google.com/adwords/answer/2549053">Learn more</a>.
+</p>
+
+<p>
+  To start monetizing with ads, sign up for AdMob and integrate the Google
+  Mobile Ads SDK into your apps. If you also need to manage direct deals with
+  advertisers, consider using DoubleClick for Publishers Small Business.
+</p>
+
+
+<p>
   To start monetizing with ads sign up for <a href=
   "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate
   the <a href="https://developers.google.com/mobile-ads-sdk/download">Google
diff --git a/docs/html/distribute/users/index.jd b/docs/html/distribute/users/index.jd
index 77ef609..a810f36 100644
--- a/docs/html/distribute/users/index.jd
+++ b/docs/html/distribute/users/index.jd
@@ -14,8 +14,8 @@ nonavpage=true
 
 <div class="resource-widget resource-flow-layout landing col-16"
   data-query="collection:distribute/users"
-  data-cardSizes="6x6, 6x6, 6x6, 9x6, 9x6, 6x6, 6x6, 6x6"
-  data-maxResults="8">
+  data-cardSizes="6x6"
+  data-maxResults="6">
 </div>
 
 <h3>Related resources</h3>
diff --git a/docs/html/distribute/users/promote-with-ads.jd b/docs/html/distribute/users/promote-with-ads.jd
new file mode 100644
index 0000000..1e28ae1
--- /dev/null
+++ b/docs/html/distribute/users/promote-with-ads.jd
@@ -0,0 +1,45 @@
+page.title=Promote Your App with Ads
+page.metaDescription=Promote your app through AdMob, AdWords, and YouTube to find new users at the right moment.
+page.image=/images/gp-ads-console.jpg
+page.tags="users, ads, analytics"
+
+@jd:body
+
+<p>
+  AdMob is Google's advertising platform for mobile apps. You can use it to
+  monetize your app and promote your apps, and you can link your Google
+  Analytics account to AdMob so you can analyze your apps &mdash; all in one
+  place.
+</p>
+
+<p>
+  <a href="http://www.google.com/ads/admob/">AdMob</a> is the largest mobile ad
+  app network. But you get more than just massive scale: AdMob will soon help
+  you find the right users in related apps. If your app is for bicycling, AdMob
+  can promote your app on other fitness and cycling-related apps worldwide.
+  <a href=
+  "https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en">
+  Sign up for AdMob</a>.
+</p>
+
+<p>
+  AdMob also offers new solutions to help you achieve app-related goals such as
+  downloads, re-engagement and in-app purchases using Google search and the
+  Google Display Network. These solutions include streamlined campaign creation
+  flows and tools to track performance across the entire app lifecycle.
+  <a href="https://support.google.com/adwords/answer/2549053?hl=en">Learn
+  More</a>.
+</p>
+<div style="margin-top:2em;">
+  <img src="{@docRoot}images/gp-ads-console.jpg">
+</div>
+
+<div class="headerLine">
+<h2 id="related-resources">Related Resources</h2>
+</div>
+
+<div class="resource-widget resource-flow-layout col-13"
+  data-query="collection:distribute/users/promotewithads"
+  data-sortOrder="-timestamp"
+  data-cardSizes="9x3"
+  data-maxResults="6"></div>
\ No newline at end of file
diff --git a/docs/html/distribute/users/users_toc.cs b/docs/html/distribute/users/users_toc.cs
index a2437a6..1f173cb 100644
--- a/docs/html/distribute/users/users_toc.cs
+++ b/docs/html/distribute/users/users_toc.cs
@@ -28,7 +28,12 @@
         </a>
     </div>
   </li>
-
+  <li class="nav-section">
+    <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/promote-with-ads.html">
+          <span class="en">Promote with Ads</span>
+        </a>
+    </div>
+  </li>
 </ul>