6 files changed, 204 insertions, 23 deletions
diff --git a/docs/html/distribute/engage/ads.jd b/docs/html/distribute/engage/ads.jd
new file mode 100644
index 0000000..9ca72f3
--- /dev/null
+++ b/docs/html/distribute/engage/ads.jd
@@ -0,0 +1,58 @@
+page.title=Drive engagement with AdWords Ads
+page.metaDescription=Keep users coming back. AdWords offers re-engagement tools to help your app stay top of mind with users.
+page.tags="engagement, adwords"
+page.image=images/cards/adwords_2x.jpg
+@jd:body
+
+<p>Successful apps keep users coming back again and again. AdWords offers app
+re-engagement tools to help your app stay top of  mind with users who’ve
+already installed it on their phone. AdWords can remind them of key features
+and encourage them to try your app again, or help them complete an activity
+they didn't know your app could handle.</p>
+
+<p>
+  <a href="https://support.google.com/adwords/answer/6032073">Get started with AdWords mobile
+  app engagement campaigns</a>.
+</p>
+
+<div>
+ <div class="figure-left" style="width:46%;">
+   <h3>From search</h3>
+   <img src="/images/distribute/promote_ads.png">
+    <p class="figure-caption">Add deep links to your app, then bring users straight
+    to relevant app content when they’re searching.</p>
+  </div>
+  <div class="figure-right" style="width:46%;">
+    <h3>From apps</h3>
+    <img src="/images/distribute/promote_ads_inapp.png">
+    <p class="figure-caption">Use remarketing and deep links to bring users to just the right
+    place in your app to re-engage and convert, from other apps and games they love.</p>
+  </div>
+</div>
+
+<h3 id="tips">Tips</h2>
+
+<ul>
+  <li> Track what users do in your app after they click an ad, by installing the
+    AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking
+    SDK</a>.
+  <li> Advertise a compelling reason for users to re-engage with your app, such as a
+    reminder or a special offer.
+  <li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to
+    your app and bring users directly to the most relevant and interesting
+    parts of your app, where they can easily take action.
+  <li> Re-engage with your app users across the Display Network with remarketing lists
+and search with keywords.
+  <li> Use remarketing lists to target high value users so that you can drive more
+conversions in your app.
+</ul>
+
+<h2 id="related_resources">Related resources</h2>
+
+<div class="resource-widget resource-flow-layout col-13" 
+  data-query="collection:distribute/engage/reengage"
+  data-sortorder="-timestamp"
+  data-cardsizes="9x3"
+  data-maxresults="6">
+</div>
+
diff --git a/docs/html/distribute/engage/appindexing.jd b/docs/html/distribute/engage/appindexing.jd
new file mode 100644
index 0000000..2b8f315
--- /dev/null
+++ b/docs/html/distribute/engage/appindexing.jd
@@ -0,0 +1,61 @@
+page.title=Bring Users from Google Search
+page.metaDescription=Use search to bring your existing users back into your app.
+page.image=images/cards/adwords_2x.jpg
+page.tags="engagement, search"
+@jd:body
+
+<p>Use the features of Google Search for Android to drive the use of your apps: </p>
+
+<ul>
+<li>Once users have installed your app, search can bring them back with <strong>deep-links</strong> direct to your app. </li>
+  <li>When users use <strong>voice commands</strong> to ask Google to perform a task, your app can be one of those
+completing the task.</li>
+
+<li>You can also take advantage of <strong>Google Now</strong> to
+display cards for event, flight, hotel, and restaurant reservations you notify
+to users’ gmail addresses, and bring users back from the email linked to the
+card.</li>
+</ul>
+
+<p>Start now by <a href="https://developers.google.com/app-indexing/">indexing your app</a>, then take advantage of <a href="https://developers.google.com/voice-actions/">Voice Actions</a>, the <a href="https://developers.google.com/app-indexing/webmasters/appindexingapi">App Indexing API</a>, and <a href="https://developers.google.com/schemas/now/cards">Google Now Cards</a>.</p>
+
+
+<h2 id="help_users_find_your_information">Help Users Find Your Information</h2>
+
+<p>Re-engage with your users with deep-links displayed in search results, links
+that take users directly to content within your app.</p>
+
+
+<div style="margin-top:1.5em;margin-left:24px">
+<img src="{@docRoot}images/distribute/more-app-engagement.png">
+</div>
+<h2 id="empower_users_in_your_app">Empower your users to get things done in your app</h2>
+
+<p>Brings your users into your app to take action with voice actions such as “Ok
+Google, play a song” with the music app of choice, or “Ok Google, search for
+hotels in Maui on TripAdvisor” in the TripAdvisor app.</p>
+
+<div style="margin-top:1em">
+<img src="{@docRoot}images/distribute/music-action.png">
+</div>
+
+
+<h2 id="assist_your_users">Assist your users where and when they need it</h2>
+
+<div class="figure">
+<img src="https://developers.google.com/schemas/images/now_eventconfirmation.png">
+</div>
+
+<p>Inform your users of their reservations with cards created from structured data
+markup delivered in Gmail notifications. Cards also lead users quickly back to
+your email message, for further engagement.</p>
+
+<h2 style="clear:both" id="related-resources">Related Resources</h2>
+
+<div class="resource-widget resource-flow-layout col-13"
+  data-query="collection:distribute/engage/appindexing"
+  data-sortOrder="-timestamp"
+  data-cardSizes="9x3"
+  data-maxResults="6"></div>
+
+
diff --git a/docs/html/distribute/engage/deep-linking.jd b/docs/html/distribute/engage/deep-linking.jd
index ea1f1de..b8d974c 100644
--- a/docs/html/distribute/engage/deep-linking.jd
+++ b/docs/html/distribute/engage/deep-linking.jd
@@ -26,27 +26,26 @@ page.image=images/cards/google-search_2x.png
   before accessing the resource.
 </p>
 
-<div style="padding:2em, auto;width:550px;">
-  <div style="float:right; width:260px; padding-left:1em;">
-    <img src="{@docRoot}images/gp-engage-5.jpg" class="border-img">
-    <p class="img-caption">
+
+<div style="inline-block">
+
+<div class="col-5">
+    <img src="{@docRoot}images/gp-engage-5.jpg">
+    <p class="figure-caption">
       G+ Post with Deep Link to Buy
     </p>
-  </div>
+</div>
 
-  <div style="width:260px;float:left;">
-    <img src="{@docRoot}images/gp-engage-6.jpg" class="border-img">
-    <p class="img-caption">
+<div class="col-5">
+    <img src="{@docRoot}images/gp-engage-6.jpg">
+    <p class="figure-caption">
       Purchase page within app
     </p>
-  </div>
 </div>
 
-
-<div class="headerLine">
-<h2>Deep Linking from Google Search &mdash; App Indexing</h2>
 </div>
 
+<h2 style="clear:both">Deep Linking from Google Search &mdash; App Indexing</h2>
 
 <div style="float:right;">
   <img src="/images/gp-listing-4.jpg" style="padding-top:1em;padding-left:2em;">
@@ -65,15 +64,15 @@ page.image=images/cards/google-search_2x.png
   content</a>.
 </p>
 
-<div class="clearfloat" style="margin-top:2em;"></div>
 
-<div style="float:right;width:340px;padding-left:2em;">
-  <img src="/images/gp-ads-linking2.jpg" style="padding-top:1em;">
-</div>
 
-<div class="headerLine ">
-<h2>Deep Linking from Google Ads</h2>
+<h2 style="clear:both" style="padding-top:2em">Deep Linking from Google Ads</h2>
+
+
+<div class="col-5" style="float:right">
+  <img src="{@docRoot}images/gp-ads-linking2.jpg" >
 </div>
+
 <p>
   Ads can remind users about the apps they already have.
 </p>
diff --git a/docs/html/distribute/engage/engage_toc.cs b/docs/html/distribute/engage/engage_toc.cs
index eb176f9..4639d55 100644
--- a/docs/html/distribute/engage/engage_toc.cs
+++ b/docs/html/distribute/engage/engage_toc.cs
@@ -31,18 +31,37 @@
   </li>
   <li class="nav-section">
     <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
-        var:toroot?>distribute/engage/game-services.html">
-        <span class="en">Encourage Competition</span></a>
+        var:toroot?>distribute/engage/ads.html">
+        <span class="en">Drive engagement with Ads</span></a>
     </div>
   </li>
   <li class="nav-section">
     <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+        var:toroot?>distribute/engage/appindexing.html">
+        <span class="en">Bring Users from Search</span></a>
+    </div>
+  </li>
+  <li class="nav-section">
+    <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+        var:toroot?>distribute/engage/intents.html">
+        <span class="en">Use the Power of Intents</span></a>
+    </div>
+  </li>
+
+  <li class="nav-section">
+    <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
         var:toroot?>distribute/engage/analytics.html">
         <span class="en">Understand User Behavior</span></a>
     </div>
   </li>
   <li class="nav-section">
     <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+        var:toroot?>distribute/engage/game-services.html">
+        <span class="en">Encourage Competition</span></a>
+    </div>
+  </li>
+  <li class="nav-section">
+    <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
         var:toroot?>distribute/engage/app-updates.html">
         <span class="en">Update Regularly</span></a>
     </div>
diff --git a/docs/html/distribute/engage/index.jd b/docs/html/distribute/engage/index.jd
index 2b103c3..a47e004 100644
--- a/docs/html/distribute/engage/index.jd
+++ b/docs/html/distribute/engage/index.jd
@@ -1,5 +1,5 @@
 page.title=Engage & Retain Users
-page.metaDescription=Engaging and retaining active users is the key to success. Here are some resources to help you build an active user base.
+page.metaDescription=Engaging and retaining active users are the keys to success. Here are some resources to help you build an active user base.
 section.landing=true
 nonavpage=true
 
@@ -15,8 +15,13 @@ nonavpage=true
 
   <div class="resource-widget resource-flow-layout landing col-16"
     data-query="collection:distribute/engagelanding"
-    data-cardSizes="9x6,9x6,6x6,6x6,6x6,9x6,9x6,6x6,6x6,6x6"
-    data-maxResults="10">
+    data-cardSizes="6x6"
+    data-maxResults="6">
+  </div>
+  <div class="resource-widget resource-flow-layout landing col-16"
+    data-query="collection:distribute/engagelanding"
+    data-cardSizes="6x2"
+    data-maxResults="20">
   </div>
 
   <h3>Related Resources</h3>
diff --git a/docs/html/distribute/engage/intents.jd b/docs/html/distribute/engage/intents.jd
new file mode 100644
index 0000000..0371ac4
--- /dev/null
+++ b/docs/html/distribute/engage/intents.jd
@@ -0,0 +1,39 @@
+page.title=Drive On-Device Discovery through Android Intents
+page.metaDescription=Make your app available to users as they perform tasks in other apps through Intents. 
+page.tags="engagement"
+@jd:body
+
+<p>Let the user choose <em>your app</em> to handle specific tasks from another app,
+such as sharing a picture, sending a message, or playing music. You can do this though
+Android's open Intents system. By adding Intent filters for the tasks your app can handle,
+you make it easy for the user to access your app’s features from other apps and from voice
+commands in Google Now.</p>
+
+<img src="{@docRoot}images/distribute/engage-intents.png">
+
+<p>By declaring Intent Filters in your app, it informs the Android OS about the
+actions it can perform for other apps. And in addition to making it easy for
+your users to make full use of your app’s features, it can help them discover
+features they didn’t know it supported.</p>
+
+<p>To learn about all the ways you can use Intents, check out <a
+href="{@docRoot}guide/components/intents-filters.html">Intents and Intent Filters</a>.</p>
+
+<h2 id=tips>Tips</h2>
+
+<ul>
+  <li> Identify and package any features your app can offer to other apps.
+  <li> Use the "view" intent to give users the option to open any links to your
+website within your app instead.
+  <li> Familiarize yourself with actions commonly accomplished with intents, such as
+sharing, so that you can focus on your app's core functionality and outsource
+common actions.
+</ul>
+
+<h2 style="clear:both" id="related-resources">Related Resources</h2>
+
+<div class="resource-widget resource-flow-layout col-13"
+  data-query="collection:distribute/engage/intents"
+  data-sortOrder="-timestamp"
+  data-cardSizes="9x3"
+  data-maxResults="6"></div>