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| -rw-r--r-- | docs/html/distribute/essentials/best-practices/apps.jd | 260 | ||||
| -rw-r--r-- | docs/html/distribute/essentials/best-practices/games.jd | 259 |
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diff --git a/docs/html/distribute/essentials/best-practices/apps.jd b/docs/html/distribute/essentials/best-practices/apps.jd new file mode 100644 index 0000000..055a349 --- /dev/null +++ b/docs/html/distribute/essentials/best-practices/apps.jd @@ -0,0 +1,260 @@ +page.title=App Developer Best Practices +page.image=/distribute/images/gp-app-practices.png +page.metaDescription=Essential tips for launching successful apps in Google Play. +@jd:body + +<div id="qv-wrapper"><div id="qv"> +<h2>Best Practices</h2> +<ol> +<li><a href="#essentials">Get the Essentials Right</a></li> +<li><a href="#users">Get Users</a></li> +<li><a href="#engage">Engage and Retain</a></li> +<li><a href="#beyond">Beyond the Basics</a></li> +<li><a href="#related-resources">Related Resources</a></li> +</ol> +</div></div> + +<p>The following best practices have enabled developers worldwide to build great, successful apps for Google Play.</p> + +<div class="headerLine"> +<h1 id="essentials">Get the Essentials Right</h1><hr> +</div> + +<h3>1. Make it Android</h3> + +<ul> + <li> + <p> + Build your apps to make best use of the unique Android features, such as + <a href="{@docRoot}distribute/engage/widgets.html">widgets</a>, <a href= + "{@docRoot}distribute/engage/notifications.html">rich notifications</a>, + <a href= + "http://android-developers.blogspot.com/2012/02/share-with-intents.html">sharing + through Intents</a>, and more. + </p> + </li> + + <li> + <p> + Add the power of Google features your users already love, such as + <a href="https://developers.google.com/maps/documentation/android/">Google + Maps</a>, <a href="https://developers.google.com/drive/">Google + Drive</a>, and more, all with <a href= + "https://developers.google.com/+/mobile/android/sign-in">single sign + on</a>. + </p> + </li> +</ul> + +<h3> + 2. Make it quality +</h3> + +<ul> + <li> + <p> + Make sure your apps follow the <a href= + "{@docRoot}distribute/essentials/quality/core.html">Core App Quality</a> + guidelines. + </p> + </li> + + <li> + <p> + Create apps that are available on all form factors and screen sizes, by + following the <a href= + "{@docRoot}distribute/essentials/quality/tablets.html">Tablet App + Quality</a> guidelines. + </p> + </li> + + <li> + <p> + Test and <a href= + "{@docRoot}distribute/essentials/optimizing-your-app.html">optimize your + quality</a> at every step and make use of the Google Play <a href= + "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta-testing</a> + and <a href= + "{@docRoot}distribute/googleplay/developer-console.html#staged-rollouts">staged + rollouts</a> features to test with users before launch. + </p> + </li> +</ul> + +<div class="headerLine"> + <h1 id="users"> + Get Users + </h1> + + <hr> +</div> + +<h3> + 1. Build buzz +</h3> + +<ul> + <li> + <p> + Create a great <a href="{@docRoot}distribute/users/your-listing.html">app + listing page</a> to showcase your apps and grab users’ attention. Don’t + forget to include a <a href= + "{@docRoot}distribute/engage/video.html">YouTube video</a>. + </p> + </li> + + <li> + <p> + <a href="{@docRoot}distribute/tools/launch-checklist.html">Launch</a> on + multiple platforms simultaneously to maximize your reach. + </p> + </li> + + <li> + <p> + Promote your apps with the official <a href= + "{@docRoot}distribute/tools/promote/badges.html">Google Play badge</a> + and <a href="{@docRoot}distribute/tools/promote/linking.html">link to + your products</a> on Google Play. + </p> + </li> + + <li> + <p> + Build a community with social media, <a href= + "http://groups.google.com/">forums</a>, and <a href= + "http://plus.google.com">communities</a> to get and keep users talking. + </p> + </li> +</ul> + +<h3> + 2. Optimize for great ratings +</h3> + +<ul> + <li> + <p> + Get to <a href="{@docRoot}distribute/users/know-your-user.html">know your + users</a>, listen to and <a href= + "{@docRoot}distribute/engage/app-updates.html">update your apps</a> from + their feedback. + </p> + </li> + + <li> + <p> + Focus on your strength markets first, get these right before expanding. + </p> + </li> +</ul> + +<div class="headerLine"> + <h1 id="engage"> + Engage and Retain + </h1> + + <hr> +</div> + +<h3> + 1. Keep users coming back +</h3> + +<ul> + <li> + <p> + Use <a href="{@docRoot}google/play/billing/index.html">Google Play In-app + Billing</a> to offer subscriptions to extended features. + </p> + </li> + + <li> + <p> + Hold competitions and offer promotions, then announce them through + <a href="{@docRoot}design/patterns/notifications.html">notifications</a>. + </p> + </li> +</ul> + +<h3> + 2. Earn users’ love +</h3> + +<ul> + <li> + <p> + <a href= + "http://android-developers.blogspot.com/2013/05/all-google-play-developers-can-now.html"> + Respond to reviews</a> and get valuable feedback from the community + you've built. + </p> + </li> + + <li> + <p> + <a href= + "http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html"> + Measure</a> your campaigns to see what is driving users to install your + apps. + </p> + </li> + + <li> + <p> + <a href= + "{@docRoot}distribute/essentials/optimizing-your-app.html#measuring-analyzing-responding"> + Analyze in-app use</a> to steer content updates and prolong the life of + your apps. + </p> + </li> +</ul> + +<div class="headerLine"> + <h1 id="beyond"> + Beyond the Basics + </h1> + + <hr> +</div> + +<ul> + <li> + <p> + After you’ve launched in your market of strength, <a href= + "{@docRoot}distribute/users/expand-to-new-markets.html">expand into other + markets</a> strategically and <a href= + "{@docRoot}distribute/tools/localization-checklist.html">localize</a> + your apps as you go. + </p> + </li> + + <li> + <p> + Keep users engaged, and stay ahead of the competition, by continually + <a href= + "{@docRoot}distribute/essentials/optimizing-your-app.html">optimizing + your apps</a> to offer new and better features, or retire those that + users aren’t using. + </p> + </li> + + <li> + <p> + Build educational apps: learn <a href= + "{@docRoot}distribute/googleplay/edu/start.html">how to make apps for + Google Play for Education</a>. + </p> + </li> +</ul> + +<div class="headerLine"> +<h1 id="related-resources">Related Resources</h1><hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/toolsreference/bestpractices/apps" + data-sortOrder="-timestamp" + data-cardSizes="9x3,9x3" + data-maxResults="6"></div> + diff --git a/docs/html/distribute/essentials/best-practices/games.jd b/docs/html/distribute/essentials/best-practices/games.jd new file mode 100644 index 0000000..ac1df44 --- /dev/null +++ b/docs/html/distribute/essentials/best-practices/games.jd @@ -0,0 +1,259 @@ +page.title=Game Developer Best Practices +page.image=/distribute/images/gp-games-practices.png +page.metaDescription=Essential tips for launching successful games in Google Play. + +@jd:body + +<div id="qv-wrapper"><div id="qv"> +<h2>Best Practices</h2> +<ol> +<li><a href="#users">Get Users</a></li> +<li><a href="#engage">Engage and Retain</a></li> +<li><a href="#beyond">Beyond the Basics</a></li> +<li><a href="#related-resources">Related Resources</a></li> +</ol> +</div></div> + +<p> + The following best practices have enabled developers worldwide to build + great, successful games for Google Play. +</p> + +<div class="headerLine"> + <h1 id="users"> + Get Users + </h1> + + <hr> +</div> + +<h3> + 1. Optimize for great ratings +</h3> + +<ul> + <li> + <p> + <a href= + "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">Beta + test</a> to ensure your games are ready and poised for great ratings. + </p> + </li> + + <li> + <p> + Optimize graphics, frame rates, and responsiveness with the <a href= + "http://android-developers.blogspot.com/2013/09/using-hardware-scaler-for-performance.html"> + Hardware Scaler</a> and <a href= + "{@docRoot}training/graphics/opengl/index.html">OpenGL ES</a>. + </p> + </li> + + <li> + <p> + Be sure your APK is small, then provide game content through over-the-air + downloads. + </p> + </li> +</ul> + +<h3> + 2. Build buzz +</h3> + +<ul> + <li> + <p> + Build a community with social media, <a href= + "{@docRoot}distribute/users/build-community.html">communities</a> to get + and keep users talking. + </p> + </li> + + <li> + <p> + Promote your games with official <a href= + "{@docRoot}distribute/tools/promote/badges.html">Google Play badges</a> + and <a href="{@docRoot}distribute/tools/promote/linking.html">links to + your products</a> on Google Play. + </p> + </li> + + <li> + <p> + If you ship on multiple platforms, doing so at the same time can maximize + your marketing impact. + </p> + </li> +</ul> + +<h3> + 3. Get Visibility +</h3> + +<ul> + <li> + <p> + First impressions count: <a href= + "{@docRoot}distribute/users/your-listing.html">highlight</a> the game's + best features in screenshots, videos, and description. + </p> + </li> + + <li> + <p> + Integrate Google Play Game Services, so your game is displayed in the + <a href= + "https://play.google.com/store/apps/details?id=com.google.android.play.games"> + Google Play Games App</a>. + </p> + </li> +</ul> + +<div class="headerLine"> + <h1 id="engage"> + Engage and Retain + </h1> + + <hr> +</div> + +<h3> + 1. Keep users coming back +</h3> + +<ul> + <li> + <p> + <a href= + "https://developers.google.com/games/services/common/concepts/achievements"> + Achievements</a>, <a href= + "https://developers.google.com/games/services/common/concepts/leaderboards"> + leaderboards</a>, <a href= + "https://developers.google.com/games/services/common/concepts/realtimeMultiplayer"> + multiplayer</a>, and <a href= + "https://developers.google.com/games/services/common/concepts/cloudsave">cloud + save</a> help engage users and bring them back. + </p> + </li> + + <li> + <p> + Hold tournaments and offer promotions, then announce them through + <a href="{@docRoot}design/patterns/notifications.html">notifications</a>. + </p> + </li> + + <li> + <p> + Sign in users early, then automatically. Before their first sign-in, save + progress locally. + </p> + </li> +</ul> + +<h3> + 2. Give users a reason to invest their money +</h3> + +<ul> + <li> + <p> + A majority of the top grossing games use in-app purchases. Use them to + unlock content and allow players to enhance their game play. + </p> + </li> + + <li> + <p> + <a href="{@docRoot}google/play/billing/index.html">Google Play In-app + Billing</a> makes purchasing easy with several forms of payment. + </p> + </li> + + <li> + <p> + Provide content updates regularly to give users limited edition items to + win or purchase. + </p> + </li> +</ul> + +<h3> + 3. Earn players’ love +</h3> + +<ul> + <li> + <p> + <a href= + "http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html"> + Measure</a> your campaigns to see what’s driving quality users to install + your games. + </p> + </li> + + <li> + <p> + <a href= + "{@docRoot}distribute/essentials/optimizing-your-app.html#measuring-analyzing-responding"> + Analyze in-game use</a> to steer content updates and prolong the life of your + games. + </p> + </li> + + <li> + <p> + <a href= + "http://android-developers.blogspot.com/2013/05/all-google-play-developers-can-now.html"> + Respond to reviews</a> and get valuable feedback from the community + you’ve built. + </p> + </li> +</ul> + +<div class="headerLine"> + <h1 id="beyond"> + Beyond the Basics + </h1> + + <hr> +</div> + +<ul> + <li> + <p> + After you've launched in your market of strength, <a href= + "{@docRoot}distribute/users/expand-to-new-markets.html">expand into other + markets</a> strategically and <a href= + "{@docRoot}distribute/tools/localization-checklist.html">localize</a> + your apps as you go. + </p> + </li> + + <li> + <p> + Provide content <a href= + "{@docRoot}distribute/engage/app-updates.html">updates on a regular + basis</a> to keep users engaged. + </p> + </li> + + <li> + <p> + Building educational games? See the <a href= + "{@docRoot}distribute/essentials/gpfe-guidelines.html">Education + Guidelines</a>. + </p> + </li> +</ul> + +<div class="headerLine"> +<h1 id="related-resources">Related Resources</h1><hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/toolsreference/bestpractices/games" + data-sortOrder="-timestamp" + data-cardSizes="9x3,9x3" + data-maxResults="6"></div> |