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Diffstat (limited to 'docs/html/distribute/monetize')
| -rw-r--r-- | docs/html/distribute/monetize/ads.jd | 229 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/monetize_toc.cs | 2 |
2 files changed, 111 insertions, 120 deletions
diff --git a/docs/html/distribute/monetize/ads.jd b/docs/html/distribute/monetize/ads.jd index b5c5f4a..8f6c8b0 100644 --- a/docs/html/distribute/monetize/ads.jd +++ b/docs/html/distribute/monetize/ads.jd @@ -1,138 +1,129 @@ -page.title=Monetize with Ads -page.metaDescription=Ads are a quick and easy way to incorporate a monetization option into both your free and paid apps. -page.tags="monetizing", "free", "freemium", "ads" -page.image=/distribute/images/advertising.jpg - +page.title=Earn Revenue from AdMob Ads +page.metaDescription=Gain insights about your users, drive more in-app purchases, and maximize your ad revenue. +page.tags="monetizing", "ads", "admob", "ads" +page.image=distribute/images/advertising.jpg @jd:body <div class="figure"> <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;"> </div> -<p> - Ads can be a quick and easy way to earn more from your <a href= - "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= - "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href= - "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. - AdMob and the Google Mobile Ads SDK let you add advertising to your apps with - just a few lines of code. -</p> - -<p> - The question is: which model gets the best results for your app? Google's ad - tools are made to help you figure out what combination works best for both - your audience and your bottom line. </p> - -<p>Start by linking your AdMob and Google - Analytics accounts to get better insights and more earning power: for - instance, AdMob can promote in-app purchases to the people who buy them most - often, while showing income-generating ads to those less likely to buy right - now. -</p> - -<p> - Using <a href= - "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a> - and the <a href="{@docRoot}google/play-services/ads.html">Google Mobile Ads - SDK</a> included in Google Play Services, you’re able to add advertising into - your apps, with just a few lines of code. -</p> - -<p> - When including ads in your apps you should consider: -</p> +<p>Ads are an effective and easy way to earn revenue from your apps. AdMob brings +together best-in-class technology in a single ad platform for your app, so you +can gain insights about your users, drive more in-app purchases, and maximize +your ad revenue. You won’t need to rely on a combination of tools or use +precious development resources to build your own solution.</p> + +<p>Why choose AdMob?</p> <ul> - <li> - <p> - <strong>Placement within your apps</strong> — Well-placed ads make - it more likely that users will click through and convert. Poorly-placed - ads lead to lower click-through rates, and even poor ratings and users - abandoning your apps. Our <a href= - "{@docRoot}training/monetization/ads-and-ux.html">developer training</a> - on using ads shows some of the best ways to place ads. - </p> - </li> - - <li> - <p> - <strong>Ad formats</strong> — Every app offers a different type of - experience for users, so it’s important that your ad formats match that - experience. While banner ads may work well for a flashlight utility app, - an immersive gaming app may benefit more from a video interstitial. - Mismatched ad formats can make users unhappy and leave money on the - table. - </p> - </li> - - <li> - <p> - <strong>Maximizing your performance</strong> — Make sure you’re - optimizing your advertising revenue by maximizing your CPMs and fill - rate. Ad providers often cite their very high CPMs but don't mention low - fill rates that can severely decrease your effective CPM. Be sure to look - at both of these figures. Consider using a <a href= - "https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac"> - mediation</a> solution if you’d like to use multiple ad providers in your - apps. Look for solutions that offer yield management or <a href= - "https://support.google.com/admob/v2/answer/3379794?hl=en&ref_topic=3379793#subid=us-en-et-dac"> - network optimization</a> features to serve the highest paying ad for each - impression. - </p> - </li> - - <li> - <p> - <strong>Exercising control options</strong> — A variety of ads may - show up within your app. It may make sense to <a href= - "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac"> - block</a> certain of those advertisements from appearing, depending on - your goals and the type of experience you want to provide. Some - developers, for instance, don’t want ads for apps in their same category - showing to their users, while others don’t mind at all. - </p> - </li> - - <li> - <p> - <strong>Cross promoting your other apps</strong> — Ads can do more - than earn revenue. Consider running <a href= - "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> - house ads</a> within your apps to promote other apps in your portfolio. - When you launch a new app, this kind of promotion is a free and easy way - to attract new users quickly. - </p> - </li> + <li> Over 650,000 apps use AdMob + <li> $1 billion+ paid to developers in the last 2 years + <li> Fast, reliable payment in local currencies + <li> High CPMs and the best fill rates + <li> Industry-leading mediation platform </ul> -<p> - Don't forget that paid channels like AdWords and YouTube can help you cast a - wider net by reaching targeted audiences outside the app ecosystem. They're a - great way to find new users at a price that you control. <a href= - "https://support.google.com/adwords/answer/2549053">Learn more</a>. -</p> +<p><a href="http://www.google.com/ads/admob/#subid=us-en-et-dac">Sign-up for AdMob</a> +today and start showing ads by integrating the <a +href="https://developers.google.com/mobile-ads-sdk/download">Google Mobile Ads SDK</a> +in your app with a few lines of code.</p> + +<h2 id="key_features">Key features</h2> + +<div style="display:inline-block"> +<h3 id="maximize_your_ad_revenue">Maximize your ad revenue</h3> + +<div class="col-4"> + <h4 id="maximize_earnings">Maximize earnings</h4> + <p>Earn more with our industry-leading ad service, which includes <a href= + "https://support.google.com/admob/answer/3063564">free mediation</a> to + automatically improve your earnings, and access to all of Google’s advertiser + demand from AdMob, AdWords, and the DoubleClick Ad Exchange.</p> +</div> + +<div class="col-4"> + <h4 id="get_paid_fast">Get paid fast</h4> + <p>Get paid in local currencies quickly and reliably, with no wire fees charged by + AdMob.</p> +</div> + +<div class="col-4"> + <h4 id="easy_and_free">Easy and free</h4> + <p>The SDK can be installed quickly, and there are no standard fees for using the + platform.</p> +</div> +</div> + +<div style="display:inline-block"> +<h3 id="grow_your_business_with_a_trusted_partner">Grow your business with a trusted partner</h3> + +<div class="col-6"> + <h4 id="powered_by_googles_ad_technology">Powered by Google’s ad technology</h4> + <p>For over a decade, Google has helped millions of developers grow their digital + businesses.</p> +</div> + +<div class="col-6"> +<h4 id="auto_updates_on_google_play">Auto updates on Google Play</h4> +<p>AdMob’s integration with Google Play services pushes automatic performance + improvements to Android apps without additional SDK changes.</p> +</div> +</div> + +<div style="display:inline-block"> +<h3 id="drive_more_in-app_purchases_and_downloads">Drive more in-app purchases and downloads</h3> + +<div class="col-6"> +<h4 id="sell_more_in-app_purchases">Sell more in-app purchases</h4> +<p>Earn more revenue by intelligently promoting your in-app purchases to the users +most likely to buy them.</p> +</div> + +<div class="col-6"> +<h4 id="promote_your_apps_for_free">Promote your apps for free</h4> +<p>Cross-sell your other apps (or your friend’s apps) to your existing users, +using free AdMob <a href="https://support.google.com/admob/answer/3210452">house ads</a>.</p> +</div> +</div> + +<div style="display:inline-block"> +<h3 id="drive_more_in-app_purchases_and_downloads">Drive more in-app purchases and downloads</h3> -<p> - To start monetizing with ads, sign up for AdMob and integrate the Google - Mobile Ads SDK into your apps. If you also need to manage direct deals with - advertisers, consider using DoubleClick for Publishers Small Business. -</p> +<div class="col-6"> +<h4 id="analytics_for_apps">Analytics for apps</h4> +<p>Analyze your app’s performance from within AdMob with Google Analytics. +Discover where people are downloading your app, and the features they use the +most in real time.</p> +</div> + +<div class="col-6"> +<h4 id="flow_visualization_reports">Flow visualization reports</h4> +<p>In Analytics, see how people are navigating through your app with graphical +<a href="https://support.google.com/analytics/answer/2519986">flow reports</a>. +View the path they take to making a purchase, and the point where they exit +the app, plus much more.</p> +</div> +</div> -<p> - To start monetizing with ads sign up for <a href= - "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate - the <a href="https://developers.google.com/mobile-ads-sdk/download">Google - Mobile Ads SDK</a> into your apps. If you also need to manage direct deals - with advertisers, consider using <a href= - "http://www.google.com/doubleclick/publishers/small-business/index.html#subid=us-en-et-dac"> - DoubleClick for Publishers Small Business</a>. -</p> +<h2 id=tips>Tips</h2> + +<ul> + <li> Place ads wisely, they shouldn't be too intrusive but still need to be clearly +visible to attract clickthroughs. + <li> Use banner, interstitial, and other ad formats appropriately. + <li> Make use of targeting features to match ads with your users and your app. + <li> Remember that ads form part of your app and must match its age rating. + <li> Exercise control options sensibly, don't get carried away excluding potentially +competing ads at the expense of revenue. +</ul> + -<div class="headerLine"><h2 id="related-resources">Related resources</h2></div> +<h2 id=related_resources>Related resources</h2> <div class="resource-widget resource-flow-layout col-13" - data-query="collection:distribute/monetize/advertising" + data-query="collection:distribute/monetize/admob" data-sortOrder="-timestamp" data-cardSizes="9x3" data-maxResults="6"></div> diff --git a/docs/html/distribute/monetize/monetize_toc.cs b/docs/html/distribute/monetize/monetize_toc.cs index 8211689..aa1bdd6 100644 --- a/docs/html/distribute/monetize/monetize_toc.cs +++ b/docs/html/distribute/monetize/monetize_toc.cs @@ -24,7 +24,7 @@ </li> <li class="nav-section"> <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/ads.html"> - <span class="en">Ads</span> + <span class="en">AdMob Ads</span> </a> </div> </li> |