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diff --git a/docs/html/distribute/stories/tablets.jd b/docs/html/distribute/stories/tablets.jd new file mode 100644 index 0000000..771fa52 --- /dev/null +++ b/docs/html/distribute/stories/tablets.jd @@ -0,0 +1,368 @@ +page.title=Developer Stories: The Opportunity of Android Tablets +meta.tags="google play, developer story, journal, tablets, pure" +pdage.metaDescription=Developers are investing in a full tablet experience for their apps and seeing those investments pay off big. +page.image=/images/distribute/rememberthemilk.png + +@jd:body + + +<p>"More" and more, developers are investing in a full tablet experience +for their apps and are seeing those investments pay off big. The increased +screen area on tablets opens up a world of possibilities, allowing for more +engagement with the user — which can mean an increase in usage as well as +more monetization opportunities. And with the growing wave of Android tablets that +continue to hit the market, it’s an important piece of any developer’s mobile +offering. </p> + +<p>Here are some stories from developers who are seeing real results as they +expand their offering to include Android tablets.</p> + + +<div style="margin-bottom:2em;" id="rememberthemilk"><!-- START STORY --> + +<h3>Remember The Milk: Lifting installs with tablet design</h3> + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" src= + "http://lh3.ggpht.com/xmnal18taauP2mjQFEhr1PhcItQ_W32IRuaD86IoL2U_4E-mfeKiliKtkISgOuA6Ln9n=w124"> + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + + <h5>About the app</h5> + + + <ul> + <li><a href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">Remember The Milk</a></li> + <li>A feature-packed to-do list app; never forget the milk (or anything else) again</li> + </ul> + + <h5>Tablet Results</h5> + + <ul> + <li>83% jump in tablet installs following update </li> + <li>Nexus 7 is most popular Android device for app </li> + <li>Single APK for phones and tablets</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> + <a href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> + </a> + + </div> + </div> + + <div style="line-height:1.4em;"> + <p style="margin-top:0;margin-bottom:12px;">When the Android tablet guidelines + came out in 2012, the team at Remember The Milk had already been thinking about + a redesign for their <a href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">feature-packed + to-do list app</a>. Omar Kilani, Co-founder of Remember The Milk, explains how + <a href="http://blog.rememberthemilk.com/2013/04/the-all-new-remember-the-milk-for-android-and-tablets-too/">updating</a> + their app to meet the tablet guidelines lead to an 83% jump in tablet installs: </p> + + <p>“We took this as an opportunity to think about how we were going to approach + Android tablets differently from a user experience perspective. The guidelines + were a helpful resource, and with the extra screen real estate tablets afford, + users have the opportunity to see all of their data in context and drill down + on more items. All of this is accomplished using a single APK on Play, even though + the phone and tablet versions each capture completely different use cases for us.”</p> + + <p>“In the month after updating, we saw our tablet installs on Google Play jump 83%, + and the Nexus 7 is now the most popular Android device amongst our users. For us, + designing for tablets was an investment that has really paid off.”</p> + + <p>The team also came out with a number of other goodies — including a new set of + widgets and richer notifications, and more ways to provide an immersive experience + for their users.</p> + </div> + + <div style="clear:both;margin-top:30px;width:auto;"> + + <img src="{@docRoot}images/distribute/rememberthemilk.png"> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">Tablet redesign led to lift + in installs</span>: Following the redesign of the Android app, in part to meet the tablet + design criteria, Remember The Milk saw an 83% increase in tablet installs.</p> + </div> + + </div> + +</div> <!-- END STORY --> + + +<div style="margin-bottom:2em;" id="mint"><!-- START STORY --> + +<h3>Mint: More screen real estate = more engagement</h3> + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" src= + "https://lh5.ggpht.com/0xAIZJ1uE05b4RHNHgBBTIH6nRdPTY660T104xY7O2GbHXwab6YVmpU5yYg8yacfBg=w124"> + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + + <h5>About the app</h5> + + + <ul> + <li><a href="http://play.google.com/store/apps/details?id=com.mint">Mint.com Personal Finance</a> by Intuit Inc.</li> + <li>Financial management app targeting 7- to 10-inch tablets and phones</li> + </ul> + + <h5>Tablet Results</h5> + + <ul> + <li>Able to offer richer UI features</li> + <li>Much higher user engagement</li> + <li>Longer sessions — more Android tablet users have sessions longer than 5 minutes</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> +<a href="http://play.google.com/store/apps/details?id=com.mint"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> +</a> + + </div> + </div> + + <div style="line-height:1.4em;"> + <p style="margin-top:0;margin-bottom:12px;">When Intuit was thinking about +expanding their Mint mobile offering to include a version optimized for Android +tablets, they knew that taking the layout that worked for phones and simply +showing an enlarged version wouldn’t take full advantage of the opportunities +that tablets afford.</p> + + <p>“We knew we had a lot more real estate, and we wanted to provide a more +immersive experience for our users” said Ken Sun, Intuit Group Product Manager +at Mint.</p> + +<p>Intuit’s Mint app, which has a 4-star rating on Google Play, brings a number +of features to Android tablets that aren’t available for phones, including a +more visual presentation of personal financial data.</p> + +<p>“Whereas our app for phones is used throughout the day for quick sessions, +we’ve seen a larger percentage of our tablet usage happen in the evening, for +much longer sessions,” said Sun. “People are doing a lot more than just checking +their spending. They’re looking at historical trends, re-categorizing +transactions, analyzing the data and setting financial goals for the future +— digging much deeper and being more thoughtful. One example is how much +users are interacting with their own budgets in the tablet app. Customer budget +operations (view, edit, drill-down, etc.) are 7x higher on Android tablets than +they are on phones.”</p> + +<p>Fifty percent more Android tablet users have Mint sessions of 5 minutes or +longer than they do on phones. “We’ve found that phone usage is indicative of a +customer’s regular financial check-in, while tablet usage points towards more +analysis and interaction with that customer’s personal financial data. This is +the sort of immersive engagement experience we were looking for; the tablet and +phone apps serve as great complements to each other."</p> + </div> + + <div style="clear:both;margin-top:40px;width:auto;"> + + <img src="{@docRoot}images/distribute/mint.png"> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">Making the most of tablet screens</span>: Mint used the extra screen area on tablets to offer quick access to additional tools and information.</p> + </div> + + </div> + +</div> <!-- END STORY --> + + +<div style="margin:3em auto"><!-- START STORY --> + + +<h3>TinyCo: Monetization opportunities abound on tablets</h3> + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 30px 20px;" src= + "https://lh6.ggpht.com/QTy7lOGRTS58NW4XEeym2sxpWKDmRNod_n3kBrHlqTRIyzIv2gkw8DfwiR4GIAdxiHw=w124"> + + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + <h5>About the app</h5> + + <ul> + <li><a href="http://play.google.com/store/apps/details?id=com.tinyco.village">Tiny Village</a> by TinyCo</li> + <li>Game targeting 7- to 10-inch tablets and phones</li> + </ul> + + <h5>Tablet Results</h5> + + <ul> + <li>35% higher average revenue per paying user (ARPPU)</li> + <li>Consistent increase in user retention</li> + <li>3x increase in downloads to Android tablets in the last 6 months</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> +<a href="http://play.google.com/store/apps/details?id=com.tinyco.village"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> +</a> + + </div> + </div> + + <div style="line-height:1.4em;"> + <p style="margin-top:0;margin-bottom:12px;"> + +<p>Over a year ago, app developer TinyCo, makers of a suite of games such as +Tiny Monsters, decided to prioritize launching across multiple platforms +effectively. They chose Android as one of their primary launch platforms because +of its large installed base and global reach. They also knew that the growing +base of Android tablet users represented a huge opportunity.</p> + + <p>Tiny Village was their first title to take advantage of the strategy, and +it proved to be a winning one — especially in terms of Android +tablets.</p> + + <p> “With continued optimization of the gameplay experience and a genuine +commitment to our Android offering through our Griffin engine, all of our +metrics started to rise,” said Rajeev Nagpal, Head of Product at TinyCo. In +fact, they’ve seen Android tablet downloads more than triple in the last six +months.</p> + + <p>One of the first things they noticed about usage of Tiny Village on +tablets was an increase in average revenue per paying user (ARPPU)—about 35% +higher than on smaller-screen devices such as phones. Additionally, average +revenue per user ARPU is now about 35% higher as well. “The game is just much +more immersive on tablet.”</p> + + <p>In addition to an increase in monetization metrics, they’ve also seen a +consistent increase in retention over other platforms. “These are really +important metrics for games — if you can get users to both stay around +longer and spend more while they’re there, you have a recipe for success.”</p> + </div> + + <div style="clear:both;margin-top:40px;width:auto;"> + + <img src="{@docRoot}images/distribute/tinyvillage.png"> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">More monetization +on tablets</span>: On Android tablets TinyCo has seen higher ARPPU and user +retention than on phones.</p> + </div> + + </div> + +</div> <!-- END STORY --> + + +<div style="margin-bottom:2em;"><!-- START STORY --> + +<h3>Instapaper: Riding the growing wave of Android tablets</h3> + + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" src= + "https://lh3.ggpht.com/30KKcrIFO8V_wRfhnHaI9l0CLH_orIVFE7Xywtr9TBxAf0hi2BaZkKyBOs63Yfavpg=w124"> + + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + + + + <h5>About the app</h5> + <ul> + <li><a href="http://play.google.com/store/apps/details?id=com.instapaper.android">Instapaper</a> by Mobelux</li> + <li>Content-browsing utility that targets 7- to 10-inch tablets and phones</li> + </ul> + + <h5>Tablet Results</h5> + + <ul> + <li>Tablets are now 50% of the app's installed base.</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> +<a href="http://play.google.com/store/apps/details?id=com.instapaper.android"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> +</a> + + </div> + </div> + + <div style="line-height:1.4em;"> + <p style="margin-top:0;margin-bottom:12px;">Instapaper for Android is an app +for saving web content to read later. Developer Mobelux decided that creating a +great UI for Android tablet users would be an essential part of their initial launch +plan.</p> + + <p>The app launched at the beginning of the summer of 2012, just in time to +take advantage of a new tide of Android tablets, including the <span +style="white-space:nowrap;">Nexus 7</span> tablet. The app has since seen huge +popularity among tablet users, in particular, on Nexus 7. On the day that +pre-orders of Nexus 7 began arriving, Mobelux saw a 600% jump in downloads of +its app on Google Play.</p> + + <p>“We saw a promising new set of Android tablets about to hit the market +and wanted to position ourselves to be ready for them” said Jeff Rock of +Mobelux. “It was a market that others were hesitant to explore, but the decision +to prioritize tablets has paid off very well for us.”</p> + + <p>Since that initial 600% jump in downloads, Instapaper for Android has +continued to see a successful run on Android tablets. In fact, Android tablets +now represent about 50% of their installed base. “With more and more Android +tablets coming online, we’re excited to see how our investment in Android +tablets continues to pay off.”</p> + </div> + + <div style="clear:both;margin-top:40px;width:auto;"> + + <img src="{@docRoot}images/distribute/instapaper.png"> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">Popular with +tablet users</span>: A great tablet UI and browsing convenience make Instapaper +popular with Android tablet users.</p> + </div> + + </div> + +</div> <!-- END STORY --> + + + |