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Diffstat (limited to 'docs/html/distribute/stories')
| -rw-r--r-- | docs/html/distribute/stories/games.jd | 246 | ||||
| -rw-r--r-- | docs/html/distribute/stories/index.jd | 13 | ||||
| -rw-r--r-- | docs/html/distribute/stories/localization.jd | 330 | ||||
| -rw-r--r-- | docs/html/distribute/stories/stories_toc.cs | 34 | ||||
| -rw-r--r-- | docs/html/distribute/stories/tablets.jd | 368 |
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diff --git a/docs/html/distribute/stories/games.jd b/docs/html/distribute/stories/games.jd new file mode 100644 index 0000000..1a482b1 --- /dev/null +++ b/docs/html/distribute/stories/games.jd @@ -0,0 +1,246 @@ +page.title=Developer Stories: Google Play Game Services +meta.tags="google play, developer story, games, global" +page.image=/images/distribute/glu-ew-gpgames.jpg +page.metaDescription=How gaming studios are using Google Play game services to deliver new gaming experiences for their users. + +@jd:body + +<p>One of the goals of <a href="https://developers.google.com/games/">Google +Play game services</a> is to allow developers to focus on what they’re good at +as game developers — creating great gaming experiences for their users, by +building on top of what Google is good at: mobile and cloud services. Integral +to that is an easy integration process, one that provides a whole host of +features with little engineering work required.</p> + +<p>The gaming studios below understood the opportunity that Google Play game +services unlocked, and are starting to see real results following their +successful integrations. </p> + +<div style="margin-bottom:2em;"><!-- START STORY --> + +<h3>Concrete Software — Straightforward, easy to implement</h3> + +<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" + src="http://lh6.ggpht.com/_UOay5HBxf077suKYzmikU2IbnYOJub3X0inz-LoUsVh4TX758BEyArjoR7owXijkAA=w124"> + +<div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + <h5>About the developer</h5> + <ul> + <li><a href="https://play.google.com/store/apps/developer?id=Concrete%20Software%2C%20Inc.">Concrete Software</a>, + makers of <a href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket&hl=en">PBA + Bowling Challenge</a></li> + <li>Added support for multiplayer, leaderboards and achievements through Google Play game + services</li> + </ul> + + <h5>Results</h5> + <ul> + <li>Session lengths have increased more than 15%</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> + <a href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket&hl=en"> + <img alt="Android app on Google Play" src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> + </a> + </div> +</div> + +<div style="line-height:1.4em;"> +<p style="margin-top:0;margin-bottom:12px;">Concrete Software added several +features from Google Play game services into one of their top titles, +<a href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket">PBA +Bowling Challenge</a>, including support for multiplayer, leaderboards, and +achievements.</p> + +<p>So far, their users have loved the new additions: average session length +is up more than 15%. Keith Pichelman, CEO of Concrete Software, explains: </p> + +<p>"The Google Play game services were straightforward and easy to implement. We +had been researching options for multiplayer services, so when Google Play game +services came out, it was an easy decision for us. Not only were they easy to +integrate, but the features have worked flawlessly. </p> + +<p>"PBA Bowling Challenge now has real-time multiplayer which our users instantly +were thrilled with; you can see in the reviews how people immediately raved about +the new game experience. </p> + +<p>"We also included achievements, leaderboards, and most recently cloud +synchronization from the Google Play game services as well. Using the game +services in PBA Bowling Challenge was a huge success, enough so that we are now +going back to our other titles, adding the features to them as well."</p> +</div> + +<div style="clear:both;margin-top:40px;width:auto;"> + + <img src="{@docRoot}images/distribute/concrete-pbc-gpgames.jpg"> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">Session lengths up:</span> + After adding support for multiplayer with Google Play game services, Concrete + Software saw an increase in session lengths of more than 15% for PBA Bowling + Challenge.</p> + </div> +</div> +</div> <!-- END STORY --> + +<div style="margin:3em auto"><!-- START STORY --> + +<h3>Glu: It’s a must-have for all titles</h3> + +<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 30px 20px;" + src="http://lh4.ggpht.com/Q7mQJsdhulW4_s039R9aaRhQkGnyzLkhF00j5EnyhHOivijnyi7P7b5A8qG0xk1r-jQ=w124"> + +<div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + <h5>About the developer</h5> + <ul> + <li><a href="https://play.google.com/store/apps/developer?id=Glu+Mobile">Glu + Mobile</a>, creators of <a href="https://play.google.com/store/apps/details?id=com.glu.ewarriors2">Eternity + Warriors 2</a></li> + <li>Has already integrated 5 titles with Google Play game services</li> + </ul> + + <h5>Results</h5> + <ul> + <li>In Eternity Warriors 2, 7-day user retention is up 40%</li> + <li>20% increase in play sessions per day as well</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> + <a href="https://play.google.com/store/apps/details?id=com.glu.ewarriors2"> + <img alt="Android app on Google Play" src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> + </a> + </div> +</div> + +<div style="line-height:1.4em;"> +<p style="margin-top:0;margin-bottom:12px;">Glu was one of the first developers +to integrate Google Play game services, with +<a href="https://play.google.com/store/apps/details?id=com.glu.ewarriors2">Eternity +Warriors 2</a>. Based on this first success, Glu has integrated game services +into several more games, including Samurai vs. Zombies 2, Frontline Commando: +D-Day, Contract Killer 2, and Zombies Ate My Friends.</p> + +<p>Already supported in Eternity Warriors 2, they’ve seen a 40% increase in 7-day +user retention and a 20% increase in play sessions per day. Sourabh Ahuja, Glu's +Vice President of Android Development, explains:</p> + +<p>“Multiplayer, leaderboards, achievements — these are all things that we +had to build individually for our titles. The availability of these features in +Google Play game services helps us make our games stickier, and it’s awesome that +it comes directly from Google. </p> + +<p>"It’s flexible enough that we were able to make it interoperable with our +in-house systems. We look forward to utilizing game services extensively across +our portfolio."</p> +</div> + +<div style="clear:both;margin-top:40px;width:auto;"> + + <img src="{@docRoot}images/distribute/glu-ew-gpgames.jpg"></a> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">User retention up:</span> + Glu saw a 40% increase in 7-day user retention for Eternity Warriors 2 after + integrating with Google Play game services.</p> + </div> +</div> +</div> <!-- END STORY --> + + +<div style="margin-bottom:2em;"><!-- START STORY --> + +<h3>Vector-Unit: An awesome multiplayer experience</h3> + +<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" src= + "http://lh3.ggpht.com/dTUrKLffqXHJtPuIlp8fjDhROuzrTcpidbNFprugR65hMrPLX7Omd8SGop0xMXXKzcw=w124"> + +<div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + <h5>About the developer</h5> + <ul> + <li><a href="https://play.google.com/store/apps/developer?id=Vector+Unit">Vector + Unit</a>, creators of <a href="https://play.google.com/store/apps/details?id=com.vectorunit.red">Riptide + GP2</a></li> + <li>Added multiplayer to Riptide GP2 through Google Play game services </li> + </ul> + + <h5>Results</h5> + <ul> + <li>With an easy multiplayer solution, they were able to focus on the + gameplay</li> + <li>Early reviews of Riptide GP2 called multiplayer “one of the sweetest + cherries on top!”</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> + <a href="https://play.google.com/store/apps/details?id=com.vectorunit.red"> + <img alt="Android app on Google Play" src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> + </a> + </div> +</div> + +<div style="line-height:1.4em;"> +<p style="margin-top:0;margin-bottom:12px;">Vector Unit just launched their +latest title, <a href="https://play.google.com/store/apps/details?id=com.vectorunit.red">Riptide +GP2</a>, with Google Play game services integration, and it has one of the strongest +integrations of multiplayer yet. Early reviews call multiplayer “one of the sweetest +cherries on top!”.</p> + +<p>Ralf Knoesel, CTO of Vector Unit, tells more about how they've used Google Play game +services:</p> + +<p>“We wanted to provide a really compelling multiplayer experience for our users, and +Google Play game services allowed us to do just that. With multiplayer, you can show off +your skills and your custom-tuned hydro jet in 4-way online battles with friends and +players around the world. </p> + +<p>"By providing an easy way to power this multiplayer experience, we were able to focus +on making the gameplay come alive — like the stunts, which are more daring and +slicker than ever (with more of them to master), or the realistic detail of the water +splashing against the camera lens.”</p> + +</div> + +<div style="clear:both;margin-top:40px;width:auto;"> + + <img src="{@docRoot}images/distribute/vector-unit-rt-gpgames.jpg"></a> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">Multiplayer and more:</span> + Google Play game services helped Vector Unit pack an awesome multiplayer experience + into Riptide GP 2, so they could focus on building a great gaming experience.</p> + </div> +</div> +</div> <!-- END STORY --> + + + diff --git a/docs/html/distribute/stories/index.jd b/docs/html/distribute/stories/index.jd new file mode 100644 index 0000000..ca7647d --- /dev/null +++ b/docs/html/distribute/stories/index.jd @@ -0,0 +1,13 @@ +page.title=Developer Stories +section.landing=true +page.metaDescription=Android developers, their apps, and their successes with Android and Google Play. + +@jd:body + +<p>Android developers, their apps, and their successes with Android and Google Play.</p> + +<div class="resource-widget resource-flow-layout col-13" + data-query="type:youtube+tag:developerstory" + data-sortOrder="-timestamp" + data-cardSizes="18x12" + data-maxResults="32"></div> diff --git a/docs/html/distribute/stories/localization.jd b/docs/html/distribute/stories/localization.jd new file mode 100644 index 0000000..d6e6ccf --- /dev/null +++ b/docs/html/distribute/stories/localization.jd @@ -0,0 +1,330 @@ +page.title=Developer Stories: Localization in Google Play +meta.tags="google play, developer story, localization, global" +page.tags="stories", "video", "case study" +page.image=/images/distribute/zombie-ragdoll-n5-land.jpg +page.metaDescription=Hear from Android developers who have successfully used the Google Play App Translation Service. + +@jd:body + +<p> + As you build your app and distribute it across the world through Google Play, + localization becomes an increasingly important tool to reach more users. + Localization involves a <a href= + "{@docRoot}distribute/googleplay/publish/localizing.html">variety of tasks</a>, but + most important is creating quality translations of your app's UI strings and + marketing materials. +</p> + +<p> + Managing the translation process across multiple languages can be a + challenge, especially if you need to locate translators on your own. That’s + why Google Play offers the App Translation Service right from the Developer + Console. It's a single place where you can go to source professional + translators, get cost estimates, and then send your strings and other + materials for translation. +</p> + +<p> + Here are some stories from developers who have used Google Play's App Translation + Service to localize their apps and the results they've seen as they've + expand their offerings beyond a single language. +</p> + +<!-- START STORY --> + +<div style="margin-bottom:2em;padding-top:10px;" id="zombieragdoll"> + +<h3 style="line-height:1.25em">Zombie Ragdoll: Improved user engagement<br /> with localized versions</h3> + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" src= + "https://lh4.ggpht.com/m-Ew8c8C_nGctbP6PSPGOaVNnGFryReOE2yHXJ9Z6Prk1nsDyx5w5TmWfg-P5N3HypA=w124"> + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + <h5>About the app</h5> + + <ul> + <li><a href="https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll">Zombie Ragdoll</a></li> + <li>A fun zombie-based physics game</li> + </ul> + + <h5>Localization Results</h5> + + <ul> + <li>Increased engagement because of appeal of the localized version</li> + <li>80% of installs came from users of non-English languages</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> + <a href="https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> + </a> + + </div> + </div> + + <div style="line-height:1.4em;"> + +<p> + The 2013 Google I/O talks about <a href= + "https://developers.google.com/events/io/sessions/326345917">Building Android + Apps for a Global Audience</a> and <a href= + "https://developers.google.com/events/io/sessions/326455375">What’s New for + Developers in Google Play</a> inspired developers at RV AppStudios to go global + from very beginning for their new game, Zombie Ragdoll. They launched Zombie + Ragdoll in August 2013, localized into 20 languages. +</p> + +<p> + They quickly saw the impact of their decision to ship simultaneously in + multiple languages through increased non-English installs and improved + engagement with users worldwide. In addition, they started getting + significant usage in countries where their apps had not been as popular + before. They are seeing great traction in countries like Vietnam, Russia, + Philippines and Thailand. +</p> + +<p> + Vivek Dave, founder of RV AppStudios, credits the success of Zombie Ragdoll + to localization: +</p> + +<p> + "The value of localization is clear, it helps discoverability and helps + connect with the users in other countries. So when the localization + opportunity arose, we immediately jumped on it. Android is worldwide, and we + would be severely limiting ourselves if we focused on English as the only + language. +</p> + +<p> + "The App Translation Service offered in the Google Play Developer Console is + extremely easy to use and the pricing is very attractive. Developers with + limited localization experience can easily create, upload, and translate + their app." +</p> + + +<p> + RV AppStudios not only localizes the text within the game, but also localizes + the game assets to a specific country/culture. Dave says, “Users want a + personalized experience, and by offering a localized game with translation of + text and graphic assets, we believe users will connect at a much deeper level + with the game.” +</p> + + + <div style="margin-top:8px;float:left;margin-right:24px;"> + <img src="{@docRoot}images/distribute/zombie-ragdoll-n5-land.jpg" style="width:470px;"> + </div> + + + <div style="margin-top:128px;"> + <p class="img-caption"><strong>Hindi version of Zombie Ragdoll</strong>: + Localized screenshots and videos in the app's Google Play listing go a + long way toward increasing the number of installs.</p> + </div> + + </div> + +</div> <!-- END STORY --> + +<!-- START STORY --> + +<div style="margin-bottom:2em;padding-top:18px;clear:both;" id="sayhichat"> + +<h3>SayHi Chat: Install growth and user engagement<br /> + from professional translations</h3> + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" src= + "https://lh5.ggpht.com/qiL6CF1Hktz618T3mbGrxvm_OoeheQ78FgG7zr90C2MCRiz4IDQsbKuHT4xQGiWEU8o=w124"> + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + <h5>About the app</h5> + + <ul> + <li><a href="https://play.google.com/store/apps/details?id=com.unearby.sayhi">SayHi Chat, + Love, Meet, Dating</a></li> + <li>A social app to help you find people nearby</li> + </ul> + + <h5>Localization Results</h5> + + <ul> + <li>120% growth in language installs for new languages added</li> + <li>~20% increase in revenue and ~50% increase in User Reviews in the new + languages</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> + <a href="https://play.google.com/store/apps/details?id=com.unearby.sayhi"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> + </a> + + </div> + </div> + + <div style="line-height:1.4em;"> + +<p> + The SayHi Chat app started out only in Japanese, Chinese and English. It soon + became one of the most popular apps in Japan, Hong Kong, and Taiwan. The + SayHi team realized it was time to launch in more languages, as the language + barrier was restricting how fast SayHi could grow globally. </p> + + <p>Yan Shi, senior + developer at SayHi, says: "We checked Google Analytics for our DAU and user + growth numbers in each country, we also looked at total Android and iOS users + in those markets before finalizing our next set of languages. +</p> + + <div style="margin-top:8px;float:left;width:270px;"> + <img src="{@docRoot}images/distribute/hichat-n5-port.jpg" style="width:240px;margin-right:48px;"> + </div> + +<p> + SayHi used the App Translation Service to launch in 13 additional languages + in August 2013 and immediately saw 120% increase in install rates. In + addition, they are seeing their app ranked in Top 10 apps in countries like + Poland and Italy. +</p> + +<p>Notably, they saw steady growth in Spain after replacing their previous + non-professional Spanish translation with a professional one produced through + the App Translation Service.</p> + +<p> + Yan Shi adds, “The App Translation Service is really easy to use and + the completion time for translation requests is very good.” +</p> + + <div style="width:600px;margin-top:98px;padding:0;"> + <p class="img-caption"><strong>Arabic version of SayHi Chat</strong>: + User engagement increased significantly with + the localized version.</p> + </div> + + </div> +</div> <!-- END STORY --> + + +<div style="margin-bottom:2em;clear:both;padding-top:18px;" id="g4a"><!-- START STORY --> + +<h3 style="line-spacing:1.25em;">G4A Indian Rummy: Benefitting from ease-of-use and<br /> fast turnaround time</h3> + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" src= + "https://lh4.ggpht.com/IxSyQgO0LWzPRoLfCrER06-0kr6aMAa2azF7eNYB30EBZAGOLYJUZulknPockbTlDYU=w124"> + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + <h5>About the app</h5> + + <ul> + <li><a href="https://play.google.com/store/apps/details?id=org.games4all.android.games.indianrummy.prod">G4A Indian Rummy</a></li> + <li>A card game in which the players try to form sets and sequences of cards</li> + </ul> + + <h5>Localization Results</h5> + + <ul> + <li>Double the number of users in French and German languages</li> + <li>300% increase in user engagement with localized version</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> + <a href="https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> + </a> + </div> + </div> + + <div style="line-height:1.4em;"> + +<p> + Games4All (G4A) is the developer of Indian Rummy and a variety of games that + they distribute broadly to users around the world. After noticing that + certain apps had become especially popular in specific countries, they + decided to localize those apps. Initially they used a local agency to do + the translation and got great results — the number of users in + that language increased tremendously when they released the localized + version. +</p> + +<p> + Building on that success, G4A expanded their localization goals but + found that translation quality varied across their vendors and costs limited the + language/game combinations they could try. That's when G4A decided to try the + App Translation Service. +</p> + +<p> + Founder Pieter Olivier says, "When we heard that the App Translation + Service was available in the Developer Console, we jumped at the opportunity. + We've now been using the App Translation Service for several months and found + that the cost per translation is much lower than with local companies and the + process is much easier." +</p> + +<p>So far, G4A has translated the game Indian Rummy into five languages through + the App Translation Service.</p> + +<p> + Olivier continues, "The first thing we did was convert all of our texts into + the strings.xml format. After that using the service was extremely easy and + straightforward. In contrast, our previous experiences with translation + agencies were much more difficult: files often required extensive conversion + operations to make them usable, and turnaround times varied wildly. +</p> + +<p> + "With the App Translation Service, the turnaround time is usually measured in + days instead of weeks that we were used to with traditional translation + agencies." +</p> + + <div style="margin-top:14px;float:left;margin-right:24px;"> + <img src="{@docRoot}images/distribute/indian-rummy-n4-land.jpg" style="width:470px;"> + </div> + + <div style="margin-top:158px;"> + <p class="img-caption"><strong>Dutch + version of Indian Rummy</strong>: Making slight changes to games rules based on + local nuances was key to success of the game.</p> + </div> + + </div> + + + +</div> <!-- END STORY -->
\ No newline at end of file diff --git a/docs/html/distribute/stories/stories_toc.cs b/docs/html/distribute/stories/stories_toc.cs new file mode 100644 index 0000000..944dabe --- /dev/null +++ b/docs/html/distribute/stories/stories_toc.cs @@ -0,0 +1,34 @@ +<ul id="nav"> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/stories/index.html"> + <span class="en">Videos</span></a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/stories/localization.html"> + <span class="en">Going Global</span></a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/stories/games.html"> + <span class="en">Games</span> + </a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/stories/tablets.html"> + <span class="en">Tablets</span> + </a> + </div> + </li> + +</ul> + + +<script type="text/javascript"> +<!-- + buildToggleLists(); + changeNavLang(getLangPref()); +//--> +</script> + diff --git a/docs/html/distribute/stories/tablets.jd b/docs/html/distribute/stories/tablets.jd new file mode 100644 index 0000000..771fa52 --- /dev/null +++ b/docs/html/distribute/stories/tablets.jd @@ -0,0 +1,368 @@ +page.title=Developer Stories: The Opportunity of Android Tablets +meta.tags="google play, developer story, journal, tablets, pure" +pdage.metaDescription=Developers are investing in a full tablet experience for their apps and seeing those investments pay off big. +page.image=/images/distribute/rememberthemilk.png + +@jd:body + + +<p>"More" and more, developers are investing in a full tablet experience +for their apps and are seeing those investments pay off big. The increased +screen area on tablets opens up a world of possibilities, allowing for more +engagement with the user — which can mean an increase in usage as well as +more monetization opportunities. And with the growing wave of Android tablets that +continue to hit the market, it’s an important piece of any developer’s mobile +offering. </p> + +<p>Here are some stories from developers who are seeing real results as they +expand their offering to include Android tablets.</p> + + +<div style="margin-bottom:2em;" id="rememberthemilk"><!-- START STORY --> + +<h3>Remember The Milk: Lifting installs with tablet design</h3> + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" src= + "http://lh3.ggpht.com/xmnal18taauP2mjQFEhr1PhcItQ_W32IRuaD86IoL2U_4E-mfeKiliKtkISgOuA6Ln9n=w124"> + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + + <h5>About the app</h5> + + + <ul> + <li><a href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">Remember The Milk</a></li> + <li>A feature-packed to-do list app; never forget the milk (or anything else) again</li> + </ul> + + <h5>Tablet Results</h5> + + <ul> + <li>83% jump in tablet installs following update </li> + <li>Nexus 7 is most popular Android device for app </li> + <li>Single APK for phones and tablets</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> + <a href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> + </a> + + </div> + </div> + + <div style="line-height:1.4em;"> + <p style="margin-top:0;margin-bottom:12px;">When the Android tablet guidelines + came out in 2012, the team at Remember The Milk had already been thinking about + a redesign for their <a href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">feature-packed + to-do list app</a>. Omar Kilani, Co-founder of Remember The Milk, explains how + <a href="http://blog.rememberthemilk.com/2013/04/the-all-new-remember-the-milk-for-android-and-tablets-too/">updating</a> + their app to meet the tablet guidelines lead to an 83% jump in tablet installs: </p> + + <p>“We took this as an opportunity to think about how we were going to approach + Android tablets differently from a user experience perspective. The guidelines + were a helpful resource, and with the extra screen real estate tablets afford, + users have the opportunity to see all of their data in context and drill down + on more items. All of this is accomplished using a single APK on Play, even though + the phone and tablet versions each capture completely different use cases for us.”</p> + + <p>“In the month after updating, we saw our tablet installs on Google Play jump 83%, + and the Nexus 7 is now the most popular Android device amongst our users. For us, + designing for tablets was an investment that has really paid off.”</p> + + <p>The team also came out with a number of other goodies — including a new set of + widgets and richer notifications, and more ways to provide an immersive experience + for their users.</p> + </div> + + <div style="clear:both;margin-top:30px;width:auto;"> + + <img src="{@docRoot}images/distribute/rememberthemilk.png"> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">Tablet redesign led to lift + in installs</span>: Following the redesign of the Android app, in part to meet the tablet + design criteria, Remember The Milk saw an 83% increase in tablet installs.</p> + </div> + + </div> + +</div> <!-- END STORY --> + + +<div style="margin-bottom:2em;" id="mint"><!-- START STORY --> + +<h3>Mint: More screen real estate = more engagement</h3> + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" src= + "https://lh5.ggpht.com/0xAIZJ1uE05b4RHNHgBBTIH6nRdPTY660T104xY7O2GbHXwab6YVmpU5yYg8yacfBg=w124"> + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + + <h5>About the app</h5> + + + <ul> + <li><a href="http://play.google.com/store/apps/details?id=com.mint">Mint.com Personal Finance</a> by Intuit Inc.</li> + <li>Financial management app targeting 7- to 10-inch tablets and phones</li> + </ul> + + <h5>Tablet Results</h5> + + <ul> + <li>Able to offer richer UI features</li> + <li>Much higher user engagement</li> + <li>Longer sessions — more Android tablet users have sessions longer than 5 minutes</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> +<a href="http://play.google.com/store/apps/details?id=com.mint"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> +</a> + + </div> + </div> + + <div style="line-height:1.4em;"> + <p style="margin-top:0;margin-bottom:12px;">When Intuit was thinking about +expanding their Mint mobile offering to include a version optimized for Android +tablets, they knew that taking the layout that worked for phones and simply +showing an enlarged version wouldn’t take full advantage of the opportunities +that tablets afford.</p> + + <p>“We knew we had a lot more real estate, and we wanted to provide a more +immersive experience for our users” said Ken Sun, Intuit Group Product Manager +at Mint.</p> + +<p>Intuit’s Mint app, which has a 4-star rating on Google Play, brings a number +of features to Android tablets that aren’t available for phones, including a +more visual presentation of personal financial data.</p> + +<p>“Whereas our app for phones is used throughout the day for quick sessions, +we’ve seen a larger percentage of our tablet usage happen in the evening, for +much longer sessions,” said Sun. “People are doing a lot more than just checking +their spending. They’re looking at historical trends, re-categorizing +transactions, analyzing the data and setting financial goals for the future +— digging much deeper and being more thoughtful. One example is how much +users are interacting with their own budgets in the tablet app. Customer budget +operations (view, edit, drill-down, etc.) are 7x higher on Android tablets than +they are on phones.”</p> + +<p>Fifty percent more Android tablet users have Mint sessions of 5 minutes or +longer than they do on phones. “We’ve found that phone usage is indicative of a +customer’s regular financial check-in, while tablet usage points towards more +analysis and interaction with that customer’s personal financial data. This is +the sort of immersive engagement experience we were looking for; the tablet and +phone apps serve as great complements to each other."</p> + </div> + + <div style="clear:both;margin-top:40px;width:auto;"> + + <img src="{@docRoot}images/distribute/mint.png"> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">Making the most of tablet screens</span>: Mint used the extra screen area on tablets to offer quick access to additional tools and information.</p> + </div> + + </div> + +</div> <!-- END STORY --> + + +<div style="margin:3em auto"><!-- START STORY --> + + +<h3>TinyCo: Monetization opportunities abound on tablets</h3> + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 30px 20px;" src= + "https://lh6.ggpht.com/QTy7lOGRTS58NW4XEeym2sxpWKDmRNod_n3kBrHlqTRIyzIv2gkw8DfwiR4GIAdxiHw=w124"> + + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + <h5>About the app</h5> + + <ul> + <li><a href="http://play.google.com/store/apps/details?id=com.tinyco.village">Tiny Village</a> by TinyCo</li> + <li>Game targeting 7- to 10-inch tablets and phones</li> + </ul> + + <h5>Tablet Results</h5> + + <ul> + <li>35% higher average revenue per paying user (ARPPU)</li> + <li>Consistent increase in user retention</li> + <li>3x increase in downloads to Android tablets in the last 6 months</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> +<a href="http://play.google.com/store/apps/details?id=com.tinyco.village"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> +</a> + + </div> + </div> + + <div style="line-height:1.4em;"> + <p style="margin-top:0;margin-bottom:12px;"> + +<p>Over a year ago, app developer TinyCo, makers of a suite of games such as +Tiny Monsters, decided to prioritize launching across multiple platforms +effectively. They chose Android as one of their primary launch platforms because +of its large installed base and global reach. They also knew that the growing +base of Android tablet users represented a huge opportunity.</p> + + <p>Tiny Village was their first title to take advantage of the strategy, and +it proved to be a winning one — especially in terms of Android +tablets.</p> + + <p> “With continued optimization of the gameplay experience and a genuine +commitment to our Android offering through our Griffin engine, all of our +metrics started to rise,” said Rajeev Nagpal, Head of Product at TinyCo. In +fact, they’ve seen Android tablet downloads more than triple in the last six +months.</p> + + <p>One of the first things they noticed about usage of Tiny Village on +tablets was an increase in average revenue per paying user (ARPPU)—about 35% +higher than on smaller-screen devices such as phones. Additionally, average +revenue per user ARPU is now about 35% higher as well. “The game is just much +more immersive on tablet.”</p> + + <p>In addition to an increase in monetization metrics, they’ve also seen a +consistent increase in retention over other platforms. “These are really +important metrics for games — if you can get users to both stay around +longer and spend more while they’re there, you have a recipe for success.”</p> + </div> + + <div style="clear:both;margin-top:40px;width:auto;"> + + <img src="{@docRoot}images/distribute/tinyvillage.png"> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">More monetization +on tablets</span>: On Android tablets TinyCo has seen higher ARPPU and user +retention than on phones.</p> + </div> + + </div> + +</div> <!-- END STORY --> + + +<div style="margin-bottom:2em;"><!-- START STORY --> + +<h3>Instapaper: Riding the growing wave of Android tablets</h3> + + + <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; + -moz-border-radius: 5px; + border-radius: 5px height:78px; + width: 78px; + float: left; + margin: 12px 20px 9px 20px;" src= + "https://lh3.ggpht.com/30KKcrIFO8V_wRfhnHaI9l0CLH_orIVFE7Xywtr9TBxAf0hi2BaZkKyBOs63Yfavpg=w124"> + + + <div style="list-style: none;height:100%; + float: right; + border-top: 1px solid #9C0; + width: 220px; + margin: 4px 20px;padding: .5em;"> + + + + + <h5>About the app</h5> + <ul> + <li><a href="http://play.google.com/store/apps/details?id=com.instapaper.android">Instapaper</a> by Mobelux</li> + <li>Content-browsing utility that targets 7- to 10-inch tablets and phones</li> + </ul> + + <h5>Tablet Results</h5> + + <ul> + <li>Tablets are now 50% of the app's installed base.</li> + </ul> + + <div style="padding:.5em 0 0 1em;"> +<a href="http://play.google.com/store/apps/details?id=com.instapaper.android"> + <img alt="Android app on Google Play" + src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" /> +</a> + + </div> + </div> + + <div style="line-height:1.4em;"> + <p style="margin-top:0;margin-bottom:12px;">Instapaper for Android is an app +for saving web content to read later. Developer Mobelux decided that creating a +great UI for Android tablet users would be an essential part of their initial launch +plan.</p> + + <p>The app launched at the beginning of the summer of 2012, just in time to +take advantage of a new tide of Android tablets, including the <span +style="white-space:nowrap;">Nexus 7</span> tablet. The app has since seen huge +popularity among tablet users, in particular, on Nexus 7. On the day that +pre-orders of Nexus 7 began arriving, Mobelux saw a 600% jump in downloads of +its app on Google Play.</p> + + <p>“We saw a promising new set of Android tablets about to hit the market +and wanted to position ourselves to be ready for them” said Jeff Rock of +Mobelux. “It was a market that others were hesitant to explore, but the decision +to prioritize tablets has paid off very well for us.”</p> + + <p>Since that initial 600% jump in downloads, Instapaper for Android has +continued to see a successful run on Android tablets. In fact, Android tablets +now represent about 50% of their installed base. “With more and more Android +tablets coming online, we’re excited to see how our investment in Android +tablets continues to pay off.”</p> + </div> + + <div style="clear:both;margin-top:40px;width:auto;"> + + <img src="{@docRoot}images/distribute/instapaper.png"> + + <div style="width:600px;margin-top:0px;padding:0 90px;"> + <p class="image-caption"><span style="font-weight:500;">Popular with +tablet users</span>: A great tablet UI and browsing convenience make Instapaper +popular with Android tablet users.</p> + </div> + + </div> + +</div> <!-- END STORY --> + + + |