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diff --git a/docs/html/distribute/users/your-listing.jd b/docs/html/distribute/users/your-listing.jd new file mode 100644 index 0000000..cc72fff --- /dev/null +++ b/docs/html/distribute/users/your-listing.jd @@ -0,0 +1,191 @@ +page.title=Create a Great Listing +page.metaDescription=Make your listing page compelling and integrate it into your marketing campaigns. +page.image=/distribute/images/create-listing.jpg +page.tags="listing, google play, users, growth" + +@jd:body + +<p> + Your Google Play app listings are a vital part of your app marketing, from + organic traffic or visits you generate through marketing and promotion. + Potential users will quickly move on from a poor listing, so the importance + of having a great one can't be ignored. +</p> + +<div class="headerLine"> + <h1 id="graphics-imagery"> + Graphics & Imagery Tips + </h1> + + <hr> +</div> + +<p> + Be sure to supply a variety of high-quality graphic assets to showcase your + apps or brand on Google Play search results and your product details pages. + These graphic assets are key parts of successful product details pages that + attracts and engages users, so consider having a professional produce them + for you. +</p> + +<div> + <img src="{@docRoot}images/gp-listing-0.jpg" class="border-img"> +</div> + +<h3> + Icons +</h3> + +<p> + For most users, the <a href= + "{@docRoot}design/style/iconography.html#launcher">launcher icon</a> + (sometimes referred to as the app icon) is the first impression of your app. + As higher density screens on both phones and tablets gain popularity, it's + important to make sure your launcher icon is crisp and high quality. To do + this, make sure you’re including XHDPI (320dpi) and XXHDPI (480dpi) versions + of the icon in your apps. Learn more about <a href= + "http://android-developers.blogspot.com/2013/07/making-beautiful-android-app-icons.html"> + Making Beautiful Android App Icons</a> from the <a href= + "http://android-developers.blogspot.com/">Android Developers blog</a>. +</p> + +<div> + <img src="{@docRoot}images/gp-listing-1.png" class="border-img"> +</div> + +<h3> + Screenshots and videos +</h3> + +<p> + Be sure to showcase how your apps look, their important features, and what + makes them different. Showcase any game play, characters, and their + personalities. Some developers build special screens to highlight what’s + happening in the screenshot, and extra video footage to highlight the brand. + Get more details <a href= + "{@docRoot}distribute/tools/launch-checklist.html#prepare-graphics">here</a>. +</p> + +<div> + <img src="{@docRoot}images/gp-listing-2.jpg"> +</div> + +<div class="sidebox-wrapper" style="float:right;"> + <div class="sidebox"> + <p> + <strong>Tip:</strong> If your app runs on both phones and tablets, be + sure to include screenshots from both devices, including both horizontal + and portrait aspect ratios. + </p> + </div> +</div> + +<h3> + Featured image +</h3> + +<p> + Choosing the right featured image is important, it needs to convey as much + about the features of your apps and what makes them special as possible, + without being cluttered and confusing. Check out the <a href= + "http://android-developers.blogspot.com/">Android Developers blog</a> post + for more <a href= + "http://android-developers.blogspot.com/2011/10/android-market-featured-image.html"> + Featured-Image Guidelines</a>. +</p> + +<div class="headerLine clearfloat"> + <h1 id="localization-tips"> + Localization Tips + </h1> + + <hr> +</div> + +<div class="sidebox-wrapper" style="float:right;"> + <div class="sidebox"> + <p> + <strong>Tip:</strong> Translate any embedded text, use different imagery + or presentation, and match any marketing promotion to the needs of users + in other markets. For example: Some eastern markets respond to price + points that end in .00 or .05 more than .99. + </p> + </div> +</div> + +<p> + Many developers start in their country of strength, then expand into new + markets. To help you market your apps more effectively to a global audience, + create <a href= + "http://android-developers.blogspot.com/2012/12/localize-your-promotional-graphics-on.html"> + localized versions of your promotional graphics, screenshots, and videos</a>. + When a user visits your product display pages, Google Play will show the + localized assets that you’ve provided for that country. Find out more about + <a href="{@docRoot}distribute/users/expand-to-new-markets.html">capitalize on + the growing international audience</a>. +</p> + +<div style="float:left;"> + <img src="{@docRoot}images/gp-listing-3.jpg"> +</div> + +<div class="headerLine clearfloat"> + <h1 id="keyword-tips"> + Keyword Tips + </h1> + + <hr> +</div> + +<p> + Think carefully about the keywords you use for your apps. Think about words + that represent the core feature of your apps. Also consider other words that + the user might use to search for your app. For example, if you have a Live + Wallpaper app, you may want to include the term ‘background’. This way, users + who don’t yet know the terminology can find your app. +</p> + +<div class="headerLine"> + <h1 id="app-indexing"> + Sign Up for App Indexing + </h1> + + <hr> +</div> + +<p> + App Indexing provides deep links from Google searches to your apps. Get more + details and a link to the sign up page <a href= + "https://developers.google.com/app-indexing/">here</a>. +</p> + +<div class="center-img"> + <img src="{@docRoot}images/gp-listing-4.jpg"> +</div> + +<div class="headerLine"> + <h1 id="education-app"> + Education App Tips + </h1> + + <hr> +</div> + +<p> + If you’ve an educational app for the K-12 market, include it in Google Play + for Education. Google Play for Education can help your innovative educational + apps gain visibility with the right audiences, without having to knock on + school doors. Learn more about <a href= + "{@docRoot}distribute/googleplay/edu/about.html">Google Play for + Education</a>. +</p> + +<div class="headerLine"> +<h1 id="related-resources">Related Resources</h1><hr> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/users/createagreatlisting" + data-sortOrder="-timestamp" + data-cardSizes="6x3" + data-maxResults="6"></div>
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