1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
|
page.title=Create a Great Listing
page.metaDescription=Make your listing page compelling and integrate it into your marketing campaigns.
page.image=/distribute/images/create-listing.jpg
page.tags="listing, google play, users, growth"
@jd:body
<p>
Your Google Play app listings are a vital part of your app marketing, from
organic traffic or visits you generate through marketing and promotion.
Potential users will quickly move on from a poor listing, so the importance
of having a great one can't be ignored.
</p>
<div class="headerLine">
<h1 id="graphics-imagery">
Graphics & Imagery Tips
</h1>
<hr>
</div>
<p>
Be sure to supply a variety of high-quality graphic assets to showcase your
apps or brand on Google Play search results and your product details pages.
These graphic assets are key parts of successful product details pages that
attracts and engages users, so consider having a professional produce them
for you.
</p>
<div>
<img src="{@docRoot}images/gp-listing-0.jpg" class="border-img">
</div>
<h3>
Icons
</h3>
<p>
For most users, the <a href=
"{@docRoot}design/style/iconography.html#launcher">launcher icon</a>
(sometimes referred to as the app icon) is the first impression of your app.
As higher density screens on both phones and tablets gain popularity, it's
important to make sure your launcher icon is crisp and high quality. To do
this, make sure you’re including XHDPI (320dpi) and XXHDPI (480dpi) versions
of the icon in your apps. Learn more about <a href=
"http://android-developers.blogspot.com/2013/07/making-beautiful-android-app-icons.html">
Making Beautiful Android App Icons</a> from the <a href=
"http://android-developers.blogspot.com/">Android Developers blog</a>.
</p>
<div>
<img src="{@docRoot}images/gp-listing-1.png" class="border-img">
</div>
<h3>
Screenshots and videos
</h3>
<p>
Be sure to showcase how your apps look, their important features, and what
makes them different. Showcase any game play, characters, and their
personalities. Some developers build special screens to highlight what’s
happening in the screenshot, and extra video footage to highlight the brand.
Get more details <a href=
"{@docRoot}distribute/tools/launch-checklist.html#prepare-graphics">here</a>.
</p>
<div>
<img src="{@docRoot}images/gp-listing-2.jpg">
</div>
<div class="sidebox-wrapper" style="float:right;">
<div class="sidebox">
<p>
<strong>Tip:</strong> If your app runs on both phones and tablets, be
sure to include screenshots from both devices, including both horizontal
and portrait aspect ratios.
</p>
</div>
</div>
<h3>
Featured image
</h3>
<p>
Choosing the right featured image is important, it needs to convey as much
about the features of your apps and what makes them special as possible,
without being cluttered and confusing. Check out the <a href=
"http://android-developers.blogspot.com/">Android Developers blog</a> post
for more <a href=
"http://android-developers.blogspot.com/2011/10/android-market-featured-image.html">
Featured-Image Guidelines</a>.
</p>
<div class="headerLine clearfloat">
<h1 id="localization-tips">
Localization Tips
</h1>
<hr>
</div>
<div class="sidebox-wrapper" style="float:right;">
<div class="sidebox">
<p>
<strong>Tip:</strong> Translate any embedded text, use different imagery
or presentation, and match any marketing promotion to the needs of users
in other markets. For example: Some eastern markets respond to price
points that end in .00 or .05 more than .99.
</p>
</div>
</div>
<p>
Many developers start in their country of strength, then expand into new
markets. To help you market your apps more effectively to a global audience,
create <a href=
"http://android-developers.blogspot.com/2012/12/localize-your-promotional-graphics-on.html">
localized versions of your promotional graphics, screenshots, and videos</a>.
When a user visits your product display pages, Google Play will show the
localized assets that you’ve provided for that country. Find out more about
<a href="{@docRoot}distribute/users/expand-to-new-markets.html">capitalize on
the growing international audience</a>.
</p>
<div style="float:left;">
<img src="{@docRoot}images/gp-listing-3.jpg">
</div>
<div class="headerLine clearfloat">
<h1 id="keyword-tips">
Keyword Tips
</h1>
<hr>
</div>
<p>
Think carefully about the keywords you use for your apps. Think about words
that represent the core feature of your apps. Also consider other words that
the user might use to search for your app. For example, if you have a Live
Wallpaper app, you may want to include the term ‘background’. This way, users
who don’t yet know the terminology can find your app.
</p>
<div class="headerLine">
<h1 id="app-indexing">
Sign Up for App Indexing
</h1>
<hr>
</div>
<p>
App Indexing provides deep links from Google searches to your apps. Get more
details and a link to the sign up page <a href=
"https://developers.google.com/app-indexing/">here</a>.
</p>
<div class="center-img">
<img src="{@docRoot}images/gp-listing-4.jpg">
</div>
<div class="headerLine">
<h1 id="education-app">
Education App Tips
</h1>
<hr>
</div>
<p>
If you’ve an educational app for the K-12 market, include it in Google Play
for Education. Google Play for Education can help your innovative educational
apps gain visibility with the right audiences, without having to knock on
school doors. Learn more about <a href=
"{@docRoot}distribute/googleplay/edu/about.html">Google Play for
Education</a>.
</p>
<div class="headerLine">
<h1 id="related-resources">Related Resources</h1><hr>
</div>
<div class="resource-widget resource-flow-layout col-13"
data-query="collection:distribute/users/createagreatlisting"
data-sortOrder="-timestamp"
data-cardSizes="6x3"
data-maxResults="6"></div>
|
